1. Class 7, COM 540
PR Topics: Social Media
Practices and Analysis
Oct. 3, 2013

2. Revised syllabus
• New stuff you need to
know
• Assignment structure
• New course meeting plan:
virtual meetings Oct. 24,
Nov. 7, Nov. 14, Dec. 5

3. Assignments and
participation
• Assignment updates
coming
• Keep up the participation:
post to social media
accounts, complete
discussion questions, etc.
• Grading: 2000 total points

4. From last week
• ‘Social networking and
ethics’
• ‘Increasing the ROI of
social media marketing’

5. From this week
• Current events
• Super Bowl case study:
Perceptions of
Indianapolis

6. From this week
• Qualman 17
• Who, What, Where,
When, Why of analytics