Check list
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The document provides instructions for optimizing a webpage for search engine ranking and promotion, including selecting keywords, adding metadata like titles and descriptions, setting up redirects, and promoting a concert in multiple cities through paid search and display advertising campaigns at the campaign, ad group, and ad levels with relevant keywords.
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Check list
- 1. 1. Which page to optimized and why? _____________________________________________________________________________ 2. What are the necessary changes they can do on the page layout? _____________________________________________________________________________ _____________________________________________________________________________ 3. Select the 5 best keywords and do a competition and Position analysis? ______________________________________________________________________________ ______________________________________________________________________________ 4. File Name Added? ______________________________________________________________________________ 5. Title added? ______________________________________________________________________________ 6. Meta description added ? ______________________________________________________________________________ ______________________________________________________________________________ 7. Alt tag ______________________________________________________________________________ 8. Create Robots.txt, 301 & 302 URL redirection? ______________________________________________________________________________ 9. What are the tools you have used? ______________________________________________________________________________ PPC 10. This is Mikha Singh concert is happening in 3 different cities. How you’re going to promote it in SEM Mode? Concert Details: DELHI : 14th Feb, 2015 PUNE : 22nd Feb, 2015 BANGALORE : 3rd March, 2015
- 2. FOR PPC: Campaign Level Ad Group Level Ad level Ads Keywords ads Keywords ads Keywords ads Keywords FOR DISPLAY: Campaign Level Ad Group Level Ad level Ads Keywords ads Keywords ads Keywords ads Keywords