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Community Marketing Call 03/31/10
1. The community marketing call agenda included discussing a community marketing survey, spotlighting community work, an education toolkit for spreading Firefox, a student rep update, Thunderbird news, and the Rock Your Firefox campaign. 2. The Firefox Education Toolkit is a set of print, video, and presentation materials for educating others about Mozilla and Firefox, now available in 3 languages. 3. The first Balkans intercommunity meetup will take place May 21-23 in Skopje, Macedonia between communities in the Balkan countries to encourage collaboration and share experiences.
Community Marketing Call 03/31/10
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- 2. Agenda • Community MarketingSurvey Survey • Community Spotlight Submissions • Spread Firefox Education Toolkit • Student Rep Update • Thunderbird • Rock Your Firefox • Balkans InterCommunity Meetup
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- 4. Community Marketing Survey •Help us grow marketing contribution • Please fill out the survey if you: • Evangelize any aspect of Mozilla. • Participate in or host Mozilla or Firefox events. • Promote Mozilla or Firefox on your blog, website or twitter. • Promote Mozilla or Firefox at your school or your work site. • Participate in the marketing mailing list or this call. • Please fill it out & spread the word!
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- 7. Submit your goodwork! • http://bit.ly/mozspotlight • Looking for social media, events, design work, campus rep campaigns, localized marketing materials and more! • Get recognition for your work + community • Inspire fellow community members with a set of best practices
- 8. Spread Firefox EducationToolkit
- 9. What is it? • The Firefox Education Toolkit is a set of tools that will allow anyone to educate people about Mozilla and Firefox. • A set of print pieces, videos and presentations that can make an instant impact at an event. • Currently localized in 3 languages - information will be posted later this week on how to localize the materials.
- 10. Why? • Need formore materials about general Firefox and Mozilla. • Looking to scale our events program. • Instead of doing a few events a year where we work 1:1, we are now able to have more events and participation from you!
- 11. Okay, great morematerials - Where can I use them?
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- 15. Show me thegoods!
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- 21. Student Reps • Checkout the Firefox Education Toolkit: http://bit.ly/sfxedutoolkit • Newsletter going out Thursday • April 7: Regional Leaders planning session – Details will be posted this week on Ning
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- 23. Thunderbird • Thunderbird 3.0.4launched 3/30 • Survey results (will post on SpreadThunderbird) • Freemium Summit • Lanikai Parks project with Mozilla Foundation • https://wiki.mozilla.org/Mozilla.org/Parks/Lanikai
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- 25. What is RockYour Firefox? • Rock Your Firefox is a consumer marketing campaign that was launched by the Firefox Add-ons team in March 2010 • Goal: introduce great add-ons to the general Firefox consumer audience through an integrated marketing campaign • Target audience: Firefox users who may or may not know about add-ons • Learn more: http://rockyourfirefox.com/ 2010/03/its-time-to-rock-your-firefox/
- 26. Get Involved! • Wantto be a guest blogger? Take our survey: http://bit.ly/ryfxcommsurvey • Subscribe to rockyourfirefox.com to read about all our featured add-ons: http://rockyourfirefox.com/feed/ryf/ • Follow us on Twitter and RT: http://twitter.com/rockyourfirefox • Become a fan on Facebook of Firefox Add-ons: http://www.facebook.com/pages/Firefox-Add-ons/ 24805792941
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- 28. • First InterCommunityMeetup of Balkan communities on May 21-23 in Skopje, Macedonia • Communities participating: Macedonia, Romania, Serbia, Bosnia-Herzegovina, Croatia, Albania, Slovenia, Greece • Aim is to encourage and improve collaboration, share experiences and define goals for 2010 • Public event on May 22 where Mozilla staff and community will present different projects and encourage people to get involved
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