Clas Ohlson Case Study
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Clas Ohlson collaborated with 30 content creators in order to raise awareness of the wide range of products they offer. In the campaign, the creators published 81 pieces of content, which resulted in 56k engagements!
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The wind of emotions in storytelling
The document discusses the concept of "the wind of emotions" in storytelling. It proposes that emotions can be thought of as creating different "winds" or intensities depending on the differential between positive and negative feelings. Greater differentials between delight, fear, pain, and grudge would create stronger emotional winds, just as stronger pressure differentials create stronger real winds. This metaphor is used to explain phenomena like viral marketing. When telling a story, the goal is to maximize delight for the reader but in a controlled way to avoid confusing them, just as avoiding severe turbulence on a flight.
1.1 Place Value
This document discusses place value and comparing whole numbers. It includes an objective about using place value to express, compare and order whole numbers. It lists a number of the day problem asking students to list all palindromes between 100 and 200. It also includes a problem of the day asking how many groups of 1,000 are needed to make 1 million. Finally, it shows a place value chart and an example of writing the number 652,184 in standard, expanded, and word forms.
Kommando Marketing Creds 2017
Celebrating 15 years of creating and producing incredible Experiential events. We bring brands and people closer together using technology, brand experience and digital marketing channels. Part creative, part innovation. All heart.
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The wind of emotions in storytelling
The document discusses the concept of "the wind of emotions" in storytelling. It proposes that emotions can be thought of as creating different "winds" or intensities depending on the differential between positive and negative feelings. Greater differentials between delight, fear, pain, and grudge would create stronger emotional winds, just as stronger pressure differentials create stronger real winds. This metaphor is used to explain phenomena like viral marketing. When telling a story, the goal is to maximize delight for the reader but in a controlled way to avoid confusing them, just as avoiding severe turbulence on a flight.
1.1 Place Value
This document discusses place value and comparing whole numbers. It includes an objective about using place value to express, compare and order whole numbers. It lists a number of the day problem asking students to list all palindromes between 100 and 200. It also includes a problem of the day asking how many groups of 1,000 are needed to make 1 million. Finally, it shows a place value chart and an example of writing the number 652,184 in standard, expanded, and word forms.
Kommando Marketing Creds 2017
Celebrating 15 years of creating and producing incredible Experiential events. We bring brands and people closer together using technology, brand experience and digital marketing channels. Part creative, part innovation. All heart.
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Fever is a top 20 UK consumer PR agency specializing in lifestyle, retail and consumer tech clients. They have long term partnerships with global brands like Amazon, Canon, and Toshiba. Their work includes strategic brand planning, press office management, product launches, and integrated campaigns leveraging PR, social media, events and more. Recent successes include driving record Amazon Christmas sales in 2010 and making Friends the number one DVD box set that year through a pop-up cafe campaign.
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Creds butterfly mediagroup_may 2013
This document provides an overview of an integrated marketing agency. In 3 sentences:
The agency believes in integrated online and offline campaigns to achieve business objectives. They have expertise in various channels including social media, design, and PR. The document outlines their approach, case studies, and encourages potential clients to contact them to discuss customized integrated campaigns.
Business Promotion
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Case study 1
The Hong Kong Tourism Board promotes Hong Kong as a unique destination that blends Eastern and Western culture. It tailors its marketing strategies based on thorough market research. As part of this effort, it launched an animated online video called "Mr and Mrs Incredible" to promote Hong Kong's Winter Fest celebrations. The video featured the couple touring snowy parks and events and was shown on the HKTB website and social media from November 2010 to January 2011.
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Australia Tourism Case Study
The Tourism Australia campaign targets "Experience Seekers" through a personalized message strategy. Australians were invited to upload nearly 30,000 stories and images to a website to promote their favorite places in Australia. The campaign utilized a standardized global framework with localized marketing in different international markets. The kangaroo and sunrise in the logo symbolize Australian culture and reflect the campaign's tagline "There's Nothing Like Australia".
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Team Theoria, which is Greek for vision. We look forward to working towards bringing your vision to life for Smile Asia Week 2015. THEORIA is an international team of final year students from Murdoch University, and bring with us a variety of cultures and backgrounds. Members consist of: Gan Hwee Yee, Caroline Bowler, Fennie Chin, Soh Li Hui, Shahirah Jainan and Heidi Ang.
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Peter Stas contacted Sylvain Montreuil to help revive the heritage Swiss watch brand Alpina, which was losing momentum. Montreuil implemented a pre-commerce strategy including building an audience through social media ads and an optimized landing page. He then designed marketing materials like videos and photos to tell Alpina's story. A successful Kickstarter campaign was launched, raising over $1.5 million to demonstrate demand to distributors. This helped Alpina expand distribution and increase annual sales from $2 million to $10 million, successfully reviving the brand for the digital era.
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community building English version
Community building involves gathering people with shared interests to facilitate communication, marketing, and promotion. The goal is to increase visibility for commercial purposes. Social media provides insight into consumer sentiment about brands through interactions in brand-focused groups that can reach hundreds of thousands. Companies can use social networks like Facebook to transform contacts into customers by communicating events, improving their online presence, finding new sales channels, and learning more about existing connections. Prospector offers social media strategy and management services to help clients achieve their goals.
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如果您处于以下几种情况：
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◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
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◇申请留学生创业基金
留信网认证的作用:
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4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
3 Best “Add to Calendar” Link Generator Tools (2024)
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Social Samosa's #30Under30 Guidebook.pdf
With nominations for Social Samosa's #30Under30 now open, here's a guidebook to help you discover every detail of our flagship initiative.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理
原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Top 10 Digital Marketing Institute in lucknow.pptx
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
2024 Trend Updates: What Really Works In SEO & Content Marketing
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
一比一原版澳洲悉尼大学毕业证（USYD学位证）如何办理
原件一模一样【微信：WP101A】【澳洲悉尼大学毕业证（USYD学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
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Clas Ohlson Case Study
- 1. Case Study
- 2. Campaign Overview For their 100th anniversary, Clas Ohlson utilized influencer marketing to raise awareness of the wide range of products they offer. To accomplish this, Clas Ohlson and their agency, Zenith, partnered up with 30 influencers to launch a summer campaign that highlighted their picnic, travel, and party & table decor products. We selected influencers according to their social media categories and product fit, ranging from interior design enthusiasts to foodies, so they could create content that would best resonate with their audience. The influencers created lively, engaging content that generated excitement around different outdoor summer activities on Instagram. Several influencers also published Instagram Stories to give their followers an intimate peek into their daily lives. Overall, Clas Ohlson created content for 75€ a piece, which was up to 7x cheaper than content created by professional creative studios.
- 3. 81 Pieces of Unique Content Created 6,205 Euros Spent 30 3 Content Creators in Norway Campaign Duration (Weeks) 75 85 Cost saved per piece of content Cost per piece of content Campaign Overview
- 5. 5.93.9 Average Engagement 458,980 Reach 56,100 Total Engagements 1,453,640 Total Followers Cost Per 1,000 Impressions 1,047,280 Impressions Campaign Results: Instagram Posts
- 6. Travel Theme Results: Instagram Posts
- 7. 7.9 Average Engagement 176,840 Reach 28,515 Total Engagements 388,170 Impressions Travel Theme Results: Instagram Posts 20 Instagram Posts 10 Content Creators in Norway
- 10. Party & Table Decor Theme Results: Instagram Posts
- 11. 2.8 Average Engagement 114,110 Reach 12,650 Total Engagements 294,500 Impressions Party & Table Decor Theme Results: Instagram Posts 20 Instagram Posts 10 Content Creators in Norway
- 14. Picnic Theme Results: Instagram Posts
- 15. 2.4 Average Engagement 136,870 Reach 14,940 Total Engagements 364,615 Impressions Picnic Theme Results: Instagram Posts 23 Instagram Posts 10 Content Creators in Norway
- 17. Standout Collaborations Notable influencers who nailed their collaborations with stellar content and high engagement
- 19. 273 9,804 Followers Likes 101 3.8 Engagement Rate Comments @benedictehn Party & Table Decor Theme
- 21. Where brands and influencers connect to share inspiring stories around the globe