2. Claude Levi-Strauss Born 8 November 1908 Died 30 October 2009 Was a French anthropologist and ethnologist
3. What is his theory? Levi-Strauss looked at narrative structure in termsof binary oppositions. Binary oppositions are sets of opposite values which reveal the structure of media texts. An example would be GOOD and EVIL – we understand the concept of GOOD as being the opposite of EVIL. Levi –Strauss was not so interested in looking at the order in which events were arranged in the plot. He looked instead for deeper arrangements of themes. For example, if we look at Science Fiction films we can identify a series of binary oppositions which are created by the narrative: Earth Space GoodEvil Humans Aliens PastPresent Normal Strange Known Unknown
4. Summary of this theory Examined how stories unconsciously reflect the values, beliefs and myths of a culture. These are usually expressed in the form of binary oppositions . His research has been adapted by media theorists to reveal underlying themes and symbolic oppositions in media texts.
5. Andrew Goodwin Andrew Goodwin identifies 5 key aspects of music videos that we the audience should look out for which are: Thought beats – Seeing the sound Narrative and Performance The Star Image Relation of Visuals to Song Technical Aspects of Music Video
6. What is his theory? His analysis of Music Videos help to construct a clear meaning of how narrative is constructed!
