This is a brochure advertising a cherry festival in the small village of Lari, in Tuscany. It is an example of some advertising techniques that can be used in promotional materials.

1. Theuniquetasteofnature

2. The traditional cherry
festival is one of the oldest
in Tuscany. It is a great
opportunity to taste this
sweet fruit .
During this very special
annual event -which takes
place in the first week of
June-there are a lot of food
stands.
Furthermore shows, events
concerts and even more are
organised.

3. The unique taste of nature
THE CHERRY IS…

4. ADVERT TECHNIQUES
The tecniques used for
this advert are:
• Association: Because
we used images and
colours
• Repetition: Because
we used repetition to
clarify our idea
• Humour: Because we
used
phrases/keywords to
capture customers’
attention

5. We have choosen this product
because it is healthy and very
sweet.
You should go to the festival
because you have the possibility
of buying local and delicious
products.

6. Made and presented by:
Maria Vittoria Baldacci
Greta Doveri
Erika Luchetti
Sebastiano Pinna