Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Magic Kingdom New Media Drivers License    Final Presentation     Courtney Mueller
Background• Opened Oct. 1, 1971• In 2010 it had 17 million visitors.• Target Market: Families   with school aged children
Goals                 Challenges• Create awareness    • Continue to bring• Bring in more         new customer s to  custom...
Theme• Get people excited and experience The Magic  Kingdom in a whole new way!• Through the use of social media outlets, ...
ProposalTwitter                     Facebook• Create separate Twitter   • Keep page updated  pages for each park.      • I...
Foursquare• The main part of this digital strategy• The Magic Kingdom is full of attractions, entertainment and dining.• E...
Blog                      Google Adwords• Specific blog for The    • Use specific key  Magic Kingdom• Promoting           ...
Evaluating Success• Track:  – The sales of tickets  – Comments     •   Twitter     •   Facebook     •   Blog     •   Fours...
Budget                    Timeline• Approximately $300,000
Questions?THANK YOU
Upcoming SlideShare
Loading in …5
×

The Magic Kingdom

286 views

Published on

  • Be the first to comment

  • Be the first to like this

The Magic Kingdom

  1. 1. The Magic Kingdom New Media Drivers License Final Presentation Courtney Mueller
  2. 2. Background• Opened Oct. 1, 1971• In 2010 it had 17 million visitors.• Target Market: Families with school aged children
  3. 3. Goals Challenges• Create awareness • Continue to bring• Bring in more new customer s to customers the park• Provide a better • Differentiating but experience by not separating parks getting customers • Competition of involved Universal Studios
  4. 4. Theme• Get people excited and experience The Magic Kingdom in a whole new way!• Through the use of social media outlets, memories will be made in many more ways.• Specifically through contests
  5. 5. ProposalTwitter Facebook• Create separate Twitter • Keep page updated pages for each park. • Interact with users• communicate with • Monthly contests customers – Photos• Tweet about special – Trivia events with the park and keep people updated.• Promote giveaways
  6. 6. Foursquare• The main part of this digital strategy• The Magic Kingdom is full of attractions, entertainment and dining.• Each number of check-ins would count for something different. 1-40: Meet your favorite character 40-80: Free Souvenir 81-120: Free dinner 121-160: Free admission to other park 161-200: Free nights stay
  7. 7. Blog Google Adwords• Specific blog for The • Use specific key Magic Kingdom• Promoting words the direct – Entertainment people to The Magic – Dining Kingdom page. – Special events • This will inform the – Parades correct people – Rides • The Magic Kingdom• Promote contest will be paying the winners from all right price. sites.
  8. 8. Evaluating Success• Track: – The sales of tickets – Comments • Twitter • Facebook • Blog • Foursquare – Google Analytics • Google Adwords • Profiles/websites
  9. 9. Budget Timeline• Approximately $300,000
  10. 10. Questions?THANK YOU

×