Globalization has increased interconnectedness between markets worldwide through the exchange of ideas, culture, and business. This helps the hospitality industry by allowing employees to learn about different cultures and languages, providing multilingual services, and increasing trade agreements and cultural understanding between countries. Customer loyalty programs and good customer service also benefit the industry by encouraging repeat business and positive word-of-mouth advertising. The hospitality industry must navigate various political, economic, and environmental factors like government regulations, interest rates, climate change, and natural disasters that can impact tourism. While franchising provides brand recognition and support, it also comes with fees and less autonomy for business owners.