This edition’s topic states Multi Channel Networks (MCNs) and their business models and the way they disrupt the digital video and television markets, mostly via YouTube.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Tips on the best tools to use for running international campaigns and cultural considerations by country. Ideal if you're planning on entering new markets or already running multi-territory campaigns!
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
The Importance of TikTok Marketing in Bangladesh.pdfSMM Panel
Unlock the importance of TikTok marketing in Bangladesh! Explore the impact, trends, and strategies driving business success in this dynamic social media landscape.
This edition’s topic states Multi Channel Networks (MCNs) and their business models and the way they disrupt the digital video and television markets, mostly via YouTube.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Tips on the best tools to use for running international campaigns and cultural considerations by country. Ideal if you're planning on entering new markets or already running multi-territory campaigns!
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
The Importance of TikTok Marketing in Bangladesh.pdfSMM Panel
Unlock the importance of TikTok marketing in Bangladesh! Explore the impact, trends, and strategies driving business success in this dynamic social media landscape.
During this interactive session we will cover:
Platform changes you need to know about
Opportunities to increase engagement with sponsored content New tools and techniques for measuring success
Social media is arguably one of the strongest and most affordable marketing tools available to MSPs today. So why aren’t you doing more? In a recent survey, 76% of marketers said social media is actually helping their companies close deals.
Additionally, social media is a great way to build the company culture, be seen and heard by partners, prospects and customers and learn a lot more about what makes the market tick.
In this webinar, our experts from WhiteFox will provide you the Cliff notes on best practices around Social Media including where to play, how to play, what and when to post, who to engage with and what to avoid.
Guest speakers include:
• Marie Rourke, president, WhiteFox Marketing
• Nicole Reisberg, social media strategist, WhiteFox Marketing
Leveraging Snapchat for Content Marketing: A POV from PacePaceCo
Snapchat is one of the fastest-growing social networks, with over 60% of active users signing into the app daily – and sometimes up to 22 times per day. Snapchat reaches a highly engaged audience of millennials ages 14-28, which is appealing to marketers trying to reach this coveted target audience. Learn more about Snapchat and the content opportunity for brands in this quick POV from the team at Pace.
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
Brands can now be direct sellers, content producers, bloggers,
tweeters and even friends without having to rely on media to
deliver those messages. Consumers can seek out those brands, connect with
them through social networks, tweet about them, and instantaneously let all their friends
know what they think about them or what they plan to buy
New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
How governments can make their websites more citizen-friendly using chatbotsTars
Bot-enhanced Navigation
Government websites are infamously confusing. Citizens have to go through a maze of pages and PDFs to find the information they are looking for and often the correct resource isn’t mobile optimized. This is a recipe for operational inefficiency, citizen frustration, and low participation in community initiatives and policies. In this webinar, we’ll show you how chatbots can help address all of these problems by making information more easily accessible and consumable to average citizens.
Digital Digest 1_ Social Commerce_ Divya Anand.pptxDivyaAnand95
A quick overview of Social Commerce, a developing digital trend that brands are using in innovative ways to engage the consumers in buying products and services through different social networks.
- The Evolution of B2B Social Media Channels
- Social Media Advertising and its Implications on other forms of Digital Marketing
- Evolving Technologies -Social Media Analytics, Content Curation & Targeting Influencers
- Future Trends for Social Media in the Enterprise
- Summary & Key Take-aways
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
Make your website work harder for you. Make sure people are finding your products or services when searching in their own language. Our multilingual SEO services can help you reach diverse audiences and grow your business.
Questions?
Send us a message. We're always happy to chat!
Or learn more about our services: https://bit.ly/3jEDj6X
Are you looking to connect with South Asian audiences in Canada?
Check out our latest blog for 4 smart ways to do just that! 🎯
From using culturally-relevant content to hosting events, these tips 💡will help you effectively engage with this diverse and dynamic community.
https://bit.ly/3HNl5tX
During this interactive session we will cover:
Platform changes you need to know about
Opportunities to increase engagement with sponsored content New tools and techniques for measuring success
Social media is arguably one of the strongest and most affordable marketing tools available to MSPs today. So why aren’t you doing more? In a recent survey, 76% of marketers said social media is actually helping their companies close deals.
Additionally, social media is a great way to build the company culture, be seen and heard by partners, prospects and customers and learn a lot more about what makes the market tick.
In this webinar, our experts from WhiteFox will provide you the Cliff notes on best practices around Social Media including where to play, how to play, what and when to post, who to engage with and what to avoid.
Guest speakers include:
• Marie Rourke, president, WhiteFox Marketing
• Nicole Reisberg, social media strategist, WhiteFox Marketing
Leveraging Snapchat for Content Marketing: A POV from PacePaceCo
Snapchat is one of the fastest-growing social networks, with over 60% of active users signing into the app daily – and sometimes up to 22 times per day. Snapchat reaches a highly engaged audience of millennials ages 14-28, which is appealing to marketers trying to reach this coveted target audience. Learn more about Snapchat and the content opportunity for brands in this quick POV from the team at Pace.
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
Brands can now be direct sellers, content producers, bloggers,
tweeters and even friends without having to rely on media to
deliver those messages. Consumers can seek out those brands, connect with
them through social networks, tweet about them, and instantaneously let all their friends
know what they think about them or what they plan to buy
New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
How governments can make their websites more citizen-friendly using chatbotsTars
Bot-enhanced Navigation
Government websites are infamously confusing. Citizens have to go through a maze of pages and PDFs to find the information they are looking for and often the correct resource isn’t mobile optimized. This is a recipe for operational inefficiency, citizen frustration, and low participation in community initiatives and policies. In this webinar, we’ll show you how chatbots can help address all of these problems by making information more easily accessible and consumable to average citizens.
Digital Digest 1_ Social Commerce_ Divya Anand.pptxDivyaAnand95
A quick overview of Social Commerce, a developing digital trend that brands are using in innovative ways to engage the consumers in buying products and services through different social networks.
- The Evolution of B2B Social Media Channels
- Social Media Advertising and its Implications on other forms of Digital Marketing
- Evolving Technologies -Social Media Analytics, Content Curation & Targeting Influencers
- Future Trends for Social Media in the Enterprise
- Summary & Key Take-aways
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
Similar to Chinese Social Media Trends in 2015 (20)
Make your website work harder for you. Make sure people are finding your products or services when searching in their own language. Our multilingual SEO services can help you reach diverse audiences and grow your business.
Questions?
Send us a message. We're always happy to chat!
Or learn more about our services: https://bit.ly/3jEDj6X
Are you looking to connect with South Asian audiences in Canada?
Check out our latest blog for 4 smart ways to do just that! 🎯
From using culturally-relevant content to hosting events, these tips 💡will help you effectively engage with this diverse and dynamic community.
https://bit.ly/3HNl5tX
If you are business in Canada, you might need these👇
Connecting with a multicultural audience does not have to be complicated.
💡Try these 3 strategies to engage with diverse target groups with a culturally-sensible approach!
Is your company INCLUSIVE? Make sure you talk about it!
@Expedia found that 7 in 10 consumers are willing to pay more for accommodation if it is an inclusive business.
Travel experiences are about more than safety and hospitality, it’s about humanizing cultures with an exchange of values and customs.
All people deserve to feel safe, welcome, and respected. 🤝
This demonstrates the value of integrating inclusivity and diversity in your marketing communications!
Get in touch with us today if you need assistance incorporating these ideas into your marketing plan. 💡
Microaggressions and isolation are too common.
They are small comments or questions intended to be casual, but reinforce stereotypes against a certain group.
If you do not want them standing as barriers to diversity and inclusion in your business, we've got you covered.
Check out our latest blog post highlighting tips for marketers to avoid microaggressions while promoting their brands.
https://www.latmultilingual.com/blog/how-should-marketers-steer-clear-of-microaggressions/
Un sommaire analytique des plus récentes ressources offertes en ligne:
- paysage actuel des médias sociaux chinois
- plateformes les plus populaires et particularités
- réseaux sociaux : la révolution des plateformes
- grandes tendances en 2015
- implications et recommandations
Canadian food brands are popular on Chinese e-commerce sites Tmall and Taobao. This presentation overviews each site and looks at opportunities for Canadian retailers to enter this growing market.
Élaïs Diakok, rédactrice et stratège en contenu web à LAT Multilingue, nous explique comment créer et optimiser ses campagnes publicitaires sur Facebook.
On May 20th, 2014, LAT Multilingual hosted a seminar on cultural marketing in Vancouver. Our industry experts discussed strategies for reaching diverse communities across Canada.
Presenters & Topics:
Sonia Lotay - Introduction
Amber Liu - Traditional Marketing for a Chinese Audience
Lesley Ning - Chinese Social Media
Lise Alain - Reaching Québec
Damien Morvan - Multilingual SEO
How to Manage a Weibo Business Account?
Managing Sina Weibo accounts is a task that should be given the same amount of energy and care that your company gives their Facebook and Twitter. To truly succeed in the world of Weibo, you need enthusiastic staff members creating interesting content, engaging with followers actively and measuring the results of your campaigns carefully so you know what was successful and what can be improved.
For people with little to no social media experience, this presentation provides an overview of the basic tools, functions, and terminology of Facebook and Twitter. In addition, it examines the strategies that successful brands are implementing on these platforms to increase engagement with customers.
Chinese mobile internet users are already 388 million and rapidly growing. Multilingual marketing campaigns, should include opportunities offered by these networks.
Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
Online presentation (with sound): http://www.youtube.com/watch?v=173tubkEmVc
Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with tools and content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
This presentation will show you how you can use Weibo and Youku (Chinese YouTube) to engage with a Chinese audience locally and abroad.
Online presentation (with sound): http://www.youtube.com/watch?v=WLJS-ufhwq0
The Chinese culture is one built on long-practiced traditions and beliefs. Understanding and observing the practices ingrained in the culture is a great way to open up communication with prospective clients.
More from LAT Multilingual - Translation & Marketing Inc. (16)
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
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reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
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relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
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KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
1. V1.0
Copyright 2014 | LAT Multilingual | All Rights Reserved
Prepared by: Lesley Ning
April 2015
2. Page 2 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Current Chinese social media landscape
Most popular platforms and their features
The revolution of SNS platforms
Key trends in 2015
Implications and recommendations
3. Page 3 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
The following is a summary analysis of the latest
resources currently available online.
4. Page 4 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Chinese Social Media Landscape
The Chinese Social media
ecosystem is fragmented
and complicated.
5. Page 5 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Popular Chinese Social Media Sites
Source: Imagination / China Social Media Brief / April 2014
6. Page 6 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Platform Overview Users
Tencent
WeChat
Registered users reached 600 million
in 3 years. Companies registering
WeChat official accounts reached
more than 2 million in 15 months.
• Affluent groups with monthly income in 1st
and 2nd tier cities
• 61% of WeChat users are male and 39% are
female
• 80% of users are below 35 years old
Sina Weibo
Started in 2009, Sina Weibo has
became China’s most influential
micro-blogging site.
• 38 Million (86% of total number of users)
daily active users
• Currently 404,000 enterprise accounts
• 90% of Weibo users are between 15 to 34
year old.
Tencent
Qzone
China’s biggest social networking site
in terms of registered and active
users, paid service subscribers and
number of updated feeds.
• The active users tend to be located in lower
tier cities
• Major users are students
7. Page 7 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Source: Imagination / China Social Media Brief / April 2014
8. Page 8 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Online Users 2013-2014
The number of online users of Weibo and Qzone has dropped in 2014, WeChat
beats Qzone and became the #1 platform that has the most online users.
Source: cn.kantar.com
9. Page 9 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Key Trends in 2015
Quality Content: unique, creative, shareable
Mbaobao #Why not change for a new bag# Weibo and WeChat campaign: using
a unique topic and letting users create their own poster and share with friends.
10. Page 10 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Key Trends in 2015
Personalized content for each audience
McDonald’s Cherry Blossom
Ice cream Cone Run campaign
is a great example of using
Location Based Services(LBS)
function to understand target
markets: who they are, where
they are and what they prefer.
11. Page 11 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Key Trends in 2015
Utilize all visual channels
Internet users’ interest for images, videos and graphics continues to increase.
Mercedes Benz’ sponsored reality
show “travelling couples” gained
4.3 billion views. A great marketing
campaign to promote the brand’s
culture.
12. Page 12 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Key Trends in 2015
Brand localization: getting it right
Content localization goes beyond translating to another language. It is important to
transcreate the content for your target market. Coca-Cola’s customized campaign in
China using Chinese buzzwords was a huge success to reach Chinese youth.
13. Page 13 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Key Trends in 2015
Collaborative Marketing reaches new heights
A PizzaHut-sponsored short video campaign published and promoted on Youku-
Tudou gets over 10 million views and over 100M conversations, breaking new
sales records.
14. Page 14 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Summary:
WeChat is by far the most popular Chinese social platform these days.
Make sure you are taking advantage of this great tool!
A few key points to remember:
• Content is king! No matter what language or market you share your
content in.
• Provide quality content that is unique, creative and shareable
• Try to personalize your content for each audience and each market
• Utilize all your visual channels, videos, graphics, images etc.
• When localizing your marketing content, don’t just translate.
Transcreate.
• Collaborate with other venues/platforms to reach new heights
15. Page 15 of 15
Copyright 2015 | LAT Multilingual | All Rights Reserved
Questions?
Tweet us @LAMultilingual with the hashtag #LATSocial