The document discusses starting a Christian clothing business called Christian Outfitters in Charlotte, North Carolina. It provides several reasons for choosing Charlotte as the location, including that the city has a large Christian population interested in Christian products and no existing Christian clothing stores. Charlotte is also centrally located between the beach and mountains, has a thriving professional sports scene, and offers various forms of entertainment that would appeal to potential customers. The document concludes that Charlotte is a great all-around city to live in and start a new business.