The document discusses the importance of empowering youth as wellness leaders through initiatives like Generation Fit, which integrates fitness into the school day to improve academic performance and combat sedentary lifestyles. It highlights the influence of digital culture and marketing on youth behavior, emphasizing the need for a collective rebellion against unhealthy food advertisements and the sedentary nature of modern life. By promoting peer leadership and engagement in physical activity, the program aims to foster a culture of fitness and wellness among students.

1. Generation FIT Empowering Tomorrow’s Wellness Leaders Today

2. Complex patterns and trends in health and health behavior School day is sedentary time Leisure time isn’t ACTIVE time Nutrition and portion awareness lacking “ Experts” are perplexed

3. Youth Culture Digital, Powerful and Influential

4. Screen Time For ages 7-18 averages 9 hours per day

5. Awareness SCHOOLS, PARENTS and EDUCATORS…. INTELLECTUALLY recognize the value of fitness, health and well-being to the learning equation…. but

6. A Sobering FACT Standardized test scores take priority above the overweight/fitness crisis

7. AWARENESS No need for either / or

8. Youth-Led Fitness Solution

9. How Is Generation FIT A Key to Opening Doors? We target the most expensive students We make dramatic academic impact We demonstrate easy-delivery of exergame technology Fitness/Wellness/Social benefits are a bonus

10. Students Lead and Manage the Program Right In the Classroom Peer Mentoring Teamwork Social Skills Collaboration Leadership Confidence Brain Training Communication Community Outreach

11. Peer Mentoring Teamwork Social Skills Collaboration Leadership Confidence Brain Training

12. Generation FIT- Brainy Stuff

13. ExerLearning http://exerlearning.blogspot.com

14. The reality…. If kids sense “ It’s good for you ” we have an uphill battle

15. The reality…. If kids sense “ We’re leaders and this is OURS ” we have possibility

16. The reality…. Recent brain research conclusively connects learning and academic success with exercise , cardio, fitness and physical activity BEFORE a cognitive task Gen FIT youth KNOW that and TEACH it to peers, family and teachers

17. AWARENESS No need for either/or when it comes to physical activity and the school day

18. Generation FIT Delivers – Fitness A Youth Culture Healthy “rebellion” Academic Goals

19. Society, Culture and PROFIT

21. Youth Culture-Reach and Digital Skills: http://www.youtube.com/watch?v=Fjj2tCslIlQ

22. Youth Culture-Reach and Digital Skills: http://www.youtube.com/watch?v=Fjj2tCslIlQ

23. Advergames $12 BILLION in annual Junk Food – Sugary Cereal Marketing to age 4-14

24. “ Food Culture” Unbeatable? Youth don’t want to be victims Youth believe they “own” video games Youth don’t believe the “overweight – health dilemma hype ”

25. HYPE ? ? ? Why have experts hit roadblocks? Can we really fight the culture: $12 billion in ANNUAL junk food ads targeting the most vulnerable population – youth aged 4-14

26. Viral Marketing – Stealth Impact Trendsetters Generating Buzz Connecting with “digitari” Elite and casual gamers Blogs – Collective Intelligence Rebellion against “the marketing machine”

27. – Stealth Solution The 1-5-0 Beyond DDR: Fads Fade FootGamers: Members Only

28. Tap the Casual Game Culture The casual game industry is a $ 2.25 billion a year market, currently growing by 20 per cent annually with growth estimated at a whopping 20 percent* More than 200 million people worldwide play casual games via the Internet. Last year the average time spent per week playing casual games increased 28 percent to 5 HOURS 50% of casual gamers over age 50 play with a younger family member * 2007 market report released by the Casual Games Association

29. Reinvent computer time Reinvent CSAUAL GAMING

30. We Can BEAT : Screens Sedentary-School Schedules Advergaming and Junk / Fast Food Marketing

31. Beyond HFCS: Label Awareness vs Slick packaging Tell a Story: GOMF LISTEN to the kids Empower Youth as Change Agents New Culture: ExerGamers and FootGamers

32. Contact and Reference http://exerlearning.blogspot.com www.generation-fit.com www.get-outta-my-face.com [email_address] Judy Shasek: 541-312-5133