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10 ways to improve your
product
Boris Farber
Product Lead, ClassyShark
Google
How many of you manage/use/develop
an Android based product ?
ClassyShark
ClassyShark
A productivity tool for Android developers to visualize
the app structure and components
3000 active users
20+ articles
150+ companies
1. Solve a useful (painful) problem (think Uber)
1. Solve a useful (painful) problem ⇒ solution is not
a set of features!
1. Solve a useful (painful) problem ⇒ solution is not
a set of features, but set of values & innovation!
Problem/Value
ClassyShark - sells productivity i.e. “reduced”
developers time
● 30 min → 3 secs X tens of times a day
1. Solve a useful (painful) problem
1. Solve a useful (painful) problem and in the right
timing
2. Have a skilled team
3. UX is fundamental
3. UX is fundamental
● Don’t let the user do, that the app can do
● Show important data first
● Avoid visual clutter == minimal info
4. Prototype worth more than a thousand ….
5. Social strategy is your goal
6. Always be learning & shipping
7. Optimize where it makes sense (90% of the
common flow)
8. Continuously collect feedback from the ground
(data independence is your goal)
9. Negotiations/frustration/processes/etc’ (credibility
is your currency) a.k.a. Influencing without authority
10. Understand success, a combination many small
pieces bundled together
Product == problem + values + technology + social
strategy + UX … + negotiations
Product’s magic
The product is bigger than the sum of its
components
Homework ;)
Think of one item we discussed and do a journey, for
improving yourself
www.classyshark.com
Thank You
Boris Farber
@borisfarber

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