Xiaojing is the Strategy Director at YANG DESIGN and founder of Design Strategy Institution and has been educated in Guangzhou and Berlin. She has been leading her organization's strategic team in projects related to product design strategy, user study, service design, brand identity and trend study. Her clients include leading brands including Boeing, GM, Honda, Toyota, Infiniti, KIA, Schneider Electric, Hitachi, BOSE, etc. She is also the winner of Red Dot Design Award, IDEA and Design For Asia Silver Award, and has written for Design Trend Report, Lifestyle Aesthetic Business Trend Report, China Home Trend Report and China Sub-culture Lifestyle Report. She has been invited as a speaker and judge to several design forums and is a strong advocator for service design as means to drive social innovation.
In her presentation Xiaojing will share the "ONE FOUNDATION" case study to illustrate how service design can be used to drive social innovation, and how good design can positively enlighten the public.
Subject: The Chongming sustainable community project is a design research initiative led by Studio TAO and TongjiUniversity. The project’s vision is to make a specifically Chinese example of how to practice ecological sustainability, while simultaneously improving daily life and socio-economic opportunities within a rural community. A successful outcome in Chongming will serve as a prototype for using the design process to improve human life, in China and beyond.
Background: Joey is a Service Designer with background education in Art and Design at Tongji University (BA, 2009 and MA, 2012) and Master Degree in Product Service System at Milan Polytechnic, 2011. Since 2010 she has been involved in Design Harvests project lead by Studio Tao, researched on social innovation and sustainability design. She is now operating a venture project based the former research of Design Harvests project, focus on service design.
This chapter discusses product, service, and branding strategies. It covers classifying products as consumer or industrial goods, and as convenience, shopping, specialty or unsought items. The key decisions companies make regarding their product lines, mixes and individual products are explained. The major elements of branding strategy are defined, including brand positioning, name selection, sponsorship, and development. Four characteristics that make services different to market - intangibility, inseparability, variability and perishability - are identified. Additional product issues around social responsibility, international marketing and decision-making are also highlighted.
Xiaojing is the Strategy Director at YANG DESIGN and founder of Design Strategy Institution and has been educated in Guangzhou and Berlin. She has been leading her organization's strategic team in projects related to product design strategy, user study, service design, brand identity and trend study. Her clients include leading brands including Boeing, GM, Honda, Toyota, Infiniti, KIA, Schneider Electric, Hitachi, BOSE, etc. She is also the winner of Red Dot Design Award, IDEA and Design For Asia Silver Award, and has written for Design Trend Report, Lifestyle Aesthetic Business Trend Report, China Home Trend Report and China Sub-culture Lifestyle Report. She has been invited as a speaker and judge to several design forums and is a strong advocator for service design as means to drive social innovation.
In her presentation Xiaojing will share the "ONE FOUNDATION" case study to illustrate how service design can be used to drive social innovation, and how good design can positively enlighten the public.
Subject: The Chongming sustainable community project is a design research initiative led by Studio TAO and TongjiUniversity. The project’s vision is to make a specifically Chinese example of how to practice ecological sustainability, while simultaneously improving daily life and socio-economic opportunities within a rural community. A successful outcome in Chongming will serve as a prototype for using the design process to improve human life, in China and beyond.
Background: Joey is a Service Designer with background education in Art and Design at Tongji University (BA, 2009 and MA, 2012) and Master Degree in Product Service System at Milan Polytechnic, 2011. Since 2010 she has been involved in Design Harvests project lead by Studio Tao, researched on social innovation and sustainability design. She is now operating a venture project based the former research of Design Harvests project, focus on service design.
This chapter discusses product, service, and branding strategies. It covers classifying products as consumer or industrial goods, and as convenience, shopping, specialty or unsought items. The key decisions companies make regarding their product lines, mixes and individual products are explained. The major elements of branding strategy are defined, including brand positioning, name selection, sponsorship, and development. Four characteristics that make services different to market - intangibility, inseparability, variability and perishability - are identified. Additional product issues around social responsibility, international marketing and decision-making are also highlighted.
The document discusses how PowerPoint is the most important sales tool for B2B companies, yet 72% do not regularly review their presentations. It expresses worry that presentations may be lacking in structure, design, and credibility. It proposes that Eyeful can help companies improve their PowerPoint presentations through services like presentation health checks and audits to ensure presentations are effectively supporting sales and standing out against competition.
The document discusses personal branding and provides tips for developing a personal brand. It defines branding as including a name, logo, slogan and design associated with a product or service. It emphasizes that personal brands allow individuals to differentiate themselves by articulating their unique value proposition. The document encourages the reader to reflect on what problems they are solving, what they do, how they do it, and why, in order to begin defining their own personal brand.
it was first presented in 2002 and a lot of things changed since then. China has been going through drastic changes. Without a historical view about China, it would be very hard to understand why Chinese companies and consumers behave in this way. We call it macro insight and I think it is as important as consumer insight to a marketer in China
2014銀浪新創力國際週國際論壇
「新科技提供長者服務,自負盈虧標竿社會企業」-- 科技應用模式分享:香港長者安居協會首任總幹事, 馬錦華
The keynote presentation delivered by Mr. Timothy Ma at the International Forum, Aging Innovation Week on Nov. 17, 2014. Taipei, Taiwan
1. 年轻人 传统文化
China Youth Chinese Culture
品牌设计
Brand Design
李久洲
106423
2. 与年轻人对话
Communicate with Chinese Youth
重拾传统文化
Regain Chinese Culture
劢感地带品牌设计
MZONE Brand Design
继承传统文化的年轻设计
Design with Traditional Culture for Youth
7. Communicate with Chinese Youth
说出自己的声音,做真正的自己
New idol: speaking out truth, critical minds,
defend for
Freedom
Han Han ranked 2nd in ‘2010
Time 100 poll’ for most
influential people of the year’
• 年轻人更注重维护个人隐私空间呾个人权利
• 发出自己对现实的声音呾态度,并非仅仅酷,而是有态度
• 关注参与社会的进步