2013 update of a Presentation on Chinese media and social media given to the MBA students of the Hamline University in Beijing.
By Christian Dougoud & Kelvin Chen
For marketers and companies, especially those with brand presence in China and within Chinese communities, not taking advantage of WeChat’s platform to reach out to users could prove to be a huge missed opportunity in the years to come. While very few marketers have mastered the art of WeChat marketing, we at NDN Group, are always pleased to highlight a few of WeChat’s best features and how to utilize them effectively for marketing
An overview and solutions to capture the online to offline retail space.
Solutions and ideas on how to build a viable product and appropriate marketing strategies for the same
The words – price war – are enough to strike fear and dread into business people. It doesn’t matter if you are a big company or a small one. So why do companies start them, how should you respond, and how do they expect to win? If implemented correctly, a price war can be an effective pricing strategy.
Michael E. Parker shares important tips for new business owners looking to market their product or services. the 4 P's of Marketing, or the Marketing Mix is an effective way to deconstruct the pieces of your marketing strategy.
For marketers and companies, especially those with brand presence in China and within Chinese communities, not taking advantage of WeChat’s platform to reach out to users could prove to be a huge missed opportunity in the years to come. While very few marketers have mastered the art of WeChat marketing, we at NDN Group, are always pleased to highlight a few of WeChat’s best features and how to utilize them effectively for marketing
An overview and solutions to capture the online to offline retail space.
Solutions and ideas on how to build a viable product and appropriate marketing strategies for the same
The words – price war – are enough to strike fear and dread into business people. It doesn’t matter if you are a big company or a small one. So why do companies start them, how should you respond, and how do they expect to win? If implemented correctly, a price war can be an effective pricing strategy.
Michael E. Parker shares important tips for new business owners looking to market their product or services. the 4 P's of Marketing, or the Marketing Mix is an effective way to deconstruct the pieces of your marketing strategy.
Pierre Erfan is e-commerce marketing expert who's got years of managing international e-commerce clients under his belt. In this talk we had a look at what lies behind this term and what it means to e-commerce professionals.
These slides focus on the mechanics of Facebook marketing. The meat of these slides is based on the components of Facebook providing a look at what can be collected, analyzed, etc.
This is the first lecture of the Interactive Global & Regional Marketing course that I am teaching. this lecture provides the foundation for the course, medias, platforms and how to succeed.
19 tips to make your product description more persuasive. Includes a dozen ecommerce examples.
People don’t read online; unless they’re about to spend money—then they scrutinize each word.
Design, SEO, and advertising can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Most marketers ignore how our brains work and fight against human psychology.
This presentation provides a framework for product managers and C-level executives to discuss and prioritise their product investments. Maintaining a practical focus, it condenses highlights from McKinsey's three horizons model and more recent successors developed by academics at Wharton and MIT.
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
Presentation of the key chinese social media:
Sina weibo
Weixing
Baidu
Youku
Presentation given in London at The Knowledge Engineers by Christian Dougoud.
Startup Junkie Underground - Top 10 Entrepreneurial Trends for 2011DaVinci Institute
2011 is here! What you need to know NOW as an entrepreneur!
Starting a business in 2011 will be vastly different than even five years ago. Many things have changed, but it becomes critically important to focus on the right changes.
Join us for this amazing event as Brian Tsuchiya and Thomas Frey do a tag-team presentation, with each sharing their top five entrepreneurial trends for 2011. This is critical information that every entrepreneur needs to know.
Get the new year started off on the right foot by paying close attention to future.
After this illuminating presentation, a panel of seasoned entrepreneurs will weigh in with their own thoughts for 2011. Join us for this powerful evening as we officially kick off the Startup Junkie series for 2011!
“The best way to predict the future is to invent it.” — Alan Kay
Video is the fastest growing marketing and communication tool in the Internet and it is not difficult to see why. Watching videos is fun, engaging, and exciting. And thanks to the rise of broadband connectivity, smart phones, and multi-media systems, videos are more and more accessible, interactive, fast, and high-definition.
Pierre Erfan is e-commerce marketing expert who's got years of managing international e-commerce clients under his belt. In this talk we had a look at what lies behind this term and what it means to e-commerce professionals.
These slides focus on the mechanics of Facebook marketing. The meat of these slides is based on the components of Facebook providing a look at what can be collected, analyzed, etc.
This is the first lecture of the Interactive Global & Regional Marketing course that I am teaching. this lecture provides the foundation for the course, medias, platforms and how to succeed.
19 tips to make your product description more persuasive. Includes a dozen ecommerce examples.
People don’t read online; unless they’re about to spend money—then they scrutinize each word.
Design, SEO, and advertising can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Most marketers ignore how our brains work and fight against human psychology.
This presentation provides a framework for product managers and C-level executives to discuss and prioritise their product investments. Maintaining a practical focus, it condenses highlights from McKinsey's three horizons model and more recent successors developed by academics at Wharton and MIT.
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
Presentation of the key chinese social media:
Sina weibo
Weixing
Baidu
Youku
Presentation given in London at The Knowledge Engineers by Christian Dougoud.
Startup Junkie Underground - Top 10 Entrepreneurial Trends for 2011DaVinci Institute
2011 is here! What you need to know NOW as an entrepreneur!
Starting a business in 2011 will be vastly different than even five years ago. Many things have changed, but it becomes critically important to focus on the right changes.
Join us for this amazing event as Brian Tsuchiya and Thomas Frey do a tag-team presentation, with each sharing their top five entrepreneurial trends for 2011. This is critical information that every entrepreneur needs to know.
Get the new year started off on the right foot by paying close attention to future.
After this illuminating presentation, a panel of seasoned entrepreneurs will weigh in with their own thoughts for 2011. Join us for this powerful evening as we officially kick off the Startup Junkie series for 2011!
“The best way to predict the future is to invent it.” — Alan Kay
Video is the fastest growing marketing and communication tool in the Internet and it is not difficult to see why. Watching videos is fun, engaging, and exciting. And thanks to the rise of broadband connectivity, smart phones, and multi-media systems, videos are more and more accessible, interactive, fast, and high-definition.
This is a presentation made for a seminar organized by EU-China exchange program. It replied three questions. 1- why look at China? 2- What online media brings to China? 3- Sources of innovations?
How publishers can be more effective on Social Media. From listening and uncovering key influencers to creating valuable content......Scheduling your content too.
Content Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder.
Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and, most importantly, how to do it efficiently and cost effectively. You will also learn how to repurpose and rotate your content to extend its shelf life and squeeze every bit of value out of every piece of content you create or curate.
Video is the fastest growing marketing and communication tool in the Internet and it is not difficult to see why. Watching videos is fun, engaging, and exciting. And thanks to the rise of broadband connectivity, smart phones, and multi-media systems, videos are more and more accessible, interactive, fast, and high-definition.
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
Strengthening universities' reputation in the global educational communityChristian Dougoud
Strengthening universities' reputation in the global educational community.
Presentation given at the World Communication Forum in Davos. 12nd March 2014, by Christian Dougoud
How to use the Chinese mobile app 'Wechat', known as 'Weixin' in China to promote a brand.
Best practices, tools and tips for effective B2B and B2C commmunication to Chinese consumers.
Published by FOCUS magazine, China-Britain Business.
Feb 2014 Issue, p.12-13
Digital Marketing in China: How to use mobile and social media channels to re...Christian Dougoud
Presentation on Mobile and Social Media marketing in China. given at the China British Business Council on 28th November 2013 by Christian Dougoud.
Tools and channels to reach Chinese students.
Most of the largest foreign firms have already started promoting their brand on sina weibo in China.
Among them Siemens, Electrolux, Microsoft, Unilever, etc.
In this presentation, given to the GlobalCOM meeting in Bangalore, I explain the benefits and features of using sina weibo for marketing in China.
By Christian Dougoud, EASTWEST PR
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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9. 9
Freedom of digital speech
Data is from Jan 1 – Dec 31, 2011.
Crises marked in orange mean that they originated from microblogs.
Media reports refer to Baidu search engine’s results.
10. Principle 3
• You are welcome…not
No Facebook.
No Twitter.
No YouTube.
No you?
12. XING
hardsextube
drtuber
Wretch
Google Appspot
Yomiuri News
Ustream.tv
excite (Japan)
Sponichi News
Nikkei BP Japan
geocities (Japan)
Technorati
Plurk
Jehovah's Witnesses
Norwegian Broadcasting Corporation
PBworks
Sony Japan
Boxun
Wikileaks
Sony Music Japan
OpenVPN
Strong VPN
Amnesty International
UrbanSurvival Blog
Reporters Without Borders
Falun Dafa
VPN Coupons
Tibet Post
google.com
Google Drive
Google Encrypted
Google+
Google Sites
Picasa
Facebook
YouTube
Yahoo! Taiwan
Yahoo! Hong Kong
Mobile Wikipedia
Twitter
Blogspot
Yahoo! Japan
T.co
Google Japan
Wordpress
Internet Movie Database
XVideos
FC2
xhamster
The Pirate Bay
Rakuten Market
Amazon Japan
Vimeo
Nico Video
Archive.org
Scribd
isoHunt
22. 22
Baidu Tieba - One of the biggest communication forum
Baidu Baike – Web based encyclopaedia very similar to Wikipedia
Baidu Zhidao – Allows the community to ask Questions and Answers
Baidu PayPerClick– an equivalent to Adwords
The Baidu Marketing Toolkit
35. 35
Content Fusion Strategy
Story
•Make Room for Happy Discovery
•Build emotional links with consumers through fun and
creativity
•Coincide with large “family” movie KungFu Panda II
launch
•Target Parents and Children with fun in store events,
launch new product offerings, give away prizes
Format &
Vehicles
•Copy (Text) – Press Release, Social Media
•Videos – Social Media
•Photos – Social Media
Destinations
•Social Media (Weibo, Jiepang, BBS, Tudou)
•Store Events
•PR press releases, journalists
37. Results (Digital) 3 Weeks
Over 1,500
new Weibo
followers
3.8M
exposures
from KOLs
Over 2,200
users
forwarded
messages
Over 10,000
Jiepang
checkin’s at
McDonald’s
restaurants
Generated
over 590
comments
Internet commentators hired by the PRC Government to post comments favorable towards the government policies in an attempt to shape and sway public opinion on various Internet message boards.[1][2] The commentators are said to be paid for every post that either steers a discussion away from anti-party or sensitive content on domestic websites, bulletin board systems, and chatrooms,[3] or that advances the Communist party line.[4][5] Pro-party comments claim that the term is sometimes extended to discredit anyone who posts an excessively patriotic comment about China online.[6]participants are required to pass an exam after which they are issued a job certificationother estimates put their numbers as high as 280,000–300,000
Some equivalent
Probably easier to learn Chinese than find your way into Chinese social media
Baidu = Chinese Google with 80% shares in ChinaLaunching now Baidu internationalYouku = Chinese YoutubeMore adsSina Weibo = Twitter + Linkedin + Facebook ?
2. Different target audiences. Baidu’s main target audience is China, whereas Google’s target audience is the whole world. This is very obvious on Baidu advertising and Google Adwords. For Baidu advertising, we can choose the China provinces as the promotion area for every campaign, but we cannot choose any specific foreign country. But on Google Adwords, we can choose any countries as our promotion area. This well reflects that the focus of Baidu is Chinese market, while Google focuses on the entire world.3. Different languages. Most of the information or content on Baidu is in Chinese. Google aims to provide service to the entire world and provides translation of its services into other languages for those who cannot read English.4. Different content:in China, marketers have to be aware of sensitive topics. Baidu is strickly following the governement’s5. Different additional services. Baidu supports many extensional services for adapting to Chinese users’ habits, such as Baidu Baike, Baidu tieba, Baidu Zhidao and so on. All of these services are Baidu’s special products. Google’s extensional services usually work for the customers in the whole world, not only for Chinese people.6. Different use of SEO. Google and Baidu SEO are very different for either keyword ranking algorithm, or website content or external links. Even if your Baidu SEO is pretty good, that does not mean that the Google SEO is also good.
195 million users40 tweets per second
IT distribution is always associated with ‘box pushing’ or low-margin commoditized products. Through SolutionsPath, Avnet wants to show that distribution can in fact add value and is beginning to change the rules for IT distribution. Avnet calls this its solutions distribution advantage.Stereotypes are normally caused by inaccurate information. Thus we need to provide right information to restore the truth.