Class 4
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The document summarizes topics from a class on social media practices and analysis, including: - Presentations on understanding and using different social media platforms and their utility for PR. - Discussion of Twitter in the context of communication innovation and interconnectedness. - Theories about how the medium of Twitter is interconnected with social aspects. - Ethics concepts in social media from Stanford professor Shannon Vallor. - Analytics tools for measuring social media return on investment and engagement. - Assignments for the next class, including discussion questions and readings.
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The document provides an update for a social media marketing course. It outlines revisions to the syllabus including new virtual meeting dates and changes to assignment structure. It reminds students to maintain participation through social media posts and discussion questions for grading. Recent reading assignments on social networking ethics and increasing ROI from social media marketing are noted. This week's topics cover current events, a Super Bowl case study, and analytics based on Qualman's questions of who, what, where, when and why.
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This document provides an overview of the topics and assignments for a social media and public relations course. The course will include both in-person and virtual sessions and readings on social media practices. Students are required to create and maintain public social media accounts, posting at least three times per week. Assignments include discussion questions, quizzes, a step-by-step guide, analytics analysis, a case study, and a social media plan. Key terms around social networks and social media are also defined.
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- 1. Class 4-5, COM 540 PR Topics: Social Media Practices and Analysis Sept. 19, 2013
- 2. Step-By-Step presentations Takeaways: • How easy is this platform to immediately understand and use? • What do we think of this platform‟s utility in PR?
- 3. Step-By-Step presentations • Did going through the step-by-step process help your understanding of this platform? • Did sharing presentations help in others‟ understanding?
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- 8. Social ROI • Kumar, Mirchandani, MIT Sloan • Paine, Comm. World
- 9. Analytics tools • Google Analytics • HootSuite • Klout • Google Alerts • TweetDeck • Paid tools
- 10. Next class • No in-person meeting scheduled • Discussion questions to be posted Friday, due Wednesday • Selected readings assigned