This document outlines the key differences between Web 1.0 and Web 2.0. Web 1.0 focused on one-way communication from companies to consumers, while Web 2.0 emphasizes user participation, customization, and communication between users. The principles of Web 2.0 include providing services rather than just products, allowing for customization as each user is unique, and valuing user-generated communication and content over corporate messages alone. With Web 2.0, the user is in control and can take on roles like publisher, DJ, expert, broadcaster and editor.

1. Chris Huang 2007/12/5

3. WHAT IS WEB 2.0? Web 1.0 is … Web 2.0 is … Participant Web Commerce PEOPLE Means Different Things to Different People

5. LISTEN, DON’T SPEAK Listen, You Should… May I have…? I Like… Consumers Not Allowed to SPEAK!

6. THE REVOLUTION DoubleClick Amazon MP3.com Britannica Online Homepage Web 2.0 Web 1.0 Google Adsense eBay Napster Wikipedia Blog

7. Web 1.0 is ... DEAD!

8. PRINCIPLES OF WEB 2.0

14. COMMUNICATION What Do Consumers Trust? CEO or Secretary? Marketing or Sales? “ A Person Like Me” I.e. Other Consumers

17. WHAT WEB 2.0 CAN CHANGE? “ A Person Like Me” i.e. Other Consumers

18. USER IS THE CONTROL! Every Consumer is …

19. A Publisher

20. A DJ

21. An Expert

22. A Broadcaster

23. An Editor

24. A Critic

26. ANY QUESTIONS?

27. THANK YOU!