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g 4 L ife
 a m in
G                    Eat Lo
                            nger, M
                     Well &         ove
                            Live M
                                   ore
                Dr Alasdair G Thin
    Interactive Fitness and Exergaming Seminar
        Sept 24, 2009. LIW, Birmingham, UK
The Problem...


    Houston...eh...

                Yes...Mr Alien?

          eh...You appear to have a problem?

                We do?

    Houston. You have a wardrobe malfunction!
Exercise is a Hard Sell !!!




                              Quality Frog
Promoting Positive
Health Behavior Change
          Persuasive Message
      (“Exercise is Good for You!”)
            Perceived Future Reward




         Persuasive Interactive
              Experience
            Immediate Real Reward
Who is Setting the Agenda?



                                 personalized health
                                 program
                                 fun incentive
                                 physical challenges
                                 also features trivia
                                 games, hints and tips
                                 learn everything you
                                 need to know about
                                 proper nutrition and
                                 working out
   www.touchgenerations.com   myhealthcoach.uk.ubi.com
Games & Hierachy of Needs

                Self-Actualization
Human History




                     Esteem

                   Belonging

                     Safety

                  Physiological
Science Fiction?
21st Century Reality
Games Eras


 MatthiasKabel
                     az1172




Ancient          Modern       Digital
Eat Longer




             Clover_1
Snacking Kills!!!


     sean dreilinger              djwhelan                   Wallabee


    +                         ↓                      =



    Andrew_B                       blythe_d          Martin LaBar


  Snack                Extrinsic Reward       Intrinsic Reward
Move Well
Make Sure Tools are Up to the Job!




              mrlerone         adamant




       X                 X
Laboratory Measurements
Energy Expenditure
- not all ExerGames are Equal
                             ?
                         R

                     J

                A


        W
Live More




            Earl - What I Saw 2.0
Magic Circle of Games




                  antonioperezrio.es
Live More - ExerGames




BeFitt

           BeFitt


         gamercize
Maximizing Human Performance




   Skill
Stamina
 Mental
eSports
"If you want to be at the top of your game, it is important to not only keep mentally
sharp, but also physically. This is due to the fact that quick reflex's are a must, and
the fitter you are - the better reaction times you will get."                A Pro-Gamer




“A human activity capable of achieving a result requiring physical exertion and/or
physical skill which, by its nature and organisation, is competitive and is generally
accepted as being a sport.”                                Australian Sports Commission
Supportive Environments
Ottawa Charter for Health Promotion (WHO, 1986)
Strategy for Europe on Nutrition, Overweight and Obesity
related health issues (European Commission, 2007)
   Call to create “Supportive Environments” (i.e. Physical)

  Prevention          Education           Empowerment


                      What about a
                      “Supportive Digital Environment” ?
                        Readily developed
                        Lower cost
                        Scaleable to population level
Supportive Digital Environment


          Contemplation   Preparation




          Maintenance       Action
Game Over
Contact

Championing Exertion in the Digital Games Era



          Dr Alasdair G Thin, BSc, PhD
          a.g.thin@hw.ac.me.uk
          www.gamersizescience.org

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Gaming4 Life: Eat Longer, Move Well & Live More

  • 1. g 4 L ife a m in G Eat Lo nger, M Well & ove Live M ore Dr Alasdair G Thin Interactive Fitness and Exergaming Seminar Sept 24, 2009. LIW, Birmingham, UK
  • 2. The Problem... Houston...eh... Yes...Mr Alien? eh...You appear to have a problem? We do? Houston. You have a wardrobe malfunction!
  • 3. Exercise is a Hard Sell !!! Quality Frog
  • 4. Promoting Positive Health Behavior Change Persuasive Message (“Exercise is Good for You!”) Perceived Future Reward Persuasive Interactive Experience Immediate Real Reward
  • 5. Who is Setting the Agenda? personalized health program fun incentive physical challenges also features trivia games, hints and tips learn everything you need to know about proper nutrition and working out www.touchgenerations.com myhealthcoach.uk.ubi.com
  • 6. Games & Hierachy of Needs Self-Actualization Human History Esteem Belonging Safety Physiological
  • 9. Games Eras MatthiasKabel az1172 Ancient Modern Digital
  • 10. Eat Longer Clover_1
  • 11. Snacking Kills!!! sean dreilinger djwhelan Wallabee + ↓ = Andrew_B blythe_d Martin LaBar Snack Extrinsic Reward Intrinsic Reward
  • 13. Make Sure Tools are Up to the Job! mrlerone adamant X X
  • 15. Energy Expenditure - not all ExerGames are Equal ? R J A W
  • 16. Live More Earl - What I Saw 2.0
  • 17. Magic Circle of Games antonioperezrio.es
  • 18. Live More - ExerGames BeFitt BeFitt gamercize
  • 19. Maximizing Human Performance Skill Stamina Mental
  • 20. eSports "If you want to be at the top of your game, it is important to not only keep mentally sharp, but also physically. This is due to the fact that quick reflex's are a must, and the fitter you are - the better reaction times you will get." A Pro-Gamer “A human activity capable of achieving a result requiring physical exertion and/or physical skill which, by its nature and organisation, is competitive and is generally accepted as being a sport.” Australian Sports Commission
  • 21. Supportive Environments Ottawa Charter for Health Promotion (WHO, 1986) Strategy for Europe on Nutrition, Overweight and Obesity related health issues (European Commission, 2007) Call to create “Supportive Environments” (i.e. Physical) Prevention Education Empowerment What about a “Supportive Digital Environment” ? Readily developed Lower cost Scaleable to population level
  • 22. Supportive Digital Environment Contemplation Preparation Maintenance Action
  • 24. Contact Championing Exertion in the Digital Games Era Dr Alasdair G Thin, BSc, PhD a.g.thin@hw.ac.me.uk www.gamersizescience.org