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The City of DublinSocial Media the Web and Future of Citizen Engagement: v2 Bruce Edwards, City of Dublin Monday, March 28, 2011
What’s changedin a year?
Oh… Did I forget…
Information is as vital to the healthy functioning of communities as clean air, safe streets, good schools and public health. – Informing Communities,  Sustaining Democracy in the Digital Age
website.
website Online Hub Web updated 24/7 2010 Stats 761,433 Visits 2,294,681 Pageviews
e-news.
e-News e-News from Dublin Mail Chimp
launch.management.optimization.
launch………………	50%management…….	40%optimization……..	10%
twitter.
twitter March 2010 = 1,658 followers March 2011 = 2,682 followers
twitter March 2010 = 1,658 followers March 2011 = 2,671 followers
Tweet on Tuesday, Oct 20, 2009:City of Dublin has been named a Smart21 Community in the Intelligent Community of the Year Awards program City of Dublin Twitter: 1,327 followers ReTweet by: KimberlyKayler: 	296 followers Tech4Ohio: 		318 followers LiveinColumbus: 	75 followers ColumbusChamber:	1,276 followers HillardChamber: 	566 followers Sueburness: 		972 followers ConnieRobinson: 	155 followers Twighlightdawn: 	40 followers Using less than 140 characters we reached over 5,025 people in less than 1 hour
twitter Follow media outlets Use to push your news Engage in conversation
facebook.
facebook March 2010 = 1,170 fans March 2011 = 2,270 likes
facebook March 2010 = 1,170 fans March 2011 = 2,270 likes
facebook Engage in conversation Share photos and videos Custom page apps
word of mouth,you can’t buy this stuff.
it’s Not always pretty.
how do you manage?
manage Set up mobile alerts for both Respond in a timely manner with the truth
video.
video ustream.tv  vimeo.com
future.
2011 Goals for Dublin Mobile version of the website Deployment of Apps QR codes
We don’t have a choice on whether we do social media, the question is how well we do it. – Erik Qualman Social Media Revolution 2
Questions? Bruce Edwards, City of Dublin bedwards@dublin.oh.us 614.410.4511

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City of Dublin and the Future of Citizen Engagement v2