This document discusses the City of Dublin's use of social media from 2010 to 2011. It shows that the city's website had over 2.2 million pageviews in 2010. The city uses tools like e-newsletters, Twitter, Facebook, and video to engage with citizens and share information. The city's Twitter followers grew from 1,658 to 2,682 in that time. The document outlines the city's goals for 2011, which include a mobile website, apps, and QR codes. It emphasizes that social media is vital for communities and that the key is how well governments use these tools.