A new way to maximize product development process inside big organizations. Some ideas for product and marketing teams.

1. Design Thinking Doing
Approach

2. Big organizations are like cities

3. Cities are administered in different services
Hospital School
PoliceDepartment of justice

4. Big companies are administered
in different departments

5. It’s not always the most
perfect organization...

6. But it works for everyday job

7. However, when
`TROUBLES happen

8. Cities choose a different method
to react fast

9. But when troubles
happens
with your product

10. Are you prepared???

11. Why you should consider to
build a SWAT product team
in your organization?

12. 1. Fast innovation for new market opportunities
2. Release product faster, fix bugs faster
3. Fast reaction with agressive competitors
It’s all about speed and reaction

13. 2. What is a SWAT product team?

14. Special People organization
Weapons Customers/competition
And Doesn’t really matter
Tactics Agile Method

15. Special People organization

16. All skills in the same office
(real- no virtual)
No Department
No multi-location
No silo

17. (To know what to search before asking...)
(To show how the product will truly work...)
DNA of a special product team
Product manager enables to make interaction design
User researcher who is already a product customer
Visual designer who produce code -No PNG
Engineer who focus on back-end only
(To show how the product FEEL...)
(Just eat code all day... no other things)

18. Weapons Customers/competition

19. 1 word METRICS
The goods new is that Citrix has ton of clients and competitors

20. About CUSTOMERS:
Video coverage about how customers work in their environment
(seriously... I want to know my clients)
About COMPETITORS:
Hire 1/2 former or actual employees
(cheaper and faster than making a survey...)
FOR US
Collect every single existing datas and make sure everyone
KNOW them

21. Tactics Agile Method

22. 1 task to execute
(no multiple tasking for doers,manager never deliver more than 1 task at the same time)
Methodology
Listen and quantify customers feedback
Repeat
Work only for customers delight
(No Revenue consideration at this point...)
Done is better than perfect
(Ship beta to group of customers asap - no internal test)

23. 5 Organizational rules
1 meeting a day maximum
(80% doing, 20% thinking or listening)
1 manager by special unit
(1 thinker, the rest are doers)
1 project only to focus
(no other tasks, no 20%...)
1 office for everyone
(no remote workers)
1 expertise per person
(it means 1 responsability per person)

24. Weapons Customers/competition

25. Special People organization
Weapons Customers/competition
And Doesn’t really matter
Tactics Agile Method

26. Any product features to design,
develop and test
should never take more than 2 weeks
Most important