Christina Carey Marketing Portfolio

CHRISTINA CAREY
Marketing Communications Intern
Naylor, LLC
September 2014 – May 2015
Marketing Portfolio
4.22.2015

LU CEC by 10/14/14
Council for Resource Development (CRD-W) – AIS & Market Plan
ASSOCIATION INFORMATION
8720 Georgia Avenue
Suite 700
Silver Spring, MD 20910, USA
Executive Director: Polly Binns
Assoc. Contact: Stephanie Melvin
Location: Silver Spring, MD
Website: http://www.crdnet.org/
6
“The CRD Advantage”
CRD has been the most beneficial source of professional development in 10 years in
resource development and advancement." (Source: http://www.crdnet.org/index.asp)
Membership is open to anyone interested in the welfare of community colleges, and
includes donor development officers, grant development and management officers,
foundation directors, alumni development officers, graduate students, college
presidents, administrators, faculty, and staff. (source:
http://www.crdnet.org/content.asp?contentid=203)
By joining this vibrant and generous community of peers, you will exchange ideas,
discuss common challenges, leverage valuable research and tools, and identify effective
and sustainable solutions for your college. (source:
http://crdnet.org/content.asp?contentid=162)
Our members are part of an industry that spends more than $21 billion on products and services
a year.
About the Association
Association Facts and History
Founded by community college development officers for community college resource
development professionals, CRD is committed to understanding your challenges and
providing you with accessible, affordable, top-quality resources to strengthen every
aspect of your college's resource development department. By joining this vibrant and
generous community of peers, you will exchange ideas, discuss common challenges,
leverage valuable research and tools, and identify effective and sustainable solutions for
your college. (Source: http://www.crdnet.org/content.asp?contentid=162)
CRD is a member-driven organization. Our programs are developed and delivered by
professionals currently employed in the field of resource development at two-year
PUBLICATION INFORMATION LU 09/18/2014 by CC
Pub. Name: Website
Frequency: Yearly
Book Code: CRD-W0015
Years w/Naylor: 1

colleges. Drawing on the expertise and experience of our peers ensures that
programming is current, relevant, and applicable. (source:
http://www.crdnet.org/content.asp?contentid=203)
Calendar of Events
November 6
CRD Annual Conference
Hyatt Regency Washington Capitol Hill; Washington, DC
November 5-6
Executive Institute for Fundraising Leadership
Hyatt Regency Washington on Capitol Hill; Washington, DC
Membership Categories
Institutional membership
Professional Individual Membership
Student/ Retired (non-consultant) Membership
Partner Membership
Board of Directors/Officers
Executive Director/CEO: Bill Scott, CAE
Director of Administration: Stephanie Melvin
Program Manager: Sarah Platt Stockton
Marketing Specialist: Open
Office Manager/Membership Coordinator: Ellen Pinzur
Association Legislative/Industry Accomplishments
Legislative Resources
ACC Advocacy News
AACC/CRD Webinar: Looking Backward & Forward – Year End Legislative Report,
December 14, 2010
ACCT Legislative Action in Washington (LAW) Alert
THOMAS was launched in January of 1995, at the inception of the 104th Congress. The
leadership of the 104th Congress directed the Library of Congress to make federal
legislative information freely available to the public.
Govtrack.us : you can keep up with the latest legislative activity in Congress using
email updates or RSS.

White House Budget
U.S. Senate
U.S. House of Representatives
Committee on Appropriations
(http://www.crdnet.org/content.asp?contentid=285)
Map of the represented region:

LU CEC by10/14/14
School Nutrition Association– AIS & Market Plan
ASSOCIATION INFORMATION
School Nutrition Association (SNA)
120 Waterfront Street, Suite 300
National Harbor, MD 20745, USA
Executive Center: Patricia Montague
Executive Assistant: Deborah Van
Balen
Website:
http://www.schoolnutrition.org/
6
“The SNA Advantage”
The School Nutrition Association (formerly American School Food Service Association) is a
national, nonprofit professional organization representing more than 55,000 members who
provide high-quality, low-cost meals to students across the country.
(Source: http://www.schoolnutrition.org/about/overview/)
Recognized as the authority on school nutrition, the School Nutrition Association (SNA)
has been advancing the availability, quality and acceptance of school nutrition programs as
an integral part of education since 1946.
The Association works to ensure all children have access to healthful school meals and
nutrition education by:
o Providing members with education and training
o Setting standards through certification and credentialing
o Gathering and transmitting regulatory, legislative, industry, nutritional and other
types of information related to school nutrition
o Representing the nutritional interests of all children
Our members spend more than $10 billion a year on products and services.
We represent top level decision makers that serve 2 out of 3 public school students across the
nation!
Nearly 4 out of 5 of our members are involved in buying, recommending, specifying or approving
food products.
More than half of our members influence or approve the purchasing of large equipment, cleaning
products and other supplies.
PUBLICATION INFORMATION LU 09/18/2014 by CC
Pub. Name: Online Buyer’s Guide
Book Code: SNA-O0015
Years w/Naylor: 1
Location: National Harbor, MD
Website: http://www.schoolnutrition.org

About the Association
Association Facts and History
In 1964, SNA established a sister organization called the School Nutrition Foundation,
which plays a critical role by raising money for professional development and outreach
programs, as well as providing members with tuition assistance opportunities.
With 52 state affiliates, hundreds of local chapters and thousands of school nutrition
members and industry partners, SNA brings a unique, first hand perspective to child
nutrition issues. (Source: http://www.schoolnutrition.org/about/overview/)
SNA has been advancing the availability, quality and acceptance of school nutrition
programs as an integral part of education since 1946. The Association strives to see that
all children have access to healthful school meals and nutrition education.
Calendar of Events
Association & Industry:
January 11-13, 2015: School Nutrition Industry Conference The annual SNIC provides directors
with opportunities to build partnerships with industry peers, develop strategies and share
information with colleagues to improve school meals operations.
March 1-4, 2015: Legislative Action Conference LAC is an opportunity to participate in the
democratic process as the Founding Fathers envisioned it. Attendees learn about legislative
issues affecting child nutrition programs and have the opportunity to meet with elected
representatives on Capitol Hill.
April 23-25, 2015: National Leadership Conference This invitation-only event plays a critical
role in training state leaders, building strong networks, and assisting leaders with membership
growth. The NLC program is designed specifically for incoming state leaders (President-elects,
Vice Presidents and Association Executive staff.)
July 12-15, 2015: Annual National Conference This can't-miss event will once again bring
together the school nutrition community for four days of informative and inspiring sessions,
countless exhibits and unmatched networking opportunities, helping you get connected to the
ideas and solutions you need to benefit your career, your program and your students.
Membership Categories
School Nutrition Individual Membership
School District Owned Membership (SDM)
International Membership
State Membership
Industry Consultant Membership
Corporate Industry Membership

Board of Directors/Officers
President
Julia Bauscher, SNS
Jefferson County School District
Louisville, Ky.
President-elect
Jean Ronnei, SNS
St. Paul Public Schools
St. Paul, Minn.
Vice President
Becky Domokos-Bays, PhD, RD, SNS
Alexandria City Public Schools
Alexandria, Va.
Secretary/Treasurer
Linda Eichenberger, SNS
Oak Hills School District
Cincinnati, Ohio
Regional Directors
Mideast Regional Director
Sara Gasiorowski, SNS
Metropolitan School District of Wayne Township
Indianapolis, Ind.
Midwest Regional Directors
Micheline Piekarski, SNS
Oak Park and River Forest High School District 200
Oak Park, Ill.
Northeast Regional Director
Debbi Beauvais, SNS
Gates-Chili Central School District
Rochester, N.Y.
Northwest Regional Director
Debbie Kallio
Sedro-Woolley School District
Sedro-Woolley, Wash.

Southeast Regional Director
Melissa Livesay
Franklin County School District
Winchester, Tenn.
Southwest Regional Director
Kevin Ponce, SNS
Oklahoma City Public Schools
Oklahoma City, Okla.
West Regional Director
Lynnelle Grumbles, SNS
Visalia Unified School District
Visalia, Calif.
Committee Chairs
Education Committee
Gay Anderson, SNS
Brandon Valley School District
Brandon, S.D.
Member Services Committee
Renée Hanks, SNS
South Colonie School District
Albany, N.Y.
Nutrition Committee
Carol Weekly, RD, SNS
Queen Creek Unified School District
Queen Creek, Ariz.
Public Policy & Legislation Committee
Wendy Weyer, RD, SNS
Seattle School District
Seattle, Wash.
Research Committee
Jill Kidd, SNS
Pueblo School District 60
Pueblo, Colo.

Other Representatives
School Nutrition Employee/ Manager Representative
Teresa Stevenson
Cobb County School District
Kennesaw, Ga.
State Agency Representative
Donna Parsons, MS, RD, SNS
Office of Superintendent of Public Instruction
Olympia, Wash.
Industry Representative
Gary Vonck
Key Impact Sales & Systems
Naperville, Ill.
Ex-Officio
Chief Executive Officer
Patricia Montague, CAE
School Nutrition Association
National Harbor, Md.
Association Legislative/Industry Accomplishments
2004 The Child Nutrition and WIC Reauthorization Act of 2004 mandates local school
wellness policies involving communities in establishing healthy school environments.
2010 President Barack Obama signs the Healthy, Hunger-Free Kids Act into law (P.L. 111-
296).
2014 Today, the National School Lunch Program is the largest federal child nutrition
program and the second-largest single source of federal funding for elementary and
secondary schools
(Source: http://www.schoolnutrition.org/AboutSNA/HistoryMilestones/)
Meal Mandates/Reimbursements Rates
Smart Snacks/Competitive Foods Policies
(http://www.schoolnutrition.org/LegislationPolicy/StateLegislationPolicyReports/)
State and Grassroots Advocacy Tools
o Many organizations, groups and policymakers are focused on ensuring
America’s children have access to healthy and nutritious meals. SNA members
are on the frontline of the battle against hunger and are the experts on how to
run nutrition programs. It is no surprise that many consider SNA members as

experts in this area and rely on them for advice and insight. This site is geared to
empowering the membership on how to best advocate for their programs at the
grassroots and state level.
(http://www.schoolnutrition.org/LegislationPolicy/StateGrassrootsAdvocacyTo
ols/)
Map of the represented region:

Texas Trial Lawyers
Informative Post
Are you having difficulty planning your #finances? Problem solved with @TTLA Member
Directory. http://ow.ly/KQLFY
Find the right fit for your #fiscal plans in the @TTLA Member Directory! http://ow.ly/KQLFY
Are you having a difficult case where a #legal nurse consultant may be needed? Check out
@TTLA #Member Directory! http://ow.ly/KQLFY
@TTLA Member Directory works for citizen voices to be heard in the legislative process!
http://ow.ly/KQLFY
Position your company in front of the leaders in #Texas’ $20 billion #legal industry.
Sales
Are you in need of clients? Expand your #business today with top #Texas lawyers with the
@TTLA Member Directory! http://ow.ly/KQLFY
Showcase your #business to your colleagues by expanding your presence in this year’s @TTLA
Member Directory!
Connecticut Trial Lawyers Association: COA
Informative:
Connect with leaders in Connecticut’s nearly $4 billion legal industry! @TrialLawyersCT
Do you need help searching for a #lawyer in your region? Look no more with @TrialLawyersCT
Member Directory http://ow.ly/L2uOm
Are you having trouble finding information regarding your case? Use the @TrialLawyersCT
resource guide for references! http://ow.ly/L2wfh
Can't decide what a case is worth? Trying to arrive at an offer of compromise? Use
@TrialLawyersCT members’ page to help arrive your verdict!
Sales:
Showing industry leaders your business is a sure way to expand by using @TrialLawyersCT
Member Directory http://ow.ly/L2uOm
Are you in need of clients? Expand your #business today with top @TrialLawyersCT Member
Directory! http://ow.ly/L2uOm

Consumer Attorneys of California: ATT
Informative:
@ConsumerAttysCA members work in courtrooms across California to protect clients’ health,
safety and civil rights.
Find the right fit for your #fiscal plans in the @ConsumerAttysCA Member Directory!
Do you need help in finding #legal nurse consultants, #court reporters, or even banking
services? @ConsumerAttysCA is your go-to source!
Sales:
Expand your reach in @ConsumerAttysCA directory, known as the largest market for #legal
services.
Are you in need of clients? Expand your #business today with top lawyers in @ConsumerAttysCA
Member Directory!
Showcase your #business to your colleagues by expanding your presence in this year’s
@ConsumerAttysCA Member Directory!

Missouri AGC Voice and Directory/Buyers’ Guide
Social Media
Twitter
Don't miss your opportunity to reach members in the largest #construction association in the
state. Click here now : http://ow.ly/Liswr
Do you need help in finding #contractors or #construction supplies? Problem solved with the
Missouri AGC Voice http://ow.ly/LitwM
The 2015 digital directory is now available! Bookmark here: http://ow.ly/Liw1X
Access the digital edition of our Membership Directory anytime: http://ow.ly/Liw1X
Are you in need of projects? Expand your business today with top contractors in @AGCofMo
magazine. http://ow.ly/LitwM
The last chance to renovate your business is approaching soon! http://ow.ly/Lj2ao #construction
Looking for #construction ideas or a contractor, access the digital edition of Missouri Voice
magazine http://ow.ly/Lj1PA today!
Stay on top of industry news by bookmarking the digital edition of Missouri Voice magazine
http://ow.ly/Lj1PA today!
Last chance to participate with Missouri’s top professionals in #construction is coming soon, for
more info click http://ow.ly/Lj44C
Increase your website traffic with The AGC Missouri Voice digital edition! http://ow.ly/Lj581
Facebook
The Missouri AGC Voice connects you with members of the largest construction association in
the state, representing all facets of commercial construction. Ensure you stay top-of-mind with
leaders of Missouri’s construction industry by placing your message in Missouri AGC Voice
today! To find out more and reserve your space, click here or contact Beth Palmer at (352) 333-
3404 or bpalmer@naylor.com.
Access to the AGC Missouri Voice and Directory/Buyers’ Guide digital edition give readers the
choice to flip through pages, forward articles to colleagues and click ads to be redirected to
advertiser’s websites. Click the links above to access their archives!
Are you thinking about renovating your market plan? Do you want to reach key players in
Missouri’s construction industry? Participate in the Directory/Buyers’ Guide and expose your
company to top contractors in the region who are constantly looking for new product and service
vendors. Click here for more information: http://ow.ly/Lj7ed

Do need help with finding contractors or construction supplies? Would you like advice on a design
or building a project? Your search is over with The Missouri AGC Voice digital edition magazine!
LinkedIn
AGC of Missouri include 85% of the top 25 general contractor companies in the St. Louis region.
Connecting with members as such will create a way for you become a part of their huge projects.
AGC of Missouri members work on building projects in the surrounding areas that are helping to
grow the state’s $4.4 billion commercial construction industry. Don’t miss out on these key
players and renovate your marketing plan to reach them in Missouri’s AGC Voice. To find out
more and reserve your space, click here or contact Beth Palmer at (352) 333-3404 or
bpalmer@naylor.com.
Access to the AGC Missouri Voice and Directory/Buyers’ Guide digital edition give readers the
choice to flip through pages, forward articles to colleagues and click ads to be redirected to
advertiser’s websites. Click the links above to access their archives!
Don’t miss your chance to participate in the largest construction organization in the state, AGC of
Missouri. To find out more and reserve your space, click here or contact Beth Palmer at (352)
333-3404 or bpalmer@naylor.com.

READERSHIP AND
COMMUNICATION
SURVEYS

Arizona Health Care Association
AHC Survey
1. How many people in addition to you read or use the AHC Membership Directory?
2. How frequently do you refer to your AHC Membership Directory?
a. on a daily basis
b. on a weekly basis
c. on a monthly basis
d. every other month
e. Less than every month
f. Never
3. Which of the following has prevented you from reading or using the directory?
a. I wasn’t aware of AHC Membership Directory.
b. I haven’t received a copy even though I am a member. [Question Logic: Please
give us your contact info so we can make sure you are added to the
distribution.]
c. I am not a member. [End survey if only surveying members]
d. I am not interested in reading AHC Membership Directory. [Question logic: what
types of articles would make you more interested in AHC Membership
Directory?]
e. Other_____
4. Which best describes your job title?
a. Owner
b. Chairmen/CEO/President
c. Vice-President
d. Director
e. Manager
f. Supervisor
g. Other (please specify)
5. Have you ever made a purchase from an ad you saw in the AHC Membership Directory?
a. Yes [If yes: What was the purchase and ad you saw?]
b. No [why not?]
6. What are the top 3 products or services that you purchase for your firm? (Open ended and
make sure to include)
7. How could we improve the AHC Membership Directory? (open ended)

Collateral type: 1/2 page horizontal ad
To be billed to (Pub ID/CJ): FPM-V0015 promoting video
To be inserted in (Pub ID): FPM-S0215
Dimension (Trim size): ½ page horizontal ad in FPM-S0215 promoting video Color: Full-color
Output file type requested: pdf and JPG. Printed/digital only/both: digital
Established branding (Including logo, colors, taglines, fonts, etc.)?
Yes, please follow the FPMA media kit branding, video website.
G:ResearchResearchAssociation Files1 Chemical-Pest ControlFPM-DMedia Kit2015V0015
Who is the target audience? Advertisers/Association members/Non-members
What do we want the audience to do (call-to-action)?
• promoting the FPMA’s CEU courses and the advertising opportunities.
Red for layout/copy/graphic instructions/suggestions
Black for actual copy to be placed
<<<<<<<<<<<<<<<<<<<< COPY STARTS HERE >>>>>>>>>>>>>>>>>>>>>>
(header)(insert FLPMA logo) (insert bug image)
Getting certified can be easier than swatting a
fly!
(Insert screenshot of www.flpma.org)
The FPMA in partnership with the University of Florida has made a credible difference in live CEU
training and now they are providing those same quality programs 24/7 through a new easy to use,
affordable online option. Visit www.flpma.org today!
3 Easy Steps:
(insert: check mark) Click Register
(insert: check mark) Take the class and watch all the videos online.
(insert: check mark) Download your certificate
That simple!
(insert call out box)
List of FPMA’s CEU courses
General Standards (CORE)
Lawn & Ornamental-Managing Weed Growth

Collateral type:full page cross-promo ad promoting all products for 2015
To be billed to (Pub ID/CJ): WCO-T0115
To be inserted in (Pub ID): WCO-T0115
Dimension (Trim size): full color cross promo for a directory Color: Full-color
Output file type requested: pdf Printed/digital only/both: print
Yes follow the branding and colors in WCOT0115 MK.pdf Reference the attached ad from the media kit
Logo attached
To show all the advertising opportunities AGC of DC offers including the magazine, enewsletter and
website.
WCO 2015 MK -
<<<<<<<<<<<<<<<<<<<< COPY STARTS HERE >>>>>>>>>>>>>>>>>>>>>>
(header) (Insert AGC of DC logo)(Hammer or construction tools)
The Essential Tool for DC Contractors
Participating in our official publications allows you to reach 8,500 of Metro DC’s top contruction
professionals in print and media.
(insert WCO-T0115 print and digital edition) Washington Contractor
(insert WCO-T0115 mobile phone) Washington Contractor E-ssential News
(insert WCO-T0115 website) AGC of DC’s Official Website Visit today at
http://www.naylornetwork.com/webkits/PDFs/wcot.pdf
For more information contact Publication Director, Norbert Musial at
nmusial@naylor.com or (352) 333-3461.

Collateral type: Digital Cross Promo/ Digital edition sponsorship
To be billed to (Pub ID/CJ): ACM-B0115
To be inserted in (Pub ID): ACM-B0115
Dimension (Trim size): 550 X 480px Color: Full-color
Output file type requested: JPG Printed/digital only/both: Digital
Yes follow the branding and colors from the media kit
Promoting advertising sales open for the directory
ACM 2015 MK
G:ResearchResearchAssociation Files1 Construction-AGCACM-BDMedia Kit2015
<<<<<<<<<<<<<<<<<<<< COPY STARTS HERE >>>>>>>>>>>>>>>>>>>>>>
(header) (insert ACM logo) (insert building blocks around it)
Build your company inside the 2014-2015
Building Massachusetts Construction Guide and
Directory Today
(insert ACM-D0014 cover digital edition) Build your company by advertising and
connecting to the largest construction trade association in the commonwealth.
With millions a year being spent by members on products and services, your
company can be next!
Click here, or for more information contact Publication Director, Jason Ruppert at
jruppert@naylor.com or (352)-333-3428.

Collateral type: Digital Cross Promo/ Digital Edition Skyscraper
To be billed to (Pub ID/CJ): ACM-B0115
To be inserted in (Pub ID): ACM-B0115
Dimension (Trim size): 200 X 78px Color: Full-color
Output file type requested: JPG. Printed/digital only/both: digital
Yes follow the branding and colors from the media kit
Promoting the digital edition of the directory
ACM 2015 MK
<<<<<<<<<<<<<<<<<<<< COPY STARTS HERE >>>>>>>>>>>>>>>>>>>>>>
(header) (insert ACM logo) (insert construction image)
Bookmark the 2014-2015 Building Massachusetts Construction Users’
Guide and Directory to reference year-round!
(insert ACM-D0014 digital edition)
Inside the digital edition you can find national directors, general contractors,
lobbyists and much more!

PRINT/ONLINE
CROSS-
PROMOTIONAL
ADS

Visit our 2015 media kit today at
naylornetwork.com/webkits/PDFs/wcot.pdf
Washington Contractor
E-SSENTIAL News
AGC of DC’s Official Website,
www.agcofdc.org
For more information, contact Project Manager Adam Lingenfelter
at adaml@naylor.com or (352) 333-3451.
The Essential Tools
for DC Contractors
Participating in our oﬃcial publications allow
you to reach 8,500 of Metro DC’s top construction
professionals in print and online.
Washington Contractor

Link up with leaders in Missouri’s growing
$4.4 billion commercial construction industry by
advertising in our annual magazine,
The Missouri AGC Voice.
AGG of St. Louis and AGC of Missouri have merged. This merger now
makes AGC of MO the largest construction association in the state!
Our annual magazine, The Missouri AGC Voice, is one of our top resources that allows
your business to attract and connect with members and others in the industry including
the Missouri Department of Transportation, Corps of Engineers Offices, Missouri
Department of Natural Resources, presiding commissioners in each Missouri county,
and so many more!
For more information about advertising, contact
Project Manager, Tabitha Jenkins at (352) 333-3468
or tjenkins@naylor.com.

You can NOW FORWARD YOUR
FAVORITE ARTICLES TO YOUR
BUDDIES!
Add the link to your favorites now!
www.naylornetwork.com/ghc-nxt
Bookmark the digital edition as your everyday reference.
Shortly after receiving the print version of your directory,
you will receive a link via email to the digital edition.
READERS CAN:
Bookmark pages and insert notes
Keyword search the entire directory
Navigate and magnify pages with one click
Read online or download and print for later
View instantly from most smartphones and tablets
View archives for one-click access
The 2015-2016 Membership
Directory and Buyers’ Guide
is now available in a digital
version.Viewers can now
flip through the pages and
click ads to be redirected
to advertiser’s websites.

Life’s
a beach
when you
advertise
with
GCA Hawaii!
GCA Hawaii communications are important
resources sent to leaders in the industry:
For more information contact Publication Director, Will Worley at wworley@naylor.com or (352) 333-3495.
mportant
General contractors
Subcontractors
Affiliate members
Material and equipment dealers
Architects engineers legislators
Government agencies
Membership Directory
Inside GCA Hawaii MagazineVisit www.gcahawaii.org today.

Christina Carey Marketing Portfolio

Christina Carey Marketing Portfolio

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