The document discusses online community engagement strategies for government. It outlines 7 principles for online engagement: listen actively, focus on influential stakeholders, show achievements without self-promotion, provide context for issues, solicit feedback openly, create a sense of public ownership, and build long-term relationships. The presentation warns of potential pitfalls like poor moderation or unmet expectations. It advocates assessing reputation risks and responding carefully to online comments. The overall message is that governments can benefit from social media by applying these engagement principles and risk management strategies.