The document summarizes a social media marketing meeting that discussed: 1. The group stopping use of Meetup.com and other tools to promote events. 2. Facebook announcing a new graph search feature that allows searching photos, friends, and pages based on connections. 3. Marketing strategies for 2013 should focus on quality content, mobile optimization, webinars, and image sharing apps.

1. Kicking Off 2013 – Social Style
[ Any guesses? Hint: 3 words]
Jan 116, 2013

2. What’s On the Table …
• Goodbye to Meetup.com
• Yesterday’s Big Facebook Announcement
• Marketing in 2013
• Group Discussion / Q&A
• Wrap Up
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3. Connect with Us
Decided to stop using Meetup.com to
manage this group for a few reasons:
1. Cost of membership
2. Other tools at our disposal to promote
events, workshops, etc.
Stay Connected to ChescoMG
Facebook: http://www.facebook.com/ChescoMG
Twitter: @ChescoMarketing
LinkedIn Group for discussions, news and Q&A: http://linkd.in/ChescoLI
Join our Email List at http://eepurl.com/tE1of
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4. What’s New…
[ Any guesses? Hint: 3 words]
…pretty much a whole
new way to search…
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5. Facebook Graph Search
three pillars of the Facebook ecosystem:
Graph Search
News Feed
Timeline
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6. Uses of Graph Search:
• Find all of the photos you’ve liked
• Find photos of your family
• Find all of your friends who live in
a particular city you’re visiting
• Find friends who live in X city who
like to do Y
• What movie should I see?
• Dentists that my friends like
Search will start only
More Ways to Use Graph Search
with the following:
People
Photos
Places
Pages for businesses
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7. Hmmm, what about PRIVACY?
• With Graph Search, you can look up anything shared with
you on Facebook, and others can find stuff you've shared
with them, including content set to Public.
• Individual search results pull from what a person can see
elsewhere on Facebook
• Different people see different search results like how
different people see different stories (all a matter of
EdgeRank)
• Non-friends will not find content you have produced for
friends only
• Learn more about Privacy and try searching
(https://www.facebook.com/about/graphsearch/privacy)
Difference between Graph
Search and Web Search
YOUR privacy choices
determine what’s
searchable
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8. Marketing Info for 2013
SMB plan to increase social
presence:
70% on Facebook
58% on Twitter
50% on Google Plus
49% on LinkedIn
72% on Blogs
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9. Marketing Info for 2013
1. Quality content, that is consistent, is needed to fuel your
marketing plans across platforms and devices.
2. Make sure you are NOT forgetting mobile this year!
Smartphones and tablets are how people
communicate, consume content and research products. Use
QR codes to drive mobile users to forms, site, info.
3. Run webinars or Google Hangouts.
4. Image sharing apps (Instagram, Pinterest)
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10. Time for some
Group Discussions
and Q&A

11. Until Next Time…
Your homework:
Like our Facebook Page:
http://www.facebook.com/ChescoMG
Tweet with us: @ChescoMarketing
Join our Email List at
http://eepurl.com/tE1of
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