How to Use Your Claimed Free Business Listings, and how to respond to positive and negative reviews on TripAdvisor, Google+ Local, Google Places, Google Maps, Bing Business Portal, Yahoo Local, MapQuest, Yelp, FourSquare, and TripAdvisor.com. A "How To" Guide to responding to positive and negative reviews and managing your online reputation. Tips for increasing your ranking on review sites. A complement to a small business's search engine optimization (SEO) plan.
Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...Search Scientists
In this talk, I focus on fixing these common AdWords Mistakes
1. Low Quality Scores
2. Low Exact Match Impression Share & Weak Negative Keyword Optimization
3. PPC Without a Sales Funnel
4. Not using RLSA
5. Not Bidding on your own Brand
6. Not using automated rules
7. Not being active and optimizing regularly
The complete guide to a high converting website copypasteads.comjackpot201
This document outlines strategies for building a high-converting website. It begins by debunking common myths, including that building a site alone will attract customers and that all visitors can be converted. It emphasizes the importance of understanding target customers, defining conversion goals for each page, and testing and optimizing the site ongoing. The document provides a checklist of 47 strategies organized into chapters on planning, basics, design, SEO, and trust signals. It stresses starting with the right keywords, simplifying the user experience, optimizing for mobile, and maintaining consistency across the site.
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
A 10 week recipe with examples explaining how to use your blog to generate leads on your website. From our May 9, 2014 Workshop. See workbook for templates.
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
UX Writing Teardown for Fiverr.
Fiverr is the world's largest freelance services marketplace for lean entrepreneurs to focus on growth & create a successful business at affordable costs.
Their team of talented UX writers made sure to create delightful experiences for their users to use this marketplace.
Enjoy!
Join our UX writing community
https://www.facebook.com/groups/microcopy/
Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, and will give you a quick and effective way to accelerate your company's growth.
Takeaways:
- Solid understanding of who your customers are and how to segment your audience for more effective marketing.
- How to develop a marketing funnel based on your conversion flow.
- How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
- How to convert website visitors through website optimization, landing page creation, and lead nurturing.
- How to measure your marketing and use analytics to improve your efforts.
Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...Search Scientists
In this talk, I focus on fixing these common AdWords Mistakes
1. Low Quality Scores
2. Low Exact Match Impression Share & Weak Negative Keyword Optimization
3. PPC Without a Sales Funnel
4. Not using RLSA
5. Not Bidding on your own Brand
6. Not using automated rules
7. Not being active and optimizing regularly
The complete guide to a high converting website copypasteads.comjackpot201
This document outlines strategies for building a high-converting website. It begins by debunking common myths, including that building a site alone will attract customers and that all visitors can be converted. It emphasizes the importance of understanding target customers, defining conversion goals for each page, and testing and optimizing the site ongoing. The document provides a checklist of 47 strategies organized into chapters on planning, basics, design, SEO, and trust signals. It stresses starting with the right keywords, simplifying the user experience, optimizing for mobile, and maintaining consistency across the site.
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
A 10 week recipe with examples explaining how to use your blog to generate leads on your website. From our May 9, 2014 Workshop. See workbook for templates.
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
UX Writing Teardown for Fiverr.
Fiverr is the world's largest freelance services marketplace for lean entrepreneurs to focus on growth & create a successful business at affordable costs.
Their team of talented UX writers made sure to create delightful experiences for their users to use this marketplace.
Enjoy!
Join our UX writing community
https://www.facebook.com/groups/microcopy/
Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, and will give you a quick and effective way to accelerate your company's growth.
Takeaways:
- Solid understanding of who your customers are and how to segment your audience for more effective marketing.
- How to develop a marketing funnel based on your conversion flow.
- How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
- How to convert website visitors through website optimization, landing page creation, and lead nurturing.
- How to measure your marketing and use analytics to improve your efforts.
The Retargeting Series: Foundational 3-Audience RetargetingSearch Scientists
Engage with the most qualified part of your sales funnel with this retargeting strategy. BOFU Retargeting involves hitting the bottom of your sales funnel, and serving them an offer to make it a no-brainer to convert.
Jan 22 team sales presentation marketing predictionsThom Finn
Coaching is useful for more than just sports. The document discusses 7 predictions about the future of marketing: 1) Customers will demand what they want when they want it, especially on mobile devices. 2) Great customer service will be more important as consumers become faster-paced and demanding. 3) Sales will be made or lost during the first interaction. 4) Websites will focus more on conversion than lead generation. 5) Social media will become deeper rather than surface-level. 6) New marketing trends are emerging rapidly. 7) More transactions will occur on mobile devices than desktop computers. It recommends focusing quality over quantity and prioritizing customer conversations and reviews on platforms like Facebook.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
This document provides advice for bloggers on partnering with brands. It discusses starting small with medium-sized brands and considering personal and business goals. Bloggers should evaluate what they have to offer, choose partners carefully, and craft pitches that highlight their audience and value. Pitches should be clear, concise, and avoid overpromising. Maintaining positive relationships through on-time delivery and being a brand ambassador can lead to expanded partnerships.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Conversion Blunders eTailers Should Avoid at all Costs - Webinar SlidesHubSpot
The end goal of an ecommerce website is to drive increasing number of transactions. However, around 97% of visitors that come to your website are not ready to place a order yet. It is extremely important to successfully convert those visitors to customers.
Are popular security symbols really worth the money? Should your item pages have standard left-hand navigation? What's the fastest way to boost conversion rates 20%? In this webinar, jointly conducted by HubSpot and Conversions on Demand, we'll share practical answers to these questions and many more:
- Why you should focus on improving conversion rates
- Top 10 easy-to-fix conversion killing blunders
- What is conversion testing, and how to do it right
This module provides guidance on developing an effective adventure tourism website. It discusses the importance of having a website that is accessible 24/7 for booking and provides a good first impression. Key topics covered include content development, use of advertising and blogs, why social media alone is not enough, website builders that can be used to create a site, branding, calls to action, removing friction for customers, using Google Analytics and search engine optimization. The module also provides tips on auditing website performance and includes a case study of an example adventure tourism company website.
Crash Course: Growth Hacking Your Customer AcquisitionLesley Robinson
This document provides an overview of a growth hacking workshop hosted by Growth Hacking Asia. The workshop covers topics such as SEO, conversion rate optimization, Facebook marketing, LINE marketing, referral marketing, and more. Attendees will participate in exercises to review websites and create Facebook events. The goal is to teach entrepreneurs processes, tools, and techniques to sustain growth. Over 3,000 entrepreneurs have attended workshops and bootcamps held in several Asian countries.
The document provides guidance on user acquisition strategies for startups. It discusses manually recruiting users through in-person and online outreach. It recommends targeting influencers and communities where the target audience spends time. Automation tools can be used to scale outreach on platforms like LinkedIn, Instagram, and search engines while maintaining a personal touch. Building an engaged community through a Facebook group or forum allows for direct user feedback and marketing. The goal is to experiment with different channels to validate product-market fit and grow an audience ready to purchase.
UX writing is extremely important for improving the effectiveness of chatbots. Use these seven strategies to improve the engagement and ROI that your chatbot generates.
Read the original blog post: https://carminemastropierro.com/ux-writing-for-chatbots/
This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
HubSpot + Evergage - Context Marketing for the eCommerce ShopperHubSpot
This document discusses how context marketing can be used to create a personalized shopping experience for ecommerce customers. It explains that context marketing combines explicit data that customers provide through purchases and surveys with implicit data from on-site behaviors like page views and time spent on the site. The document then outlines the different phases of a customer's buying journey - research, comparison, and intent - and how contextual data and messaging can be used at each stage to engage customers and guide them towards a purchase.
Fastrack Group - Hotel Marketing Must Do's 2013-14 WebinarKen Jones
This document provides an overview and summary of a presentation by Adrian and James, hospitality digital marketing experts. The presentation covers topics such as optimizing websites for mobile users, using digital marketing to attract Chinese travelers, best practices for hotel distribution, and how peers are allocating their marketing budgets. Key points discussed include the growth of mobile bookings, challenges of mobile-friendly websites, tips for Chinese SEO and imagery, maintaining rate parity across booking channels, and allocating over 30% of budgets to website redesign and SEO.
How to create a customer centric landing page and get more leadsConversion Fanatics
Lead-generation doesn't have to be a tedious, hit-or-miss process. One of the most effective ways to generate high quality leads for your business is to have a highly targeted, well-optimized, customer-centric landing page.
Ximena Sanchez gave an introductory presentation on using Facebook ads. The presentation covered key topics like:
1) Setting up campaigns with clear objectives like awareness, consideration, or conversions.
2) Using the Facebook pixel and custom audiences to properly target ads. Lookalike audiences were discussed as a way to expand targeting.
3) Optimizing bids and understanding how the auction system works. Testing different bid types and objectives was recommended.
4) Developing effective creative assets that capture attention and are optimized for Facebook. Testing new creatives regularly was advised.
5) Discussing prospecting strategies to reach new audiences alongside retargeting past visitors or those showing interest. Segmenting
This document provides an overview of using Instagram for business. It discusses setting up an Instagram profile securely, the core values of Instagram, important Instagram metrics, the demographics of Instagram users in the UK, elements of an Instagram marketing strategy including content ideas, calls to action, and using insights. It also covers Instagram advertising and offers consulting services from the presenter to help businesses leverage Instagram.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
Mastering the Hotel Marketing Ecosystem at the Property LeveleCornell
The document discusses strategies for marketing at the property level for hotels. It begins by defining marketing in the hospitality industry as solving customer problems through giving them what they want or need at a price they are willing to pay. It then outlines the key areas of focus for hotel marketing and discusses the marketing ecosystem at properties. This includes different stakeholders and considerations for property types. It also addresses challenges like the decline of organic social media reach and the rise of data-driven personalized marketing across channels.
Digital Summit - Facebook Ads: Right Users, Right TImeSusan Wenograd
The document discusses Facebook targeting strategies. It emphasizes targeting users based on both physical location and mental "location" or interests. It recommends segmenting audiences and customizing ad creative and messaging for different audience types. The document also recommends using custom audiences and lookalike targeting to find new audiences that are similar to existing customers and website visitors. Retargeting strategies are also discussed to continue relationships with past customers and website visitors.
How to Nurture Leads Using Paid RetargetingNiti Shah
Presentation from INBOUND 2015: What is paid retargeting? How is it different from PPC, and how can you use it at multiple stages of your marketing funnel? This presentation will show you how to turn unknown visitors into known leads, leads into marketing qualified leads, and marketing qualified leads into customers using paid retargeting.
Main Street Hub is a social media management company that handles all social media tasks for small businesses. They claim their services can save businesses 50-75 hours per month managing social media. Their services include setting up and optimizing profiles on review sites, Facebook, Twitter, Foursquare and LinkedIn. They also monitor sites daily, respond to all reviews and posts, and create engaging content. Clients see increases in traffic, engagement and sales after using their full-service solution starting at $249 per month.
Mapping Customer Journey from Awareness to AdvocacymKonnekt
Customer life cycle” describes the progression of a customer from finding, considering, purchasing, using, and maintaining loyalty to a product or service.To get true wins, you need to support a customer’s journey through the various stages so that they can make informed decisions. Learn all about Mapping Customer Journey from Awareness to Advocacy.
The Retargeting Series: Foundational 3-Audience RetargetingSearch Scientists
Engage with the most qualified part of your sales funnel with this retargeting strategy. BOFU Retargeting involves hitting the bottom of your sales funnel, and serving them an offer to make it a no-brainer to convert.
Jan 22 team sales presentation marketing predictionsThom Finn
Coaching is useful for more than just sports. The document discusses 7 predictions about the future of marketing: 1) Customers will demand what they want when they want it, especially on mobile devices. 2) Great customer service will be more important as consumers become faster-paced and demanding. 3) Sales will be made or lost during the first interaction. 4) Websites will focus more on conversion than lead generation. 5) Social media will become deeper rather than surface-level. 6) New marketing trends are emerging rapidly. 7) More transactions will occur on mobile devices than desktop computers. It recommends focusing quality over quantity and prioritizing customer conversations and reviews on platforms like Facebook.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
This document provides advice for bloggers on partnering with brands. It discusses starting small with medium-sized brands and considering personal and business goals. Bloggers should evaluate what they have to offer, choose partners carefully, and craft pitches that highlight their audience and value. Pitches should be clear, concise, and avoid overpromising. Maintaining positive relationships through on-time delivery and being a brand ambassador can lead to expanded partnerships.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Conversion Blunders eTailers Should Avoid at all Costs - Webinar SlidesHubSpot
The end goal of an ecommerce website is to drive increasing number of transactions. However, around 97% of visitors that come to your website are not ready to place a order yet. It is extremely important to successfully convert those visitors to customers.
Are popular security symbols really worth the money? Should your item pages have standard left-hand navigation? What's the fastest way to boost conversion rates 20%? In this webinar, jointly conducted by HubSpot and Conversions on Demand, we'll share practical answers to these questions and many more:
- Why you should focus on improving conversion rates
- Top 10 easy-to-fix conversion killing blunders
- What is conversion testing, and how to do it right
This module provides guidance on developing an effective adventure tourism website. It discusses the importance of having a website that is accessible 24/7 for booking and provides a good first impression. Key topics covered include content development, use of advertising and blogs, why social media alone is not enough, website builders that can be used to create a site, branding, calls to action, removing friction for customers, using Google Analytics and search engine optimization. The module also provides tips on auditing website performance and includes a case study of an example adventure tourism company website.
Crash Course: Growth Hacking Your Customer AcquisitionLesley Robinson
This document provides an overview of a growth hacking workshop hosted by Growth Hacking Asia. The workshop covers topics such as SEO, conversion rate optimization, Facebook marketing, LINE marketing, referral marketing, and more. Attendees will participate in exercises to review websites and create Facebook events. The goal is to teach entrepreneurs processes, tools, and techniques to sustain growth. Over 3,000 entrepreneurs have attended workshops and bootcamps held in several Asian countries.
The document provides guidance on user acquisition strategies for startups. It discusses manually recruiting users through in-person and online outreach. It recommends targeting influencers and communities where the target audience spends time. Automation tools can be used to scale outreach on platforms like LinkedIn, Instagram, and search engines while maintaining a personal touch. Building an engaged community through a Facebook group or forum allows for direct user feedback and marketing. The goal is to experiment with different channels to validate product-market fit and grow an audience ready to purchase.
UX writing is extremely important for improving the effectiveness of chatbots. Use these seven strategies to improve the engagement and ROI that your chatbot generates.
Read the original blog post: https://carminemastropierro.com/ux-writing-for-chatbots/
This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
HubSpot + Evergage - Context Marketing for the eCommerce ShopperHubSpot
This document discusses how context marketing can be used to create a personalized shopping experience for ecommerce customers. It explains that context marketing combines explicit data that customers provide through purchases and surveys with implicit data from on-site behaviors like page views and time spent on the site. The document then outlines the different phases of a customer's buying journey - research, comparison, and intent - and how contextual data and messaging can be used at each stage to engage customers and guide them towards a purchase.
Fastrack Group - Hotel Marketing Must Do's 2013-14 WebinarKen Jones
This document provides an overview and summary of a presentation by Adrian and James, hospitality digital marketing experts. The presentation covers topics such as optimizing websites for mobile users, using digital marketing to attract Chinese travelers, best practices for hotel distribution, and how peers are allocating their marketing budgets. Key points discussed include the growth of mobile bookings, challenges of mobile-friendly websites, tips for Chinese SEO and imagery, maintaining rate parity across booking channels, and allocating over 30% of budgets to website redesign and SEO.
How to create a customer centric landing page and get more leadsConversion Fanatics
Lead-generation doesn't have to be a tedious, hit-or-miss process. One of the most effective ways to generate high quality leads for your business is to have a highly targeted, well-optimized, customer-centric landing page.
Ximena Sanchez gave an introductory presentation on using Facebook ads. The presentation covered key topics like:
1) Setting up campaigns with clear objectives like awareness, consideration, or conversions.
2) Using the Facebook pixel and custom audiences to properly target ads. Lookalike audiences were discussed as a way to expand targeting.
3) Optimizing bids and understanding how the auction system works. Testing different bid types and objectives was recommended.
4) Developing effective creative assets that capture attention and are optimized for Facebook. Testing new creatives regularly was advised.
5) Discussing prospecting strategies to reach new audiences alongside retargeting past visitors or those showing interest. Segmenting
This document provides an overview of using Instagram for business. It discusses setting up an Instagram profile securely, the core values of Instagram, important Instagram metrics, the demographics of Instagram users in the UK, elements of an Instagram marketing strategy including content ideas, calls to action, and using insights. It also covers Instagram advertising and offers consulting services from the presenter to help businesses leverage Instagram.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
Mastering the Hotel Marketing Ecosystem at the Property LeveleCornell
The document discusses strategies for marketing at the property level for hotels. It begins by defining marketing in the hospitality industry as solving customer problems through giving them what they want or need at a price they are willing to pay. It then outlines the key areas of focus for hotel marketing and discusses the marketing ecosystem at properties. This includes different stakeholders and considerations for property types. It also addresses challenges like the decline of organic social media reach and the rise of data-driven personalized marketing across channels.
Digital Summit - Facebook Ads: Right Users, Right TImeSusan Wenograd
The document discusses Facebook targeting strategies. It emphasizes targeting users based on both physical location and mental "location" or interests. It recommends segmenting audiences and customizing ad creative and messaging for different audience types. The document also recommends using custom audiences and lookalike targeting to find new audiences that are similar to existing customers and website visitors. Retargeting strategies are also discussed to continue relationships with past customers and website visitors.
How to Nurture Leads Using Paid RetargetingNiti Shah
Presentation from INBOUND 2015: What is paid retargeting? How is it different from PPC, and how can you use it at multiple stages of your marketing funnel? This presentation will show you how to turn unknown visitors into known leads, leads into marketing qualified leads, and marketing qualified leads into customers using paid retargeting.
Main Street Hub is a social media management company that handles all social media tasks for small businesses. They claim their services can save businesses 50-75 hours per month managing social media. Their services include setting up and optimizing profiles on review sites, Facebook, Twitter, Foursquare and LinkedIn. They also monitor sites daily, respond to all reviews and posts, and create engaging content. Clients see increases in traffic, engagement and sales after using their full-service solution starting at $249 per month.
Mapping Customer Journey from Awareness to AdvocacymKonnekt
Customer life cycle” describes the progression of a customer from finding, considering, purchasing, using, and maintaining loyalty to a product or service.To get true wins, you need to support a customer’s journey through the various stages so that they can make informed decisions. Learn all about Mapping Customer Journey from Awareness to Advocacy.
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
This document provides tips on how to identify leaks in a business's sales funnel that are preventing prospects from becoming customers. It discusses examining each stage of the sales funnel, from discovering the business online to becoming a customer. Some common leaks include not advertising on all search engines, not optimizing online listings and reviews, and not following up with leads in a timely manner. Implementing strategies like paid search and social media advertising, optimizing websites and online profiles, and promptly following up with leads can help businesses understand where prospects are lost and gain more customers.
Having the right tools in your business, to help automate your processes, build in efficiencies, and scale your pipeline, is not as easy as it seems. Finding the right FREE tools is even harder!
Discover which FREE online tools that you should be using to keep your business on track and stay ahead of the competition.
Presented by Bobby Chadha, Chartered Accountant & Small Business Mentor, and Makera Kigaraba, Co-founder & Head of Product at Solna.
This document provides tips for successful internet marketing of hotels in Copenhagen. It emphasizes the importance of dynamic testing of marketing campaigns and components like landing pages. Marketers should stay up to date on new technologies and look for new ways to market products to keep customers from getting a negative perception. Tracking tools can assess marketing effectiveness by measuring site visitors and how visits translate to sales. The document provides additional tips like using guarantees to build trust, allowing customer reviews, ensuring marketing objectives are clear on landing pages, and emphasizing customer privacy and security.
Chandler Vinton is a top real estate agent for Berkshire Hathaway in Norwalk and Rowayton, Connecticut. An audit of Vinton's digital presence found room for improvement across websites, social media, search engine optimization, and other online platforms. The audit provides specific recommendations in each area, such as claiming and updating listings on review sites, increasing social media posting frequency and engagement, hiring an agency to manage comprehensive internet marketing, and creating a subscriber email list. Implementing the recommendations would help Vinton build a stronger online brand and capture more real estate leads and sales.
Customer Comments: “The highlight of our New England vacation!” -Ian. Deerfield, IL. “Thought the naturalist was very knowledgeable and gave some info I've ...
30 Real Estate Marketing Tips To Land Your Next Client In 30 DaysParkbench.com
Check out our ultimate guide for real estate professionals looking to take their real estate brand to the next level.
Follow these 30 steps and we promise you will land 1 new client at the of the month.
These steps are proven to be working by professional marketers working with real estate professionals in many areas.
Visit our website to learn more about how we can help real estate professionals like you get more clients using the power of relationships and referrals.
Guide to Local Marketing: 5 Surefire Ways to Stand OutSurefire Local
Magnify Your Online Presence & Reach More Local Customers
As a local business, you have a good understanding of your market. To help you get an equally good understanding of how to reach potential customers online, we’ve put together the ultimate local marketing workshop. Join us for 30 minutes and discover 5 key strategies to maximize your business’s online presence and make your business stand out in local search results.
Some of the things you’ll learn during this workshop are:
- The latest search behavior trends and how customers find you online
- How to promote your local business with the most effective strategies that bring in high quality customers
- Local SEO strategies to use to improve your Google's search results
Trustpilot’s Tips On Making The Festive Season Pay-Off All YearTrustpilot
Holiday spend is projected to increase by 10% in 2016 (according to PwC), with even higher growth rates expected for eCommerce.
Are you prepared to have your best holiday season yet? If not, then don't worry.. check out our webinar to prepare for the holiday rush!
The document provides an overview of key considerations for refining a web strategy. It notes that most websites dramatically underperform given their importance in marketing. Several root causes are identified, including lack of web expertise and clear goals. The document emphasizes setting goals based on audience and strategy, and establishing best practices. It also stresses the importance of measurement and adjustment based on goals. Examples are provided for how to apply these principles in practice when redeveloping a website.
Best Practices in Account Base Marketing for automating your sales funnel for success. Learn a simple process to automate and personalize your sales funnel with behavior-based marketing and lead scoring.
The document provides marketing services for hotels, restaurants, and wineries. It outlines services including social media management, online reputation management, blogging, sales team support, copywriting, and customized consulting. Case studies are presented showing success with a Napa hotel's identity development and a Florida restaurant's special events promotion on Facebook that drove revenue and attendance.
Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEOAdvice Interactive Group
For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
This document provides tips and best practices for using Facebook effectively as a business. It discusses using Facebook to communicate with customers, promote specials and build a brand. It emphasizes the importance of engagement over sheer numbers of likes or followers. Some key recommendations include posting varied content like media, specials and competitions; interacting with customers in comments; using images and video; and monitoring insights to improve performance over time. The goal is to build an active community through joining conversations rather than just pushing information.
The document provides tips for SaaS companies to focus priorities, improve metrics, rethink pricing and positioning, and adapt sales strategies during the COVID-19 crisis. Key recommendations include adding value to existing customers, assessing customer segmentation and value propositions, improving retention by reducing cancellation friction, using data to understand customer behavior and value, and prioritizing current customers over new sales through upselling and creative commercial offers.
Cant get more benefits from your website here are some amazing waysKelly Ston
This document provides several ways for websites to generate revenue if they are not currently profitable. It discusses integrated marketing/affiliate marketing, Google Adsense, customizing services, subscription models, selling products, freemium models, selling data, and addressing issues like website design, speed, audience understanding, navigation, and call-to-actions. When choosing a revenue model, the document recommends considering the value provided to customers, differentiating factors, growth plans, customer base, and customer attributes. It also includes information about the OGEN Infosystem company at the end.
How to Improve Your Website and Gain More CustomersMyles English
The document provides best practices for improving a website to gain more customers. It recommends including key elements above the fold such as the value proposition, headlines, benefits, call-to-action, hero shot, and social proof. These elements should quickly communicate how the business solves customer problems, persuade visitors to take desired actions, and build credibility through proof points like testimonials and reviews. Implementing these design principles can significantly increase a website's conversion rate and ultimately drive more sales and revenue for the business.
Digital Marketing Essentials Boot Camp for Contractors Part 1: Building a Gre...Surefire Local
Online reviews have become the new currency of your online reputation. With the right plan in place, you can use reviews to drive significant traffic to your online presence. In this session, we'll walk through everything you need to know about building the ultimate reviews strategy for your business.
Similar to Claim and Optimize Your Business Listings - Part Two (20)
2. What You Will Learn in This Class:
● Important Marketing Tools Found in Your
Claimed Listings:
○ Google Places/Google Plus Local
○ Yahoo Local
○ Bing Business Portal
○ MapQuest
○ Yelp
○ FourSquare
○ TripAdvisor
● How to Track, Respond to, and Promote
Your Reviews
3. Google+ Local
● Offers
○ Google Offers allows you to reach potential customers
near your business. Using their mobile device, these
customers can find your offer and visit your business
right away. And it’s free,for a limited time
○ Customers simply show you the offer on their phone
and you apply the appropriate discount at checkout.
○ You can see how many offers have been saved and
redeemed in the Offers tab in your Google Places
account.
● Go to www.google.com/places, and login to your Google
account. Click on the top right blue tab that says "offers."
Follow the simple guidelines to post your offer.
4. Yahoo Local
● Go to http://smallbusiness.yahoo.com/dashboard/
○ Look at Reputation Tracker Tab (mentions and
reviews)
○ Look at Local Visibility Tab for other Local Listing
opportunities
○ No mobile promotions available on Yahoo for Small
Business
5. Bing Local
● Go to www.BingBusinessPortal.com
● Login to your Bing account
● Preview tab:
○ A mobile version of your website
○ A QR Code for your website
○ A window sticker to download and print
● Mobile tab:
○ Mobile content - list your specials here
● Click blue marketing tab at the very top:
○ Then click on "Deals" to set up an offer that can be
displayed on your bing listing and on the mobile
version.
6. MapQuest (formerly known as AOL Maps)
● https://listings.mapquest.com/apps/listing
● 1 out of 5 map searches are done on
MapQuest.
● Make sure your listing is current and
completely filled out to reach your potential
customers who are searching for you on
MapQuest.
● No mobile deals/offers available on
MapQuest at this time.
7. Yelp
Your business account is located at: https://biz.
yelp.com/
● Activity tab: Learn about your audience.
● Reviews tab: Monitor and respond to your
reviews.
● Check-in Offers tab: Create an offer that
appears on your business listing in the Yelp
Mobile app.
● Go into the "Account Information" tab to set
up your email notifications to be notified
when a new review is posted.
8. FourSquare
● http://foursquare.com/login
● Features include:
○ Share an update to have it appear:
■ When people view your location
■ After people check in
■ In your loyal customers’ friends tabs
■ Share your update to Facebook and/or Twitter
○ Find out how many customers you have on
foursquare, how many times they've checke
and who your mayor is (the customer who h
checked in the most times in the last 60 days)
○ Set up a special offer for mobile devices.
9. TripAdvisor
● Go to www.tripadvisor.com and login.
● Click on "Your Business and Account", then "Your
Business." The Management Center is full of tools,
including:
○ Manage your TripAdvisor Page: Enhance you
listing, upload photos and videos; update busi
details, rates and booking info; track performa
and more...
○ Manage your Reviews: Know what your custo
are saying about you and post your reply.
○ Free Marketing Tools: Use downloadable badg
and widgets on your own website to display yo
TripAdvisor ratings and reviews, encourage
customer reviews and create photo slideshows.
10. Responding to Reviews
“It takes 20 years to build a reputation
and five minutes to ruin it.”
- Warren Buffet
Fact: Consumers are far more likely to believe
the review (opinion) of a stranger than the
advertising message of a business.
11. Responding to Reviews
Keep these three things in mind as you're
crafting a message to your customer:
○ Your reviewers are your paying customers
○ Your reviewers are human beings with
(sometimes unpredictable) feelings and
sensitivities
○ Your reviewers are vocal and opinionated
(otherwise they would not be writing
reviews!)
12. Responding to Positive Reviews:
● ALWAYS respond to positive reviews.
● Your purpose should be simply to deliver a
human thank you and let them know you care.
● That's it. No gift certificates. No mailing lists.
No event invites. No reactions to the minor
complaint in their review. No requests for
them to tell more friends about your business.
● Remember, this customer already likes your
business -- just use this opportunity to thank
them and introduce yourself.
13. Responding to Negative Reviews:
● Negative reviews can feel like a punch in the gut. We
care deeply about our business, and it hurts when
someone says bad things about it. A negative review
can even feel like a personal attack.
● Your first instinct is the "double D." Deny and Defend. It
doesn't matter whether their account is true, false or lies
somewhere in between. Defending and denying will be
a HUGE mistake!
● Failure to respond to a negative reviews sends a
strong message to prospective customers that you have
no customer service and further entices them to stay
away. One of the first things I review with a new client is
their reviews across multiple channels. When they ask
me why they have no business yet their competitors do,
this is often where we find the answer.
14. Stop, Drop, and Roll
1. Stop - Don't respond immediately. Sleep on
it. Waiting 24 hours can make all the difference.
2. Drop - Drop the prideful, defensive and harsh
response. Let a trusted co-worker or friend
read through your response before posting.
3. Roll - Roll with it. In the end, you can't
control the opinions of your clients. Attempt to
mend any valid issues this person presented
through their review. Keep providing the best
possible service and products.
15. Responding to Negative Reviews
● You have a chance to help the situation and maybe
even change this customer's perspective for the better.
There are many success stories from business owners
who were polite to their reviewers and were given a
second chance.
● But be careful here: if your reviewer perceives that you
are being rude or condescending, there's a chance he
or she could get angry and make the situation even
worse. Keep in mind that this is a vocal customer who
could well copy and paste your message all over the
Web.
16. Negative Review Response:
● Keep it simple.
● "Thank you for the business and the
feedback."
● If you can be specific about the customer's
experience and any changes you may have
made as a result, this could go very far in
earning trust.
17. Use a Listening Tool
1. Know what is being said about your business.
Negative statements, lies, rumors can spread in
an instant. The longer you wait to respond, the
more damage will be done.
2. To get notifications sent to you by e-mail, set up
Google Alerts for your business name. Google
Alerts sends you a notification when you have
been mentioned in articles, blogs, reviews, etc.
www.Google.com/Alerts
3. Some review sites can be set up to send you a
notification when a review is posted (Yelp,
TripAdvisor)
18. Learn From Others
Here are some businesses to study on
TripAdvisor. Their review responses - whether
to a positive or negative review- are very
appropriate and can help you craft your own
responses:
● High Hampton Inn, Cashiers, NC
● Grove Park Inn, Asheville, NC
19. Improve Your Review Rankings
Loyal and repeat customers can be a huge
asset to your online reputation.
When you have a satisfied customer at your
business location, hand them an easy review
sheet and ask them to share their experience.
20. Create a Custom Review Sheet
● Select up to 3 of the most popular
review sites for your business.
● Include a QR code so customers can
find your review site and leave a
review from their mobile phone
immediately upon leaving your
location.
● Include an active hyperlink to the page
on the review site for your business, if
you prefer to email this document to a
customer.
● Make sure the links and QR codes go
to the EXACT page on the review site
for your business.
● Use a URL shortener to make it easier
for customers to find your site in case
they need to type in the URL directly.
Handout Resources:
Create QR Codes: www.QRStuff.com
Create short URL's: www.Bit.ly
21. Responding to Reviews
Fact: Every Star in a Review Leads to a 5-9%
Jump in Revenues
“Risk comes from not knowing what you’
re doing.”
- Warren Buffett