The media plan created by AstroMarsVI aims to bring attention and support to efforts to travel to Mars. They created a brand called AstroMarsVI represented by a logo featuring an astronaut helmet and Mars. They researched the mission to Mars and developed various media assets including a logo animation, travel app, promotional video, and website. Their social media presence on Instagram shared progress updates and engaged followers to grow support for traveling to Mars. Merchandise was also created to help fund the mission that could be used both on Mars and Earth.