The document discusses the specialization potential of cities, highlighting their focus on low-cost back office services and strong IT capabilities. It emphasizes the importance of customer discovery and validation through testing various product hypotheses and market understanding. Additionally, it promotes tools for creating and manipulating visual content for presentations.

1. Cities and their Specialization Potential
Transaction- Good voice skills
processing focus
Low-cost
Potential for
destination for
F&A; good
back office
commerce /
accounting skills
Mostly IT focus,
Strong IT focus given the relative
preference towards
science / engineering
Source: http://www.itonews.eu/files/f12100720501.pdf
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PowerPoint slides
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Change size without loss of resolution
Change color to all or part of an image
Remove parts of an image to highlight
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5. Fast Makeovers
From This To This
Customer Discovery Step-by-Step
Customer
Distribution Demand
Product and Market type Competitive
and Pricing creation
Hypothesis Problem Hypothesis Hypothesis
Hypothesis Hypothesis
Hypothesis
Test “Product” Hypothesis
Friendly first Problem Customer
Market Knowledge
Contacts Presentation Understanding
Test “Product” Hypothesis
Yet more
First reality “Product” Second Reality 1st Advisory
Customer
cheack Presentation cheack Board
Visits
Verity the Verify the Verity the
Problem Product Business Model
Iterate or Exit Verify

6. You
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MORE… Compare
Clear and Sharp Resolution
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Combine parts
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7. Change colors
Change size
Separate pieces