Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
Secrets of Effective Social Storytelling. Debra Askanase
Stories give context to data and facts. Significantly, stories create emotional connections between you and your audience that can last well beyond the initial contact. Learn how to uncover the stories you already have on hand, look at ways that storytelling can power a fundraising campaign or appeal, review social media tools to tell your story, understand how to make visuals work for your story, and understand the elements of great storytelling.
Startup PR: how to pitch your startup to the worldSilvio Gulizia
In this presentation I summarize techniques and tools to present your startup to blogger and media, from the day one to the launch through different steps of communication.
Bagaimana mengoptimalkan sebuah social media campaign? Dalam pdf file ini, hal tersebut dijelaskan. Menggunakan materi yang juga digunakan sebagai bahan ajar saat sharing bersama di Lesehan Digital, 18 Januari 2018.
Silahkan dibaca dan download jika berminat :)
Thailand Social Media Trend and How to make it right
Speak at the iStart event, Thailand
PART 1
Trend and facts of social media in Thailand
PART 2
Theory and Strategy on how it make it right.
Credits: some slides curated from
http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
Secrets of Effective Social Storytelling. Debra Askanase
Stories give context to data and facts. Significantly, stories create emotional connections between you and your audience that can last well beyond the initial contact. Learn how to uncover the stories you already have on hand, look at ways that storytelling can power a fundraising campaign or appeal, review social media tools to tell your story, understand how to make visuals work for your story, and understand the elements of great storytelling.
Startup PR: how to pitch your startup to the worldSilvio Gulizia
In this presentation I summarize techniques and tools to present your startup to blogger and media, from the day one to the launch through different steps of communication.
Bagaimana mengoptimalkan sebuah social media campaign? Dalam pdf file ini, hal tersebut dijelaskan. Menggunakan materi yang juga digunakan sebagai bahan ajar saat sharing bersama di Lesehan Digital, 18 Januari 2018.
Silahkan dibaca dan download jika berminat :)
Thailand Social Media Trend and How to make it right
Speak at the iStart event, Thailand
PART 1
Trend and facts of social media in Thailand
PART 2
Theory and Strategy on how it make it right.
Credits: some slides curated from
http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
This presentation was made to attendees of the “Make Your Business Happen” event of Women in Business (WIB) on March 6th at the German Canadian Club London in London, Ontario to celebrate International Women’s Day 2015. It includes information about how attendees could connect, engage, manage, and grow an audience on social media, and thus, morph into a social media butterfly. Examples, tips and etiquette were explained to help women entrepreneurs and professionals understand how to use social media as a marketing tool and for networking.
In this presentation, Jason Harris (harrisja) provides tips, tricks and methods for building purpose back in to your corporate storytelling methods across multiple social media channels.
How participation brands can navigate the world of content marketingDavid McNamara
Something I wrote last year on content planning>
'Content that POPS' is a planning approach for helping participation brands navigate the world of content. It uses the planning principles of Purpose, Originality, Participation and Storytelling to guide the development of content planning for modern Participation Brands.
Social Media Club presents an interactive session, with Snigdha Manchanda Binjola, that’s custom tailored to help writers capitalize on the use of storytelling for content marketing in social media and viral campaigns. Gain hands-on experience and learn the art of crafting captivating content at the hands of an expert social storyteller and web strategist.
opics covered :
1. Why Storytelling in Social Media?
2. Content Marketing and Types of Messaging
3. Conventional Storytelling Vs. Digital Storytelling
4. Case Studies of Successful Storytelling in Social Media
Learning Outcomes:
· Understanding Digital Storytelling and its application in content marketing
· Exploring Content Marketing to design viral Social Media Campaigns
Equip yourself to write for the social web and come away with the essentials of the master storyteller's took-kit; register now!
About the Speaker
Snigdha Manchanda Binjola
Social Storyteller and Social Web Strategist
Snigdha weaves storytelling and narratives in content marketing to deliver innovative Social Media strategies. Her past work includes strategizing digital campaigns for some of the top 50 social media brands In India.
She has been instrumental in setting up a training division from ground up for one of India's popular social media agencies.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
This is slide about my presentation During Google Developers Summit and Google Business Groups in Silicon Valley. held on 16 May 2017 at DoubleTree Hotel By Hilton San Jose. The presentation is about how to create a buzz and viral effect to your Community Events. and how to create a valuable brand for your group or organization. the presentation was given my Walid SERIR from Sidi Bel Abbes. Algeria
Recently I had the opportunity to discuss Transmedia Storytelling and Mobile Content consumption with a crowd of social media, public relations, and digital thought leaders at the EduWeb Digital Summit in Denver, Colorado. These are my thoughts on one way social media and storytelling can encourage more people to share their stories, while sharing our own story.
Design and structure non fictional cinematic narratives based on storytelling principles.
We tell thoughts-kindling and compelling visual stories by collaborating with storytellers who want to connect the dots between life events, to be inspired and motivate others to take actions on issues that matters.
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.
The Story Makes The Brand: Libelle ZomerweekGijsbregt Vijn
Gijsbregt Vijn, Managing Director at Lemon Scented Tea, explains how you can make stories work for your brand or business. He explains the three ways of storytelling we use at Lemon Scented Tea: The Storytelling Agency
Our Managing Director, Gijsbregt Vijn, explains how you can use storytelling to build your brand or business. He explains the three ways of storytelling we use. He also shows some example on how Storytelling Agency Lemon Scented Tea used these techniques to build brands.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Similar to Charity Story Telling Ideas, From a Community Manager
This presentation was made to attendees of the “Make Your Business Happen” event of Women in Business (WIB) on March 6th at the German Canadian Club London in London, Ontario to celebrate International Women’s Day 2015. It includes information about how attendees could connect, engage, manage, and grow an audience on social media, and thus, morph into a social media butterfly. Examples, tips and etiquette were explained to help women entrepreneurs and professionals understand how to use social media as a marketing tool and for networking.
In this presentation, Jason Harris (harrisja) provides tips, tricks and methods for building purpose back in to your corporate storytelling methods across multiple social media channels.
How participation brands can navigate the world of content marketingDavid McNamara
Something I wrote last year on content planning>
'Content that POPS' is a planning approach for helping participation brands navigate the world of content. It uses the planning principles of Purpose, Originality, Participation and Storytelling to guide the development of content planning for modern Participation Brands.
Social Media Club presents an interactive session, with Snigdha Manchanda Binjola, that’s custom tailored to help writers capitalize on the use of storytelling for content marketing in social media and viral campaigns. Gain hands-on experience and learn the art of crafting captivating content at the hands of an expert social storyteller and web strategist.
opics covered :
1. Why Storytelling in Social Media?
2. Content Marketing and Types of Messaging
3. Conventional Storytelling Vs. Digital Storytelling
4. Case Studies of Successful Storytelling in Social Media
Learning Outcomes:
· Understanding Digital Storytelling and its application in content marketing
· Exploring Content Marketing to design viral Social Media Campaigns
Equip yourself to write for the social web and come away with the essentials of the master storyteller's took-kit; register now!
About the Speaker
Snigdha Manchanda Binjola
Social Storyteller and Social Web Strategist
Snigdha weaves storytelling and narratives in content marketing to deliver innovative Social Media strategies. Her past work includes strategizing digital campaigns for some of the top 50 social media brands In India.
She has been instrumental in setting up a training division from ground up for one of India's popular social media agencies.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
This is slide about my presentation During Google Developers Summit and Google Business Groups in Silicon Valley. held on 16 May 2017 at DoubleTree Hotel By Hilton San Jose. The presentation is about how to create a buzz and viral effect to your Community Events. and how to create a valuable brand for your group or organization. the presentation was given my Walid SERIR from Sidi Bel Abbes. Algeria
Recently I had the opportunity to discuss Transmedia Storytelling and Mobile Content consumption with a crowd of social media, public relations, and digital thought leaders at the EduWeb Digital Summit in Denver, Colorado. These are my thoughts on one way social media and storytelling can encourage more people to share their stories, while sharing our own story.
Design and structure non fictional cinematic narratives based on storytelling principles.
We tell thoughts-kindling and compelling visual stories by collaborating with storytellers who want to connect the dots between life events, to be inspired and motivate others to take actions on issues that matters.
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.
The Story Makes The Brand: Libelle ZomerweekGijsbregt Vijn
Gijsbregt Vijn, Managing Director at Lemon Scented Tea, explains how you can make stories work for your brand or business. He explains the three ways of storytelling we use at Lemon Scented Tea: The Storytelling Agency
Our Managing Director, Gijsbregt Vijn, explains how you can use storytelling to build your brand or business. He explains the three ways of storytelling we use. He also shows some example on how Storytelling Agency Lemon Scented Tea used these techniques to build brands.
Similar to Charity Story Telling Ideas, From a Community Manager (20)
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢FreenBecky 1st Fan Meeting in Vietnam
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➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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4. what’s a
community manager
anyway?
• face of your org
• brand advocate
who…
• creates content
• plans events
• builds partnerships
• + excels in social media
marketer
5. bring communities
together + before
long, they’ll tell
your story for you!
give an experience worth sharing
+ let our communities take ownership of telling their own
version of our story
When we…
6. so, what’s are community
manager secrets
to planning events
worth sharing?
1. make (don’t fake) a social atmosphere
2. use our child inspired imaginations
3. make sharing easy
9. oh, and we do it on a dime
• go MacGyver + use what
you have create
reusable, outside-the-box
props
• work with other partners +
sponsors
• create activations that add
value for the event (get your
sponsorship for free)
11. • plan before, during and after
engagement
• harness partners’ audiences and
build buzz
• create connections between
attendees + partners
• helping partners/sponsors share
the collective story
http://cmgrclass.syr.edu/
by taking our social
media management
and relationships
seriously
13. If you want to chat...
crystalhenrickson
@marketing_girl
/marketinggirl
im [at] crystalhenrickson.com
Editor's Notes
I want to start with a story-Beer Rep, Makeup Artist, highschool theatre nerd, communications major, traveler, crafter, cocktailer, foodie, event organizer, recruiter, writer, oh yeah, and marketer. These are all things I’ve described myself as over the past 20 or so years. In 2009 I was a marketing consultant, helping small businesses with social media, loyalty campaigns, events, in store activations and digital marketing, when I read a job description on Craigslist and it altered the course of my career, it was Yelp and they were launching in Canada. CM was new, I hadn’t heard about it, yet I had all of the skills they were looking for. Had I been accidently training for this my whole life? And since then, I’ve been spreading the word about Community Management to anyone who will listen.
Make your events about your community, filled with memorable experiences and your community will tell the story of you for you. The magic is in it’s unbiased, advocate medium.
Eventing on a shoestring budget. Getting your community involved. Share the social bites story-Balloons on helpers-photobooths-sharing – don’t neglect the power of twitter falls, hashtags, and instagram photo opps. You can work with companies like pixelbooth to create this.
Marketing activations that don’t suck. Connect, be thoughtful, surprising, engaging**no more crappy booths. Do things that are engaging. Even if they are DIY. As are all of these.
attract people to something fun, whimsical + surprisingcreate opportunities for genuine discussion give your audience a reason to share
Cost Saving Tips:Share the costs associated with Will Play Hockey For Food @ Gluten Free ExpoThe Hungry Games at Food Cart Festival
Plan: use sm to connect with attendees + partners. The more you do it before, the more likely other partners will help you promote
Explain how we find great stories, and have others share the stories they want to share.