PowerPoint presentation on the topic of cinema in the subject in mass media and mass communication.

1. Mass communication and
Media studies
Prepared by TAMSA PANDYA
& SAMIYA KAGDI
“Cinema”
Paper no: 15

2. Who invented Cinema?
 Thomas Edison's Kinetoscope : A prototype of the
kinetoscope was demonstrated by the Edison
company in 1891.
 Following the screening of the Lumiere's moving
pictures in London (1895) cinema became a sensation
across Europe and by July the Lumiere had been
show in Bombay.
 During the early twentieth century as a medium gained
popularity across India’s population and its many
economic sections.

3. The Rise of the Film
Industry
 Several national film industries
were established by
1914(Europe, Russia and
Scandinavia were the dominant
industries).
 Films became longer and story
telling or narrative became the
dominant form.
 Large studios were established
and dedicated cinemas built.
 The first thirty years of cinema
were characterized by the
growth and consolidation of an
industrial base.
 The refinement of technology

4. Regional
Cinema Bollywood, Hindi cinema initially explored issues of
caste and culture in films such as ACHHUT (1936) &
SUJATA(1959).
Hindi cinema
01
1932, Scripts from Mythology to History and Social
to Political. Issues of Indian society. Narsihn Mehta
first film in 1932.
Gujrati Cinema
02
Regions of Western Bihar & Eastern Uttar Pradesh,
begins in 1962. large audience from Delhi and
Mumbai due to Migration from Bhojpuri language.
Bhojpuri Cinema
03
Begins in 1993 , focus on social issues, includes
Bangla science fictions. National attention includes
Rituparno Ghosh’s CHOKER BALI.
Bengali Cinema
04

5. Film Censorship
Film Review
Film Criticism
Censorship can be broadly as the
suppression of knowledge or ideas.
Used by GVT to
prevent
circulation of
material.
The central board of
film certification,
regulatory body of
India, removes
deems offensive,
sex ,nudity,
violence. .
e.g., 2002 The film
War and Peace
depicting scenes of
nuclear testing,
sept, 11, 2001
attacks , 21 cuts
before release.

6. Film Review
Journalistic criticism: Regular in
newspaper and other popular
platforms.
Academic Criticism: By scholars
informed by film theory, published in
journals.
Most of the discussion of film
on television is focused on the
amount of box office business a
film does as if financial success
were the only criterion needed
to define artistic success.
Traditionally, it assess the
Artistic merit and public appeal
of a movie.

7. Film Criticism
PRODUCTION
SCENE
DIRECTOR
CAMERA
DATE
ROLL TAKE
PROD.CO.
A critic is anyone who expresses a
value judgement.
It can be good or bad, positive , negative,
balanced . Since all the criticism must be
having a purpose , for whatever reason a
critic may have either constructive or
destructive intent.
Film criticism asks that one take an
academic approach to film , which often
known as film theory or film studies.
Critics try to understand why film works,
what it means and what effect it has on
people.

8. Cinema's Golden Age
 In the early 1930s, nearly all feature length movies were presented
with synchronized sound and by 1930s some were in full color
too.
 During the 1930s and 1040s, cinema was the principal form of
popular entertainment, with people often attending cinemas twice
a week
‘super'
cinemas
‘picture
palaces'
31 million
visits to the
cinema
‘Golden
Age of
Hollywood'.

9. THANK YOU