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Isaac Shin
• First Year
• Business Major
ISAAC.SHIN0426@GMAIL.COM ISAAC SHIN
2
MARKET CUSTOMERS FINANCIALS
10% increase of task
management tools proves
that there's consumer
interest for more simple
management tools
and technology
Purchases of task
management software
was up by $2 million
in 2019
COSTS USABILITY
Loss of sales by not
offering easier
management tools
that push teams to the
finish line
Customers want
something that’s easy to
adopt and simple to use
8/06/20XX PITCH DECK 3
FITNESS FEATURES
• Fall detection
• Workout tracking
• Heart Rate tracking
• Sleep tracking
• 18 hours of battery life
COST SAVINGS EASY TO USE
Reduce costs for client by helping
project managers stay on target
within deadlines
A simple product that gives
businesses the information they
need in order to complete
projects on time
8/06/20XX PITCH DECK 4
UNIQUE
Only product specifically
dedicated to task
management​
FIRST TO MARKET
First beautifully
designed product that's
both stylish and functional
TESTED
Conducted testing with start
ups in the area
AUTHENTIC
Designed with the help and
input of software experts
8/06/20XX PITCH DECK 5
From $279.99
8/06/20XX PITCH DECK 6
RESEARCH​
We based our research on market trends and
software sales
ABSTRACT​
We believe people need new management tools to
help businesses achieve their OKRs​
DESIGN​
Minimalist design and easy to use
8/06/20XX PITCH DECK 8
Opportunity to build
Fully inclusive market
Total addressable market
$2B
Freedom to invent​
Selectively inclusive market
Serviceable available market
$1B
Few competitors​
Specifically targeted market
Serviceable obtainable market​
8/06/20XX 9
8/06/20XX
PRODUCT OVERVIEW
PITCH DECK 10
C
Opportunity to build
Fully inclusive market
Total addressable market
Freedom to invent​
Selectively inclusive
market
Serviceable available
market
CONTOSO​ COMPETITORS​
Apple Watch
Pixel Watch
Galaxy Watch
Company A
Product is more expensive
Companies B & C
Product is expensive and inconvenient
to use
Companies D & E
Product is affordable, but inconvenient
to use
8/06/20XX
PITCH DECK 11
C O N V E N I E N T
A CONTOSO
E X P E N S I V E ​ A F F O R D A B L E
D
E
B
C
I N C O N V E N I E N T ​
8/06/20XX PITCH DECK 12
How we’ll scale in the future​
FEB 20XX MAY 20XX OCT 20XX
Distribute the app to local start
ups to help establish the product
Release the app to the general
public and monitor press and
regional market trends
Gather feedback from the start
up community to expand
availability of the product
8/06/20XX PITCH DECK 13
HAVE IPHONE GO
FOR APPLE WATCH
More Features
SE version (budget)
HAVE ANDROID GO
FOR GALAX Y
WATCH
More Features
Optimized compared to
Pixel Watch
$32K
CASH
Liquid cash we have
on hand​
$82K
SHARES
Number of shares
converted into USD​
8/06/20XX PITCH DECK 14
Isaac Shin​
Isaac.shin0426@gmail.com
8/06/20XX PITCH DECK 15

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cis1-233a-Shin-Isaac-FINAL PPT.pptx

  • 2. • First Year • Business Major ISAAC.SHIN0426@GMAIL.COM ISAAC SHIN 2
  • 3. MARKET CUSTOMERS FINANCIALS 10% increase of task management tools proves that there's consumer interest for more simple management tools and technology Purchases of task management software was up by $2 million in 2019 COSTS USABILITY Loss of sales by not offering easier management tools that push teams to the finish line Customers want something that’s easy to adopt and simple to use 8/06/20XX PITCH DECK 3
  • 4. FITNESS FEATURES • Fall detection • Workout tracking • Heart Rate tracking • Sleep tracking • 18 hours of battery life COST SAVINGS EASY TO USE Reduce costs for client by helping project managers stay on target within deadlines A simple product that gives businesses the information they need in order to complete projects on time 8/06/20XX PITCH DECK 4
  • 5. UNIQUE Only product specifically dedicated to task management​ FIRST TO MARKET First beautifully designed product that's both stylish and functional TESTED Conducted testing with start ups in the area AUTHENTIC Designed with the help and input of software experts 8/06/20XX PITCH DECK 5
  • 7.
  • 8. RESEARCH​ We based our research on market trends and software sales ABSTRACT​ We believe people need new management tools to help businesses achieve their OKRs​ DESIGN​ Minimalist design and easy to use 8/06/20XX PITCH DECK 8
  • 9. Opportunity to build Fully inclusive market Total addressable market $2B Freedom to invent​ Selectively inclusive market Serviceable available market $1B Few competitors​ Specifically targeted market Serviceable obtainable market​ 8/06/20XX 9
  • 10. 8/06/20XX PRODUCT OVERVIEW PITCH DECK 10 C Opportunity to build Fully inclusive market Total addressable market Freedom to invent​ Selectively inclusive market Serviceable available market
  • 11. CONTOSO​ COMPETITORS​ Apple Watch Pixel Watch Galaxy Watch Company A Product is more expensive Companies B & C Product is expensive and inconvenient to use Companies D & E Product is affordable, but inconvenient to use 8/06/20XX PITCH DECK 11
  • 12. C O N V E N I E N T A CONTOSO E X P E N S I V E ​ A F F O R D A B L E D E B C I N C O N V E N I E N T ​ 8/06/20XX PITCH DECK 12
  • 13. How we’ll scale in the future​ FEB 20XX MAY 20XX OCT 20XX Distribute the app to local start ups to help establish the product Release the app to the general public and monitor press and regional market trends Gather feedback from the start up community to expand availability of the product 8/06/20XX PITCH DECK 13
  • 14. HAVE IPHONE GO FOR APPLE WATCH More Features SE version (budget) HAVE ANDROID GO FOR GALAX Y WATCH More Features Optimized compared to Pixel Watch $32K CASH Liquid cash we have on hand​ $82K SHARES Number of shares converted into USD​ 8/06/20XX PITCH DECK 14