This presentation is a good example of my storytelling skills. It shows a very simple concept with data to back it up: we can help you reach more people for less money. It was given to a client that currently does not advertise with us and that after a deep dive needs assessment we presented a couple of solutions to help the client reach more people and for us to gain some of their advertising dollars. One of our sales reps saw an opportunity with this client and came to me to help him tell this story. We met multiple times to fine tune the wording and make it visually appealing. The presentation look is brand standard so isn’t the most creative, but it definitely made our case and won over the client who agreed to sign up for the search portion of the recommendation.
Media Deck - New Mexico Department of TourismSean Arthur
Detailed media deck that our team created and presented for New Mexico's Department of Tourism. I researched Radio, OOH, and TV/Cable Buy and wrote the section on TV/Cable Buy.
The European Consumer Guide to Car Rental
Leaseurope has developed a guide designed to take you through everything you need to know about renting a vehicle, from booking and pick-up to return – both at home and abroad. It explains common practice, what to expect, as well as your rights and responsibilities.
This presentation is a good example of my storytelling skills. It shows a very simple concept with data to back it up: we can help you reach more people for less money. It was given to a client that currently does not advertise with us and that after a deep dive needs assessment we presented a couple of solutions to help the client reach more people and for us to gain some of their advertising dollars. One of our sales reps saw an opportunity with this client and came to me to help him tell this story. We met multiple times to fine tune the wording and make it visually appealing. The presentation look is brand standard so isn’t the most creative, but it definitely made our case and won over the client who agreed to sign up for the search portion of the recommendation.
Media Deck - New Mexico Department of TourismSean Arthur
Detailed media deck that our team created and presented for New Mexico's Department of Tourism. I researched Radio, OOH, and TV/Cable Buy and wrote the section on TV/Cable Buy.
The European Consumer Guide to Car Rental
Leaseurope has developed a guide designed to take you through everything you need to know about renting a vehicle, from booking and pick-up to return – both at home and abroad. It explains common practice, what to expect, as well as your rights and responsibilities.
This presentation is a good example of my storytelling skills. It shows a very simple concept with data to back it up: we can help you reach more people for less money. It was given to a client that currently does not advertise with us and that after a deep dive needs assessment we presented a couple of solutions to help the client reach more people and for us to gain some of their advertising dollars. One of our sales reps saw an opportunity with this client and came to me to help him tell this story. We met multiple times to fine tune the wording and make it visually appealing. The presentation look is brand standard so isn’t the most creative, but it definitely made our case and won over the client who agreed to sign up for the search portion of the recommendation.
Στρατηγική Ανάπτυξης του Ελληνικού Τουρισμού – Στόχοι και Προτεραιότητες - Όλ...ACE Rent a Car Greece
Παρουσίαση της υπουργού Τουρισμού κυρίας Όλγας Κεφαλογιάννη στην παρουσίαση της Επικοινωνιακής Στρατηγικής του Ελληνικού Τουρισμού
Στρατηγική Ανάπτυξης του Ελληνικού Τουρισμού – Στόχοι και Προτεραιότητες
Οι παράμετροι της ανάπτυξης είναι:
Η προάσπιση και η ανάδειξη των αξιών και του τρόπου ζωής των Ελλήνων
Η δυναμική ανάδειξη της πολιτιστικής μας κληρονομιάς και της σύγχρονης Ελληνικής δημιουργίας
Ο σεβασμός και η ορθολογική αξιοποίηση των φυσικών μας πόρων
Η προβολή αυθεντικών εμπειριών για τους επισκέπτες
Η ανάπτυξη της εξωστρέφειας των Ελληνικών επιχειρήσεων
Η βελτίωση της ανταγωνιστικότητας του Ελληνικού τουρισμού μέσα από την παροχή υψηλών υπηρεσιών ποιότητας
Η ισόρροπη περιφερειακή ανάπτυξη και η δίκαιη κατανομή του πλούτου
Στρατηγική Ανάπτυξης του Ελληνικού Τουρισμού – Στόχοι και Προτεραιότητες - Ν...ACE Rent a Car Greece
Στρατηγική Ανάπτυξης του Ελληνικού Τουρισμού – Στόχοι και Προτεραιότητες
Οι παράμετροι της ανάπτυξης είναι:
Παρουσίαση του ΓΓ του ΕΟΤ κ. Νίκου Καραχάλιου για την Επικοινωνιακή Στρατηγική του Ελληνικού Τουρισμού
Η προάσπιση και η ανάδειξη των αξιών και του τρόπου ζωής των Ελλήνων
Η δυναμική ανάδειξη της πολιτιστικής μας κληρονομιάς και της σύγχρονης Ελληνικής δημιουργίας
Ο σεβασμός και η ορθολογική αξιοποίηση των φυσικών μας πόρων
Η προβολή αυθεντικών εμπειριών για τους επισκέπτες
Η ανάπτυξη της εξωστρέφειας των Ελληνικών επιχειρήσεων
Η βελτίωση της ανταγωνιστικότητας του Ελληνικού τουρισμού μέσα από την παροχή υψηλών υπηρεσιών ποιότητας
Η ισόρροπη περιφερειακή ανάπτυξη και η δίκαιη κατανομή του πλούτου
2011 03 07 Convaincre et fidéliser la clientèle en optimisant son site web - ...COMPETITIC
L'optimisation de l'ergonomie d'un site web permet l'amélioration de son taux de transformation (le visiteur devient un client). Un site adapté aux attentes des visiteurs donne plus confiance et permet de le convaincre, c'est également un excellent outil de fidélisation de la clientèle.
Batir sa strategie editoriale pour seduire ses clients et google - CCI Bordea...echangeurba
Ateliers du Pôle Numérique de la CCI de Bordeaux sur la problématique de "Bâtir sa stratégie éditoriale pour séduire ses clients et Google" des 3 et 5 décembre 2013
Conférence "Optimiser son référencement Internet"Sylvie de Meeûs
- Le référencement naturel est (toujours !) le meilleur moyen d'attirer de nouveaux clients
- Le référencement ne coûte pas cher
- Le référencement n'est PAS une histoire de technique, mais de communication et de bon sens !
Cette mini-formation s'adresse aux entrepreneurs qui ont un site ou un projet de site Internet.
Le web marketing ou comment bien communiquer sur la toileSylvie de Meeûs
Découvrons, en 4 étapes, les meilleurs outils et les bonnes pratiques pour :
Etape 1 : attirer les prospects
Etape 2 : convertir ses visiteurs en clients
Etape 3 : fidéliser et augmenter le panier moyen
Etape 4 : soigner sa communauté d’ambassadeurs et sa réputation.
Reseaux sociaux les amis de mes clients sont mes clients - 14 11 2013 - pre...echangeurba
Atelier du Pôle Numérique de la CCI de Bordeaux "les amis de mes clients sont mes clients". A l'heure des réseaux sociaux comme Facebook et des avis clients comment transformer ses clients actuels en prescripteurs auprès de leurs amis virtuels pour que ces derniers deviennent de nouveaux clients.
Google Web Toolkit 1.5 Presentation Web Creative CommonStéphane Liétard
Présentation GWT en ligne
Support de formation GWT en version 1.5. Vous pouvez le consulter en ligne. Ce support est proposé sous licence Creative Commons.
If your are doing business on the web you need to see this presentation. Dont turn your career passion into a job. Let us focus on the internet marketing and you focus on the things you like. For more information on how to get started please call 213-249-1425 for more information.
Στρατηγική Ανάπτυξης του Ελληνικού Τουρισμού – Στόχοι και Προτεραιότητες - Όλ...ACE Rent a Car Greece
Παρουσίαση της υπουργού Τουρισμού κυρίας Όλγας Κεφαλογιάννη στην παρουσίαση της Επικοινωνιακής Στρατηγικής του Ελληνικού Τουρισμού
Στρατηγική Ανάπτυξης του Ελληνικού Τουρισμού – Στόχοι και Προτεραιότητες
Οι παράμετροι της ανάπτυξης είναι:
Η προάσπιση και η ανάδειξη των αξιών και του τρόπου ζωής των Ελλήνων
Η δυναμική ανάδειξη της πολιτιστικής μας κληρονομιάς και της σύγχρονης Ελληνικής δημιουργίας
Ο σεβασμός και η ορθολογική αξιοποίηση των φυσικών μας πόρων
Η προβολή αυθεντικών εμπειριών για τους επισκέπτες
Η ανάπτυξη της εξωστρέφειας των Ελληνικών επιχειρήσεων
Η βελτίωση της ανταγωνιστικότητας του Ελληνικού τουρισμού μέσα από την παροχή υψηλών υπηρεσιών ποιότητας
Η ισόρροπη περιφερειακή ανάπτυξη και η δίκαιη κατανομή του πλούτου
Στρατηγική Ανάπτυξης του Ελληνικού Τουρισμού – Στόχοι και Προτεραιότητες - Ν...ACE Rent a Car Greece
Στρατηγική Ανάπτυξης του Ελληνικού Τουρισμού – Στόχοι και Προτεραιότητες
Οι παράμετροι της ανάπτυξης είναι:
Παρουσίαση του ΓΓ του ΕΟΤ κ. Νίκου Καραχάλιου για την Επικοινωνιακή Στρατηγική του Ελληνικού Τουρισμού
Η προάσπιση και η ανάδειξη των αξιών και του τρόπου ζωής των Ελλήνων
Η δυναμική ανάδειξη της πολιτιστικής μας κληρονομιάς και της σύγχρονης Ελληνικής δημιουργίας
Ο σεβασμός και η ορθολογική αξιοποίηση των φυσικών μας πόρων
Η προβολή αυθεντικών εμπειριών για τους επισκέπτες
Η ανάπτυξη της εξωστρέφειας των Ελληνικών επιχειρήσεων
Η βελτίωση της ανταγωνιστικότητας του Ελληνικού τουρισμού μέσα από την παροχή υψηλών υπηρεσιών ποιότητας
Η ισόρροπη περιφερειακή ανάπτυξη και η δίκαιη κατανομή του πλούτου
2011 03 07 Convaincre et fidéliser la clientèle en optimisant son site web - ...COMPETITIC
L'optimisation de l'ergonomie d'un site web permet l'amélioration de son taux de transformation (le visiteur devient un client). Un site adapté aux attentes des visiteurs donne plus confiance et permet de le convaincre, c'est également un excellent outil de fidélisation de la clientèle.
Batir sa strategie editoriale pour seduire ses clients et google - CCI Bordea...echangeurba
Ateliers du Pôle Numérique de la CCI de Bordeaux sur la problématique de "Bâtir sa stratégie éditoriale pour séduire ses clients et Google" des 3 et 5 décembre 2013
Conférence "Optimiser son référencement Internet"Sylvie de Meeûs
- Le référencement naturel est (toujours !) le meilleur moyen d'attirer de nouveaux clients
- Le référencement ne coûte pas cher
- Le référencement n'est PAS une histoire de technique, mais de communication et de bon sens !
Cette mini-formation s'adresse aux entrepreneurs qui ont un site ou un projet de site Internet.
Le web marketing ou comment bien communiquer sur la toileSylvie de Meeûs
Découvrons, en 4 étapes, les meilleurs outils et les bonnes pratiques pour :
Etape 1 : attirer les prospects
Etape 2 : convertir ses visiteurs en clients
Etape 3 : fidéliser et augmenter le panier moyen
Etape 4 : soigner sa communauté d’ambassadeurs et sa réputation.
Reseaux sociaux les amis de mes clients sont mes clients - 14 11 2013 - pre...echangeurba
Atelier du Pôle Numérique de la CCI de Bordeaux "les amis de mes clients sont mes clients". A l'heure des réseaux sociaux comme Facebook et des avis clients comment transformer ses clients actuels en prescripteurs auprès de leurs amis virtuels pour que ces derniers deviennent de nouveaux clients.
Google Web Toolkit 1.5 Presentation Web Creative CommonStéphane Liétard
Présentation GWT en ligne
Support de formation GWT en version 1.5. Vous pouvez le consulter en ligne. Ce support est proposé sous licence Creative Commons.
If your are doing business on the web you need to see this presentation. Dont turn your career passion into a job. Let us focus on the internet marketing and you focus on the things you like. For more information on how to get started please call 213-249-1425 for more information.
best pdf site list with high DA PA in indianikunj636555
ppt site list 2017-2018 are a part of social and organizational tools. Many people use it for annotation, categorization etc. They have become a part of the corporate world.
Web Analytics - Direct Marketing Association NorCal 042016John Thyfault
Web Analytics:
Moving The ROI Meter
Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and help you take full advantage of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.
You will learn about:
Understanding how web analytics tools capture data on users and what it means when interpreting results
Defining the metrics
Creating your site goals and tracking them
Deciding which analytics tools are the most appropriate for your site and business
Incorporating Social media metrics into your analytics picture
How to blend different tools to create a comprehensive picture
Going beyond the canned reports in the tools
Setting up conversion funnels and goal setting
Knowing the difference between being a data reporter and being an analytics analyst
Instructor: John Thyfault
Mining the Undiscovered Market: Using Location and Consumer Data to Target Gr...Precisely
Looking for new customers in an existing service area? What new services may an existing customer find valuable? Gaining an intimate understanding of who is located in your best coverage areas is fundamental to generating the highest level of revenue from your network and strengthening customer loyalty.
Wireless and wired telecom providers use geocoding, consumer data, and location analytics for subscriber acquisition. How well it works depends on hyper-accurate geocoding and a rich set of data attributes augmenting a correct residential or business address.
This is a brief company introduction of Radica and product feature highlight, along with some key idea of how email brings hotel more customer and sales revenue.
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...MediaPost
Publishers Clearing House (PCH) sits on a treasure trove of 1st party data – over 110 million US profiles with hundreds of data points appended to each. Learn how PCH uses this data to Identify high value sources for new acquisition and high value segments for re-engagement. In addition, discover how PCH has shifted toward a data-driven attribution methodology to more accurately attribute credit to media channels driving conversions and revenue.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
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A VG F re q ue nc y 3.8 1.0
Source: Scarborough Release 2,
14. Des Moines Register
Des Moines Register is the
premiere media outlet in Iowa,
delivering the daily and
Central Iowa
breaking news. Edition
Daily: 243,822
adults*
Sunday: 383,228
Statewide
adults*
Edition
Daily: 291,508
adults**
Sunday:
479,077
adults**
Full State Circulation Sunday:
214,196 Daily: 107,966
Scarborough Release 2, 2011; ABC Audit 2011
15. Your Current
Advertising
ScheduleMonthly
Current Average
TV Schedule Analysis
K C C I C a m p a ig n W H O C a m p a ig n
Reac h 145,723 235,331
Reac h % 21% 34%
A VG F re q u e nc y 2.4 3.9
G r o s s R a t in g P o in t 50 132
C PM Reac h $21.68 $15.81
Avg. Monthly Spend: $3,522.00 $3,091.00
WHO provides 34% of the market, much
higher reach than KCCI and is costing
you much less per individual with a
higher frequency.
** Y o u c o ul d l it e r a l l y c ut KCCI o ut a l t o g e t he r
a nd s t il l r e a c h a t hir d o f t he ma r k e t .
Source: Scarborough Release 2,
16. Community
Publications
The
Community
Publications
reach
•17 0 , 2 Community
Each 5 6
readers
Register is published
and distributed to
every Moines
subscribers in the
daily Des
month. on Tuesdays
Register
and Fridays.
• I n a d d it io n, no n-s ub s c r ib e r s r e c e iv e
t he Co mmu nit y Re g is t e r o n
T ue sda y s.
: Scarborough Release 1, 2011
17. Your Current
Advertising
Schedule
By strategically shifting your current
advertising budget around we can double
your overall market reach in the 4
county metro and give you the ability to
add in the much r o a d c a s t E v e r y digital ostrategy
F u ll B
needed T u e s i n C m b in e d W H O
to compete ina m p a i g n
C today’s o n e s
A l l media i t y + C o m m u n i t y
Z
6 C o m m u n landscape.
Zo ne s
Reac h 146,914 192,908 223,352
Reac h % 46% 60% 70%
A VG F re q u e nc y 3.7 3.4 4.7
Current 4 Revised 4
county reach county reach
w/both TV w/our
stations community
Do e s n’t it ma k e s e ns e t o papers
s hif t t he
Source: Scarborough t
b ud g e Release 2, d o ub l e t he
a nd
18. Customized
Solution
Customized 10-Keyword Search Engine
Optimization (SEO) Metro package*
Customized Pay-Per-Click (PPC) Campaign*
• Ca l l T r a c k in g & Co nv e r s io n Pa g e
• Cl ie nt -Fo c u s e d Go a l s & Me t r ic s
• Mo nt hl y Me t r ic s
• Cl ic k s , I mp r e s s io ns , a nd Cl ic k -t hr o ug h Ra t e s
• Ke y wo r d -l e v e l Re p o r t ing Ad Co p y Up d a t e s
• Cus t o miz e d La n d ing Pa g e
Maps/Reputation Management Package*
• Buil t in Da s hb o a r d t o mo nit o r d ig it a l r e p ut a t io n
a c r o s s t he int e r ne t
• Mo nt hl y r e v ie w o f a na l y t ic s a nd p e r f o r ma nc e
• Cl a iming a nd o p t imiz a t io n o f Go o g l e Pl a c e s
l is t ing / Fo ur s q ua r e l is t in g
• Ke y wo r d r e s e a r c h a nd a n a l y s is f o r c o mp l e t e
o p t imiz a t io n o f t he l o c a l l is t ing s
• Sy nd ic a t io n a c r o s s hund r e d s o f p a r t ne r s it e s
(8) 2x4” full color ads in 6-zone metro
community papers each month
T o t a l C a m p a i g n c o s t : $ 5 , 5 7 3 . 8 0 /m o n t h + 1x
s e t u p f e e o f $ 1, 2 4 9 . 0 0
19. Customized
Solution
Creating a schedule similar to what’s currently
planned out, it would look like this:
M a y – S e p te mb e r
Customized 10-Keyword Search Engine Optimization
(SEO) Metro package
Customized Pay-Per-Click (PPC) Campaign
Maps/Reputation Management Package
8) 2x4” full color ads in 6-zone metro community
papers each month
T o t a l c o s t : $ 2 7 ,8 6 9 .0 0
O c t o b e r – A p r il
Customized 10-Keyword Search Engine Optimization
(SEO) Metro package
Customized Pay-Per-Click (PPC) Campaign
Maps/Reputation Management Package
T o t a l c o s t : $ 2 5 ,7 1 1 .0 0
Ann ua l c o n t r a c t o f $53,580.00 w/ De s Mo ine s Re g is t e r Me d ia
Ann ua l c o n t r a c t o f $1 8,550.00 w/ WHO T V
T o t a l ing : $72,1 30.00
Editor's Notes
“ Mo money more problems” This slide is a great illustration of where those ad dollars could be going. If we look at the evolution of media over the past 20 years, we can see how it’s fragmented. As a media consultant it’s important for us to understand everything that’s out there for our advertisers and more importantly how to sell with and against all the solutions that may have been presented to your customer. We need to understand the purpose of each product and the potential value it may bring in accomplishing an advertisers results.
“ Mo money more problems” This slide is a great illustration of where those ad dollars could be going. If we look at the evolution of media over the past 20 years, we can see how it’s fragmented. As a media consultant it’s important for us to understand everything that’s out there for our advertisers and more importantly how to sell with and against all the solutions that may have been presented to your customer. We need to understand the purpose of each product and the potential value it may bring in accomplishing an advertisers results.
“ Mo money more problems” This slide is a great illustration of where those ad dollars could be going. If we look at the evolution of media over the past 20 years, we can see how it’s fragmented. As a media consultant it’s important for us to understand everything that’s out there for our advertisers and more importantly how to sell with and against all the solutions that may have been presented to your customer. We need to understand the purpose of each product and the potential value it may bring in accomplishing an advertisers results.