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CHINA INTERNET USERS & EQUIPMENT

         Shanghai, China | January 2012




                   www.them.pro
TABLE OF CONTENT

             CHINA INTERNET USERS
                  Number
                  Gender
                  Age
                  Education
                  Income
                  Applications
                  Behavior

             CHINA INTERNET EQUIPMENT
                Broadband
                Devices
                Locations


2012-01-31               2011 China Internet Users & Equipment - www.them.pro   2
CHINA INTERNET USERS

 Total China Internet Users: 513 million

 56% of China Internet users are male

 80% of China Internet users are between 10 and 40 years old

 Over 90% China Internet users earn less than 5,000 Yuan per
  month

 Total China Home Broadband Users: 392 Million

 China Average Internet Access Speed: 1.8 Mbps (global: 5.6 Mbps)



2012-01-31           2011 China Internet Users & Equipment - www.them.pro   3
CHINA INTERNET USERS


                         Total China Internet Users (2011)
                                                Million
    600                                                                           551e
                                                                                      513
    500                                                        467 457

    400                                     382 384
                         303 298
    300                                                                                     DCCI
                   210
             182                                                                            CNNIC
    200

    100

        0
             2007         2008               2009                2010              2011



2012-01-31                 2011 China Internet Users & Equipment - www.them.pro                     4
CHINA INTERNET USERS


                      Total China Internet Users by Gender (2011)
                                                                55.9%
                51.3%
                              48.7%
                                                                               44.1%



                                                                                        Male
                                                                                        Female




                Total Population                             2011 Internet Users


Source: CNNIC, January 2012
 2012-01-31                      2011 China Internet Users & Equipment - www.them.pro            5
CHINA INTERNET USERS


                         Total China Internet Users by Age (2011)
                                               Age in Years Old


                                           29.8%
                              26.7%                         25.7%




                                                                            11.4%

                                                                                       4.1%
                  1.7%                                                                         2,4%

               Below 10       10-19        20-29            30-39           40-49      50-59   60+


Source: CNNIC, January 2012
 2012-01-31                     2011 China Internet Users & Equipment - www.them.pro                  6
CHINA INTERNET USERS


                 Total China Internet Users by Education Level (2011)

                               35.7%
                                                     33.3%




                                                                            10.5%    11.9%
                  8.5%




              Primary School
                          Junior High School High School Diploma Degree & Above
                                        Senior

Source: CNNIC, January 2012
 2012-01-31                   2011 China Internet Users & Equipment - www.them.pro           7
CHINA INTERNET USERS


                      Total China Internet Users by Income (2011)
                                               Monthly Income in RMB

                              17.5%                                           17.9%

                                                                                             13.5%
                                         12.5%                    11.9%
                                                     10.1%
                 7.9%
                                                                                                     5.0%
                                                                                                             3.8%



                  No   Below 0,5K-1K 1K-1.5K 1.5K-2K                          2K-3K          3K-5K   5K-8K   8K+
                Income 0,5K


Source: CNNIC, January 2012
 2012-01-31                           2011 China Internet Users & Equipment - www.them.pro                          8
CHINA INTERNET USERS


                   Total China Internet Users by Applications (2011)
                                                       Million
   415 407
               386
                     367
                              325 324 319

                                                250 246 244
                                                                      203 194
                                                                                         167 166
                                                                                                   145

                                                                                                         64
                                                                                                              42   40




Source: CNNIC, January 2012
 2012-01-31                       2011 China Internet Users & Equipment - www.them.pro                             9
CHINA INTERNET BEHAVIOR


                           China Internet Entry Point (2011 H1)

                     54%
                                49%
                                                   46%


                                                                     32%
                                                                                      29%         29%




                  Browser Entering URL    Online                   Search         Personal Web Desktop
                 Bookmarks              Bookmarks                  Engines            Portal   Shortcuts
                                       via Browsers

Source: CNNIC, July 2011
 2012-01-31                    2011 China Internet Users & Equipment - www.them.pro                        10
CHINA INTERNET BEHAVIOR


                 China Internet User Online Time Analysis (2011 H1)
                                      Workdays            Weekends & Holidays



                                  58%
                                  50%                        52%
                                                             49%           47%          47%
                                                                                        46%
                                                41%
                                                40%                        38%                39%
                                                                                              36%
                           31%
                           25%                                                                      24%
               20%
               16%                                                                                  15%




Source: CNNIC, July 2011
 2012-01-31                      2011 China Internet Users & Equipment - www.them.pro                     11
CHINA INTERNET BEHAVIOR


                   China Internet User Online Time Analysis (2011 H1)
                                                         In hours
                                         Workdays           Weekends & Holidays



                                       20%         19%
                                                   18%           18%
                                       16%                       16%

                                                                               12%                   13%
                                                                                                     11%
                           10%                                                 10%        10%
              8%           8%
                                                                                          7%


                                                                                                              1%
                                                                                                              0%
       Below 0,5     0,5-1       1-2         2-4           4-6           6-8          8-10      Over 10    None

Source: CNNIC, July 2011
 2012-01-31                        2011 China Internet Users & Equipment - www.them.pro                            12
CHINA INTERNET EQUIPMENT


                         China Devices for Internet Access (2011)

                        73%
                                              69%


                                                                          47%




                                                                                       1%

                     Desktop          Mobile Phone                      Laptop        Others



Source: CNNIC, January 2012
 2012-01-31                    2011 China Internet Users & Equipment - www.them.pro            13
CHINA INTERNET EQUIPMENT


                      China Locations for Internet Access (2011 H1)

                           91%




                                                                            33%
                                                27%
                                                                                            15%



                       Home              Internet Café                    Office        Public Places



Source: CNNIC, July 2011
 2012-01-31                      2011 China Internet Users & Equipment - www.them.pro                   14
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China Internet Users & Equipment 2011

  • 1. CHINA INTERNET USERS & EQUIPMENT Shanghai, China | January 2012 www.them.pro
  • 2. TABLE OF CONTENT CHINA INTERNET USERS  Number  Gender  Age  Education  Income  Applications  Behavior CHINA INTERNET EQUIPMENT  Broadband  Devices  Locations 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 2
  • 3. CHINA INTERNET USERS  Total China Internet Users: 513 million  56% of China Internet users are male  80% of China Internet users are between 10 and 40 years old  Over 90% China Internet users earn less than 5,000 Yuan per month  Total China Home Broadband Users: 392 Million  China Average Internet Access Speed: 1.8 Mbps (global: 5.6 Mbps) 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 3
  • 4. CHINA INTERNET USERS Total China Internet Users (2011) Million 600 551e 513 500 467 457 400 382 384 303 298 300 DCCI 210 182 CNNIC 200 100 0 2007 2008 2009 2010 2011 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 4
  • 5. CHINA INTERNET USERS Total China Internet Users by Gender (2011) 55.9% 51.3% 48.7% 44.1% Male Female Total Population 2011 Internet Users Source: CNNIC, January 2012 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 5
  • 6. CHINA INTERNET USERS Total China Internet Users by Age (2011) Age in Years Old 29.8% 26.7% 25.7% 11.4% 4.1% 1.7% 2,4% Below 10 10-19 20-29 30-39 40-49 50-59 60+ Source: CNNIC, January 2012 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 6
  • 7. CHINA INTERNET USERS Total China Internet Users by Education Level (2011) 35.7% 33.3% 10.5% 11.9% 8.5% Primary School Junior High School High School Diploma Degree & Above Senior Source: CNNIC, January 2012 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 7
  • 8. CHINA INTERNET USERS Total China Internet Users by Income (2011) Monthly Income in RMB 17.5% 17.9% 13.5% 12.5% 11.9% 10.1% 7.9% 5.0% 3.8% No Below 0,5K-1K 1K-1.5K 1.5K-2K 2K-3K 3K-5K 5K-8K 8K+ Income 0,5K Source: CNNIC, January 2012 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 8
  • 9. CHINA INTERNET USERS Total China Internet Users by Applications (2011) Million 415 407 386 367 325 324 319 250 246 244 203 194 167 166 145 64 42 40 Source: CNNIC, January 2012 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 9
  • 10. CHINA INTERNET BEHAVIOR China Internet Entry Point (2011 H1) 54% 49% 46% 32% 29% 29% Browser Entering URL Online Search Personal Web Desktop Bookmarks Bookmarks Engines Portal Shortcuts via Browsers Source: CNNIC, July 2011 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 10
  • 11. CHINA INTERNET BEHAVIOR China Internet User Online Time Analysis (2011 H1) Workdays Weekends & Holidays 58% 50% 52% 49% 47% 47% 46% 41% 40% 38% 39% 36% 31% 25% 24% 20% 16% 15% Source: CNNIC, July 2011 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 11
  • 12. CHINA INTERNET BEHAVIOR China Internet User Online Time Analysis (2011 H1) In hours Workdays Weekends & Holidays 20% 19% 18% 18% 16% 16% 12% 13% 11% 10% 10% 10% 8% 8% 7% 1% 0% Below 0,5 0,5-1 1-2 2-4 4-6 6-8 8-10 Over 10 None Source: CNNIC, July 2011 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 12
  • 13. CHINA INTERNET EQUIPMENT China Devices for Internet Access (2011) 73% 69% 47% 1% Desktop Mobile Phone Laptop Others Source: CNNIC, January 2012 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 13
  • 14. CHINA INTERNET EQUIPMENT China Locations for Internet Access (2011 H1) 91% 33% 27% 15% Home Internet Café Office Public Places Source: CNNIC, July 2011 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 14
  • 15. For more info about Internet in China, please visit our SEO blog or contact us. www.them.pro