The document is a project report submitted by Sushant Kohli about lead generation and sales at Manacle Technologies Pvt Ltd during an internship. It provides an overview of Manacle, describing its mission, vision, services, industries, and products. It then details the tasks performed during the internship, including understanding the company's M-Sell product, the sales process, preparing proposals for customers, and visiting a client to finalize costs.
Summary - Lead Generation For The Complex Sale - Brian J. CarrolJohn Kivit
Summary of "Lead Generation For The Complex Sale" by Brian J. Carrol produced by John Kivit (www.multiscope.nl). Useful for your B2B marketing & sales knowledge!
Summary - Lead Generation For The Complex Sale - Brian J. CarrolJohn Kivit
Summary of "Lead Generation For The Complex Sale" by Brian J. Carrol produced by John Kivit (www.multiscope.nl). Useful for your B2B marketing & sales knowledge!
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
"Study on factors influencing capability and usability of Consumers Durables-LG Brand shop MOT [Moment Of
Truth] on Consumer Behaviour"says the various Moment of Truth that the Customer encounter when entering into the brand shop .
Various Moment of Truth that the customer encounters are
Visual Merchandising or Point of Display over the products, Employee Behaviour with theCustomers and after that Measuring the Customer Satisfaction that Customer get after interactingwith the Moment of truth they encounter.
The main Objective of the given project was to study the impact of MOT [Moment of Truth] on Customer Buying Behaviour and observing SSE‘s [Shop Sales Executives] Behaviour in dealing with Customers and also analyzing and measuring the Customer Satisfaction and Experience.
This project basically deals with the Evaluation of Individual Brand shop of LG on the basis of MOT [Moment Of Truth] and Shop Sales Executives behavioural aspects.
Summer Internship Report on Developing business promotional strategies and ma...Kartik Mehta
Mumbai University Black book of summer internship report on the topic of developing business promotional strategies and marketing through digital media and social media marketing.
Digital media are any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers.
Brand Loyalty and Consumer Buying Behaviour towards maggiUtkarsh Verma
A Project on the consumer buying behaviour and brand loyalty towards nestle maggi after the recent ban that it went through,
this project focuses on each aspect of the brand internally and externally to analyse and interpret the results after proper research.
How digital marketing creates user engagement , summer internship project rep...Priyansh Kesarwani
The objective of the project to create the user engagement in Xetlynx Autocorp for their promotion of automotive services through an app. During this we have to understand the customer needs, pricing constraints, response, awareness, emotions and beliefs regarding the services.
The project report was started on 17st of June after knowing all the relevant information regarding the project, under the guidance of Mr. Prabhat Kumar Dwivedi, Associate Professor, STEP-HBTI. The first part of my project involves the study of the automotive services of Xetlynx Autocorp for creating user engagement through an app and website. For this I used the internet as a primary source of information for study, also attend some days with Mrs. Sharmila Badesra (DOP, XETLYNX AUTOCORP) to understand the strategies of XETLYNX AUTOCORP.
Since the next part of my project was to develop the questionnaire. Hence, the detailed study provided me a rough idea in developing questionnaire and my corporate mentor guide me in finalizing the questionnaire. For this the questionnaire was prepared which gave the vague idea about the customers, who were really interested to tell about their views. Go through questionnaire in different location of the Jaipur region. The marketing research was undertaken for Jaipur region during one month. The sample size of the marketing research was taken to be 110. The questionnaire contains various aspects like their Personal Information, Choice Preferences, and Awareness etc. The final part of the project consists of 19 days of scanning the questionnaire.
Most important part is analyzing the information.
This report documents the work done during the summer internship at XETLYNX AUTOCORP, Jaipur under the supervision of Dr. Prabhat Kumar Dwivedi. The report first shall give an overview of the tasks completed during the period of internship with management details. Then the results obtained shall be discussed and analyzed.
Report shall also elaborate on the future works which can be persuaded as an advancement of the current work. I have tried my best to keep report simple yet technically correct. I hope I succeed in my attempt.
Objectives -:
1. To evaluate the customer’s perception and expectation towards the Automotive services.
2. To identify the factors influencing user engagement.
3. To identify what preferences respondents had for servicing their vehicle.
4. To evaluate the awareness and satisfaction towards XETLYNX AUTOCORP.
SAMSUNG LCD TELEVISION - DISTRIBUTION CHANNEL RELATIONSHIP AND MARKET SHARE A...1990prabhjot
# PRIMARY OBJECTIVES
The primary objective of the study is to analyse the market share and understand the distribution channel relationship with reference to SAMSUNG ELECTRONICS INDIA PVT LTD.
# SECONDARY OBJECTIVES
To find out the counter share of SAMSUNG LCD TVs.
To find out the counter size of the dealer as well as the different brands kept by different dealers.
To record who are the major players of LCD TVs.
To find out the largest selling model among all the segments.
To know whether the dealer is aware of current pricelist.
To find out whether the dealer is having brochure of the product.
To know the benefits a dealer wants so that he is satisfied by selling the products.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
"Study on factors influencing capability and usability of Consumers Durables-LG Brand shop MOT [Moment Of
Truth] on Consumer Behaviour"says the various Moment of Truth that the Customer encounter when entering into the brand shop .
Various Moment of Truth that the customer encounters are
Visual Merchandising or Point of Display over the products, Employee Behaviour with theCustomers and after that Measuring the Customer Satisfaction that Customer get after interactingwith the Moment of truth they encounter.
The main Objective of the given project was to study the impact of MOT [Moment of Truth] on Customer Buying Behaviour and observing SSE‘s [Shop Sales Executives] Behaviour in dealing with Customers and also analyzing and measuring the Customer Satisfaction and Experience.
This project basically deals with the Evaluation of Individual Brand shop of LG on the basis of MOT [Moment Of Truth] and Shop Sales Executives behavioural aspects.
Summer Internship Report on Developing business promotional strategies and ma...Kartik Mehta
Mumbai University Black book of summer internship report on the topic of developing business promotional strategies and marketing through digital media and social media marketing.
Digital media are any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers.
Brand Loyalty and Consumer Buying Behaviour towards maggiUtkarsh Verma
A Project on the consumer buying behaviour and brand loyalty towards nestle maggi after the recent ban that it went through,
this project focuses on each aspect of the brand internally and externally to analyse and interpret the results after proper research.
How digital marketing creates user engagement , summer internship project rep...Priyansh Kesarwani
The objective of the project to create the user engagement in Xetlynx Autocorp for their promotion of automotive services through an app. During this we have to understand the customer needs, pricing constraints, response, awareness, emotions and beliefs regarding the services.
The project report was started on 17st of June after knowing all the relevant information regarding the project, under the guidance of Mr. Prabhat Kumar Dwivedi, Associate Professor, STEP-HBTI. The first part of my project involves the study of the automotive services of Xetlynx Autocorp for creating user engagement through an app and website. For this I used the internet as a primary source of information for study, also attend some days with Mrs. Sharmila Badesra (DOP, XETLYNX AUTOCORP) to understand the strategies of XETLYNX AUTOCORP.
Since the next part of my project was to develop the questionnaire. Hence, the detailed study provided me a rough idea in developing questionnaire and my corporate mentor guide me in finalizing the questionnaire. For this the questionnaire was prepared which gave the vague idea about the customers, who were really interested to tell about their views. Go through questionnaire in different location of the Jaipur region. The marketing research was undertaken for Jaipur region during one month. The sample size of the marketing research was taken to be 110. The questionnaire contains various aspects like their Personal Information, Choice Preferences, and Awareness etc. The final part of the project consists of 19 days of scanning the questionnaire.
Most important part is analyzing the information.
This report documents the work done during the summer internship at XETLYNX AUTOCORP, Jaipur under the supervision of Dr. Prabhat Kumar Dwivedi. The report first shall give an overview of the tasks completed during the period of internship with management details. Then the results obtained shall be discussed and analyzed.
Report shall also elaborate on the future works which can be persuaded as an advancement of the current work. I have tried my best to keep report simple yet technically correct. I hope I succeed in my attempt.
Objectives -:
1. To evaluate the customer’s perception and expectation towards the Automotive services.
2. To identify the factors influencing user engagement.
3. To identify what preferences respondents had for servicing their vehicle.
4. To evaluate the awareness and satisfaction towards XETLYNX AUTOCORP.
SAMSUNG LCD TELEVISION - DISTRIBUTION CHANNEL RELATIONSHIP AND MARKET SHARE A...1990prabhjot
# PRIMARY OBJECTIVES
The primary objective of the study is to analyse the market share and understand the distribution channel relationship with reference to SAMSUNG ELECTRONICS INDIA PVT LTD.
# SECONDARY OBJECTIVES
To find out the counter share of SAMSUNG LCD TVs.
To find out the counter size of the dealer as well as the different brands kept by different dealers.
To record who are the major players of LCD TVs.
To find out the largest selling model among all the segments.
To know whether the dealer is aware of current pricelist.
To find out whether the dealer is having brochure of the product.
To know the benefits a dealer wants so that he is satisfied by selling the products.
Explore the dynamic partnership between iProgrammer and Idea Cellular, which led to the creation of the Idea Orion Mobile Application for postpaid retail sales teams. This collaboration highlights innovative technology solutions tailored specifically for the telecommunications industry.iProgrammer, a leading technology partner, closely collaborated with Idea Cellular to develop the Idea Orion App. This app serves as a vital tool for Area Sales Managers (ASM), Territory Sales Managers (TSM), Channel Partners, and Fleet On Street (FOS) to streamline sales activities and enhance operational efficiency.Key features of the app include seamless Daily Sales Report (DSR) creation and updates, attendance management, activity reporting, access to static information, and Plan Journey Planning (PJP). Users can generate detailed reports, manage field attendance, access critical static information like coverage details and plan lists, and efficiently plan their monthly journeys.The Idea Orion App significantly improved sales efficiency for Idea Cellular, with faster DSR processing and real-time activity tracking. Access to static information empowered informed selling decisions, while PJP streamlined field operations, saving time and resources.
Know more on - https://www.iprogrammer.com/mobile-app-development-service/
Webinar 2: Service2Media - Mobile Maturity Model: Initiation & design 13 Feb ...Service2Media
The webinar was hosted by Service2Media's CTO, Peter Broekroelofs.
The webinar series focuses on key topics that are important in executing your mobile strategy and optimizing your mobile app competence center. This second webinar will deal with the first phase; To what level of maturity have you implemented processes and tools for app inception, business case, translating customer insight into app definition and creating your architecture and design?
Standardisation of ilr format and ilr for isv in usaSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
BSG: A case study in Innovation. Presented by Jurie Schoeman at the TCI Futur...Jurie Schoeman
I presented at the TCI SA 4th MOBILE FINANCIAL SERVICES OF THE FUTURE CONFERENCE on the 17th September 2014, in Sunninghill, Johannesburg. The topic was 'A case study in disruptive innovation - how to create mobile solutions that customers love using, that are good for business, and that can be built and evolved quickly and sustainably'
The quarterly voice and speech technology newsletter from Business Systems, offering you the latest news and insights on call recording, quality montioring, speech analytics, PCI Compliance and much more. Featuring our latest case studies, webinars (including our latest one 'What are the most successful contact centres doing right?') and sponsored guides.
MBA Intern-ship Making of Digital Marketing ERPHarnoor Singh
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Webinar: Accelerating digital transformation practical insights
Project on lead generation and sales
1. Project on lead generation and sales
Submitted by:
Sushant Kohli
13020541138
Batch 2013-15
Marketing & finance
1 Symbiosis Institute Of Telecom Management
2. Table of Contents
Sr No. Topic Slide no.
1 Company Detail 3
1.1 Executive Summary Abstract 5
1.2 Company Overview 6
1.3 Mission, Vision Statement 7
1.4 Services 8
1.5 Industries 9
1.6 Products 10
2 Task Performed during Internship 11
2.1 Understanding of company Product &
Services
2 Symbiosis Institute Of Telecom Management
12
2.2 Understanding entire sales process 19
2.3 Pre-sales Proposal (generic view) 20
2.4 Client visit for Cost finalization of the product
offering
22
4. Manacle is an industry leader in providing custom
software services and solutions. Manacle offers end-to-
end solutions focusing in Business Intelligence,
Microsoft and Java. With Manacle's unique approach
to integrate our proven expertise with latest
technology needs, we become your extended
enterprise. It has a large product portfolio and the
products have penetrated into the market within a
very short period. Working on a live product was a
very inspiring experience through which I got to know
more about Sales process in India.
4 Symbiosis Institute Of Telecom Management
5. 1.1 Executive Summary Abstract
The Project on SALES OF M-SELL at MANACLE
TECHNOLOGIES PVT LTD deals with the parameters
that a manager has to look into while dealing with the
clients and knowing more about the sales cycle.
In Manacle Technologies customer’s satisfaction is
more valuable and our team tries to remove
difficulties of each end-user in every phases by
providing information or any related issue with that
product after on deliver that product to the clients.
5 Symbiosis Institute Of Telecom Management
6. 1.2 Company Overview
Manacle Technologies (An ISO 9000:2001 Certified)
was founded on 5th November 2009 and received its
corporate recognition as a Private Limited company
on 16th September 2010. Manacle started with a very
dynamic team with a vision of being best in the
chosen domain. Within a short span of time, Manacle
Technologies Pvt. Ltd. has established itself as a
front-runner in the software development sector with
careful planning and meticulous project execution.
6 Symbiosis Institute Of Telecom Management
7. 1.3 Mission, Vision Statement
Mission Statement
At Manacle Technologies we don't just do the job— we do it right.
Perhaps, this obsession of doing things right, along with attention
to detail that brings customers back to us time and again.
Vision statement
"To be the best in class by forging long-term strategic relationship
with our clients and leveraging our technological acumen and
industry expertise to provide quality and cost effective solutions.
To attract, engage, develop and retain the best talent and to
create an environment in which our employees grow personally
and professionally"
7 Symbiosis Institute Of Telecom Management
8. 1.4 Services
Services provided by manacle
1. Software development
2. Mobile application development
3. Web development
4. Telecom services
5. BPO services
6. Consultancy
8 Symbiosis Institute Of Telecom Management
11. 2. Tasks Performed During Internship
11 Symbiosis Institute Of Telecom Management
12. 2.1 Understanding of company Product &
Services
M-sell : a cell phone based software
Daily sales report
Has been around for ever in retail
business
For online business manager DSR contains
Sales data
Web usage
Analysis
Final form
Sales data stored in the companies
database accessed by manager/admin
12 Symbiosis Institute Of Telecom Management
13. Importance
There are plenty of businesses that don’t follow this
Companies not following are the ones where
management can’t answer simple questions about the
performance of the business
Android based attendance system
To mark check in attendance of each and every field
Options while marking attendance
1)Leave 2)Sunday 3)Meeting 4)In-transit
13 Symbiosis Institute Of Telecom Management
14. Management can track
Actual position of all the field workforce
On leave workforce
Timing of entering the market
Auto-tracking system which is enabled in the
application is quite flexible
14 Symbiosis Institute Of Telecom Management
15. DSR importance
Filling sales detail at every retailer where the sale is
made
Complete understanding of whether the day was good
or bad from the sales perspective
Data analytics comes into picture
For the management and business teams to develop
or change strategy
KPIs identified
15 Symbiosis Institute Of Telecom Management
16. total sales summary
Total calls
Total no. of primary sales
Total no. of secondary sales
Total value of primary sales
Total value of secondary sales
Miscellaneous expenses by sales staff
16 Symbiosis Institute Of Telecom Management
17. Monthly tour plan
Field workers can fill the monthly tour
plan that can be viewed by their resp.
Managers
Retailer data mapping
Field officer goes to new retailer
Details of the new retailer filled
Full address, contact information
Visiting card captured by camera
17 Symbiosis Institute Of Telecom Management
18. Some key features
User’s location tracked as per admin requirements
Deployed at branch level, headquarter level
Stationery costs relating DSR saved
All reports can be exported to excel
At a particular time, we can track how much of our
staff is in their respective beats or out of beat
Capturing photograph
No paperwork required
18 Symbiosis Institute Of Telecom Management
20. 2.3 RFP
Following documentation is done as per customer
requirements
Overview
Deployment stages
Rolling out of the software
Training , deployment & support
Deployment dependencies
20 Symbiosis Institute Of Telecom Management
21. Benefits of Proposed System
Reduced travel costs
No need for workforce using the software to return to
office and submit reports
Managers are kept updated as the communication is
instantaneous
Adoption of technology is simple, little resistance from
the employees
No missing data
Improved management reporting as data is reported
in real-time and can be acted on directly
21 Symbiosis Institute Of Telecom Management
22. 2.4 Client visit for the cost finalization of the
product offering
Time analysis with the technical team of the project
Cost analysis meeting of the technical team and the
sales
A final valuation before the client visit
Client visit
Negotiations with client for the price of the product
Deal closed
Contract signed between the parties enlisting the
support and deployment activities
22 Symbiosis Institute Of Telecom Management