Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mass Media and Society Chapter 8: Movies

892 views

Published on

  • Be the first to comment

  • Be the first to like this

Mass Media and Society Chapter 8: Movies

  1. 1. Mass Media and Society Chapter 8: Movies Feb. 14, 2014
  2. 2. Chapter 8: Movies • • • • History of movies Movies and culture Issues and trends The influence of new technology
  3. 3. Movie history • Hollywood becomes center of film production by 1915 • D.W. Griffith perfects techniques during silent era: parallel editing, panning, tracking shots
  4. 4. The MPAA • Motion Picture Association of America formed in 1922 • Code of self-censorship predated modern ratings system • Public attitude toward film stars divided, like today
  5. 5. From silent to color • By 1930, films with sound fully replace silent films • By end of 1940s, color films largely displaced black-and-white • Color successes: “Gone With the Wind,” “Wizard of Oz,” animated films
  6. 6. The studio system • Hollywood studios were vertically integrated, controlling production, release, distribution, viewing • 1948: U.S. vs. Paramount brought an end to this total control
  7. 7. Golden Age: “Citizen Kane” (’41) • Late 1930s to early 1940s • “Citizen Kane”: Pioneering techniques, realism, social critique, biopic loosely based on William Randolph Hearst • 1953: Widescreen aspect ratio arrives
  8. 8. Hollywood blacklist • 1947: More than 100 people in movie business called to testify before House Un-American Activities Committee • Height of cold war with USSR; communism threatened U.S.
  9. 9. Modern movie landscape • 1970s: Depictions of sex and violence • Blockbusters, knockoffs, sequels • Technically spectacular blockbusters vs. independent films
  10. 10. Movies mirror our culture • • • • “Birth of a Nation”: 1915 Patriotic films in WWII era “Bonnie and Clyde” 1967 Hays Code: in place until 1967; strictly enforced limits on movie content • MPAA ratings: 1968
  11. 11. Movies shape our culture • Films play key role in development of tastes, desires, customs • American myths and traditions: Westerns; heroes and anti-heroes • Social issues in film
  12. 12. Issues and trends • Hollywood studios (big 6) control 95 percent of the movie business today • Blockbusters: huge marketing costs • Independent films make their mark (“Pulp Fiction” 1994)
  13. 13. Issues and Trends • “Avatar” (2009) in 3D • $190 million to make, $150 million to market • Today’s average Hollywood production budget, including marketing: $65 million
  14. 14. New technology • • • • • • TV vs. movies in 1950s VCR: Popular by 1985 Rental market takes off DVDs peak and decline Netflix: home streaming Redbox: Price is threat
  15. 15. Technology • Industry goes digital: No film reloading, editing streamlined • 3D makes resurgence • “Avatar,” “Alice in Wonderland” (2010), “Gravity” are big hits in 3D
  16. 16. Movie criticism • Changing role amid rise of Internet/blogs; fewer professional critics • Roger Ebert: Popular with many audiences, transitioned to web • Rotten Tomatoes, IMDB: aggregators and databases for information

×