Citizen Engagement Strategy for Pradhan Mantri Awas Yojana

1. Citizen Engagement Project
Pradhan Mantri Awas Yojana
India
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2. Problem
• The Citizens are not aware of the contours of
the scheme and how to get benefitted by the
scheme
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3. Proposed Solution
• An integrated Campaign involving Radio Spots,
Posters, online & offline facilitation cells
• guiding the citizens on which vertical of the
scheme suits to their needs & resources they
have
• Whom to contact
• Which documents to carry
• What to expect from the officials
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4. Strategy
Radio Spots &
Posters
Online
information
dissemination
through
Facebook Page
Facilitation Cell
at Urban Local
Body office
Accountability
Chain for
Grievance
Redressal
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5. Contents of the Radio Spots
• What is the scheme about
• How would it benefit to different individuals
(for ex. Those having land, those who can
borrow from bank, those living in slums, new
migrants living in rental accomodation)
• Whom to contact
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6. Online information -Facebook Page
• Explain 4 verticals of the scheme
• Eligibility Criteria
• Contact details of the Facilitation Cell
• Project Announcements
• Progress updates
• Success Stories
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7. Facilitation Cell at ULB
• One to one interview with the beneficiary, and
filling of the data in the form by the official
• Validation of the data using field staff within 2
weeks
• Communication of Acceptance/ Rejection of
the Application based on eligibility
• Inclusion of Beneficiary in one of the projects
based on his eligibility and preferences
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8. Accountability Chain for Grievance redressal
Central Sactioning
& Monitoring
Committee (CSMC)
State Level Nodal
Agencies (SLNA)
Urban Local Bodies
(ULB)
Project Executing
Entity
Third Party
inspection agencies
• When following grievance mechanism shall
be displayed at the facilitation cells and on
the facebook page as well
• For project execution agency
complaints, the grievances shall be sent
to third party inspection agencies
• For ULB to SLNA
• For SLNA to CSMC
• Grievances can be registered via written
complaint/ Phone call/ E-mail/ Whatsapp
Message
• All Grievances shall be given unique
reference number and would be reverted
within 15 days
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9. Thank you
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