This is a presentation I personally created for the final group project in my postgraduate Integrated Marketing Communications course. Enjoy!

2. Target
Market

5. “Experience an old favourite!”

8. Encourage the primary target market to engage &
interact with the Chiclets brand by creating a
memorable experience with the unique coupling of
print & social media

10. Video Media
Use a famous pop culture icon to
grab the target market’s attention and
incite interest in the contest &
spearhead promotion

15. Provides the target market a chance to win prizes &
have a great experience from the moment they
purchase a package of Chiclets gum

16. Partner with King Digital
Entertainment &
Cineplex TIMEPLAY to
create a geolocated
version of Candy Crush
Saga
Online Geolocated Game

17. Associate the Chiclets brand with the fun, exciting
and memorable experience the primary target have
during their visits to amusement parks such as
Canada’s Wonderland

18. Interactive Campaign
The Pop-up “Chic Live
Experience” Zone will build
product association by offering
cool advanced technology, and
associates Chiclets with
modernism, coolness & digital
technology

21. 2016 Package
Redesign