This document discusses social media checkout options and a company called Chooos that aims to improve checkout conversions. It notes that conversion rates are lower on mobile than desktop for social media checkouts currently due to complex checkout processes. Chooos allows sellers to create cross-network posts where users can purchase directly from social media timelines or apps on any device. The document outlines Chooos' business model of promotional campaigns, subscriptions and transaction fees and notes they have raised $350k so far from investors.

1. Checkout for social media posts

2. Conversion rates in social networks are significantly higher
on desktop as compared to mobile
A big part of the problem is the complexity of the checkout process
Problem
< 1%
conversion rate
Facebook Post
CheckoutProduct

3. Twitter and Facebook are testing instream purchases to let users
buy products from within the app
'Buy' Buttons from Twitter and Facebook
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4. Sellers can create and share cross-network posts to let their followers make
purchases simply clicking the 'Buy' button on any device
Chooos Solution

5. Seller adds payment
and shipping methods
Buyer purchases the product
within the network
How It Works
Seller publishes products
to social networks
1 2 3
Buy now
Checkout
1 2 3

6. We Boost Sales
Closed Beta
Launch
Late September 2014
Call-to-action
posts released
October 2014
Checkout posts
created
650
Mobile checkout
released
November 2014
10,000+Active users
195Customers
Public launch
(Planed release: December 2014)
Current stage
Purchases
90+

7. Current Solutions
Facebook stores
(Desktop)
Social network-
driven sales
(Desktop)
Post checkouts
(Mobile)
Planned release:
Early 2015
Roomers

8. Chooos VS Shopify
for Facebook
✖ Don’t work on mobile
✖ Checkout outside Facebook
Facebook Store Product page Checkout
Facebook Post in
customer timeline
2 step checkout
Facebook Tab
✚ Instream purchase from timeline
✚ Works everywhere
✚ Increase conversation
Checkout for social media posts

9. Advantages
Chooos lets you create promotional campaigns targeting
subscribers of other pubic pages, as well as using popular search
queries via Graph Search technology
ShopAboutTimeline
Facebook store
for FREE
Responsive for mobile,
tablet and desktop
Integrated with various
payment gateways
Promotional
campaigns
Organic
Paid

10. Market
Local brands use social networks as the main channel
for business growth
$110B
$340B
$110B market in 2014 and $340B in 2019
Potential customers: Designer clothing and accessories brands,
jewelry designers, crafters, and other artists and creators who
sell their goods online
2014
2019

11. Business Model
We developed three monetization models for Chooos
Promotional
campaigns
Monthly
subscriptions
Transaction
fee

12. Raised 350k from Imperious Group
Advisor: Igor Shoifot

13. Raising Series A Round
hello@chooos.com