HEMPZ: This is a mock Market Research (Theory and Statistics) group project (Research Paper & presentation) for my Market Research course. This paper relates to the Market Research presentation about Hempz brand, which is also listed here. The brand this project focuses on is Hempz skin care products. This paper part of the project is mainly research based and focuses on back grounding information on the advertising and market trends of real Hempz brand. As well, the paper outlines our strategic goal of research to better understand consumers and their perception of the brand and products. The project lead to our group conducting three (3) focus groups to better understand public perception of Hemp in cosmetic/body care products. (see Hempz presentation Power Point for the second half of this project).