- The document discusses how publishers can increase revenue by 30% by using Chitika's ad serving technology, which allows publishers to leverage ads from over 15 providers and place Chitika ads in strategic custom slots. - It provides examples of how publishers have creatively positioned Chitika ads at the end of articles, in custom blended ad designs, in white space on pages, and through serving localized ads based on user location intent. - Chitika also allows publishers to generate mobile revenue by serving mobile-ready ads to users visiting sites from mobile devices.