IX Rapporto sul Turismo Calabria realizzato dal SITR (Sistema Informativo Turistico Regionale), analizza le statistiche turistiche regionali, i contenuti della L.R. 8/2008, e approfondimenti su sistemi turistici locali, alberghi diffusi, mobilità, navigazione da diporto, turismo e sviluppo sostenibile, risorse archeologiche. La parte conclusiva esamina l’immagine e la competitività della Calabria, le opinioni dei turisti, e il progetto ‘South Italy’, per la valorizzazione delle risorse naturali e culturali del Mezzogiorno.
IX Rapporto sul Turismo Calabria realizzato dal SITR (Sistema Informativo Turistico Regionale), analizza le statistiche turistiche regionali, i contenuti della L.R. 8/2008, e approfondimenti su sistemi turistici locali, alberghi diffusi, mobilità, navigazione da diporto, turismo e sviluppo sostenibile, risorse archeologiche. La parte conclusiva esamina l’immagine e la competitività della Calabria, le opinioni dei turisti, e il progetto ‘South Italy’, per la valorizzazione delle risorse naturali e culturali del Mezzogiorno.
Data analysis of marketing in banking industry.YunRouLai
Big Data in Finance Final Project, audited at NTUT.
• Determined the purpose of data analysis and picked the required variables.
• Implemented data processing including data cleaning and data clustering.
• Built the model by using the FP-growth algorithm in RapidMiner.
The powerful QlikView data visualization platform is the perfect tool for sports book to reveal important metrics such as customer segmentation, sports preference, player loyalty, and customer win and loss.
Data analysis of marketing in banking industry.YunRouLai
Big Data in Finance Final Project, audited at NTUT.
• Determined the purpose of data analysis and picked the required variables.
• Implemented data processing including data cleaning and data clustering.
• Built the model by using the FP-growth algorithm in RapidMiner.
The powerful QlikView data visualization platform is the perfect tool for sports book to reveal important metrics such as customer segmentation, sports preference, player loyalty, and customer win and loss.
This is a case study that Qualex Asia did using some sports betting website data. To highlight the application of QlikView and SAP’s InfiniteInsights with a real source of data, Qualex Asia has done an analysis using transactional information from a boutique global sports book predominantly accepting wagers via the internet. The majority of their business is on soccer and American team sports. The raw data set contains approximately four (4) years of single wagers (i.e. no multi/accumulator bets) comprising some 2.2M unique transactions across almost 300K unique events and 37.5K unique customers. The total turnover is $4.2B (AUD).
It is clearly evident that a significant reduction in data has taken place, allowing the sports book to utilise the much more succinct representation of their clientele to make strategic decisions across different areas of the business. The results of this analysis would be beneficial to the odds makers, risk managers, marketing department and also senior management.
Marketing Automotive Companies through Mobile and Social Media Qualex Asia
This is a chapter from the upcoming book Going Mobile: Going Social that describes how automobile manufacturers and auto dealers can market their business through mobile and social media.
Full book can be found here: http://www.amazon.com/dp/B00Q49WHD4
Recency/Frequency and Predictive Analytics in the gaming industryQualex Asia
Successful marketing is about reaching a consumer with an interesting offer when he or she is primed to accept it.
Knowing what might interest a patron is half the battle to making a sale and this is where customer intelligence and predictive analytics comes in.
The art of Flirting is discussed in this slideshow, which details how flirting is a social and sometimes sexual activity involving verbal or written communication as well as body language by one person to another, suggesting interest in a deeper relationship with the other person. Flirting can be playful, purely for amusement or a direct attempt that has sex as its ultimate goal. Flirting usually involves speaking and behaving in ways that suggests at least a mildly greater intimacy than the actual relationship between the two parties would warrant, though within the bounds of social etiquette, which generally frowns upon direct expressions of sexual interest.
Flirting may be accomplished by communicating a sense of playfulness or irony. Playful puns, witty repartee or double entendres – words or expressions with double meanings, one of which is usually indecent – are often used during flirting to add an element of spice to the conversation. Flirting can indicate an interest in a deeper personal relationship with another person. Some people simply flirt for amusement, others to attract a lover. Flirting is nature's solution to the problem every creature faces in a world full of potential mates-how to choose the right one.
This slideshow will explain the many steps of flirting, including:
-- Non-verbal flirting: the unspoken word
-- The Look: the eyes have it
-- The Approach: Close Enough for Comfort, Far Enough for Intrigue
-- Talk: verbal flirting
-- Opening lines: Getting the foot in the door
-- Listening: listen, respond, listen, respond, listen, respond, repeat…
-- Teasing: Heightening attraction on put-down at a time
-- Mirroring: You like me – me like you
-- Touch: The most powerful of senses
-- Parting: Not necessarily such a sweet sorrow
The final part of the slideshow reveals specific signals that a woman gives a man to start the flirtation process, including "The Extended Neck", "The Tip Tongue Lip Draw", "The Coy Smile with a Tilting of the Head Downward", the "Head Flip", and many more.