Chefsfeed presentation to Snowplow Meetup San Francisco, Oct 2015

•Download as PPTX, PDF•

1 like•5,651 views

The document discusses ChefsFeed, a marketing platform for chefs and restaurants. It outlines some of the key challenges with traditional marketing data systems, which focus only on direct conversions like purchases, installations, or registrations. However, this ignores a lot of important user behavior data that occurs between marketing exposure and conversions. The document then introduces Snowplow as a solution that can track all user behavior events consistently across systems, providing a complete picture of the user journey from first exposure through conversions. This unified event data is valuable for understanding user experiences and improving marketing strategies.

Technology

What is ChefsFeed?
Snowplow is the Solution!
For Real?

Marketing Data
• Marketing systems are focused on conversions
• App installed
• User registration
• Purchase
• Why?
• Attribution!
• In other words, they want to get credit!

Focus on
Conversions
✔ $✔
Install Registrati
on
Purcha
se

Wrong!
✔ $✔
Install Registrati
on
Purcha
se

User Behavior
✔ $✔
Fried
Chicke
n Ad
WTF
Video
Pizza
Restaur
ant
Search

Lots of Data!
✔ $✔
Fried
Chicke
n Ad
WTF
Video
Pizza
Restaur
ant
Search
Billions of
events
Millions of
events

Lots of Data!
✔ $✔
Fried
Chicke
n Ad
WTF
Video
Pizza
Restaur
ant
Search
Billions of
events

Snowplow Event
Data
• Consistent conversion event types between
systems
• App.start (structured event)
• App.resume (structured event)
• Save.dish (com_chefsfeed_dish_saved_1)
• Reserve.OT (com_chefsfeed_open_table_booked_2)
• A whole lot of screen.view in between!

User Event Stream
✔ $✔
source screen.view screen.vie
w
Billions of
events
App.start Save.dish Reserve.OT

$Mobile_Events Table select fk.source_name, se_action, regexp_substr(regexp_substr(unstruct_event, '/[^/]+/jsonschema[^{]+{[^{]+$'), '[^/]+') as unstruct_event_name, app_id, rank() OVER (partition by apple_idfa, ORDER BY collector_tstamp) from atomic.events ae left join atomic.com_snowplowanalytics_snowplow_mobile_context_1 mc on ae.event_id=mc.root_id left join atomic.com_snowplowanalytics_snowplow_screen_view_1 as sv on ae.event_id=sv.root_id left join data.fiksu fk on fk.ios_advertising_identifier = mc.apple_idfa$

Tips/Tricks
• Persistent Derived Tables are the bomb!
• Unstructured events can be tricky to set up correctly
• Miscoding on iOS, shredding fails
• json_extract_path_text(unstruct_event, 'data',
'data', 'filter_string') digs out an attribute
• Redshift Python UDF
• Implemented Haversine function to geocode users

This document discusses Bauer Media's use of Snowplow for data collection and analytics across their 116 websites in Australia and New Zealand. Some key points: - Bauer Media started collecting Snowplow data in 2014 without a specific use case in mind. - They now use Snowplow data for cross-site reporting, ad hoc analysis, checking audience reports, and stalking individual users. - Snowplow allows them to track things like page views, user behavior, content metadata, and ads that can't be tracked as well with Google Analytics.

Snowplow: where we came from and where we are going - March 2016

yalisassoon

Snowplow Analytics and Looker at Oyster.com

yalisassoon

How we use Hive at SnowPlow, and how the role of HIve is changing

yalisassoon

With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.

Welcome by Mobile Bootcamp Host

iMedia Connection

Brian Wong gave a presentation about moments in mobile and how companies can engage consumers. He discussed how mobile apps see 500 million moments per month and how rewards can be given for accomplishing moments like achieving a high score or finishing a to-do list. Wong also talked about trends like native advertising, social media, and connected devices that provide opportunities to acknowledge and reward moments. The key is finding the right moments to serve rewards or content to users.

Mobile apps completed presentation with omuzi

Jan Payne

The document discusses the growing importance and prevalence of mobile apps. It notes that 78% of Americans have smartphones and that 9 out of 10 smartphone searches end in the user taking action. It argues that every business needs an app to help compete and that apps load faster than websites. The document then provides examples of popular app categories and promotes the idea that "there's an app for that" for many types of businesses.

Data and Personalization at Scale with Video

MediaPost

This document discusses using video and data to personalize marketing at scale. It highlights how combining TV viewership data with digital data allows for precise targeting of audiences across devices. Specific examples are given around using March Madness viewership to drive online awareness and purchases. The challenges of digital personalization capabilities are also discussed. Case studies show how TV data can be used to target multicultural audiences with video ads in their language and increase store visits.

The New Digital Marketing Mix: Breathe Creativity

Chi-chi Ekweozor

The document discusses methods for integrating digital and social media techniques into marketing campaigns. It covers viral marketing tactics like "how-to" videos, top 10-style lists, video diaries, and competitions. Examples are provided for each technique. The document also discusses measuring the effectiveness of digital campaigns and provides tips for marketers on applying these techniques to their own campaigns.

Mobile Growth Marketing: Strategy, Hacks and Tools

Adrien Montcoudiol

Learn more about Mobile Growth: http://mozza.io How to grow your mobile app user base? From acquisition, to activation to retention and virality: I went through several interesting growth tactics I discovered recently. Get inspiration and adapt these ideas to your business. Don't forget that growth is a mindset, hacks don't last ;) Follow me on Twitter: https://twitter.com/adrienm These are the slides of a talk I gave at TheFamily, one of the best French startup accelerators (Paris).

Optimizing Content for Voice Search & Virtual Assistants

Benu Aggarwal

ROI

Tom Jensen

The document discusses the importance of local search engine optimization (SEO) for businesses. It recommends claiming business listings on search engines like Google and optimizing landing pages with content, photos, video and calls to action. The document also provides examples of tracking return on investment (ROI) from local SEO campaigns for healthcare clients, including monitoring daily click-throughs and calls generated. It describes one client's successful campaign to gain approval for a new healthcare facility using primarily social media and digital marketing.

Find more of the right users with Google ads: best practices for Gaming

DevGAMM Conference

The End of Events as We Know It

Craig Rispin

This document discusses emerging technologies that are lowering the cost and increasing the impact of events, such as hybrid events, event apps, and audience response systems. It provides examples of the largest hybrid events in the world and low-cost production equipment. It also summarizes popular audience response systems like Poll Everywhere that allow event organizers to gather real-time feedback from audiences using mobile devices and web technology instead of proprietary hardware.

Social Analytics Best Practices Webinar

NetBase Solutions Inc.

When it comes to social media analytics, agencies often lead the charge with ground-breaking research, thought-provoking findings, and state-of-the-art technology to help their clients grow. Watch this webinar to hear how Ogilvy PR experts use what's new in social media analytics to help clients successfully reach their consumers with personalized, relevant messages. You'll learn best practices and success stories for brand health analysis, competitive intelligence, and campaign monitoring. KEY TAKEAWAYS: Sharpen your social analytics knowledge about brand health, competitive intelligence, and campaign monitoring Hear how leading companies rely on social insights to yield a larger share of mind and wallet from their target customers Learn how to segment your audience for personalized content and innovative measurement techniques

Opportunities in Digital Video and Social Media: Reach and engage your audien...

Adknowledge

The Official Hybrid Fundraising Guide

PayBeeInc

ProductCamp Seattle 2014 Presentation: Anil Batra

pmcnw

The document discusses measuring social media return on investment (ROI). It begins by defining financial ROI as (Incremental Revenue * Contribution Margin - Marketing Spending) / Marketing Spending. It then explains that social media ROI involves both quantitative and qualitative metrics like awareness, community, traffic, cost savings, and non-selling conversions. The document provides examples of goals and key performance indicators (KPIs) to measure, and discusses tools for measurement including social listening, platform-specific, data aggregation, and web analytics tools. It also provides examples of calculating direct financial ROI from social media.

Glass viewoverviewdeck newchapterentertainment

mikeg824

This document discusses social video marketing and GlassView's social video solutions. It summarizes GlassView's approach of developing targeted media mixes, securing placements on relevant sites, and optimizing campaigns to deliver views, clicks, and other actions. Case studies are presented showing how GlassView helped clients like Carnegie Hall, Quicken Loans, and others meet their social video goals.

Lean Launchpad Tucson - Customer Relationships

Aaron Eden

The document outlines an agenda for an Aaron Eden workshop on business model development. It lists topics to be covered from May to July, including first pitches, experiment day, value propositions, customers, distribution channels, and lessons learned presentations. It also lists some discussion topics like customer relationships, value propositions, and channel diagrams. The source is noted as coming from Steve Blank's Aaron Eden workshop website.

Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your Reopening

Catalyst

The COVID-19 crisis has forever changed how consumers engage with brick and mortar businesses. As people slowly and cautiously emerge from their homes, how do brands connect with their consumers to fuel their business reopenings and reignite sales? Join our webinar to learn how. We’ll share five ways that advertisers can use performance marketing to reach customers in authentic and helpful ways as they navigate the new physical shopping experience. Our performance marketing experts will share tips for planning and fueling your reopening through: - DOOH: Learn how to plan for reengaging with consumers as they carefully resume commutes, travel, and shopping experiences outside of home. See how DOOH can keep you top-of-mind as consumers restart public life. - Programmatic Audio: Discover how to be present as consumers develop new routine of podcasts, playlists, and more. Grab their ears and reengage via programmatic audio as they adapt to their new normal. - Local Search & Waze Ads: Learn how local search strategies and Waze Ads can increase your visibility as consumers search for conveniently located stores and physical locations. Provide helpful and handy information to assist them on their new shopping journey. - Yelp: Yelp has launched several new features to help large chains connect with consumers during Covid-19. Learn how brands are leveraging these tools to engage with the 90+ million monthly consumers visiting Yelp looking to transact with a local business. As the most trusted source of local business content, Yelp continues to be an essential tool to connect consumers with brands as locations adapt to the new normal.

Gotokki presentation v2014

gotokki

Gotokki is developing a mobile app to connect local customers to merchants through deals and recommendations from friends. Their app allows customers to search for deals, organize favorites, and get notifications when near participating stores. Merchants can easily create and update deals and access analytics on their performance. An initial beta test saw over 1,500 deals shared and 20% redemption rate. Gotokki is seeking funding to expand merchant and user acquisition in key urban and university areas.

Your Mobile App Solution and Opportunity

Jan Payne

This document promotes mobile apps as a way for businesses to gain competitive advantage. It notes that the world has gone mobile, with 78% of Americans owning smartphones. An app can provide benefits like better customer experience, marketing exposure, and easy sharing. For $995, a business can get an app designed for both Apple and Android platforms, with features like GPS, image gallery, push notifications, and more. There is also a $59 monthly service fee for updates, hosting, and analytics. The presentation encourages businesses to get their app first to gain early advantage in their market.

Effective Email Marketing as presented at Eduweb 2011

Christopher Penn

Snowplow: evolve your analytics stack with your business

yalisassoon

Snowplow at Sigfig

yalisassoon

SigFig is a financial technology company founded in 2007 whose mission is to make investing more accessible and affordable for everyone. SigFig uses Snowplow, an open-source data collection platform, to track user behavior and metrics on their website similarly to Google Analytics. Snowplow provides critical data for SigFig's reporting and data science needs by replicating their production environment. The document provides examples of how SigFig uses Snowplow data to analyze metrics like user interactions on pages, traffic sources, landing page and funnel performance, and A/B testing results.

Big data meetup budapest adding data schemas to snowplow

yalisassoon

The document discusses adding data schemas to Snowplow, an open-source web and event analytics platform. It describes how Snowplow is evolving from a web analytics platform to a general event analytics platform to handle an infinite number of possible event types from any connected device. To address this, the document proposes adding JSON schemas to define the structure of each event type. These schemas would be versioned and stored in a central schema repository/registry to define the structure of raw and enriched events processed by Snowplow.

Why use big data tools to do web analytics? And how to do it using Snowplow a...

yalisassoon

There are a number of mature web analytics products that have been on the market for ~20 years. Big data tools have only really taken off in the last 5 years. So why use big data tools mine web analytics data? In this presentation, I explore the limitations of traditional approaches to web analytics, and explain how big data tools can be used to address those limitations and drive more value from the underlying data. I explain how a combination of Snowplow and Qubole can be used to do this in practice

Customer lifetime value

yalisassoon

The document discusses customer lifetime value (CLV), including: 1. CLV is the predicted net profit attributed to the entire future relationship with a customer. 2. CLV is an important metric because the best customers account for the majority of sales, and retaining existing customers is often cheaper than acquiring new ones. 3. Companies can use CLV to inform customer acquisition and relationship management strategies, such as spending more to acquire or retain the most valuable customers.

A KPI framework for startups

yalisassoon

KPIs play a different role in startups than mature businesses. In startups, KPIs should focus on measuring progress towards achieving product-market fit rather than traditional metrics like customer acquisition and retention. To develop startup KPIs, companies first identify key success factors that drive product-market fit, then establish one or a few KPIs to measure each success factor. Good startup KPIs are relevant, responsive, easy to understand, and part of a broader analytics effort to inform ongoing product development.

More from yalisassoon (18)

Snowplow: evolve your analytics stack with your business

Snowplow at Sigfig

2016 09 measurecamp - event data modeling

Snowplow: putting digital analysts at the heart of digital analytics - the fo...

Snowplow the evolving data pipeline

Capturing online customer data to create better insights and targeted actions...

Yali presentation for snowplow amsterdam meetup number 2

Snowplow at DA Hub emerging technology showcase

Using Snowplow for A/B testing and user journey analysis at CustomMade

Analytics at Carbonite: presentation to Snowplow Meetup Boston April 2016

Modeling event data

The analytics journey at Viewbix - how they came to use Snowplow and the setu...

Implementing improved and consistent arbitrary event tracking company-wide us...

Understanding event data

Big data meetup budapest adding data schemas to snowplow

Why use big data tools to do web analytics? And how to do it using Snowplow a...

Customer lifetime value

A KPI framework for startups

Recently uploaded

Energy Efficient Video Encoding for Cloud and Edge Computing Instances

Alpen-Adria-Universität

Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency

ScyllaDB

[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...

Jason Yip

The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.

Dandelion Hashtable: beyond billion requests per second on a commodity server

Antonios Katsarakis

This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).

Choosing The Best AWS Service For Your Website + API.pptx

Brandon Minnick, MBA

Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API? Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose? Which one is cheapest? Which one is fastest? Which one will scale to meet our needs? Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!

Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...

saastr

Apps Break Data

Ivo Velitchkov

How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?

Taking AI to the Next Level in Manufacturing.pdf

ssuserfac0301

Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as: 1. How quickly AI is being implemented in manufacturing. 2. Which barriers stand in the way of AI adoption. 3. How data quality and governance form the backbone of AI. 4. Organizational processes and structures that may inhibit effective AI adoption. 6. Ideas and approaches to help build your organization's AI strategy.

Introduction of Cybersecurity with OSS at Code Europe 2024

Hiroshi SHIBATA

I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems. The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS. Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application. I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.

zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...

Alex Pruden

Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security. Paper Link: https://eprint.iacr.org/2024/257

“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...

Edge AI and Vision Alliance

For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/ Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit. As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies. In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.

Mutation Testing for Task-Oriented Chatbots

Pablo Gómez Abajo

Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots. To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.

Your One-Stop Shop for Python Success: Top 10 US Python Development Providers

akankshawande

“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...

Edge AI and Vision Alliance

For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/ Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit. The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers. Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.

5th LF Energy Power Grid Model Meet-up Slides

DanBrown980551

5th Power Grid Model Meet-up It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology. Power Grid Model The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services. Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability. Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization. What to expect For the upcoming meetup we are organizing, we have an exciting lineup of activities planned: -Insightful presentations covering two practical applications of the Power Grid Model. -An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024. -An interactive brainstorming session to discuss and propose new feature requests. -An opportunity to connect with fellow Power Grid Model enthusiasts and users.

JavaLand 2024: Application Development Green Masterplan

Miro Wengner

GNSS spoofing via SDR (Criptored Talks 2024)

Javier Junquera

In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security. This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing. The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.

Fueling AI with Great Data with Airbyte Webinar

Zilliz

"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk

Fwdays

At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience

Programming Foundation Models with DSPy - Meetup Slides

Zilliz

Recently uploaded (20)

Energy Efficient Video Encoding for Cloud and Edge Computing Instances

Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency

[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...

Dandelion Hashtable: beyond billion requests per second on a commodity server

Choosing The Best AWS Service For Your Website + API.pptx

Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...

Apps Break Data

Taking AI to the Next Level in Manufacturing.pdf

Introduction of Cybersecurity with OSS at Code Europe 2024

zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...

“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...

Mutation Testing for Task-Oriented Chatbots

Your One-Stop Shop for Python Success: Top 10 US Python Development Providers

“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...

5th LF Energy Power Grid Model Meet-up Slides

JavaLand 2024: Application Development Green Masterplan

GNSS spoofing via SDR (Criptored Talks 2024)

Fueling AI with Great Data with Airbyte Webinar

"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk

Programming Foundation Models with DSPy - Meetup Slides

Chefsfeed presentation to Snowplow Meetup San Francisco, Oct 2015

2. What is ChefsFeed? Snowplow is the Solution! For Real?

3. What is ChefsFe ed?

4. CHEFS ARE THE NEW ROCK STARS

5. TRUST THE HAND THAT FEEDS YOU.

6. VIDEO PRE- ROLL ONLINE ADS EMAIL & PUSH MOBILE NATIVE INDUSTRY SOCIAL BRAND SOCIAL “MILLENIALS” “INFLUENCERS”

7. What’s the Problem?

8. Lots of Sources!

9. Marketing Data • Marketing systems are focused on conversions • App installed • User registration • Purchase • Why? • Attribution! • In other words, they want to get credit!

10. Focus on Conversions ✔ $✔ Install Registrati on Purcha se

11. Wrong! ✔ $✔ Install Registrati on Purcha se

12. User Behavior ✔ $✔ Fried Chicke n Ad WTF Video Pizza Restaur ant Search

13. Lots of Data! ✔ $✔ Fried Chicke n Ad WTF Video Pizza Restaur ant Search Billions of events Millions of events

14. Snowplow is the Solution

15. Lots of Data! ✔ $✔ Fried Chicke n Ad WTF Video Pizza Restaur ant Search Billions of events

16. Use Case

17. Snowplow Event Data • Consistent conversion event types between systems • App.start (structured event) • App.resume (structured event) • Save.dish (com_chefsfeed_dish_saved_1) • Reserve.OT (com_chefsfeed_open_table_booked_2) • A whole lot of screen.view in between!

18. User Event Stream ✔ $✔ source screen.view screen.vie w Billions of events App.start Save.dish Reserve.OT

19. Mobile_Events Table select fk.source_name, se_action, regexp_substr(regexp_substr(unstruct_event, '/[^/]+/jsonschema[^{]+{[^{]+$'), '[^/]+') as unstruct_event_name, app_id, rank() OVER (partition by apple_idfa, ORDER BY collector_tstamp) from atomic.events ae left join atomic.com_snowplowanalytics_snowplow_mobile_context_1 mc on ae.event_id=mc.root_id left join atomic.com_snowplowanalytics_snowplow_screen_view_1 as sv on ae.event_id=sv.root_id left join data.fiksu fk on fk.ios_advertising_identifier = mc.apple_idfa

20. Mobile Events by Source

21. Tips/Tricks • Persistent Derived Tables are the bomb! • Unstructured events can be tricky to set up correctly • Miscoding on iOS, shredding fails • json_extract_path_text(unstruct_event, 'data', 'data', 'filter_string') digs out an attribute • Redshift Python UDF • Implemented Haversine function to geocode users

22. For Real!

Editor's Notes

VOICEOVER: Introductions.
VOICEOVER: I want to cover: 1. About us 2. Our approach 3. Our products 4. Our model & financials 6. Your opportunity
VOICEOVER: Chefs are the new rock stars – food is the new rock & roll. - Food IS entertainment. It’s the new social currency. - Food is the #1 topic on Pinterest and the #2 across all social media. - Food itself is a $3 trillion market. $700B spent in restaurants, a good portion of that are people under the age of 40. - Food affects everything. Everybody needs to eat. Most do at least 3 times a day.
VOICEOVER: Trust the hand the feed you. Watch this. - We exist to fix a broken system. - People have called us “The Antithesis of Yelp” or “Houzz for Food”.

Chefsfeed presentation to Snowplow Meetup San Francisco, Oct 2015

Recommended

Recommended

More Related Content

Similar to Chefsfeed presentation to Snowplow Meetup San Francisco, Oct 2015

Similar to Chefsfeed presentation to Snowplow Meetup San Francisco, Oct 2015 (20)

More from yalisassoon

More from yalisassoon (18)

Recently uploaded

Recently uploaded (20)

Chefsfeed presentation to Snowplow Meetup San Francisco, Oct 2015

Editor's Notes