CONSUMER BUYING BEHAVIOR
•
•
•
•
•
•
•

Abdul Rehman
Tauseef Khan
Shah Ishtiyaque
Zaid Shaikh
Salman Siddique
Adil Siddiki...
Gold Flake
• Product Of ITC Company
• ITC Has An Brands Of Cigarettes Namely

 India Kings
 Classic
 Gold Flake
 Brist...
Available In (Cost Per Pack)
Gold Flake Premium FT Rs.58
Gold Flake Kings

Rs.80

Gold Flake Kings Lights Rs.80
Cigarettes
Buying Behavior

Of Consumers
Behavior Model Of Consumer
Buying Decision Process Of Gold Flake
Need Recognition
For Stress Out
Break Time
Mental Satisfaction

After A Food
Information Search
• Friends And Colleges

• Commercial

• Attributes Of The Gold Flake
Evaluation Of Alternative
• Other Brands Which Are Available
DOMESTIC

INTERNATIONAL

Four Square

Benson & Hedges

Duke

...
Purchase Decision Of Gold Flake
• Masculine Brand Image Among Smokers

• Available In Reasonable Prices

• Good Flavors
Cognitive Dissonance
• Post-purchase Evaluation Is Very Significant
For First-time Users.
• Satisfactory
• Negative Words ...
Factors Influencing purchasing of gold
flake
• Group Circle
• Pricing Factor
• Psychological Factor

• Promotional Strateg...
Research Profile
We have conducted a random
sampling research
We have taken a 30 respondents.

Research Ares was Mumbai an...
Which brand’s of cigarettes do you
purchase ?
10
9
8
7
6

WILLS

5

GOLDFLAKE

4

FOUR SQUARE

3

NAVY CUT

2
1
0
Why Do You Purchase Gold Flake?

5%
90%

5%

MASCULINE IMAGE
COST

ATTRIBUTES
When Do You Smoke?
16
14
12
10

STRESS OUT

8

BREAK TIME

6
4
2
0

MENTAL SATISFACTION
AFTER FOOD
Since how long have been smoking
Gold Flake brand?
20
18
16
14

12
10
8
6
4
2
0

>6 MONTHS
>1 YEAR

>3YEAR
How Often Do You Purchase Gold
Flake Brand?
16
14
12

10
8
6
4
2
0

ONCE IN A DAY
MORE THAN ONCE IN A
DAY
ONCE IN A WEEK
Which Are The Factors That Force
You To Purchase Gold Flake Brand
Most?
2%
45%

GROUP CIRCLE
PRICING FACTOR

45%

PSYCHOLO...
Conclusion
• Brand Loyalty Is More As Compare To Other Consumer .

• More Frequent Buyers

• Groups, peers, Circle Are Tho...
consumer buying behavior
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consumer buying behavior

  1. 1. CONSUMER BUYING BEHAVIOR • • • • • • • Abdul Rehman Tauseef Khan Shah Ishtiyaque Zaid Shaikh Salman Siddique Adil Siddiki Tarique 30 53 73 88 93 94 96
  2. 2. Gold Flake • Product Of ITC Company • ITC Has An Brands Of Cigarettes Namely  India Kings  Classic  Gold Flake  Bristol  Navy Cut
  3. 3. Available In (Cost Per Pack) Gold Flake Premium FT Rs.58 Gold Flake Kings Rs.80 Gold Flake Kings Lights Rs.80
  4. 4. Cigarettes Buying Behavior Of Consumers
  5. 5. Behavior Model Of Consumer
  6. 6. Buying Decision Process Of Gold Flake
  7. 7. Need Recognition For Stress Out Break Time Mental Satisfaction After A Food
  8. 8. Information Search • Friends And Colleges • Commercial • Attributes Of The Gold Flake
  9. 9. Evaluation Of Alternative • Other Brands Which Are Available DOMESTIC INTERNATIONAL Four Square Benson & Hedges Duke Black Devil Classic Camel Wills Dunhill Navy Cut Marlboro
  10. 10. Purchase Decision Of Gold Flake • Masculine Brand Image Among Smokers • Available In Reasonable Prices • Good Flavors
  11. 11. Cognitive Dissonance • Post-purchase Evaluation Is Very Significant For First-time Users. • Satisfactory • Negative Words Of Mouth
  12. 12. Factors Influencing purchasing of gold flake • Group Circle • Pricing Factor • Psychological Factor • Promotional Strategy
  13. 13. Research Profile We have conducted a random sampling research We have taken a 30 respondents. Research Ares was Mumbai and thane. We have asked 10 question to each and every one.
  14. 14. Which brand’s of cigarettes do you purchase ? 10 9 8 7 6 WILLS 5 GOLDFLAKE 4 FOUR SQUARE 3 NAVY CUT 2 1 0
  15. 15. Why Do You Purchase Gold Flake? 5% 90% 5% MASCULINE IMAGE COST ATTRIBUTES
  16. 16. When Do You Smoke? 16 14 12 10 STRESS OUT 8 BREAK TIME 6 4 2 0 MENTAL SATISFACTION AFTER FOOD
  17. 17. Since how long have been smoking Gold Flake brand? 20 18 16 14 12 10 8 6 4 2 0 >6 MONTHS >1 YEAR >3YEAR
  18. 18. How Often Do You Purchase Gold Flake Brand? 16 14 12 10 8 6 4 2 0 ONCE IN A DAY MORE THAN ONCE IN A DAY ONCE IN A WEEK
  19. 19. Which Are The Factors That Force You To Purchase Gold Flake Brand Most? 2% 45% GROUP CIRCLE PRICING FACTOR 45% PSYCHOLOGICAL FACTOR COMMERCIAL 8%
  20. 20. Conclusion • Brand Loyalty Is More As Compare To Other Consumer . • More Frequent Buyers • Groups, peers, Circle Are Those Factor Which Influence Buying Behavior

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