The document outlines 14 potential use cases for an AI assistant to support sales and customer retention efforts. Some key use cases include: 1. Sending payment reminders or sales pitches to customers along with questions to encourage them to explain their needs or interests. 2. Automatically responding to customer emails and messages to analyze requirements and formulate responses. 3. Using data analytics to identify customer cohorts for cross-selling additional products or encouraging customers to remain invested during market volatility. 4. Assisting sales teams by creating product pitches and comparisons to better address customer profiles and needs.