The Magic Kingdom New Media Drivers License Final Presentation Courtney Mueller
Background• Opened Oct. 1, 1971• In 2010 it had 17 million visitors.• Target Market: Families with school aged children
Goals Challenges• Create awareness • Continue to bring• Bring in more new customer s to customers the park• Provide a better • Differentiating but experience by not separating parks getting customers • Competition of involved Universal Studios
Theme• Get people excited and experience The Magic Kingdom in a whole new way!• Through the use of social media outlets, memories will be made in many more ways.• Specifically through contests
ProposalTwitter Facebook• Create separate Twitter • Keep page updated pages for each park. • Interact with users• communicate with • Monthly contests customers – Photos• Tweet about special – Trivia events with the park and keep people updated.• Promote giveaways
Foursquare• The main part of this digital strategy• The Magic Kingdom is full of attractions, entertainment and dining.• Each number of check-ins would count for something different. 1-40: Meet your favorite character 40-80: Free Souvenir 81-120: Free dinner 121-160: Free admission to other park 161-200: Free nights stay
Blog Google Adwords• Specific blog for The • Use specific key Magic Kingdom• Promoting words the direct – Entertainment people to The Magic – Dining Kingdom page. – Special events • This will inform the – Parades correct people – Rides • The Magic Kingdom• Promote contest will be paying the winners from all right price. sites.
Evaluating Success• Track: – The sales of tickets – Comments • Twitter • Facebook • Blog • Foursquare – Google Analytics • Google Adwords • Profiles/websites