10. Evaluation Of Alternative
• Other Brands Which Are Available
DOMESTIC
INTERNATIONAL
Four Square
Benson & Hedges
Duke
Black Devil
Classic
Camel
Wills
Dunhill
Navy Cut
Marlboro
11. Purchase Decision Of Gold Flake
• Masculine Brand Image Among Smokers
• Available In Reasonable Prices
• Good Flavors
13. Factors Influencing purchasing of gold
flake
• Group Circle
• Pricing Factor
• Psychological Factor
• Promotional Strategy
14. Research Profile
We Have Conducted A Random
Sampling Research
We Have Taken A 30 Respondents.
Research Area Was Mumbai And
Thane.
We Have Asked 10 Questions Per
Head
15. Since How Long You Have Been
Smoking Gold Flake Brand?
20
18
16
14
12
10
8
6
4
2
0
>6 MONTHS
>1 YEAR
>3YEAR
16. When Do You Smoke?
16
14
12
10
STRESS OUT
8
BREAK TIME
6
4
2
0
MENTAL SATISFACTION
AFTER FOOD
17. Which Brand’s Of Cigarettes Do You
Purchase ?
10
9
8
7
6
WILLS
5
GOLDFLAKE
4
FOUR SQUARE
3
NAVY CUT
2
1
0
18. Why Do You Purchase Gold Flake?
5%
90%
5%
MASCULINE IMAGE
COST
ATTRIBUTES
19. How Often Do You Purchase Gold
Flake Brand?
16
14
12
10
8
6
4
2
0
ONCE IN A DAY
MORE THAN ONCE IN A
DAY
ONCE IN A WEEK
20. Factor Which Forces You To Purchase
Gold Flake?
2%
45%
GROUP CIRCLE
PRICING FACTOR
45%
PSYCHOLOGICAL FACTOR
COMMERCIAL
8%
21. Conclusion
• Brand Loyalty Is More As Compare To Other Consumer .
• More Frequent Buyers
• Groups, peers, Circle Are Those Factor Which Influence
Buying Behavior