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                                                Paper five
                            Cloud Definitions, Deployment
                                Considerations & Diversity




                                                  5

© Cloud Forum IP Ltd 2012
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Paper five Cloud Definitions, Deployment Considerations & Diversity




Introduction
The furore surrounding the opportunity of Cloud Computing shows no signs of abating in
the near future, at least in the UK. Adoption remains healthy, both in terms of the number
of new user organisations as well as increased penetration by existing users. Furthermore,
the satisfaction of end users with the benefits achieved through adopting Cloud services
appears to be extremely high with 96 per cent of the research base surveyed by the Cloud
Industry Forum confirming satisfaction with their experiences to date.

Equally, there is some passionate commentary on the perceived risks with this latest
evolutionary step for the delivery of IT. Fear, Uncertainty and Doubt (FUD) are regularly
pedalled in regard to perceived issues around the management of IT from a third party
hosted environment. Be they issues of data security, legal jurisdiction or dependence upon
poor internet connectivity, the list of negatives are arguably as numerous and the range of
commentators as voluminous as those in the pro camp.

When looking at Cloud Computing as a disruptive solution though, it is essential that we
see it not as just an issue of pure technology, but one of business process change, supply
chain change, project management and IT delivery change. When you view it this way it is
no surprise that the passions are raised and the camps formed. Cloud services represent
the most significant opportunity to improve the way IT is conceived, built, delivered and
managed, it re-writes the boundaries of how IT is orchestrated to serve an organisations
needs, reshapes the skills needed within consuming organisations and realigns channels for
the delivery of solutions. However, the market is still young, and the level of adoption, whilst
growing quickly is still a fraction of the market that is satisfied on-premise. Throughout 2011
we have seen the barriers to adoption of Cloud services fall dramatically and we have seen         Cloud services
the market for supply attempt to reshape itself to meet the future demand that is expected.        represent
As the market is arguably still nascent, the number of new entrants moving into the market
is driving a level of divergence as each aims to get its value proposition communicated.           the most
This noise is one of the key issues the Cloud Industry Forum is committed to providing             significant
guidance on by providing clarity on Best Practice for Cloud service delivery, and by sharing
understanding of the key matters to be considered when adopting Cloud services through             opportunity
initiatives like its certified Cloud Service Provider Code of Practice, research activity and      to improve
educational White Papers.
                                                                                                   the way IT is
In this White Paper we set out to provide clarity on the language of Cloud Computing, to           conceived,
offer a practical description and ordering of the key Cloud terminology in use. We also put
forward the basic, but often unspoken, argument that organisations will need to address an
                                                                                                   built, delivered
increasingly fragmented notion of how IT is delivered going forward. The constraints of server     and managed
rooms, DMZ’s, ownership and dedicated resources are giving way to shared services, scalable
infrastructure, on-demand service and consumption based OpEx costs. Consumerisation
and contextualisation of technology changes the basis of expectation for IT delivery, and
capability and capacity of IT assets are no longer constraints. However, the real world impact
of legacy applications, regulation, levels of customisation/integration of applications etc do
call into check how IT services can be deployed.

This paper does not set out to state that Cloud Computing will replace on-premise
computing, far from it. It sets out to recognise that organisations need to reconsider their
approach to IT strategy, that the benefits afforded from accessing aspects of IT as a Service
are tangible and therefore new skills need to be honed inside organisations to define,
implement, monitor and manage IT in an increasing disparate set of delivery models that will
combine the best of on-premise and Cloud Computing, whether the latter is accessed via
SaaS style applications or through Private or Hybrid Clouds extending the boundaries of the
traditional IT infrastructure and enabling business transformation.




© Cloud Forum IP Ltd 2012
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Paper five Cloud Definitions, Deployment Considerations & Diversity




Methodology and sampling
In October 2011, Vanson Bourne conducted a second body of research on behalf of the
Cloud Industry Forum to determine the level of Cloud adoption among participants and to
gather attitudes and trends about end user perception and experience.
                                                                                                        The
The research polled 300 senior IT and business decision-makers in enterprises, small-to-                organisations
medium businesses (SMBs) and public sector organisations. The organisations participating
all had UK based operations, of which 257 were headquartered in the UK, 24 in the US and 12             participating
in Continental Europe.                                                                                  all had
Of the 300 end user organisations questioned, 32 per cent came from the IT and technology               UK based
sector, 10 per cent from business and professional services, 8 per cent manufacturing and               operations,
financial services and 5 per cent from retail and logistics. A further 33 per cent comprised
of public sector organisations ranging from central and local government, education and                 of which
healthcare.                                                                                             257 were
38 per cent of participating organisations were plc’s, 32 per cent public sector, 11 per cent Ltd,      headquartered
8 per cent LLC, 6 per cent NFP and 2 per cent partnerships (3 per cent cited other).                    in the UK, 24 in
This White Paper sets out to define Cloud Computing and explores the factors impacting                  the US and 12
decision making for IT deployments that subsequently give rise to the diversity of                      in Continental
deployment and service options in the market. Building upon this baseline the paper sets out
why multiple deployment and/or service models can (and probably will) co-exist in any given             Europe
organisation over time.




     In which sector does your organisation primarily operate?            ■	 IT and technology
                                                                          ■    Education
                                                 0%                       ■    Business/professional services
                                                                          ■    Manufacturing
                     Total                  2% 1%                         ■    Financial services
                                                     1%
                                                                          ■    Retail, distribution and transport
                                           5%   6%                        ■     ocal or central government
                                                                               L
                                      7%
                             8%                             32%           ■     ublic sector: including armed forces
                                                                               P
                                                                               and emergency services
                            8%
                                                                          ■     ublic healthcare and services
                                                                               P
                                 8%                                       ■     rivate healthcare and services
                                                                               P
                                                          14%
                                           10%94%                         ■     onstruction and property
                                                                               C
                                                                          ■     tilities and telecommunications
                                                                               U
                                                                          ■     harity/not for profit
                                                                               C
                                                                          ■     ntertainment, media and leisure
                                                                               E
                                                                          ■     ospitality/catering
                                                                               H
     Sample: 300                                                          ■     ther
                                                                               O




© Cloud Forum IP Ltd 2012
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Paper five Cloud Definitions, Deployment Considerations  Diversity




1.	 Cloud defined:
1.1 	 What is Cloud Computing?
       There have been many definitions of Cloud Computing since the phrase was           Is virtualisation really Cloud
       first coined back in the 1990s and it has to an extent become an umbrella          Computing by another name?
       phrase for remotely hosted IT services of any type including, but not limited      Virtualisation is a technical
       to, multi-tenanted services accessed via the internet. However, organisations      capability that enables a
       like the US National Institute of Standards and Technology (NIST) have taken       physical server to act as if it
       a more formal and specific approach to define what is unique to the context        is several ‘virtual’ servers at
       of Cloud Computing (see Special Publication 800-145) and the following             the same time; increasing the
       definition is put forward by the Cloud Industry Forum as a synopsis of the         utilisation of the hardware
       manifold definitions offered in the market:                                        and reducing companies need
                                                                                          to invest in hardware and
       Cloud Computing is a term that relates to the IT infrastructure                    associated power and floor
       and environment required to develop/host/run IT services and                       space. Virtualisation is not in
       applications, on demand, with consumption based pricing, as a                      and of itself a Cloud capability
       resilient service. Communicating over the internet and requiring                   as it still works within the
       little or no client end components it provides resource and services               constraints of the physical
       to store data and run applications, from many devices, anytime,                    hardware in which it operates.
       anywhere, as a service. The services can in turn be scaled up and
       down as needed to meet a customer’s variable operational needs,                    Is Grid computing really Cloud
       ensuring maximum cost efficiency.                                                  Computing by another name?

       What are the common capabilities of Cloud Computing that set it apart from         Grid computing is the
       other IT delivery models?                                                          name given to the action of
                                                                                          combining loosely coupled
       Availability: Cloud is delivered on-demand:                                        computer resources and
       A user can chose to provision computing capabilities, such as storage,             applying them to perform a
       processing, network and memory, (or an application) as needed                      substantial common or specific
       automatically without requiring human interaction with the service provider.       task. It usually relates to a
                                                                                          notion of a distributed system
       Flexibility: Cloud is agile and scalable:                                          with non-interactive workloads
       The amount of resource consumed by the user can be increased or                    as opposed to the orchestration
       decreased to meet their operational needs. This is often referred to as being      of complete IT services.
       an elastic service, though many solutions require a human act or contractual
       obligation to facilitate the change of state. As such the capabilities available
       for provisioning can appear to be unlimited and available in any quantity          Is Utility computing just Cloud
       and at any time. At a Service Provider level, resources are pooled to meet         Computing by another name?
       demand and the technology enables applications to span multiple physical           Utility computing refers to
       and/or virtual assets seamlessly.                                                  ability to access elements
                                                                                          of computing such as
       Chargeability: Cloud is based on consumption based commercial models:              storage, ram and processors
       In other words, a user will only pay for the services they use and this can        as a consumption based
       include the capability to access IT services on a pay-as-you-go model or           chargeable service (similar to
       to pre-purchase contractual volumes to access more attractive unit rates           electricity, phone calls etc). To
       (similar to mobile phone voice and data tariffs). Resources used should be         an extent the philosophy of
       able to be monitored, managed, and reported on via the Service Provider to         utility computing is a subset of
       validate the costs incurred. This commercial model opens up accessibility to       the Cloud Computing model.
       users and organisations of all sizes.

       Accessibility: Cloud is accessible anywhere (there is internet access):
       As services are delivered over the Internet and normally accessed through
       standard web based interfaces, Users are typically able to connect to
       Cloud services (via fixed or mobile communications) using PC’s, Laptops,
       workstations, tablets or mobile phones, thereby increasing the flexibility of      Cloud Taxonomy
       using IT in new and portable media.
                                                                                          Order:	   Cloud

1.2 	 Is there one Cloud?                                                                 Family/s:	 Service
                                                                                          	          Deployment
       In short – No! The phrase ‘Cloud’ should be considered in a similar context
       to that of a biological taxonomy of an ‘Order’ under which a number of             Genus:	   e.g. SaaS
       ‘Families’, ‘Genus’ and ‘Species’ exist and continue to evolve. Following this     	         e.g. Public
       metaphor there are two key Families that exist in the Cloud ‘Order’, those
       that relate to how Cloud is commercially delivered (the Service Delivery           Species: 	 e.g. DaaS
       Models), and those that relate to how the Cloud is technically deployed (the
       Cloud Deployment Models).


© Cloud Forum IP Ltd 2012
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Paper five Cloud Definitions, Deployment Considerations  Diversity




1.2.1 	Cloud Service Delivery Models:
       There are three primary business or commercial models (Genus) for the delivery of Cloud
       services:
       SaaS (software-as-a-service) refers to software or applications that are accessed over the
       internet (typically from a public Cloud, multi-tenancy (or shared) environment as a fully
       managed service). Unlike desktop applications, SaaS apps require no installation as they
       connect via the internet. Salesforce.com, Microsoft Office365 are popular examples of a
       service based in the Cloud. Typically solutions are priced per user accessing them and
       licensing is the responsibility of the service provider.
                                                                                                        Organisations
       IaaS (infrastructure-as-a-service) delivers computing infrastructure on-demand – such as
       RAM, storage and processors typically as virtual servers along with networking capabilities to   will not move
       effectively provide a hosted data centre or server on demand upon which business can run         their business
       their applications. This is computing as a service, rather than businesses having to purchase
       and manage their own expensive infrastructure. As with most Cloud services it can be scaled      wholly away
       up and down and customers usually only pay for what they consume. Applications may be            from an on-
       licensed via some service providers but the accountability for licensing and management of
       the solution remains with the end user unless subcontracted to a partner.                        premise
       PaaS (platfrom-as-a-service) offers a level of abstraction above IaaS where by the
                                                                                                        capability,
       management of infrastructure is automated and effectively hidden from the user. It               especially
       often refers to the environment within which developers can build and launch new
       applications as it simplifies this activity. Well known Cloud platforms include Microsoft
                                                                                                        where they
       Azure, Amazon EC2, and Force.com                                                                 have legacy
       Whilst the above relate to the standard Service Delivery models, returning to the notion         IT solutions to
       of ‘evolution’, a lot of marketing activity has led to the context of there being an accepted
       wisdom of XaaS (whereby X may relate to IT elements or solutions such as Database,
                                                                                                        manage
       Storage, etc). Whilst this is not truly an introduction of new ‘Genus’, the notion of a
       Database being a type or ‘species’ of SaaS or IaaS is viable and has become accepted
       language in many circles.


1.2.2 	 loud Deployment Models:
      C
       Typically organisations will not move their business wholly away from an on-premise
       capability, especially where they have legacy IT solutions to manage, complex integrations
       and regulatory environments where data sovereignty may be an issue. As such many
       organisations select multiple deployment models depending on the application, size and
       complexity of business etc. Organisations will combine the following as needed:
       Public Cloud:
       Public Clouds are intended to be used by multiple parties at once and are designed to
       provide maximum value for money through a standardised and hi-scale approach on
       shared infrastructure. Public Cloud is the most logical deployment model for delivering
       SaaS. Many public Clouds operate internationally for scale or geographic resilience, but this
       gives rise to some concerns for some businesses over where their data is being stored at
       any particular point in time which may prefer a Private or Hybrid Cloud approach.
       Private Cloud:
       Private Clouds are intended to be restricted to a single customer or trusted community.
       However, dedicated components can vary between providers beyond storage, processing
       and RAM to include the network security and hypervisor elements. These are popular
       among organisations looking to access the benefits of Cloud Computing but retain higher
       control and flexibility of configuration compared to a public Cloud. Private Clouds can be
       run inside a company data centre or be hosted by a third party. IaaS is a delivery model
       best associated with Private Clouds where data sovereignty is a key issue.
       Hybrid Cloud:
       A Hybrid Cloud as the name infers is a Cloud capability that joins either private and/or
       public Clouds, or on-premise infrastructure to private/public Clouds in order to provide a
       customer or community with an appropriate or even bespoke environment to meet their
       specific operational needs.
       Again there have been a number of market evolutions and naming conventions introduced
       to further segment these deployment models such as the UK Government approach to G-
       Cloud (the Government Cloud which is still in definition) or Community Clouds that could
       arguably both be types or ‘species’ of a Hybrid Cloud genus.


© Cloud Forum IP Ltd 2012
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Paper five Cloud Definitions, Deployment Considerations  Diversity




2.	 Internal diversity in IT solution deployment
When approaching the subject of adopting Cloud services, organisations tend to focus
on the primary aspects of both the benefits they can achieve and the risks they seek to
mitigate. This White Paper does not revert back to these subjects as they are adequately
covered in White Papers three and four, rather we focus in this paper on the drivers and
influencers that impact upon how an IT solution should best be deployed. As stated
in section one, there is no singular Cloud, and even beyond the notion of Service and
Deployment Models there are vendor specific flavours of these models to add to the
complexity of choice.

The Cloud Industry Forum advocates adoption of Cloud services and has clearly evidenced                  Whilst cost
that satisfaction levels with these solutions are running at an unprecedented 96 per cent in             savings are
the UK random sample we canvassed. However, it is still important that each and every IT
project is subject to some basic tests to determine pragmatically what is the best or most               not the initial
viable option/s for deploying any given solution, and we fully respect that in some cases this           driver of Cloud
will be on-premise, in some cases outsourced, some hosted and some in the Cloud.
                                                                                                         adoption
When assessing IT projects there are a number of factors that will impact choice of                      (flexibility and
deployment which we would broadly describe as legacy considerations, commercial matters,
technical requirements and governance or policy constraints.                                             agility are), it is
                                                                                                         clearly evident
2.1 	 Legacy drivers and influencers                                                                     that most
       It will be little surprise that 89 per cent of organisations surveyed had an in-house server      organisations
       room, although this dropped to 73 per cent for those employing less than 20 people.               achieve a
       The combination of committed capital and potential of available labour supporting it
       has to be assessed to determine if a new solution is most effectively housed on premise.          financial
       Equally, if an organisation is considering expanding a legacy or bespoke application, or          benefit for
       creating an integration with such a system from a new application (e.g. a new workflow
       service for an existing order management system), then the level of integration or the            adopting
       nature of the legacy application may restrict choice of deployment options, to being on-          Cloud based
       premise or hosted in a private Cloud or dedicated infrastructure.
                                                                                                         services
       One less tangible issue many organisations have to face is how to manage IT in an
       increasingly distributed environment. This can lead to a sense of loss of control, based
       on inexperience or insufficient tools, but of itself should not be the determinant of
       choosing on-premise over Cloud or hosted services.


2.2 	 Commercial drivers and influencers
       Surprisingly, available network bandwidth to access the internet was not as high a
       practical issue as we suspected. Indeed 80 per cent of organisations (across all size
       ranges) already had sufficient bandwidth for normal business tasks at a contracted rate
       of 10Mbit/s or greater. Equally, it was not a practical inhibitor of Cloud adoption. That
       said some intensive tasks like CAD are clearly not best suited to Cloud models unless
       served in a full remote desktop environment. The service provider industry has made
       significant steps forward in overcoming bandwidth constraints by offering bulk data
       load services at commencement and end of contracts to restrict the use of the internet
       to handling purely delta changes to the data stored.

       Whilst cost savings are not the initial driver of Cloud adoption (flexibility and agility
       are), it is clearly evident that most organisations achieve a financial benefit for adopting
       Cloud based services. As such, and assuming no restrictions arising from sections 2.1, 2.3
       and 2.4, public Cloud/SaaS usually offers the best value for money where organisational
       needs are not unique. Equally the whole concept of delivering IT as a service enables
       organisations to plan costs fairly accurately to ensure they are predictable and avoid
       surprises and constraints that can occur with managing on-premise solutions.

       Other commercial considerations, organisations have to take into account are matters
       such as the urgency of the solution (i.e. Time to Market) where a hosted or Cloud
       solution has clear advantages for urgent or temporary projects, balanced against
       contributing considerations of available experienced staff in the solution area and/or the
       ability to identify a trusted partner for delivery via the Cloud. Building trust is a key issue
       in expanding IT operations outside the traditional DMZ and is the primary justification
       for the Cloud Industry Forum’s Code of Practice for CSP’s.



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2.3 	 Technical drivers and influencers
       The technical considerations need to start at the planning and strategy phase. CIF’s
       research identified that 85 per cent of organisations now formally include consideration
       ofCloud based solutions within their IT strategy, which is very positive as this number
       is some 32 per cent above the actual number of organisations that have adopted at
       least one Cloud service formally. This level of strategic engagement demonstrates that
       there is significant room for growth not just in terms of new Cloud users but increased
       penetration within organisations for multiple solutions.

       As discussed the technical delivery team inside any organisation is going to have look
       at initiatives based on attributes such as their temporality/duration, urgency (time to
       market), frequency in changes of scale in operations, skills and manpower requirements
       etc in order to determine if a solution can be delivered in-house or should be delivered
       as a service. Other criteria will apply when considering issues such as Test or Back-Up/
       Disaster Recovery solutions where arguably an off-site presence is more appropriate to
       reflect and mitigate the real world risks.

       Integration requirements between applications as well as the nature of the application
       (data sensitivity) and its degree of customisation are also key considerations as to how
       best to deploy. By nature, higher levels of integration, configuration and uniqueness of
       applications favour a private or hybrid Cloud environment, hosted servers or on-premise
       over a public Cloud or SaaS service where a more generic solution would be provided.

       Finally, for smaller organisations where SLA’s are critical, it is possible that an
       organisation may need the added assurances of service availability though a hosted or
       Cloud service to provide 24x7 cover for the system being used and, therefore, ensure a
       higher availability than could practically be achieved (cost effectively at least) in house.


2.4	 Policy drivers and influencers
       Over-riding all commercial and technical considerations are the Governance, Policy and
       Regulatory constraints that the organisation must take into account.

       Top of this list will relate to issues of external regulation and notably around matters       Integration
       such as Data Sovereignty. 42 per cent of organisations participating in the research           requirements
       stated they were subject to external regulation, 12 per cent were subsidiaries of
       organisations that were headquartered internationally. Certain verticals such as Finance,      between
       Heathcare and Professional Services had a clear focus on this issue relating to certain        applications
       applications and types of data. Equally there remains considerable legal uncertainty
       and a lack of any case law to substantiate some of the fears around data location but          as well as the
       in any event, companies can still embrace the Cloud though use of IaaS and SaaS in             nature of the
       typically private or Hybrid Cloud environments where data location can be guaranteed.
       Interestingly, a lot of the concerns expressed around data location stem from concerns         application and
       over security more than regulation and re-emphasise the need for Cloud Service                 its degree of
       Providers demonstrating and establishing trust with their customers and prospects. In
       the survey 90 per cent of respondents wanted their data kept on-premise or hosted in           customisation
       the UK and not held within the wider EEA or other geographies.                                 are also key
                                                                                                      considerations
                                                                                                      as to how best
                                                                                                      to deploy




© Cloud Forum IP Ltd 2012
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2.5	 One person’s SaaS opportunity is another’s on-premise requirement
       There are a number of considerations that when assessed will help shape the options as to
       how a new IT project should be deployed. The important thing to remember is that only the
       customer can make the assessment (with the help of advisors) as no external company can
       adequately know all the legacy, commercial, technical and governance constraints.

       Equally, by way of example, where email may be delivered appropriately as a public Cloud
       or SaaS solution for one company in one industry, in another vertical, it may have to be
       provided in a private Cloud or on-premise capability to meet regulatory requirements. The
       table below gives a snapshot of the organisations participating in the research in terms of
       how they currently deploy different types of IT solutions, and clearly evidences the diversity.

Application Deployment Model choices

Asked of respondents who use hosting or
Cloud-based services (respondents only saw                                     Hosted        Managed
applications that they currently use)              SaaS              IaaS      server         server     Outsourced   In-house

     Accounting and Finance Applications            7%               0%          12%            8%          6%          67%
     Advertising and Online Marketing Services      13%              4%          27%            10%         10%         35%
     IT Asset Management Services                   8%               5%          18%            9%          3%          57%
     IT Operations Management                       7%               1%          13%           23%          5%          51%
     Data Backup/Disaster Recovery Services         6%               3%          15%            14%         9%          52%
     Data Storage Services                          7%               6%          19%            11%         13%         44%
     Email Services                                 6%               4%          19%            21%         10%         39%
     Collaboration Services                         20%              2%          5%             18%         5%         40%
     Unified Communications                         7%               5%          23%            16%         2%          48%
     Office Automation/Productivity                 2%               3%          19%            12%         2%          63%
     Portal Services                                6%               10%         24%            16%         12%         33%
     Workflow Systems                               8%               4%          14%            8%          4%          62%
     Niche Vertical Applications                    0%               0%          25%            0%          0%          75%
     Infrastructure-as-a-Service                    14%              0%          18%           23%          5%          41%
     Managed IT Services                            9%               3%          15%           25%          14%         35%
     IT Security Services                           6%               1%          18%            16%         10%         48%
     Service Management/Help Desk Services          6%               2%          15%           20%          2%          56%
     eShop Services                                 18%              6%          29%            18%         18%         12%
     Webhosting                                     9%               2%          26%           27%          19%         17%
     Personnel and Payroll                          4%               0%          10%            15%         8%          63%
     CRM                                            12%              1%          12%            7%          10%         58%
     Partner Relationship Management                14%              7%          21%            0%          7%          50%
     Sales Management                               16%              0%          13%            6%          6%          58%
     Other                                          0%               0%          0%             0%          0%         100%
     Base                                           160              160         160            160         160         160



       This spread of options leads on to the obvious conclusion that in any one organisation
       based on the different application areas and operational needs, they are likely, over
       time, to have a combination of on-premise, hosted, SaaS and Private/Hybrid Cloud
       solutions. In fact, this is likely to become the norm and therefore a key issue in future
       IT strategy has got to be in demonstrating good governance of IT across a broad
       distributed network and variety of managed and unmanaged deployment options. As
       such, controls, end-to-end monitoring, alerting, reporting and transparency are going to
       be key to effective IT operations to ensure that in driving up efficiency and driving down
       costs, that new risks are not created due to lack of skills or tools to manage the new
       order of IT services.



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3. Delivering the Cloud on your terms
In an IT market offering both increased choice and flexibility, a key consideration for any
organisation is how best to deploy and deliver any given IT solution or project. Just how
should an organisation approach the subject of adopting Cloud services? What would be
the best fit in terms of a deployment or service model? And, can they achieve that within
the constraints they have to operate? In other words can any organisation truly adopt
Cloud services on the terms that are relevant for them?

Without doubt, Cloud and on-premise solutions will need to co-exist alongside each other
in most organisations over the coming years as there is no practical incarnation of a one-
size-fits-all Cloud solution upon which an organisation would likely base its entire IT strategy.
Cloud services adoption is not standardised or even polarised today, and the wider concept
of IT solution deployment is multi-faceted, driven by practical considerations such as:

●	Organisational     size and IT maturity – e.g. what skills are in house and what capability to
        implement and operate IT services exist?

●	Nature      of the Application/Solution – e.g. new solution areas and fixed life projects are
        far more likely to be hosted /provided as a service.

●	Exiting      Investment – i.e. organisations wish to maximise the life and value of investments          Cloud and
        already made in technology (e.g. server rooms) and software licensing.                              on-premise
●	Data      Sovereignty – e.g. concerns over regulatory, legal jurisdiction and perceived                  solutions
        security fears restrict the nature of how some organisations adopt Cloud solutions.                 will need
●	      C
         onnectivity – i.e. accessing high speed internet is still not a given in many parts of the        to co-exist
        UK and the wider world. Bandwidth constraints can constrain perception of suitability               alongside each
        for Cloud or hosted services.
                                                                                                            other in most
As already commented, it is encouraging to see that 85 per cent of organisations that                       organisations
participated in the survey already formally include consideration of Cloud services as a viable
option when deciding on delivery of new projects, whether or not they already make use of                   over the
Cloud based solutions. The fact that this preparedness is ahead of actual Cloud adoption                    coming years
in the UK (currently 53 per cent) reflects a healthy openness to improve process and
effectiveness of solutions is being established.

One of the biggest challenges organisations face in adopting Cloud or other hosted services
is to determine the appropriate Deployment and/or Service Model. As set out in section two
a balance has to be struck between the level of complexity of the solution and the need for
delivery as a service.


Relationship between complexity and service delivery options



Generic
                                                                                    Public
                                                                                  Cloud/SaaS
complexity




                                                                      Private
 Solution




                                                                    Cloud/IaaS
                                                           Hybrid
                                                           Cloud

                                           Hosted


                                                     Managed
                             Co-location                                          Outsourced
                On-premise                           Services
Bespoke
               In-house                                                           Outsourced
                                             Delivery as a service


                            Technically enabled options                      Commercially enabled options




© Cloud Forum IP Ltd 2011
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3.1 	 Mapping key criteria to deployment outcomes
       In order to determine which options for deployment of an IT solution are most optimal
       for any given organisation/application it is essential that a practical and efficient
       assessment of risks or key choice criteria is undertaken to establish a common sense
       check on viable deployment options. For example a UK based company operating in the
       retail sector may consider projects as follows:

Example of criteria impacting Cloud solution choice


     Project Sensitivity Criteria:	            Accounting System	           Stock System	      Admin Productivity Suite

     External Regulation	                           Moderate	                   Low	                        Low
     Local Jurisdiction	                              High	                    Medium	                      Low
     DC Location sensitivity	                         High	                    Medium	                    Medium
     Service Level requirement	                      Medium	                    High	                     Medium
     Security Level required	                         High	                    Medium	                    Medium
     Uniqueness of Application	                        Low	                     High	                       Low
     Integration with Other Apps	                     High	                     High	                     Medium
     Low Cost Delivery requirement	                  Medium	                   Medium	                     High
     Elasticity/Variability	                           Low	                     High	                       Low
     Project Length	                                   Low	                     Low	                        Low
     Legacy Investment impact	                         Low	                     High	                       Low
     Skill set required	                             Medium	                   Medium	                      Low
     Resource available in-house	                      Low	                     High	                       Low




     	     Private/Hybrid 	      Private/Hybrid	                                                    SaaS or Public Cloud
     	     or on-premise	        or on-premise      	                                                  due to generic	     	
     	 in seeking UK service 	   due to levels of 	                                                   needs/low cost
     		                        custom/integration 	
     			


       In reality, the degree of sensitivity impacting a company based upon their industry
       vertical, international presence, age of organisation and in-house experience will require
       more thorough assessment than the rudimentary example given, but the principle here               No two
       is to demonstrate that no two companies are the same and no two projects inside any               companies
       given company are the same and as such assessment criteria need to mature to enable
       a rational decisions to be made.                                                                  are the same
                                                                                                         and no two
                                                                                                         projects inside
                                                                                                         any given
                                                                                                         company are
                                                                                                         the same




© Cloud Forum IP Ltd 2011
                                                           ten
Paper five Cloud Definitions, Deployment Considerations  Diversity




3.2 	 Governance, risk and compliance in the Cloud
       Cloud is highly attractive in terms of commercial concept but the underlying
       implications require a more comprehensive approach to IT GRC assurance for most
       organisations that are primarily operating with an on-premise capability today. A
       number of risks need to be reconsidered in light of adoption of Cloud services, and
       whilst none are unreasonable or unmanageable, it is essential organisations actively
       assess, prepare for and execute changes to IT GRC policy. Of particular note are the
       changes that will likely occur in the areas of:

       ●	    S
              ocio-Technical trends: To what degree is consumerisation and social media policy
             relevant and covered effectively in employment policy, Acceptable Use Policy etc?

       ●	Temporality       Elasticity: Is appropriate control and management of computing
             resources and subsequent retirement of assets or services properly governed in a
             virtual and elastic environment?

       ●	Containing     IT Sprawl: How is procurement managed and approved in a world where
             a credit card can enable new IT application use? How is IT managed as an overall
             strategy through multiple deployment models?

       ●	Data    Management: What are the organisations obligations in regard to data
             security, privacy, protection and sovereignty? Who is accountable and how is policy
             assurance achieved in partnership with third parties who deliver elements of the IT
             operations?

       ●	Contracting       SLA’s: If using a third party, is the agreement covering end-2-end
             service delivery, under which legal jurisdiction is it written and with what clarity on
             responsibility and liabilities of the relevant parties in regard to the set-up, ongoing
             operations and subsequent exit/end?

                                                                                                       It is essential
3.3 	 Monitoring and management of distributed IT
                                                                                                       that end user
       There is an age old piece of common sense advice which is worthy of reiteration. “If
       you can’t monitor it, you can’t manage it”. This is relevant whether you are running
                                                                                                       organisations
       all your IT operations on-premise, all in the Cloud, or more likely a combination of            establish clear
       these along with potential use of co-location, hosted or managed services. When
       embarking on a third party services arrangement for the delivery of an IT capability it
                                                                                                       service level
       is essential that end user organisations establish clear service level expectations, define     expectations,
       appropriate monitoring, set alerting thresholds and agree reporting requirements.
       Whilst accountability for delivery of the services may be passed to a third party that
                                                                                                       define
       does not negate the organisations need to manage service delivery and ensure efficient          appropriate
       operations and effective issue resolution or Disaster Recovery. This is the subject of
       White Paper seven due to be published in the Spring of 2012.
                                                                                                       monitoring,
                                                                                                       set alerting
                                                                                                       thresholds
                                                                                                       and agree
                                                                                                       reporting
                                                                                                       requirements




© Cloud Forum IP Ltd 2012
                                                             eleven
Paper five Cloud Definitions, Deployment Considerations  Diversity




Conclusion
Cloud Computing has become established within the vocabulary of the IT profession, but
concerted effort to clarify and educate the wider market on key terms, definitions and
implications are needed to achieve a common understanding of the meaning, opportunities
and the risks associated with this rapidly growing sector of the market.

1.	 project/solution deployment options are increasingly flexible and diverse creating both a
    IT
    commercial opportunity and an IT management challenge.

2.	Cloud should be considered a complementary solution option in many IT strategies, not a
    wholesale replacement for on-premise computing.

3.	There is no nirvana Cloud solution that meets all organisational needs today. Rather
    organisations will typically find themselves managing a portfolio of deployment options at
    any given time from on-premise through to co-location, hosted services, managed services
    and Cloud solutions.

4.	Cloud Computing should be assessed more in terms of organisational enablement and
    impact rather than in terms of technological change.

5.	Cloud is best defined in terms of service delivery models (SaaS, PaaS and IaaS) and
    technical deployment models (Private, Public and Hybrid).

6.	The choice of Service and/or Deployment Models for a specific Cloud solution will be
    influenced by a combination of technical, commercial, governance and legacy investment
    factors. The choice of Service/Deployment Model for a specific solution in one company
    may not be true for an organisation of similar size in another industry.                        Individuals
                                                                                                    accountable
7.	Legal and Regulatory factors drive considerable uncertainty especially in regard to matters
    relating to Data Sovereignty and Security. Where relevant, this tends to encourage end          for IT Strategy
    users to seek the lowest risk deployment, which in the case of this research was to prefer      should
    UK hosted data.
                                                                                                    ensure they
8.	 per cent of organisations actively consider the option of Cloud services to assess viability
    85                                                                                              update their
    for new projects. Individuals accountable for IT Strategy should ensure they update their
    assessment criteria to enable a practical determination of which deployment options are         assessment
    valid for any given IT project.                                                                 criteria to
9.	 Governance needs to embrace the notion of services delivered on-premise and those
    IT                                                                                              enable a
    delivered remotely, and where relevant the integration in between. IT departments need to       practical
    determine the criteria to be complied with for monitoring, alerting and reporting for remote
    services. Appropriate tools and responsibilities need to be implemented to enable effective     determination
    management of the distributed IT operations as a whole.                                         of which
                                                                                                    deployment
                                                                                                    options are
                                                                                                    valid for
                                                                                                    any given IT
                                                                                                    project




© Cloud Forum IP Ltd 2012
                                                        twelve
The Cloud Industry Forum (CIF) was established
                                  in direct response to the evolving supply models for
                                  the delivery of software and IT services. Our aim is
                                  to provide much needed clarity for end users when
                                  assessing and selecting Cloud Service Providers based
                                  upon the clear, consistent and relevant provision of key
                                  information about the organisation/s, their capabilities
                                  and operational commitments.
                                  We achieve this through a process of self-certification
                                  of vendors to a Cloud Service Provider Code of Practice
                                  requiring executive commitment and operational
                                  actions to ensure the provision of critical information
                                  through the contracting process. This Code of Practice,
                                  and the use of the related Certification Mark on
                                  participant’s websites, is intended to provide comfort
                                  and promote trust to businesses and individuals
                                  wishing to leverage the commercial, financial and
                                  agile operations capabilities that the Cloud based and
                                  hosted solutions can cover.




                                  The Cloud Industry Forum
                                  Sword House, Totteridge Road
                                  High Wycombe HP13 6DG
                                  t 0844 583 2521
                                  e info@cloudindustryforum.org
                                  www.cloudindustryforum.org




© Cloud Forum IP Ltd 2012
                            one

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Cif white-paper-5-2012-cloud-definitions-deployment-considerations-diversity

  • 1. Cloud UK Paper five Cloud Definitions, Deployment Considerations & Diversity 5 © Cloud Forum IP Ltd 2012 one
  • 2. Paper five Cloud Definitions, Deployment Considerations & Diversity Introduction The furore surrounding the opportunity of Cloud Computing shows no signs of abating in the near future, at least in the UK. Adoption remains healthy, both in terms of the number of new user organisations as well as increased penetration by existing users. Furthermore, the satisfaction of end users with the benefits achieved through adopting Cloud services appears to be extremely high with 96 per cent of the research base surveyed by the Cloud Industry Forum confirming satisfaction with their experiences to date. Equally, there is some passionate commentary on the perceived risks with this latest evolutionary step for the delivery of IT. Fear, Uncertainty and Doubt (FUD) are regularly pedalled in regard to perceived issues around the management of IT from a third party hosted environment. Be they issues of data security, legal jurisdiction or dependence upon poor internet connectivity, the list of negatives are arguably as numerous and the range of commentators as voluminous as those in the pro camp. When looking at Cloud Computing as a disruptive solution though, it is essential that we see it not as just an issue of pure technology, but one of business process change, supply chain change, project management and IT delivery change. When you view it this way it is no surprise that the passions are raised and the camps formed. Cloud services represent the most significant opportunity to improve the way IT is conceived, built, delivered and managed, it re-writes the boundaries of how IT is orchestrated to serve an organisations needs, reshapes the skills needed within consuming organisations and realigns channels for the delivery of solutions. However, the market is still young, and the level of adoption, whilst growing quickly is still a fraction of the market that is satisfied on-premise. Throughout 2011 we have seen the barriers to adoption of Cloud services fall dramatically and we have seen Cloud services the market for supply attempt to reshape itself to meet the future demand that is expected. represent As the market is arguably still nascent, the number of new entrants moving into the market is driving a level of divergence as each aims to get its value proposition communicated. the most This noise is one of the key issues the Cloud Industry Forum is committed to providing significant guidance on by providing clarity on Best Practice for Cloud service delivery, and by sharing understanding of the key matters to be considered when adopting Cloud services through opportunity initiatives like its certified Cloud Service Provider Code of Practice, research activity and to improve educational White Papers. the way IT is In this White Paper we set out to provide clarity on the language of Cloud Computing, to conceived, offer a practical description and ordering of the key Cloud terminology in use. We also put forward the basic, but often unspoken, argument that organisations will need to address an built, delivered increasingly fragmented notion of how IT is delivered going forward. The constraints of server and managed rooms, DMZ’s, ownership and dedicated resources are giving way to shared services, scalable infrastructure, on-demand service and consumption based OpEx costs. Consumerisation and contextualisation of technology changes the basis of expectation for IT delivery, and capability and capacity of IT assets are no longer constraints. However, the real world impact of legacy applications, regulation, levels of customisation/integration of applications etc do call into check how IT services can be deployed. This paper does not set out to state that Cloud Computing will replace on-premise computing, far from it. It sets out to recognise that organisations need to reconsider their approach to IT strategy, that the benefits afforded from accessing aspects of IT as a Service are tangible and therefore new skills need to be honed inside organisations to define, implement, monitor and manage IT in an increasing disparate set of delivery models that will combine the best of on-premise and Cloud Computing, whether the latter is accessed via SaaS style applications or through Private or Hybrid Clouds extending the boundaries of the traditional IT infrastructure and enabling business transformation. © Cloud Forum IP Ltd 2012 two
  • 3. Paper five Cloud Definitions, Deployment Considerations & Diversity Methodology and sampling In October 2011, Vanson Bourne conducted a second body of research on behalf of the Cloud Industry Forum to determine the level of Cloud adoption among participants and to gather attitudes and trends about end user perception and experience. The The research polled 300 senior IT and business decision-makers in enterprises, small-to- organisations medium businesses (SMBs) and public sector organisations. The organisations participating all had UK based operations, of which 257 were headquartered in the UK, 24 in the US and 12 participating in Continental Europe. all had Of the 300 end user organisations questioned, 32 per cent came from the IT and technology UK based sector, 10 per cent from business and professional services, 8 per cent manufacturing and operations, financial services and 5 per cent from retail and logistics. A further 33 per cent comprised of public sector organisations ranging from central and local government, education and of which healthcare. 257 were 38 per cent of participating organisations were plc’s, 32 per cent public sector, 11 per cent Ltd, headquartered 8 per cent LLC, 6 per cent NFP and 2 per cent partnerships (3 per cent cited other). in the UK, 24 in This White Paper sets out to define Cloud Computing and explores the factors impacting the US and 12 decision making for IT deployments that subsequently give rise to the diversity of in Continental deployment and service options in the market. Building upon this baseline the paper sets out why multiple deployment and/or service models can (and probably will) co-exist in any given Europe organisation over time. In which sector does your organisation primarily operate? ■ IT and technology ■ Education 0% ■ Business/professional services ■ Manufacturing Total 2% 1% ■ Financial services 1% ■ Retail, distribution and transport 5% 6% ■ ocal or central government L 7% 8% 32% ■ ublic sector: including armed forces P and emergency services 8% ■ ublic healthcare and services P 8% ■ rivate healthcare and services P 14% 10%94% ■ onstruction and property C ■ tilities and telecommunications U ■ harity/not for profit C ■ ntertainment, media and leisure E ■ ospitality/catering H Sample: 300 ■ ther O © Cloud Forum IP Ltd 2012 three
  • 4. Paper five Cloud Definitions, Deployment Considerations Diversity 1. Cloud defined: 1.1 What is Cloud Computing? There have been many definitions of Cloud Computing since the phrase was Is virtualisation really Cloud first coined back in the 1990s and it has to an extent become an umbrella Computing by another name? phrase for remotely hosted IT services of any type including, but not limited Virtualisation is a technical to, multi-tenanted services accessed via the internet. However, organisations capability that enables a like the US National Institute of Standards and Technology (NIST) have taken physical server to act as if it a more formal and specific approach to define what is unique to the context is several ‘virtual’ servers at of Cloud Computing (see Special Publication 800-145) and the following the same time; increasing the definition is put forward by the Cloud Industry Forum as a synopsis of the utilisation of the hardware manifold definitions offered in the market: and reducing companies need to invest in hardware and Cloud Computing is a term that relates to the IT infrastructure associated power and floor and environment required to develop/host/run IT services and space. Virtualisation is not in applications, on demand, with consumption based pricing, as a and of itself a Cloud capability resilient service. Communicating over the internet and requiring as it still works within the little or no client end components it provides resource and services constraints of the physical to store data and run applications, from many devices, anytime, hardware in which it operates. anywhere, as a service. The services can in turn be scaled up and down as needed to meet a customer’s variable operational needs, Is Grid computing really Cloud ensuring maximum cost efficiency. Computing by another name? What are the common capabilities of Cloud Computing that set it apart from Grid computing is the other IT delivery models? name given to the action of combining loosely coupled Availability: Cloud is delivered on-demand: computer resources and A user can chose to provision computing capabilities, such as storage, applying them to perform a processing, network and memory, (or an application) as needed substantial common or specific automatically without requiring human interaction with the service provider. task. It usually relates to a notion of a distributed system Flexibility: Cloud is agile and scalable: with non-interactive workloads The amount of resource consumed by the user can be increased or as opposed to the orchestration decreased to meet their operational needs. This is often referred to as being of complete IT services. an elastic service, though many solutions require a human act or contractual obligation to facilitate the change of state. As such the capabilities available for provisioning can appear to be unlimited and available in any quantity Is Utility computing just Cloud and at any time. At a Service Provider level, resources are pooled to meet Computing by another name? demand and the technology enables applications to span multiple physical Utility computing refers to and/or virtual assets seamlessly. ability to access elements of computing such as Chargeability: Cloud is based on consumption based commercial models: storage, ram and processors In other words, a user will only pay for the services they use and this can as a consumption based include the capability to access IT services on a pay-as-you-go model or chargeable service (similar to to pre-purchase contractual volumes to access more attractive unit rates electricity, phone calls etc). To (similar to mobile phone voice and data tariffs). Resources used should be an extent the philosophy of able to be monitored, managed, and reported on via the Service Provider to utility computing is a subset of validate the costs incurred. This commercial model opens up accessibility to the Cloud Computing model. users and organisations of all sizes. Accessibility: Cloud is accessible anywhere (there is internet access): As services are delivered over the Internet and normally accessed through standard web based interfaces, Users are typically able to connect to Cloud services (via fixed or mobile communications) using PC’s, Laptops, workstations, tablets or mobile phones, thereby increasing the flexibility of Cloud Taxonomy using IT in new and portable media. Order: Cloud 1.2 Is there one Cloud? Family/s: Service Deployment In short – No! The phrase ‘Cloud’ should be considered in a similar context to that of a biological taxonomy of an ‘Order’ under which a number of Genus: e.g. SaaS ‘Families’, ‘Genus’ and ‘Species’ exist and continue to evolve. Following this e.g. Public metaphor there are two key Families that exist in the Cloud ‘Order’, those that relate to how Cloud is commercially delivered (the Service Delivery Species: e.g. DaaS Models), and those that relate to how the Cloud is technically deployed (the Cloud Deployment Models). © Cloud Forum IP Ltd 2012 four
  • 5. Paper five Cloud Definitions, Deployment Considerations Diversity 1.2.1 Cloud Service Delivery Models: There are three primary business or commercial models (Genus) for the delivery of Cloud services: SaaS (software-as-a-service) refers to software or applications that are accessed over the internet (typically from a public Cloud, multi-tenancy (or shared) environment as a fully managed service). Unlike desktop applications, SaaS apps require no installation as they connect via the internet. Salesforce.com, Microsoft Office365 are popular examples of a service based in the Cloud. Typically solutions are priced per user accessing them and licensing is the responsibility of the service provider. Organisations IaaS (infrastructure-as-a-service) delivers computing infrastructure on-demand – such as RAM, storage and processors typically as virtual servers along with networking capabilities to will not move effectively provide a hosted data centre or server on demand upon which business can run their business their applications. This is computing as a service, rather than businesses having to purchase and manage their own expensive infrastructure. As with most Cloud services it can be scaled wholly away up and down and customers usually only pay for what they consume. Applications may be from an on- licensed via some service providers but the accountability for licensing and management of the solution remains with the end user unless subcontracted to a partner. premise PaaS (platfrom-as-a-service) offers a level of abstraction above IaaS where by the capability, management of infrastructure is automated and effectively hidden from the user. It especially often refers to the environment within which developers can build and launch new applications as it simplifies this activity. Well known Cloud platforms include Microsoft where they Azure, Amazon EC2, and Force.com have legacy Whilst the above relate to the standard Service Delivery models, returning to the notion IT solutions to of ‘evolution’, a lot of marketing activity has led to the context of there being an accepted wisdom of XaaS (whereby X may relate to IT elements or solutions such as Database, manage Storage, etc). Whilst this is not truly an introduction of new ‘Genus’, the notion of a Database being a type or ‘species’ of SaaS or IaaS is viable and has become accepted language in many circles. 1.2.2 loud Deployment Models: C Typically organisations will not move their business wholly away from an on-premise capability, especially where they have legacy IT solutions to manage, complex integrations and regulatory environments where data sovereignty may be an issue. As such many organisations select multiple deployment models depending on the application, size and complexity of business etc. Organisations will combine the following as needed: Public Cloud: Public Clouds are intended to be used by multiple parties at once and are designed to provide maximum value for money through a standardised and hi-scale approach on shared infrastructure. Public Cloud is the most logical deployment model for delivering SaaS. Many public Clouds operate internationally for scale or geographic resilience, but this gives rise to some concerns for some businesses over where their data is being stored at any particular point in time which may prefer a Private or Hybrid Cloud approach. Private Cloud: Private Clouds are intended to be restricted to a single customer or trusted community. However, dedicated components can vary between providers beyond storage, processing and RAM to include the network security and hypervisor elements. These are popular among organisations looking to access the benefits of Cloud Computing but retain higher control and flexibility of configuration compared to a public Cloud. Private Clouds can be run inside a company data centre or be hosted by a third party. IaaS is a delivery model best associated with Private Clouds where data sovereignty is a key issue. Hybrid Cloud: A Hybrid Cloud as the name infers is a Cloud capability that joins either private and/or public Clouds, or on-premise infrastructure to private/public Clouds in order to provide a customer or community with an appropriate or even bespoke environment to meet their specific operational needs. Again there have been a number of market evolutions and naming conventions introduced to further segment these deployment models such as the UK Government approach to G- Cloud (the Government Cloud which is still in definition) or Community Clouds that could arguably both be types or ‘species’ of a Hybrid Cloud genus. © Cloud Forum IP Ltd 2012 five
  • 6. Paper five Cloud Definitions, Deployment Considerations Diversity 2. Internal diversity in IT solution deployment When approaching the subject of adopting Cloud services, organisations tend to focus on the primary aspects of both the benefits they can achieve and the risks they seek to mitigate. This White Paper does not revert back to these subjects as they are adequately covered in White Papers three and four, rather we focus in this paper on the drivers and influencers that impact upon how an IT solution should best be deployed. As stated in section one, there is no singular Cloud, and even beyond the notion of Service and Deployment Models there are vendor specific flavours of these models to add to the complexity of choice. The Cloud Industry Forum advocates adoption of Cloud services and has clearly evidenced Whilst cost that satisfaction levels with these solutions are running at an unprecedented 96 per cent in savings are the UK random sample we canvassed. However, it is still important that each and every IT project is subject to some basic tests to determine pragmatically what is the best or most not the initial viable option/s for deploying any given solution, and we fully respect that in some cases this driver of Cloud will be on-premise, in some cases outsourced, some hosted and some in the Cloud. adoption When assessing IT projects there are a number of factors that will impact choice of (flexibility and deployment which we would broadly describe as legacy considerations, commercial matters, technical requirements and governance or policy constraints. agility are), it is clearly evident 2.1 Legacy drivers and influencers that most It will be little surprise that 89 per cent of organisations surveyed had an in-house server organisations room, although this dropped to 73 per cent for those employing less than 20 people. achieve a The combination of committed capital and potential of available labour supporting it has to be assessed to determine if a new solution is most effectively housed on premise. financial Equally, if an organisation is considering expanding a legacy or bespoke application, or benefit for creating an integration with such a system from a new application (e.g. a new workflow service for an existing order management system), then the level of integration or the adopting nature of the legacy application may restrict choice of deployment options, to being on- Cloud based premise or hosted in a private Cloud or dedicated infrastructure. services One less tangible issue many organisations have to face is how to manage IT in an increasingly distributed environment. This can lead to a sense of loss of control, based on inexperience or insufficient tools, but of itself should not be the determinant of choosing on-premise over Cloud or hosted services. 2.2 Commercial drivers and influencers Surprisingly, available network bandwidth to access the internet was not as high a practical issue as we suspected. Indeed 80 per cent of organisations (across all size ranges) already had sufficient bandwidth for normal business tasks at a contracted rate of 10Mbit/s or greater. Equally, it was not a practical inhibitor of Cloud adoption. That said some intensive tasks like CAD are clearly not best suited to Cloud models unless served in a full remote desktop environment. The service provider industry has made significant steps forward in overcoming bandwidth constraints by offering bulk data load services at commencement and end of contracts to restrict the use of the internet to handling purely delta changes to the data stored. Whilst cost savings are not the initial driver of Cloud adoption (flexibility and agility are), it is clearly evident that most organisations achieve a financial benefit for adopting Cloud based services. As such, and assuming no restrictions arising from sections 2.1, 2.3 and 2.4, public Cloud/SaaS usually offers the best value for money where organisational needs are not unique. Equally the whole concept of delivering IT as a service enables organisations to plan costs fairly accurately to ensure they are predictable and avoid surprises and constraints that can occur with managing on-premise solutions. Other commercial considerations, organisations have to take into account are matters such as the urgency of the solution (i.e. Time to Market) where a hosted or Cloud solution has clear advantages for urgent or temporary projects, balanced against contributing considerations of available experienced staff in the solution area and/or the ability to identify a trusted partner for delivery via the Cloud. Building trust is a key issue in expanding IT operations outside the traditional DMZ and is the primary justification for the Cloud Industry Forum’s Code of Practice for CSP’s. © Cloud Forum IP Ltd 2012 six
  • 7. Paper five Cloud Definitions, Deployment Considerations Diversity 2.3 Technical drivers and influencers The technical considerations need to start at the planning and strategy phase. CIF’s research identified that 85 per cent of organisations now formally include consideration ofCloud based solutions within their IT strategy, which is very positive as this number is some 32 per cent above the actual number of organisations that have adopted at least one Cloud service formally. This level of strategic engagement demonstrates that there is significant room for growth not just in terms of new Cloud users but increased penetration within organisations for multiple solutions. As discussed the technical delivery team inside any organisation is going to have look at initiatives based on attributes such as their temporality/duration, urgency (time to market), frequency in changes of scale in operations, skills and manpower requirements etc in order to determine if a solution can be delivered in-house or should be delivered as a service. Other criteria will apply when considering issues such as Test or Back-Up/ Disaster Recovery solutions where arguably an off-site presence is more appropriate to reflect and mitigate the real world risks. Integration requirements between applications as well as the nature of the application (data sensitivity) and its degree of customisation are also key considerations as to how best to deploy. By nature, higher levels of integration, configuration and uniqueness of applications favour a private or hybrid Cloud environment, hosted servers or on-premise over a public Cloud or SaaS service where a more generic solution would be provided. Finally, for smaller organisations where SLA’s are critical, it is possible that an organisation may need the added assurances of service availability though a hosted or Cloud service to provide 24x7 cover for the system being used and, therefore, ensure a higher availability than could practically be achieved (cost effectively at least) in house. 2.4 Policy drivers and influencers Over-riding all commercial and technical considerations are the Governance, Policy and Regulatory constraints that the organisation must take into account. Top of this list will relate to issues of external regulation and notably around matters Integration such as Data Sovereignty. 42 per cent of organisations participating in the research requirements stated they were subject to external regulation, 12 per cent were subsidiaries of organisations that were headquartered internationally. Certain verticals such as Finance, between Heathcare and Professional Services had a clear focus on this issue relating to certain applications applications and types of data. Equally there remains considerable legal uncertainty and a lack of any case law to substantiate some of the fears around data location but as well as the in any event, companies can still embrace the Cloud though use of IaaS and SaaS in nature of the typically private or Hybrid Cloud environments where data location can be guaranteed. Interestingly, a lot of the concerns expressed around data location stem from concerns application and over security more than regulation and re-emphasise the need for Cloud Service its degree of Providers demonstrating and establishing trust with their customers and prospects. In the survey 90 per cent of respondents wanted their data kept on-premise or hosted in customisation the UK and not held within the wider EEA or other geographies. are also key considerations as to how best to deploy © Cloud Forum IP Ltd 2012 seven
  • 8. Paper five Cloud Definitions, Deployment Considerations Diversity 2.5 One person’s SaaS opportunity is another’s on-premise requirement There are a number of considerations that when assessed will help shape the options as to how a new IT project should be deployed. The important thing to remember is that only the customer can make the assessment (with the help of advisors) as no external company can adequately know all the legacy, commercial, technical and governance constraints. Equally, by way of example, where email may be delivered appropriately as a public Cloud or SaaS solution for one company in one industry, in another vertical, it may have to be provided in a private Cloud or on-premise capability to meet regulatory requirements. The table below gives a snapshot of the organisations participating in the research in terms of how they currently deploy different types of IT solutions, and clearly evidences the diversity. Application Deployment Model choices Asked of respondents who use hosting or Cloud-based services (respondents only saw Hosted Managed applications that they currently use) SaaS IaaS server server Outsourced In-house Accounting and Finance Applications 7% 0% 12% 8% 6% 67% Advertising and Online Marketing Services 13% 4% 27% 10% 10% 35% IT Asset Management Services 8% 5% 18% 9% 3% 57% IT Operations Management 7% 1% 13% 23% 5% 51% Data Backup/Disaster Recovery Services 6% 3% 15% 14% 9% 52% Data Storage Services 7% 6% 19% 11% 13% 44% Email Services 6% 4% 19% 21% 10% 39% Collaboration Services 20% 2% 5% 18% 5% 40% Unified Communications 7% 5% 23% 16% 2% 48% Office Automation/Productivity 2% 3% 19% 12% 2% 63% Portal Services 6% 10% 24% 16% 12% 33% Workflow Systems 8% 4% 14% 8% 4% 62% Niche Vertical Applications 0% 0% 25% 0% 0% 75% Infrastructure-as-a-Service 14% 0% 18% 23% 5% 41% Managed IT Services 9% 3% 15% 25% 14% 35% IT Security Services 6% 1% 18% 16% 10% 48% Service Management/Help Desk Services 6% 2% 15% 20% 2% 56% eShop Services 18% 6% 29% 18% 18% 12% Webhosting 9% 2% 26% 27% 19% 17% Personnel and Payroll 4% 0% 10% 15% 8% 63% CRM 12% 1% 12% 7% 10% 58% Partner Relationship Management 14% 7% 21% 0% 7% 50% Sales Management 16% 0% 13% 6% 6% 58% Other 0% 0% 0% 0% 0% 100% Base 160 160 160 160 160 160 This spread of options leads on to the obvious conclusion that in any one organisation based on the different application areas and operational needs, they are likely, over time, to have a combination of on-premise, hosted, SaaS and Private/Hybrid Cloud solutions. In fact, this is likely to become the norm and therefore a key issue in future IT strategy has got to be in demonstrating good governance of IT across a broad distributed network and variety of managed and unmanaged deployment options. As such, controls, end-to-end monitoring, alerting, reporting and transparency are going to be key to effective IT operations to ensure that in driving up efficiency and driving down costs, that new risks are not created due to lack of skills or tools to manage the new order of IT services. © Cloud Forum IP Ltd 2011 eight
  • 9. Paper five Cloud Definitions, Deployment Considerations Diversity 3. Delivering the Cloud on your terms In an IT market offering both increased choice and flexibility, a key consideration for any organisation is how best to deploy and deliver any given IT solution or project. Just how should an organisation approach the subject of adopting Cloud services? What would be the best fit in terms of a deployment or service model? And, can they achieve that within the constraints they have to operate? In other words can any organisation truly adopt Cloud services on the terms that are relevant for them? Without doubt, Cloud and on-premise solutions will need to co-exist alongside each other in most organisations over the coming years as there is no practical incarnation of a one- size-fits-all Cloud solution upon which an organisation would likely base its entire IT strategy. Cloud services adoption is not standardised or even polarised today, and the wider concept of IT solution deployment is multi-faceted, driven by practical considerations such as: ● Organisational size and IT maturity – e.g. what skills are in house and what capability to implement and operate IT services exist? ● Nature of the Application/Solution – e.g. new solution areas and fixed life projects are far more likely to be hosted /provided as a service. ● Exiting Investment – i.e. organisations wish to maximise the life and value of investments Cloud and already made in technology (e.g. server rooms) and software licensing. on-premise ● Data Sovereignty – e.g. concerns over regulatory, legal jurisdiction and perceived solutions security fears restrict the nature of how some organisations adopt Cloud solutions. will need ● C onnectivity – i.e. accessing high speed internet is still not a given in many parts of the to co-exist UK and the wider world. Bandwidth constraints can constrain perception of suitability alongside each for Cloud or hosted services. other in most As already commented, it is encouraging to see that 85 per cent of organisations that organisations participated in the survey already formally include consideration of Cloud services as a viable option when deciding on delivery of new projects, whether or not they already make use of over the Cloud based solutions. The fact that this preparedness is ahead of actual Cloud adoption coming years in the UK (currently 53 per cent) reflects a healthy openness to improve process and effectiveness of solutions is being established. One of the biggest challenges organisations face in adopting Cloud or other hosted services is to determine the appropriate Deployment and/or Service Model. As set out in section two a balance has to be struck between the level of complexity of the solution and the need for delivery as a service. Relationship between complexity and service delivery options Generic Public Cloud/SaaS complexity Private Solution Cloud/IaaS Hybrid Cloud Hosted Managed Co-location Outsourced On-premise Services Bespoke In-house Outsourced Delivery as a service Technically enabled options Commercially enabled options © Cloud Forum IP Ltd 2011 nine
  • 10. Paper five Cloud Definitions, Deployment Considerations Diversity 3.1 Mapping key criteria to deployment outcomes In order to determine which options for deployment of an IT solution are most optimal for any given organisation/application it is essential that a practical and efficient assessment of risks or key choice criteria is undertaken to establish a common sense check on viable deployment options. For example a UK based company operating in the retail sector may consider projects as follows: Example of criteria impacting Cloud solution choice Project Sensitivity Criteria: Accounting System Stock System Admin Productivity Suite External Regulation Moderate Low Low Local Jurisdiction High Medium Low DC Location sensitivity High Medium Medium Service Level requirement Medium High Medium Security Level required High Medium Medium Uniqueness of Application Low High Low Integration with Other Apps High High Medium Low Cost Delivery requirement Medium Medium High Elasticity/Variability Low High Low Project Length Low Low Low Legacy Investment impact Low High Low Skill set required Medium Medium Low Resource available in-house Low High Low Private/Hybrid Private/Hybrid SaaS or Public Cloud or on-premise or on-premise due to generic in seeking UK service due to levels of needs/low cost custom/integration In reality, the degree of sensitivity impacting a company based upon their industry vertical, international presence, age of organisation and in-house experience will require more thorough assessment than the rudimentary example given, but the principle here No two is to demonstrate that no two companies are the same and no two projects inside any companies given company are the same and as such assessment criteria need to mature to enable a rational decisions to be made. are the same and no two projects inside any given company are the same © Cloud Forum IP Ltd 2011 ten
  • 11. Paper five Cloud Definitions, Deployment Considerations Diversity 3.2 Governance, risk and compliance in the Cloud Cloud is highly attractive in terms of commercial concept but the underlying implications require a more comprehensive approach to IT GRC assurance for most organisations that are primarily operating with an on-premise capability today. A number of risks need to be reconsidered in light of adoption of Cloud services, and whilst none are unreasonable or unmanageable, it is essential organisations actively assess, prepare for and execute changes to IT GRC policy. Of particular note are the changes that will likely occur in the areas of: ● S ocio-Technical trends: To what degree is consumerisation and social media policy relevant and covered effectively in employment policy, Acceptable Use Policy etc? ● Temporality Elasticity: Is appropriate control and management of computing resources and subsequent retirement of assets or services properly governed in a virtual and elastic environment? ● Containing IT Sprawl: How is procurement managed and approved in a world where a credit card can enable new IT application use? How is IT managed as an overall strategy through multiple deployment models? ● Data Management: What are the organisations obligations in regard to data security, privacy, protection and sovereignty? Who is accountable and how is policy assurance achieved in partnership with third parties who deliver elements of the IT operations? ● Contracting SLA’s: If using a third party, is the agreement covering end-2-end service delivery, under which legal jurisdiction is it written and with what clarity on responsibility and liabilities of the relevant parties in regard to the set-up, ongoing operations and subsequent exit/end? It is essential 3.3 Monitoring and management of distributed IT that end user There is an age old piece of common sense advice which is worthy of reiteration. “If you can’t monitor it, you can’t manage it”. This is relevant whether you are running organisations all your IT operations on-premise, all in the Cloud, or more likely a combination of establish clear these along with potential use of co-location, hosted or managed services. When embarking on a third party services arrangement for the delivery of an IT capability it service level is essential that end user organisations establish clear service level expectations, define expectations, appropriate monitoring, set alerting thresholds and agree reporting requirements. Whilst accountability for delivery of the services may be passed to a third party that define does not negate the organisations need to manage service delivery and ensure efficient appropriate operations and effective issue resolution or Disaster Recovery. This is the subject of White Paper seven due to be published in the Spring of 2012. monitoring, set alerting thresholds and agree reporting requirements © Cloud Forum IP Ltd 2012 eleven
  • 12. Paper five Cloud Definitions, Deployment Considerations Diversity Conclusion Cloud Computing has become established within the vocabulary of the IT profession, but concerted effort to clarify and educate the wider market on key terms, definitions and implications are needed to achieve a common understanding of the meaning, opportunities and the risks associated with this rapidly growing sector of the market. 1. project/solution deployment options are increasingly flexible and diverse creating both a IT commercial opportunity and an IT management challenge. 2. Cloud should be considered a complementary solution option in many IT strategies, not a wholesale replacement for on-premise computing. 3. There is no nirvana Cloud solution that meets all organisational needs today. Rather organisations will typically find themselves managing a portfolio of deployment options at any given time from on-premise through to co-location, hosted services, managed services and Cloud solutions. 4. Cloud Computing should be assessed more in terms of organisational enablement and impact rather than in terms of technological change. 5. Cloud is best defined in terms of service delivery models (SaaS, PaaS and IaaS) and technical deployment models (Private, Public and Hybrid). 6. The choice of Service and/or Deployment Models for a specific Cloud solution will be influenced by a combination of technical, commercial, governance and legacy investment factors. The choice of Service/Deployment Model for a specific solution in one company may not be true for an organisation of similar size in another industry. Individuals accountable 7. Legal and Regulatory factors drive considerable uncertainty especially in regard to matters relating to Data Sovereignty and Security. Where relevant, this tends to encourage end for IT Strategy users to seek the lowest risk deployment, which in the case of this research was to prefer should UK hosted data. ensure they 8. per cent of organisations actively consider the option of Cloud services to assess viability 85 update their for new projects. Individuals accountable for IT Strategy should ensure they update their assessment criteria to enable a practical determination of which deployment options are assessment valid for any given IT project. criteria to 9. Governance needs to embrace the notion of services delivered on-premise and those IT enable a delivered remotely, and where relevant the integration in between. IT departments need to practical determine the criteria to be complied with for monitoring, alerting and reporting for remote services. Appropriate tools and responsibilities need to be implemented to enable effective determination management of the distributed IT operations as a whole. of which deployment options are valid for any given IT project © Cloud Forum IP Ltd 2012 twelve
  • 13. The Cloud Industry Forum (CIF) was established in direct response to the evolving supply models for the delivery of software and IT services. Our aim is to provide much needed clarity for end users when assessing and selecting Cloud Service Providers based upon the clear, consistent and relevant provision of key information about the organisation/s, their capabilities and operational commitments. We achieve this through a process of self-certification of vendors to a Cloud Service Provider Code of Practice requiring executive commitment and operational actions to ensure the provision of critical information through the contracting process. This Code of Practice, and the use of the related Certification Mark on participant’s websites, is intended to provide comfort and promote trust to businesses and individuals wishing to leverage the commercial, financial and agile operations capabilities that the Cloud based and hosted solutions can cover. The Cloud Industry Forum Sword House, Totteridge Road High Wycombe HP13 6DG t 0844 583 2521 e info@cloudindustryforum.org www.cloudindustryforum.org © Cloud Forum IP Ltd 2012 one