Simple step by step guide on how to have better, bigger, winning ideas. There is also a free idea on Slide 16

1.
IDEAS
ON
DEMAND
Created
for
CIRCUS
by
Jonathan
Pease
-­‐
www.jonathanpease.com.au
FREE
IDEA
ON
SLIDE
16

2. A
step
by
step,
sure
fire,
guaranteed
way
to
have
IDEAS
ON
DEMAND
IDEAS
ON
DEMAND
is
about
having
ideas
that
drive
a
posiBve
commercial
outcome…
you
do
want
to
get
paid
for
your
thinking,
don’t
you??
Created
for
CIRCUS
by
Jonathan
Pease
-­‐
www.jonathanpease.com.au
FREE
IDEA
ON
SLIDE
16

3. This
presentaBon
could
be
called
IMMERSE
OR
DIE
or
THE
ART
OF
NOT
BEING
AN
IGNORAMUS
but
lets
sBck
with
Ideas
On
Demand…

4. Having
ideas
on
demand
is
what
I
call
an
AN
APEX
PROBLEM
It’s
the
kinda
problem
that
goes
around
giving
other
problems…
problems.
It’s
at
the
top
of
the
problem
food
chain.
We
should
all
be
facing
this
problem
but
I
fear
lots
of
us
are
choosing
to
stay
in
the
shallows
and
let
this
one
quietly
swim
by.
Having
Ideas
on
demand
is
your
job.
It
is
your
problem
and
you
need
to
tackle
it
to
survive
in
the
communicaOons
industry
of
today.

5. IT’S
GOT
NOTHING
TO
DO
WITH
WHAT’S
ON
YOUR
BUSINESS
CARD
Planners,
suits,
producers
and
creaOves
-­‐
this
has
nothing
to
do
with
what’s
on
your
business
card…
This
presentaOon
is
for
everyone
in
the
communicaOons
business

6. WE
SHOULD
ALL
BE
COMMERCIAL
CREATIVES
I’m
not
sure
when
the
term
‘commercial’
became
such
a
dirty
word
but
if
you
ask
most
CreaOve
Directors
they’ll
tell
you
that
being
‘commercial’
is
akin
to
‘selling
out’.
Yet,
ideas
that
cross
the
divide
between
art
and
commerce
and
penetrate
the
commercial
world
are
usually
the
ones
that
build
brands
and
actually
sell
stuff.
So
the
first
thing
that
I
want
you
to
think
about
and
believe
is
this
–
We
SHOULD
all
be
commercial
creaBves

7. Title
Slide
The
tension
between
creaOvity
and
commerciality
interests
me
greatly.

8. COMMERCE
ON
TIME
ON
BUDGET
AS
ORDERED
RESULTS
DRIVEN
CREATIVE
SPORADIC
LOOSE
UNEXPECTED
SELF
EXPRESSION
DRIVEN
Here’s
the
rub.
In
short,
ideas
just
happen
when
they
happen
and
that’s
very
hard
to
build
a
commercial
framework
around.
This
is
the
challenge
that
everyone
in
our
industry
should
be
facing
right
now.
This
is
especially
the
case
for
CreaOve
Directors
who
all
to
oen
defend
the
‘integrity’
of
their
idea
above
all
commercial
common
sense.

9. HOW
TO
DELIVER
IDEAS
ON
DEMAND
&
BECOME
CREATIVELY
ACCOUNTABLE
So,
this
is
what
we’re
going
to
tackle
in
this
presentaOon
-­‐
But
before
we
get
there,
lets
learn
from
other
commercial
creaOves…

13. CULTURAL
IMMERSION

14. So
here’s
my
idea…
I
want
you
to
imagine
ANDY
WARHOL…
is
wearing
a
NIKE
FUEL
BAND

15. The
Nike
Fuel
band
tracks
and
moOvates
physical
exercise…
which
would
be
pre_y
useless
for
a
guy
like
Andy…
But
what
if
the
band
could
track
cultural
immersion?
THERE
IS
A
WAY
TO
BIOLOGICALLY
TRACK
YOUR
LEVEL
OF
CULTURAL
IMMERSION!

17.
The
idea
is
called
JUICED.
Juiced
is
an
‘always
on’
way
to
make
sure
you’re
immersing
yourself
in
culture
everyday…
Here’s
how
it
works.

18. Juiced
is
‘snap
on’
band
that
you
wear.
It
tracks
when
you’re
immersing
yourself
in
culture,
having
new
experiences,
and
importantly,
leaving
your
comfort
zone!
Juiced
does
this
automaOcally
and
live
by
cross
referencing
your
locaOon
with
your
heart
rate
and
your
body
temperature…
There’s
scienOfic
evidence
that
our
body
temperature
and
heart
rate
combine
in
a
unique
and
measurable
way
when
we
experience
new
things…

21. Similar
to
Nike
Fuel
Band,
you’ll
be
able
to
track
your
level
of
JUICE
on
an
hourly,
daily,
weekly
or
yearly
scale.
Aer
all,
if
you
can’t
track
it,
you
can’t
improve
it!
You
can
compete
with
others,
moOvate
yourself,
and
even
put
your
JUICED
score
on
your
resume…

22.
Naturally,
This
would
also
work
on
a
mobile
device…
like
so.
All
you
have
to
do
is
put
on
the
JUICED
band
and
start
earning
your
JUICE.

24. Thanks
for
gebng
to
here.
If
you’re
keen
to
chat
further
then
hit
me
up
here
www.jonathanpease.com.au
Big
shout
outs
to
Jake
Ranallo
and
Hugh
Munro.
Two
straight
up
geniuses
who
helped
me
create
this
idea
and
presentaOon.