Trade shows put the power of face-to-face marketing to work for exhibitors. They allow exhibitors to meet hundreds of buyers in just a couple days compared to months of personal visits, meet hard to reach buyers like contractors without offices, and promote new products to the #1 reason people attend. Qualified leads from shows also take 30% less time to close so exhibitors can close more sales faster. Trade shows also help recruit staff and support wholesalers in promoting products. CIPHEX West is Canada's largest plumbing and HVAC trade show that brings contractors, wholesalers, engineers and other industry professionals together.

1. CIPH Trade Shows Put the power of face-to-face marketing to work for you. A presentation for CIPH Trade Show Exhibitors by the Canadian Institute of Plumbing & Heating

2. Why exhibit?

3. Meet buyers face-to-face Hundreds in just a couple days. Compare that to the cost of paying personal visits to the same number of people. It would take you months, and thousands of dollars, to make the number of sales calls you can achieve in two days at CIPHEX West.

4. Meet hard to reach buyers Like smaller contractors who don’t have an office for your sales staff to visit. Trade shows combine the massive reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling and the networking benefits of the internet.

5. Promote new products Seeing new products is the #1 reason people attend trade shows. Your booth is the perfect place for them to see your new products and talk to the experts behind them… your technical staff.

6. Shorten the sales cycle Qualified leads from shows take 30% less time to close – so you can close more sales in less time. Show Management pre-qualifies the audience for you so that your sales team can zero in on these motivated buyers and take less time to convert leads to sales.

7. Recruit staff Trade shows attract the most motivated members of the industry… the people you need on your team. College and university students attending shows are the industry members of the future. They are keen to learn about industry products and technologies, and the companies behind them.

8. Support your wholesalers Train them about the benefits of your products and help them promote the ones you want to sell. It’s a great opportunity for your team to build relationships with the folks who come in contact with contractors, engineers, designers and consumers.

9. Western Canada’s largest plumbing, hydronics, HVACR and water treatment trade show.

10. Visitors come from all industry sectors: Plumbing Hydronics Pipe, Valve & Fittings Water Treatment Education Solar Government Heating Air Conditioning Refrigeration Ventilation Kitchen & Bath

12. They are also decision-makers, whose choices affect your profits Top Executives Designers Purchasing Managers Specifiers Installers

13. CIPHEX West visitors are qualified buyers. 77% of contractors and wholesalers said they plan to buy new products, or from new suppliers as a result of attending CIPHEX West 2010. Setting clear objectives and specific sales tactics will help you get more qualified leads at the show.

15. For more information on CIPHEX West 2012 and other CIPH shows, please contact: Elizabeth McCullough, C.D.E. General Manager – Trade Shows Canadian Institute of Plumbing & Heating Tel: 416-695-0447 E-mail: [email_address] Web site: www.ciph.com or www.ciphexwest.ca