The document provides an overview of creating effective infographics. It discusses analyzing client needs, researching topics, planning narratives, designing sketches, testing, editing, and promoting finished infographics. It highlights the importance of selecting engaging topics, using clear visuals like statistics and maps over complex designs, and hosting on websites with high page rank and backlinks for maximum sharing and exposure. The goal is to create easily understandable and viral infographics that meet audience and business objectives.
Chester County Marketing Group: Kicking off 2013 – social style610 Digital, LLC
The document summarizes a social media marketing meeting that discussed:
1. The group stopping use of Meetup.com and other tools to promote events.
2. Facebook announcing a new graph search feature that allows searching photos, friends, and pages based on connections.
3. Marketing strategies for 2013 should focus on quality content, mobile optimization, webinars, and image sharing apps.
Everything happens in seconds: Need, Think, Type, Scan, Choose, Click -> Land. The science and art of Search Engine Optimization (SEO) can help you increase the chances of being on the recipient side of a click.
eStudio34 presents London Search Love 2015 | Designing Creative Content: The ...William Renedo
The feeling you get from finally coming up with a workable idea is one of lightness and relief. That is, until you realise that's just half the battle; the ardous journey of deciding on an execution still lies ahead. This is as much about what story you want to tell, as it is about visual design. Vicke's session will delve behing the scenes of actual case studies and projects, and take you through the journey of going from intangible ideas to polished products
This document provides 60 tips for search engine optimization (SEO) and social media optimization (SMO) in 60 minutes or less. It begins by listing the tips with short descriptions or links to additional resources. The tips cover a wide range of SEO and SMO strategies including content optimization, outreach, social media, link building, analytics, and team management.
kassandra y ryth contabolidad 5to B.trabajo de informaticakragkanvic
El documento presenta información sobre un grupo de estudiantes de la Escuela Técnica de la República "Alberto Adriani" en San Cristóbal, Venezuela. Detalla que Kassandra Peñaranda y Rut Salazar cursan el 5to año de la sección B de Contabilidad y que su docente de Informática 2 es Juan Carlo Vezga.
Estudio34 Presents TEAPOT Creative In LinkLove2013William Renedo
This document outlines a small business SEO package for £350 per month. It describes various on-page and off-page optimization techniques that would be implemented, including optimizing page content and structure, adding a blog, conducting local search optimization, finding and fixing orphaned links, outreach to build new links, and using tools to find link prospects. The goal is to help small businesses with less than 10 employees and low marketing budgets to improve their online presence and visibility through search engine optimization.
Slides from the presentation I gave on Agile Experience Design. Look at the first slide. Someone delivered that. Someone signed it off. Someone had to use it. And they cried. It needn't be like that. This is how to make delightfully designed software faster. Test, learn, fail fast, succeed at speed.
Search Engine Results: The Best Measure? Fan Foundry
The document provides an overview of three topics:
1) Search engines' changing roles and how SEO tactics are still effective
2) Data-driven approaches to marketing such as email marketing, lead magnets, and storytelling to build sustainable results
3) Trends that could impact the future including the decline of technical elites, rise of artificial intelligence, and importance of sales and marketing alignment.
Chester County Marketing Group: Kicking off 2013 – social style610 Digital, LLC
The document summarizes a social media marketing meeting that discussed:
1. The group stopping use of Meetup.com and other tools to promote events.
2. Facebook announcing a new graph search feature that allows searching photos, friends, and pages based on connections.
3. Marketing strategies for 2013 should focus on quality content, mobile optimization, webinars, and image sharing apps.
Everything happens in seconds: Need, Think, Type, Scan, Choose, Click -> Land. The science and art of Search Engine Optimization (SEO) can help you increase the chances of being on the recipient side of a click.
eStudio34 presents London Search Love 2015 | Designing Creative Content: The ...William Renedo
The feeling you get from finally coming up with a workable idea is one of lightness and relief. That is, until you realise that's just half the battle; the ardous journey of deciding on an execution still lies ahead. This is as much about what story you want to tell, as it is about visual design. Vicke's session will delve behing the scenes of actual case studies and projects, and take you through the journey of going from intangible ideas to polished products
This document provides 60 tips for search engine optimization (SEO) and social media optimization (SMO) in 60 minutes or less. It begins by listing the tips with short descriptions or links to additional resources. The tips cover a wide range of SEO and SMO strategies including content optimization, outreach, social media, link building, analytics, and team management.
kassandra y ryth contabolidad 5to B.trabajo de informaticakragkanvic
El documento presenta información sobre un grupo de estudiantes de la Escuela Técnica de la República "Alberto Adriani" en San Cristóbal, Venezuela. Detalla que Kassandra Peñaranda y Rut Salazar cursan el 5to año de la sección B de Contabilidad y que su docente de Informática 2 es Juan Carlo Vezga.
Estudio34 Presents TEAPOT Creative In LinkLove2013William Renedo
This document outlines a small business SEO package for £350 per month. It describes various on-page and off-page optimization techniques that would be implemented, including optimizing page content and structure, adding a blog, conducting local search optimization, finding and fixing orphaned links, outreach to build new links, and using tools to find link prospects. The goal is to help small businesses with less than 10 employees and low marketing budgets to improve their online presence and visibility through search engine optimization.
Slides from the presentation I gave on Agile Experience Design. Look at the first slide. Someone delivered that. Someone signed it off. Someone had to use it. And they cried. It needn't be like that. This is how to make delightfully designed software faster. Test, learn, fail fast, succeed at speed.
Search Engine Results: The Best Measure? Fan Foundry
The document provides an overview of three topics:
1) Search engines' changing roles and how SEO tactics are still effective
2) Data-driven approaches to marketing such as email marketing, lead magnets, and storytelling to build sustainable results
3) Trends that could impact the future including the decline of technical elites, rise of artificial intelligence, and importance of sales and marketing alignment.
Marketing 571 Complete Slide Set Fall 2009Lawrence
The document introduces Larry, who was born and raised in Rochester, NY, went to school at Carnegie Mellon University and worked in consulting, outsourcing, and marketing before starting his own consulting firm and teaching at UOP. It provides biographical details about Larry's background and career path in a series of notes and comments. The document aims to help the reader understand who Larry is through sharing snippets of his life story and professional experiences.
Merrill Dubrow, President and CEO of M/A/R/C Research, forecasted the future of the industry to over 200 attendees at IIR's Technology Driven Market Research Event in May 2011.
MongoDB SoCal 2020: Go on a Data Safari with MongoDB Charts!MongoDB
These days, everyone is expected to be a data analyst. But with so much data available, how can you make sense of it and be sure you're making the best decisions? One great approach is to use data visualizations. In this session, we take a complex dataset and show how the breadth of capabilities in MongoDB Charts can help you turn bits and bytes into insights.
The document discusses various topics related to search including:
1) Search patterns that help users find information that is hard to find.
2) Different ways to search like structured results, social search, and mobile search.
3) Examples of how search has benefited companies like Home Depot, Cabot Corporation, and Sigma-Aldrich.
4) Potential futures of search like concept search, mobile search, knowledge and learning, and ambient findability.
"The Subtle Art of Getting Noticed" - 2012 CCCU PR/Comm ConferenceThe Image Group
Presented by:
Layne Fuller
Jason Kehrer
Ed Van Poolen
Good communication tells your story in a way that speaks to your audiences and stands out from the other college advertising. It is important that your messages are relevant and that your creative is really, really good. In this session we will help you understand how to build on research and strategy, and start to think critically about creativity and communication. We will break down keys to creative communication and provide tips for finding insights.
The document discusses how to establish an environment for creativity and innovation. It emphasizes that a company's most valuable assets are its creative people. It then defines creativity as problem-solving and provides examples of problems to solve. It discusses the California Institute of the Arts approach of focusing on appreciation, critical analysis, practice, and feedback in a collaborative environment. This basic model can be applied to any creative work environment. Studios should also work to develop youth talent through internships, curriculum consultation, guest speakers, and studio visits. Ultimately, we are responsible for improving our own creative abilities and helping others do the same.
This presentation provides a framework for successful blogging for businesses. It covers infrastructure, strategy, preparation, execution, and promotion tips and tricks from a veteran blogger.
1) Carbine Studios wanted to identify which of its 125,000 beta testers were most likely to remain long-term players to combat customer churn.
2) Surveys and predictive modeling identified 5 unique gamer segments with different characteristics and spending behaviors.
3) Key insights included that 8% of beta testers were at risk to churn, females were twice as likely to churn, and passion for the game was more important than demographics in predicting loyalty.
Storytelling with data think broad, mine deep, explain simplyLuciano Pesci, PhD
This is a presentation from the 2016 SLC|SEM Digital Marketing Conference in Salt Lake City August on 25th 2016. It uses Epic Rap Battles of History, the most successful internet show ever, as an example of how to tell a story with data analytics by thinking broadly, mining deeply, and explaining simply.
What Actually Is Artificial Intelligence?Doug Clow
Talk for MK Geek Night, 23 Sep 2021
AI means more hype, more technology, more future - and more money! But what actually is it? In this talk, Doug will explain what people mean by artificial intelligence and machine learning, what sort of problems they can solve, and how they do it. We'll see a range of examples where they're being used, and look at how it goes well and how it goes wrong, from entertaining AI weirdness to serious algorithmic bias. You won't end up being able to implement techniques like Support Vector Machines or Generative Adversarial Networks (unless you already could) but you should end up with a better idea of what the people who can are up to.
Since 2009, Google has personalised all search results, with social signals playing an increasingly important role. Demand Side Platforms (DSPs), plugged into audience science tools, mean that display ads can now be targeted at individual impressions, based on a predicted user profile. And since earlier this year, the use of cookies has been regulated by the EU. How are these three things connected? What do they mean for marketers? And is any of this a good thing? This presentation aims to find out.
1. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Building an effective social media content strategy is important to ensure the best return on content investment.
2. Key components of a content strategy include understanding your audience, brand, and competition; identifying the conversation you want to have; and creating assets for different social networks.
3. Developing concepts through a concept brief helps translate insights into creative fuel by focusing on a human truth and three key elements: the backbone of the story, the creative challenge, and the audience outcome.
Course Tech 2013, Mark Frydenberg, Drinking from the Fire Hose: Tools for Int...Cengage Learning
There is a flood of information online from tweets,feeds, status updates, photos, government, private, and other
sources. Just how big is “big data”? This presentation will share examples of big and open data in the cloud:where it
comes from, how it’s stored, and what you can do with it. Learn to incorporate real world data online for your
students to analyze using Excel; create data visualizations and infographics, and understand the impact of Data
as a Service as a model for cloud computing.
A lot of the conversation in AI among educators is whether it is good or bad for education. The larger point we are missing is that AI will be used by students when they join the industry for sure. So, why not embrace this change and adapt to this change in a big way. This presentation will give you thought starters on how to navigate the world of AI! This was part of a Faculty training program I conducted at a School of Management in Navi Mumbai!
Ere moneyball deck 12 15-2011 deck for slideshareMarvin Smith
The document discusses applying a "Moneyball" approach of data-driven decision making to talent sourcing and recruiting. It presents data on source effectiveness from the Jobs2Web dataset, ranking sources based on the number of visitors, applications, interviews, offers, and hires per source. Social networks and job boards require many more visitors to generate a hire compared to referrals or career sites. The document advocates moving from conventional wisdom to using metrics to understand the hiring process and best optimize sourcing.
UX Design breakdown and Q&A session @ #createTogetherEric Bell
This document discusses user experience design (UXD) and provides an overview of key concepts in the field. It begins by noting the many terms and roles in UXD, such as UX designer, interaction designer, and information architect. It then explains that while the terms have meaning, they can vary by organization. The core of UXD is described as problem solving through design. The document outlines the design process as observing users, hypothesizing solutions, and prototyping ideas to measure feedback. It also discusses integrating UXD into agile and lean frameworks through techniques like dual-track scrum and building minimal experiments. Key takeaways are that UXD is an umbrella term encompassing research, strategy, design, and
eStudio 34 InAppEvent - Billy Mobile User Acquisition and MonetizationWilliam Renedo
David Jordan from Billy Mobile explains the keys of user acquisition and monetization in mobile apps, focusing on the players and marketing strategies involved.
Estudio34 InAppEvent - How to Reach Your App Promotion KPIs with GoogleWilliam Renedo
This document provides a summary of a presentation about growing mobile apps with Google services. It discusses trends showing continued growth in the mobile app market and challenges developers face in user acquisition and retention. Google's Universal App Campaigns and Firebase analytics platform are presented as solutions. UAC allows developers to reach users across Google properties with one campaign and optimize for high lifetime value users. Firebase provides analytics and integrates with other Google tools to help developers better understand users and improve their mobile apps.
More Related Content
Similar to Estudio34 Presents Claire stokoe linklove2013
Marketing 571 Complete Slide Set Fall 2009Lawrence
The document introduces Larry, who was born and raised in Rochester, NY, went to school at Carnegie Mellon University and worked in consulting, outsourcing, and marketing before starting his own consulting firm and teaching at UOP. It provides biographical details about Larry's background and career path in a series of notes and comments. The document aims to help the reader understand who Larry is through sharing snippets of his life story and professional experiences.
Merrill Dubrow, President and CEO of M/A/R/C Research, forecasted the future of the industry to over 200 attendees at IIR's Technology Driven Market Research Event in May 2011.
MongoDB SoCal 2020: Go on a Data Safari with MongoDB Charts!MongoDB
These days, everyone is expected to be a data analyst. But with so much data available, how can you make sense of it and be sure you're making the best decisions? One great approach is to use data visualizations. In this session, we take a complex dataset and show how the breadth of capabilities in MongoDB Charts can help you turn bits and bytes into insights.
The document discusses various topics related to search including:
1) Search patterns that help users find information that is hard to find.
2) Different ways to search like structured results, social search, and mobile search.
3) Examples of how search has benefited companies like Home Depot, Cabot Corporation, and Sigma-Aldrich.
4) Potential futures of search like concept search, mobile search, knowledge and learning, and ambient findability.
"The Subtle Art of Getting Noticed" - 2012 CCCU PR/Comm ConferenceThe Image Group
Presented by:
Layne Fuller
Jason Kehrer
Ed Van Poolen
Good communication tells your story in a way that speaks to your audiences and stands out from the other college advertising. It is important that your messages are relevant and that your creative is really, really good. In this session we will help you understand how to build on research and strategy, and start to think critically about creativity and communication. We will break down keys to creative communication and provide tips for finding insights.
The document discusses how to establish an environment for creativity and innovation. It emphasizes that a company's most valuable assets are its creative people. It then defines creativity as problem-solving and provides examples of problems to solve. It discusses the California Institute of the Arts approach of focusing on appreciation, critical analysis, practice, and feedback in a collaborative environment. This basic model can be applied to any creative work environment. Studios should also work to develop youth talent through internships, curriculum consultation, guest speakers, and studio visits. Ultimately, we are responsible for improving our own creative abilities and helping others do the same.
This presentation provides a framework for successful blogging for businesses. It covers infrastructure, strategy, preparation, execution, and promotion tips and tricks from a veteran blogger.
1) Carbine Studios wanted to identify which of its 125,000 beta testers were most likely to remain long-term players to combat customer churn.
2) Surveys and predictive modeling identified 5 unique gamer segments with different characteristics and spending behaviors.
3) Key insights included that 8% of beta testers were at risk to churn, females were twice as likely to churn, and passion for the game was more important than demographics in predicting loyalty.
Storytelling with data think broad, mine deep, explain simplyLuciano Pesci, PhD
This is a presentation from the 2016 SLC|SEM Digital Marketing Conference in Salt Lake City August on 25th 2016. It uses Epic Rap Battles of History, the most successful internet show ever, as an example of how to tell a story with data analytics by thinking broadly, mining deeply, and explaining simply.
What Actually Is Artificial Intelligence?Doug Clow
Talk for MK Geek Night, 23 Sep 2021
AI means more hype, more technology, more future - and more money! But what actually is it? In this talk, Doug will explain what people mean by artificial intelligence and machine learning, what sort of problems they can solve, and how they do it. We'll see a range of examples where they're being used, and look at how it goes well and how it goes wrong, from entertaining AI weirdness to serious algorithmic bias. You won't end up being able to implement techniques like Support Vector Machines or Generative Adversarial Networks (unless you already could) but you should end up with a better idea of what the people who can are up to.
Since 2009, Google has personalised all search results, with social signals playing an increasingly important role. Demand Side Platforms (DSPs), plugged into audience science tools, mean that display ads can now be targeted at individual impressions, based on a predicted user profile. And since earlier this year, the use of cookies has been regulated by the EU. How are these three things connected? What do they mean for marketers? And is any of this a good thing? This presentation aims to find out.
1. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Building an effective social media content strategy is important to ensure the best return on content investment.
2. Key components of a content strategy include understanding your audience, brand, and competition; identifying the conversation you want to have; and creating assets for different social networks.
3. Developing concepts through a concept brief helps translate insights into creative fuel by focusing on a human truth and three key elements: the backbone of the story, the creative challenge, and the audience outcome.
Course Tech 2013, Mark Frydenberg, Drinking from the Fire Hose: Tools for Int...Cengage Learning
There is a flood of information online from tweets,feeds, status updates, photos, government, private, and other
sources. Just how big is “big data”? This presentation will share examples of big and open data in the cloud:where it
comes from, how it’s stored, and what you can do with it. Learn to incorporate real world data online for your
students to analyze using Excel; create data visualizations and infographics, and understand the impact of Data
as a Service as a model for cloud computing.
A lot of the conversation in AI among educators is whether it is good or bad for education. The larger point we are missing is that AI will be used by students when they join the industry for sure. So, why not embrace this change and adapt to this change in a big way. This presentation will give you thought starters on how to navigate the world of AI! This was part of a Faculty training program I conducted at a School of Management in Navi Mumbai!
Ere moneyball deck 12 15-2011 deck for slideshareMarvin Smith
The document discusses applying a "Moneyball" approach of data-driven decision making to talent sourcing and recruiting. It presents data on source effectiveness from the Jobs2Web dataset, ranking sources based on the number of visitors, applications, interviews, offers, and hires per source. Social networks and job boards require many more visitors to generate a hire compared to referrals or career sites. The document advocates moving from conventional wisdom to using metrics to understand the hiring process and best optimize sourcing.
UX Design breakdown and Q&A session @ #createTogetherEric Bell
This document discusses user experience design (UXD) and provides an overview of key concepts in the field. It begins by noting the many terms and roles in UXD, such as UX designer, interaction designer, and information architect. It then explains that while the terms have meaning, they can vary by organization. The core of UXD is described as problem solving through design. The document outlines the design process as observing users, hypothesizing solutions, and prototyping ideas to measure feedback. It also discusses integrating UXD into agile and lean frameworks through techniques like dual-track scrum and building minimal experiments. Key takeaways are that UXD is an umbrella term encompassing research, strategy, design, and
Similar to Estudio34 Presents Claire stokoe linklove2013 (20)
eStudio 34 InAppEvent - Billy Mobile User Acquisition and MonetizationWilliam Renedo
David Jordan from Billy Mobile explains the keys of user acquisition and monetization in mobile apps, focusing on the players and marketing strategies involved.
Estudio34 InAppEvent - How to Reach Your App Promotion KPIs with GoogleWilliam Renedo
This document provides a summary of a presentation about growing mobile apps with Google services. It discusses trends showing continued growth in the mobile app market and challenges developers face in user acquisition and retention. Google's Universal App Campaigns and Firebase analytics platform are presented as solutions. UAC allows developers to reach users across Google properties with one campaign and optimize for high lifetime value users. Firebase provides analytics and integrates with other Google tools to help developers better understand users and improve their mobile apps.
eStudio34 Presents Masterclass de Growth hacking para tu ecommerce por Ugo SmithWilliam Renedo
El Growth Hacking se centra en alternativas de bajo costo e innovadoras con respecto a la comercialización tradicional. Permite dar prioridad al crecimiento y mezcla dos figuras básicas en el escenario actual: El Marketiniano con el desarrollador.
¿Qué descubrirás?
Tácticas básicas de Onsite
Maquetación de páginas de un ecommerce para buen UX e indexación
La importancia de retroalimentar este canal con otros canales como email marketing
La importancia de Google Shopping como canal suplementario
Cómo conseguir mayor conversión y tráfico
Master class, How to get traction behind your blog posts ugo smith estudio34William Renedo
We dive into how to make our blog work harder through a rigurous methodology to content marketing. It comes down to how to create remarkable content and how to discover what SEO opportunities lie beneath our target. Raise awareness and kick a** at search with this mix of tactics and tips.
eStudio34 presents: "Master Class. Anuncios en Redes Sociales (SMM)William Renedo
Master Class sobre Anuncios en Redes Sociales en el eShow 2016 en Barcelona a cargo de Ugo Smith y William Renedo, de estudio34.com.
En la presentación se analizan las principales plataformas que ofrecen las Redes Sociales para crear anuncios que permitan promocionar nuestros productos.
Gracias a los consejos y trucos que se ofrecen en la presentación puedes conseguir crear anuncios en redes sociales que sean efectivos y conviertan a tus seguidores en futuros compradores de tus productos.
Analizan la creación de anuncios en las siguientes Redes Sociales: Facebook, Instagram, YouTube, Pinterest, Twitter y LinkedIn.
Incrementa el CTR de tus campañas de Facebook Ads con unos sencillos consejos, consigue encantar a tu audiencia de Instagram con anuncios increibles... Experimenta notables mejoras en tus campañas de anuncios en redes sociales gracias a los consejos de los expertos de estudio34.com.
eStudio34 presents London Search Love 2015 | Five emerging Trends in Online S...William Renedo
Tom Anthony outline 5 key changes in technologies and trends which are changing the landscape of search. Some of these trends are here now, but some are trends which will emerge in the next 12-24 months.
eStudio34 presents London Search Love 2015 | Building a Social Video Stategy ...William Renedo
The world of social video is becoming increasingly convoluted with Facebook and Twitter having launched native video platforms within the last 12 months, but how sould marketer's approach react to this? Should You Tube be the main platform brands focus on, or should the others now take precendence? Phil will explain how you can work our where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video stragegy
eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter ...William Renedo
This document contains a series of slides from a presentation on paid social media advertising. The presentation discusses 10 hacks for improving engagement and lowering costs for paid social ads, including focusing on high engagement content, using precise targeting methods like keywords and interest segments, implementing remarketing strategies, and creating custom audiences. Specific platforms like Facebook and Twitter are discussed. The goal is to optimize ad quality scores and generate more qualified leads at lower costs.
eStudio34 presents London Search Love 2015 Leveraging the Hidden Power of Ema...William Renedo
Discover which key lifecycle stage-specific campaings can and should be automated. In this session Tamara will guide us through how to get started with lifecycle email campaings, by sharing examples and best practices, and of course how to avoid those common pitfaills.
eStudio34 presents London Search Love 2015 | Search Ranking Factors in 2015: ...William Renedo
In this presentation, Rand will cover Moz's recently released search ranking factors correlation data, opinions of the SEO field collected via survey, and the results of some srecent tests performed on Google. Together, these will help illustrate how the serach giant is ranking things today, and what tactics are working in SEO.
eStudio34 presents London Search Love 2015 | Think Like a 50's Ad Exec, Execu...William Renedo
The document discusses the evolution of SEO practices from 2011-2015, noting that quality article writing was initially effective but led to penalties by 2014 as blackhat tactics became prevalent. It then describes a shift towards more collaborative, quality content creation and different types of content to build big links and social shares. Specific results are listed, including over 370 linking domains, millions of views, and increased social visibility. The importance of listening to audiences and providing what they need is emphasized.
eStudio34 presents London Search Love 2015 | Topics Over Keywords: An SEO-Dri...William Renedo
It's been a long time since PPC and SEO were friends. Every year they seem to drift further and further apart. Now things are so bad that they barely talk, and when tey do they bicker over attribution. Daniel is here to see if we can all just get along, and he'll be bringing with him a shedload of data and even some fun machine learning tips.
eStudio34 presents London Search Love 2015 Distance from Perfect: Knowing the...William Renedo
Organic Search. Pay per click. Facebook. It's palin to see that internet marketing is full of algorithms. You can't possibily hope to know them all. What you can do is find the common thread and stick to it: "Distance from Perfect' is how you optimise for the unknowable. See examples and tips for using DFP as an optimisation tool.
eStudio34 presents London Search Love 2015 Aleyda Solis | Unlocking Growth Op...William Renedo
Search analytics shouldn't only be focussed on tracking and informing about the success of you SEO strategies; it should measure everything that impacts your process to discover growth opportunities that will help you make decisions to refine, expand or completely switch your efforts strategically. Learn about the KPIs, the sources, tools, questions and frameworks to turn your search data into profitable actions.
eStudio34 presents Search Love London 2015 | Searching higher up the funnel b...William Renedo
Consumer search behaviour is complex. You perform multiple searches on, multiple devices, devices over multiple days, where everything you see and experience influences your brand preference and purchase decisions. Traditional funnel analysis and marketing models do a poor job of managing this ecosystem. We need to rethink the way we talk about, measure and mange SEO if we want to win big, and we need to move fast; some of the world's biggest companies are already beating us to it.
eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to ...William Renedo
Will and his team spent four weeks promoting one asset using nothing but Twitter, LinkedIn, Facebook and AdWords. They were able to get rankings without links, outreach, or any other type of promotion. Hear what Will learnt from his succeses and failures, and walk away with a new perspective on paying to promote your content to audiences.
eStudio34 presents London Search Love 2015 21 must have PR Tools & Tricks by ...William Renedo
Public relations and SEO have been overlapping for some time, especially when it comes to link building. But there's so much more! In this session, Casie Gillette will look at PR strategies, tactics and tools, and outline how you can make them part of your overall SEO strategy. See real life examples, discover new tools, and leave with actionable tactics to take back to your team.
eStudio34 presents London Search Love 2015 | Google's Predictable Content Pre...William Renedo
Getting your site to rank is obviusly important. But what about the rest of the search results? Google has a preference towards certain types of content that it would even entertain showing in a search result for your brand. In order to make te most of this, content marketing has to extend outside your fully controlled domains. The best places to extend into depend on the vertical you are in. Using this knowledge to look at ways to create sustainable content marketing campaigns that actually work for the client.
eStudio34 presents SearchLove London 2015 | Unlocking the Missing Link to CRO...William Renedo
From October 19th London Search Love Session, Talia Wolf offered us his knowledge. She said "Take your optimization tactics to the next level and learn everything you need to know to tap into your customer's emocional triggers and unlock the missing link to increasing your revenues".
eStudio34 presents London Search Love 2015 | Practical tips for the future o...William Renedo
From October 19th London Search Love, this conference by Will Critchlow focused on the real-world changes you should be making right now to your web presence and campaigns.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
46. “It’s easier to ask for
forgiveness than to ask
for permission”
Rear Admiral Grace Hopper
Editor's Notes
83% of all statistics are made up Some infographics are good - some dreadful and i’m the person that can tell the difference.. and hopefully after this so will you Infographics have recently became a bit of a pariah on the Internet. Some people in this room might think they are shit - i adore infographics.
Who am I, my name is Claire Stokoe - killer_bunnie on Twitter I’ve worked in social media for around 7 years or so - spent a year of that unlearning social media cos i thought it was a load of shit Worked for a bunch of different agencies, had my own company and now i’m working at stupendous mediaworks in the Northeast RIGHTO
This is a portion of the web the bright nodes are some of the biggest sites out there - the amazons and ebays.. this tiny this speck is you.. how do you get noticed? One why is with an infographic and an what is an infographic - quite simply a visual representation of data - that is then presented in such a way that makes an impact - it gets noticed through all the noise out there online and by the right people.
Data can be a range a figures about the economy, where celebrities live or the live cycle of a garden knome it can be anything! So infographics, and a very core of any infographic. Is the data it's what they are built on. So we find the data that could be spread over a series of different sites, we then sort it to get an idea of what is useful, we arrange what is useful and then present it on a graphic and this is then pushed out to bloggers, and social media sites.
Infographics are not a paradigm shift - im sorry Little story to back up that statement Florence Nightingale back in 1855 noticed that the young men coming back from the Crimean War with minor injuries. She made the connection that these preventable deaths were caused by bad hygine in the hospital. So she began to create an infographic. She logged all of the death by preventable disease is shown in grey - Death by war wounds is the pink section!. She could have simply written to the queen and said “ Death by preventable disease far outweighs other causes, particularly in the winter months.” But this proved her point in an instant!
So how do you get from idea.. to impact? 1. what does the client need.. not what do they want .. what do they need? traffic? links? brand awareness or all of the above? 2. To get this for your client what topic and data is going to help you acehive this? 3. When you have found the data you need.. how do you confince others of its importance and pursudae them to help you reach your goal? 4. Then when you conclude all of this, how to you check that what you have done.. has worked?
I have spoken about impact. Which of these do you think has a biggest impact for a serious coffee drinker? This shows quite clearly the difference between an information graphic and a graphic. One shows you a cute picture of a cappuccino and the other shows you how to make a cappuccino. It has to be informative and the information has to be valuable!!
Which of these would have the greatest impact to someone trying to win a arguement about who was in the skywalker family tree? Again. They are both saying the same type of thing, but one is saying it clearly. One is more muddled, cramped with a lot of information that could be visual. The other is very clear, shows you the different familys, the links between them and delivers information. If they can invest an emotion in it then they will want to share it!
Impact comes from a Good idea, well conceived, well presented and well placed. Ideas can come from anywhere and on occasion you can have a random idea that will do really well, but its a risk. An idea needs to be formed out of what is already out there and being shared byt people.. but which has not quite either made its point simply OR been shown to the right community yet . pope and google glasses would be a winner! The idea must have impact!!!
I will just quickly run through the types of infographics to consider. These will be moulded by the data you choose as some data will be numbers related, some facts, times and dates and other will be geographical. Without the information this is just a picture!!!
Stats based infographic can be anything from piecharts, graphs - basically anything numbers related. This one that tracked how many miles the new iphone 5 takes from conception in california to the apple store.. did incredibly well on mashable with 209 backlinks..
Geographical promotions are highly underrated. You can back an IG up of movie locations by adding an interactive Google Map that people can add too, and position the whole thing on IMBD or a similar movie fan base
Timelines work very well as a resource and IG’s made in this format can become popular again months, perhaps years after the initial promotion. So their longevity is always good. This timeline history of distance learning got 47 ref domains and 165 backlinks some from PR 8 sites, a load of PR 6 and the majority of them education focused. They are also still getting attention, 60 backlinks built in last 60 days
This is for silly ones, Movembers, Celebrities.. thinks that are all based loosely on opinion. This was an ultimate 007 cars graphic that was picked up by a number of sites and got 164 backlinks from movie and car sites from 53 ref domains.
All of this data from a how to dress like Bond IG’s was from a Blog.. i searched through post after post for each film, each detail, each accent of colour and recorded it all on a spreadsheet. Do not expect IG’s data to just hand itself to you.. go and find it
This was the result of the data... i probably used a quarter of all the data i sourced
Now you have to think about who your target audience is!!!!!!!! who are you trying to make an impact on?? who do you want to make an impact on? thats your audience!!
Now once you have that then where to host it will come naturally .. and again where its hosted should be where it makes the greatest impact If you can find a site that is both scraped and has a high PR then all the better. If that site also has a massive following that interact and share, this is better still
How to meet the people behind the sites you want How to add people who you have no connection to. If its a blogger then find out what their last post was. Then if they are in groups join the same group. As soon as you are verified you can then add them as “i know this person from the (i’m just in a group to add people - group) and then in the invite tell them you loved their post on Eastern European Hamster Weddings.
G+ is a good place to reach out to people who might not bother with you on Twitter or Facebook. In fact its a good idea to look across most of the networks and see which one this “prized person” enjoys using.. i have had influencers chatting to me more on Instagram and not even giving me the time of day on the other networks
The thing about this type of outreach is “Its not link building - its PR” - If you send a journalist an email, the focus of which is a link (thats link building and will be dealt with accordingly) - if you call the journalist and talk about this data visual you have created which would work brilliantly in their column. - They see that as a PR call You want to be offering value as opposed to offering money!!
So we are now gonna look at what you should be getting out of an infographic. And just what they can do for you!
What happens when you do it right. 232 Reddit Votes, if you have never tried to get anything on a reddit category page then you won’t know, but try and fail a lot and then you will know. So this got the impact it needed!
Page rank of image is higher than the homepage of the site. I used the jpeg as i was promoting it on reddit and a community like reddit trusts either the original jpeg or something posted on imgur more than a general client website. Just 301 redirect to the infographic page on the site.
Win all the holidays and festivities.. use the natural energy online around things like xmas, mothers day, fathers day, easter and halloween. Others will also be doing the same thing.. sometimes exactly the same .. never thing that the data you find has not been used by someone else and that they aren’t a fucking wizz kid at design and promotion... its a war!!! and your Infographic has to win the holiday seasons.. this one for traidcraft was hosted on wisebread... but it did nothing There are certain events that you need to WIN ... you got to win xmas .. Its alright if you come 2nd.. but try again like this!!!!!!!
the compeition was insane.. around 40+ graphics using the same data!.
I needed to get seen above the competition.. so i decided where i wanted the graphic to go.. found out that the editor had written a post last year on Halloween spending and pitched a follow-up. It launched on Halloween and went crazy
Xmas is really hard to win the infographic war!!. But my target was Huffington post much to my colleugues amusment.. but i persisted for a month prior and it went live on the 22... a little later than i’d hoped but it still helped sales for client and
pushed rankings up for all xmas related terms at a time when the client sold - sales xmas trees for 2013
This one was discussed prior to design with the blogger, so it was designed for Huffington Post. So rather than pitching an existing graphic, this was tailored to them. This is something that i do alot with my outreach. This also got the blogger in question interviewed by the sunday times, so it just shows that this approach can also help the bloggers and journalist careers as infographics stand out.. and cut through the noise! its adding value to their colum...
Now we are going to shake things up a bit.. im going to talk about getting into the right head space for this type of work. Almost an unlearning or what you have learned in the corporate world. The great thing about making infographics is that you get to be creative .. and why you need to realise this creativity. Its infectious ... and it should be...
Explore your creative juices!!!.. whether you think you are creative or not YOU ARE! - This image got 41k views in 2 days If you have a dog or a cute kid or a tortoise who has a giant tail or something post it on Imgur and then on reddit.. in the AWW category.. it might do nothing... but it might become really popualr.. improving your state of mind as you feel like you belong to a random group of people who live in their mums basement and build up your Reddit account for the big promotions How much i enjoy the creative side of it!!!!!!!!! it can be fun ....
Experiment and don’t be afraid to look like a Twat.. I got bored of twitter back in 2009 so invented a serial killer called Dinner_guest who gave lessons how to shrink a human head. the reaction was brilliant, mostly due to the fact that i lied to Mike Butcher from Techcrunch when he asked me if this was genuine LOL. People were having Dinner_guest parties and making the body part menus i disgussed with real ingreadiant. The local Press in Brighton also got wind and a few people thought it was real. It made me release that an active following of 200 was better than an inactive following of 20,000
This was for a Poker client and i launched this made up story of their site, using Tumblr as the originator. It went ballistic and was shared across 150+ gambling sites and forums
Make sure that the header tells them nothing about the infographic. Be a vauge as you can and merely concentrate on the placement of the purchased images you are adding to the top of the graphic to make it look pretty. Don’t add simply images that give a nice over view of what the rest of the graphic is cover
Don’t add a path for people to follow so that they consume the data in the way it was intended. Let the data free on the page, its all in the eye of the beholder after all
Don’t bother with a hook.. the last thing you want people to do is relate to your graphic.. so things like Nostalgia, memories, celebrity, sex .. dont bother with any of that.. repeat it and slow down the delivery ..
Just buy in all your images from Shutterstock. don’t be original at all. Don’t what ever you do is find someone in your team who is a dab hand at artworks and let them lose on fireworks. and what ever you do - do not draw Rand as a boyscout
Use a basic font - don’t worry about looking for fonts that give a feel of the subject matter. So for example if its an IG about arnie dont look for a terminator or Predator style font
Use a basic font - don’t worry about looking for fonts that give a feel of the subject matter. So for example if its an IG about arnie dont look for a terminator or Predator style font
Use as many colours as you can so that it eye rapes the veiwer! if they pass out and you need to put a warning on it.. all the better Don’t what ever you do use a site like www. colour lovers.com /
Who cares about the sources that helped you make the infographic in the first place, without whom you would not be able to do anything. And hey if you do remember 1 or 2 of them, just stick them at the bottom on a white background so they defiantely look like a last thought. And what ever you do, dont add a creative commons link so that anyone can take your graphic and change the data and sell it as theirs.. and you can’t then chase them to add a link
What ever you do, don’t look at a community who might have been discussing the very topic that your infographic is built on. In this case, if its an arnie graphic and reddit has just run an AMA on his new film.. dont even think of adding it there.. just post it on FB and twitter and leave it..