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Project on lead generation and sales 
Submitted by: 
Sushant Kohli 
13020541138 
Batch 2013-15 
Marketing & finance 
1 Symbiosis Institute Of Telecom Management
Table of Contents 
Sr No. Topic Slide no. 
1 Company Detail 3 
1.1 Executive Summary Abstract 5 
1.2 Company Overview 6 
1.3 Mission, Vision Statement 7 
1.4 Services 8 
1.5 Industries 9 
1.6 Products 10 
2 Task Performed during Internship 11 
2.1 Understanding of company Product & 
Services 
2 Symbiosis Institute Of Telecom Management 
12 
2.2 Understanding entire sales process 19 
2.3 Pre-sales Proposal (generic view) 20 
2.4 Client visit for Cost finalization of the product 
offering 
22
1. Company detail 
3 Symbiosis Institute Of Telecom Management
Manacle is an industry leader in providing custom 
software services and solutions. Manacle offers end-to- 
end solutions focusing in Business Intelligence, 
Microsoft and Java. With Manacle's unique approach 
to integrate our proven expertise with latest 
technology needs, we become your extended 
enterprise. It has a large product portfolio and the 
products have penetrated into the market within a 
very short period. Working on a live product was a 
very inspiring experience through which I got to know 
more about Sales process in India. 
4 Symbiosis Institute Of Telecom Management
1.1 Executive Summary Abstract 
 The Project on SALES OF M-SELL at MANACLE 
TECHNOLOGIES PVT LTD deals with the parameters 
that a manager has to look into while dealing with the 
clients and knowing more about the sales cycle. 
 In Manacle Technologies customer’s satisfaction is 
more valuable and our team tries to remove 
difficulties of each end-user in every phases by 
providing information or any related issue with that 
product after on deliver that product to the clients. 
5 Symbiosis Institute Of Telecom Management
1.2 Company Overview 
Manacle Technologies (An ISO 9000:2001 Certified) 
was founded on 5th November 2009 and received its 
corporate recognition as a Private Limited company 
on 16th September 2010. Manacle started with a very 
dynamic team with a vision of being best in the 
chosen domain. Within a short span of time, Manacle 
Technologies Pvt. Ltd. has established itself as a 
front-runner in the software development sector with 
careful planning and meticulous project execution. 
6 Symbiosis Institute Of Telecom Management
1.3 Mission, Vision Statement 
Mission Statement 
At Manacle Technologies we don't just do the job— we do it right. 
Perhaps, this obsession of doing things right, along with attention 
to detail that brings customers back to us time and again. 
Vision statement 
"To be the best in class by forging long-term strategic relationship 
with our clients and leveraging our technological acumen and 
industry expertise to provide quality and cost effective solutions. 
To attract, engage, develop and retain the best talent and to 
create an environment in which our employees grow personally 
and professionally" 
7 Symbiosis Institute Of Telecom Management
1.4 Services 
Services provided by manacle 
1. Software development 
2. Mobile application development 
3. Web development 
4. Telecom services 
5. BPO services 
6. Consultancy 
8 Symbiosis Institute Of Telecom Management
1.5 Industries 
9 Symbiosis Institute Of Telecom Management
1.6 Products 
10 Symbiosis Institute Of Telecom Management
2. Tasks Performed During Internship 
11 Symbiosis Institute Of Telecom Management
2.1 Understanding of company Product & 
Services 
M-sell : a cell phone based software 
Daily sales report 
 Has been around for ever in retail 
business 
For online business manager DSR contains 
 Sales data 
 Web usage 
 Analysis 
Final form 
 Sales data stored in the companies 
database accessed by manager/admin 
12 Symbiosis Institute Of Telecom Management
Importance 
 There are plenty of businesses that don’t follow this 
 Companies not following are the ones where 
management can’t answer simple questions about the 
performance of the business 
Android based attendance system 
To mark check in attendance of each and every field 
Options while marking attendance 
1)Leave 2)Sunday 3)Meeting 4)In-transit 
13 Symbiosis Institute Of Telecom Management
Management can track 
 Actual position of all the field workforce 
 On leave workforce 
 Timing of entering the market 
 Auto-tracking system which is enabled in the 
application is quite flexible 
14 Symbiosis Institute Of Telecom Management
DSR importance 
 Filling sales detail at every retailer where the sale is 
made 
 Complete understanding of whether the day was good 
or bad from the sales perspective 
 Data analytics comes into picture 
 For the management and business teams to develop 
or change strategy 
 KPIs identified 
15 Symbiosis Institute Of Telecom Management
total sales summary 
 Total calls 
 Total no. of primary sales 
 Total no. of secondary sales 
 Total value of primary sales 
 Total value of secondary sales 
 Miscellaneous expenses by sales staff 
16 Symbiosis Institute Of Telecom Management
Monthly tour plan 
Field workers can fill the monthly tour 
plan that can be viewed by their resp. 
Managers 
Retailer data mapping 
 Field officer goes to new retailer 
 Details of the new retailer filled 
 Full address, contact information 
 Visiting card captured by camera 
17 Symbiosis Institute Of Telecom Management
Some key features 
 User’s location tracked as per admin requirements 
 Deployed at branch level, headquarter level 
 Stationery costs relating DSR saved 
 All reports can be exported to excel 
 At a particular time, we can track how much of our 
staff is in their respective beats or out of beat 
 Capturing photograph 
 No paperwork required 
18 Symbiosis Institute Of Telecom Management
2.2 Understanding entire sales process 
19 Symbiosis Institute Of Telecom Management
2.3 RFP 
Following documentation is done as per customer 
requirements 
 Overview 
 Deployment stages 
 Rolling out of the software 
 Training , deployment & support 
 Deployment dependencies 
20 Symbiosis Institute Of Telecom Management
Benefits of Proposed System 
 Reduced travel costs 
 No need for workforce using the software to return to 
office and submit reports 
 Managers are kept updated as the communication is 
instantaneous 
 Adoption of technology is simple, little resistance from 
the employees 
 No missing data 
 Improved management reporting as data is reported 
in real-time and can be acted on directly 
21 Symbiosis Institute Of Telecom Management
2.4 Client visit for the cost finalization of the 
product offering 
 Time analysis with the technical team of the project 
 Cost analysis meeting of the technical team and the 
sales 
 A final valuation before the client visit 
 Client visit 
 Negotiations with client for the price of the product 
 Deal closed 
 Contract signed between the parties enlisting the 
support and deployment activities 
22 Symbiosis Institute Of Telecom Management
23 Symbiosis Institute Of Telecom Management

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Project on lead generation and sales

  • 1. Project on lead generation and sales Submitted by: Sushant Kohli 13020541138 Batch 2013-15 Marketing & finance 1 Symbiosis Institute Of Telecom Management
  • 2. Table of Contents Sr No. Topic Slide no. 1 Company Detail 3 1.1 Executive Summary Abstract 5 1.2 Company Overview 6 1.3 Mission, Vision Statement 7 1.4 Services 8 1.5 Industries 9 1.6 Products 10 2 Task Performed during Internship 11 2.1 Understanding of company Product & Services 2 Symbiosis Institute Of Telecom Management 12 2.2 Understanding entire sales process 19 2.3 Pre-sales Proposal (generic view) 20 2.4 Client visit for Cost finalization of the product offering 22
  • 3. 1. Company detail 3 Symbiosis Institute Of Telecom Management
  • 4. Manacle is an industry leader in providing custom software services and solutions. Manacle offers end-to- end solutions focusing in Business Intelligence, Microsoft and Java. With Manacle's unique approach to integrate our proven expertise with latest technology needs, we become your extended enterprise. It has a large product portfolio and the products have penetrated into the market within a very short period. Working on a live product was a very inspiring experience through which I got to know more about Sales process in India. 4 Symbiosis Institute Of Telecom Management
  • 5. 1.1 Executive Summary Abstract  The Project on SALES OF M-SELL at MANACLE TECHNOLOGIES PVT LTD deals with the parameters that a manager has to look into while dealing with the clients and knowing more about the sales cycle.  In Manacle Technologies customer’s satisfaction is more valuable and our team tries to remove difficulties of each end-user in every phases by providing information or any related issue with that product after on deliver that product to the clients. 5 Symbiosis Institute Of Telecom Management
  • 6. 1.2 Company Overview Manacle Technologies (An ISO 9000:2001 Certified) was founded on 5th November 2009 and received its corporate recognition as a Private Limited company on 16th September 2010. Manacle started with a very dynamic team with a vision of being best in the chosen domain. Within a short span of time, Manacle Technologies Pvt. Ltd. has established itself as a front-runner in the software development sector with careful planning and meticulous project execution. 6 Symbiosis Institute Of Telecom Management
  • 7. 1.3 Mission, Vision Statement Mission Statement At Manacle Technologies we don't just do the job— we do it right. Perhaps, this obsession of doing things right, along with attention to detail that brings customers back to us time and again. Vision statement "To be the best in class by forging long-term strategic relationship with our clients and leveraging our technological acumen and industry expertise to provide quality and cost effective solutions. To attract, engage, develop and retain the best talent and to create an environment in which our employees grow personally and professionally" 7 Symbiosis Institute Of Telecom Management
  • 8. 1.4 Services Services provided by manacle 1. Software development 2. Mobile application development 3. Web development 4. Telecom services 5. BPO services 6. Consultancy 8 Symbiosis Institute Of Telecom Management
  • 9. 1.5 Industries 9 Symbiosis Institute Of Telecom Management
  • 10. 1.6 Products 10 Symbiosis Institute Of Telecom Management
  • 11. 2. Tasks Performed During Internship 11 Symbiosis Institute Of Telecom Management
  • 12. 2.1 Understanding of company Product & Services M-sell : a cell phone based software Daily sales report  Has been around for ever in retail business For online business manager DSR contains  Sales data  Web usage  Analysis Final form  Sales data stored in the companies database accessed by manager/admin 12 Symbiosis Institute Of Telecom Management
  • 13. Importance  There are plenty of businesses that don’t follow this  Companies not following are the ones where management can’t answer simple questions about the performance of the business Android based attendance system To mark check in attendance of each and every field Options while marking attendance 1)Leave 2)Sunday 3)Meeting 4)In-transit 13 Symbiosis Institute Of Telecom Management
  • 14. Management can track  Actual position of all the field workforce  On leave workforce  Timing of entering the market  Auto-tracking system which is enabled in the application is quite flexible 14 Symbiosis Institute Of Telecom Management
  • 15. DSR importance  Filling sales detail at every retailer where the sale is made  Complete understanding of whether the day was good or bad from the sales perspective  Data analytics comes into picture  For the management and business teams to develop or change strategy  KPIs identified 15 Symbiosis Institute Of Telecom Management
  • 16. total sales summary  Total calls  Total no. of primary sales  Total no. of secondary sales  Total value of primary sales  Total value of secondary sales  Miscellaneous expenses by sales staff 16 Symbiosis Institute Of Telecom Management
  • 17. Monthly tour plan Field workers can fill the monthly tour plan that can be viewed by their resp. Managers Retailer data mapping  Field officer goes to new retailer  Details of the new retailer filled  Full address, contact information  Visiting card captured by camera 17 Symbiosis Institute Of Telecom Management
  • 18. Some key features  User’s location tracked as per admin requirements  Deployed at branch level, headquarter level  Stationery costs relating DSR saved  All reports can be exported to excel  At a particular time, we can track how much of our staff is in their respective beats or out of beat  Capturing photograph  No paperwork required 18 Symbiosis Institute Of Telecom Management
  • 19. 2.2 Understanding entire sales process 19 Symbiosis Institute Of Telecom Management
  • 20. 2.3 RFP Following documentation is done as per customer requirements  Overview  Deployment stages  Rolling out of the software  Training , deployment & support  Deployment dependencies 20 Symbiosis Institute Of Telecom Management
  • 21. Benefits of Proposed System  Reduced travel costs  No need for workforce using the software to return to office and submit reports  Managers are kept updated as the communication is instantaneous  Adoption of technology is simple, little resistance from the employees  No missing data  Improved management reporting as data is reported in real-time and can be acted on directly 21 Symbiosis Institute Of Telecom Management
  • 22. 2.4 Client visit for the cost finalization of the product offering  Time analysis with the technical team of the project  Cost analysis meeting of the technical team and the sales  A final valuation before the client visit  Client visit  Negotiations with client for the price of the product  Deal closed  Contract signed between the parties enlisting the support and deployment activities 22 Symbiosis Institute Of Telecom Management
  • 23. 23 Symbiosis Institute Of Telecom Management