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Space and Economics
Chapter 4: Modern Location Theory of the Firm

Author
Wim Heijman (Wageningen, the Netherlands)

July 23, 2009
4. Modern location theory of the firm

 4.1 Neoclassical location theory
 4.2 The neoclassical optimization problem in a two
 dimensional space
 4.3 Growth poles
 4.4 Core and periphery
 4.5 Agglomeration and externalities
 4.6 Market forms: spatial monopoly
 4.7 Spatial duopoly: Hotelling’s Law generalised
 4.8 Optimum location from a welfare viewpoint
4.1 Neoclassical location theory




 In the Weber model substitution of input factors is
 not possible: Leontief production function
 In neoclassical analysis of the locational problem of
 the firm, substitutability of production inputs is
 assumed: e.g. Cobb Douglas production function.
4.1 Neoclassical location theory


                                T


                        t
                            l
                                                            tg
0                                                                100
L                                                                G
                                                   V

              Figure 4.1: Location of a firm along a line
4.1 Neoclassical location theory




                  MAX            q = l α g 1− α ,


          (          ) (             ) (             ) (                   )
s.t. B = pl + ptl tl l + pg + ptg t g g = pl + ptl tl l + pg + ptg (T − tl ) g.
4.1 Neoclassical location theory


           αB
  l=                  ,       0 ≤ tl ≤ 100.
        pl + p tl
                t l


   g=
            (1 − α )B , so :
         pg + pt (T − tl )
                g


                          α                      1−α
     αB
  q=
                          
                          
                              
                                 (1 − α )B          .
     p + plt                 p + p g (T − t ) 
     l    t l                g     t       l 
4.1 Neoclassical location theory

 Assume:α = 0.5, T = 100, B = 500, ptl = 0.1, p g = 5, pl = 2, pt = 0.2.
                                                                 g



 Then:

      250               250
 l=           ,g=                    , so :
    2 + 0.1tl     5 + 0.2(100 − tl )
                      0 .5                           0 .5
    250                           250                           62,500
 q=
                 
                            
                              5 + 0.2(100 − t ) 
                                                           =                       .
    2 + 0.1tl                                                − 0.02tl + 2.1tl + 50
                                                                      2
                                            l 
4.1 Neoclassical location theory

          Table 4.1: Inputs and production along a line.
             t            l         g          q
               l
              0        125.00      10.00       35.36
             10         83.33      10.87       30.10
             20         62.50      11.91       27.28
             30         50.00      13.16       25.65
             40         41.67      14.71       24.75
             50         35.71      16.67       24.40
             60         31.25      19.23       24.52
             70         27.78      22.73       25.13
             80         25.00      27.78       26.35
             90         22.73      35.71       28.49
            100         20.83      50.00       32.27
4.1 Neoclassical location theory

                     40


                     35


                     30


                     25
      Production q




                     20


                     15


                     10


                     5


                     0
                          L   0   10   20   30   40      50      60    70   80   90   100   G
                                                 Distance from L: tl


Figure 4.2: Spatial production curve.
4.2 The neoclassical optimization problem in a two dimensional space


   Min K = ( pa + f ata )a + ( pb + f btb )b + f ctc c,
   with respect to a, b, xs and ys ,
   s.t. c(a, b) = c* , and :
   ta =    ys2 + xs2 ,
   tb =   ys2 + ( xb − xs ) 2 ,
   tc = ( xs − xc ) 2 + ( yc − ys ) 2 ,
4.2 The neoclassical optimization problem in a two dimensional space

This can be solved in two steps:
    1. Determine the optimum a and b for given ta, tb, and tc;
    2. determine the optimum xs and ys given the solution for a and b.


 Step 1:
                                                                      (               )
min L = ( p a + f a t a ) a + ( p b + f b t b )b + t c f c c( a, b) − λ c( a, b) − c * ,


  ∂c / ∂a pa + f ata
         =           .                    K = K (ta , tb , tc ).
  ∂c / ∂b pb + f btb
4.2 The neoclassical optimization problem in a two dimensional space
               Step 2: Because:

               ta =    ys2 + xs2 ,
               tb =   ys2 + ( xb − xs ) 2 ,
               tc = ( xs − xc ) 2 + ( yc − ys ) 2 ,

               we can now find the optimum with:

               ∂K ∂K ∂ta ∂K ∂tb ∂K ∂tc
                  =       +       +        = 0,
               ∂xs ∂ta ∂xs ∂tb ∂xs ∂tc ∂xs

               and:

               ∂K ∂K ∂ta ∂K ∂tb ∂K ∂tc
                  =       +       +        = 0.
               ∂ys ∂ta ∂ys ∂tb ∂ys ∂tc ∂ys
4.2 The neoclassical optimization problem in a two dimensional space
     K 320
       310

       300                                                                    y=40

       290                                                                    y=35
       280
                                                                              y=30
       270
                                                                              y=25
       260
                                                                              y=20
       250
                                                                              y=15
       240
                                                                              y=10
       230                                                                    y=5
       220                                                                    y=0
       210

       200

       190
             0   5   10   15   20   25   30   35   40 45   50   55   60
                                                                          x


Figure 4.3: Spatial costs curves in the neoclassical model.
4.2 The neoclassical optimization problem in a two dimensional space




          K




Figure 4.4: 3 D presentation of the neoclassical cost function.
4.3 Growth poles




   A growth pole is a geographical concentration of
   economic activities
   Growth Pole is more or less identical with:
   ‘agglomeration’ and ‘cluster’
   4 types of growth poles: technical, income,
   psychological, planned growth pole
4.3 Growth poles

  Technical growth pole: geographically
  concentrated supply chain based on forward and
  backward linkages.
                                   Product Chain

           Semi Finished Product                   Semi Finished Product

  Firm A                               Firm B                              Firm C
              Backward Linkage                     Forward Linkage
4.3 Growth poles


 Income growth pole: location of economic
 activities generates income which positively
 influences the local demand for goods and
 services through a multiplier process, also
 called trickling down effect.
4.3 Growth poles



Psychological growth pole: the image of a
region is important. Location of an important
industry in a backward region may generate a
positive regional image stimulating others to
locate in the area.
4.3 Growth poles




Planned growth pole: Government may try to
  stimulate regional economic development for
  example by a policy of locating governmental
  agencies in backward regions.
4.3 Growth poles

                       Technical
                       Growth Pole




   Psychological                     Income
   Growth Pole                       Growth Pole




                       Planned
                       Growth Pole



Figure 4.6: Types of growth poles.
4.4 Core and periphery



Gunnar Myrdal (1898 1987): Core periphery
theory:
economic growth inevitably leads to regional
economic disparities.
4.4 Core and periphery


 Economic growth is geographically
 concentrated in certain regions (the core)


 In the core regions polarisation plays an
 important role. Myrdal calls that
 “cumulative causation”
4.4 Core and periphery


  The core regions attract production factors (labour,
  capital) from the periphery: “backwash effects”
  If the cumulative causation continues, congestion
  appears in the core regions (traffic jams, high land
  prices, high rents, high wages, etcetera).
  This will generate migration of land intensive and
  labour intensive industries from the core to areas
  outside: “spread effect”.
  In most cases, areas close to the core profit most
  from this effect: “spill over areas”.
4.4 Core and periphery Alfred Weber’s theory on location


    Technical                                   Location of
    polarisation                                a pull element




 Expansion of           Growth of
 production of          employment and          Psychological
 goods and services     income:                 polarisation
 for the local market   income polarisation




  Increase of local                             Improvement of
  tax revenues                                  infrastructure



   Figure 4.7: The principle of cumulative causation
Gunnar Myrdal (1898 1987)
4.5 Agglomeration and externalities


     Economies of scale: costs per unit product
     decrease if the scale of production increases
     Two types of externalities:
       internal;
       external.
     Internal economies of scale take place within a firm
     external economies of scale, a form of
     externalities, take place between firms
     External economies of scale may arise in a cluster
     or agglomeration

Figure 3.12: Spatial margins to profitability.
4.5 Agglomeration and externalities

K s = K s ( N s ), K s , N s ≥ 0,
dK s                      dK s                      dK s
     < 0, if N s < N s* ,      > 0, if N s > N s* ,      = 0, if N s = N s* ,
dN s                      dN s                      dN s




   K s = αN − β N s + γ ,
                      2
                      s                              α , β , γ > 0.
4.5 Agglomeration and externalities




                       K2                 K1




               O             A   B                  C 2
           1
                        N1                     N2


                                      N

 Figure 4.8: Stable spatial equilibrium.
4.5 Agglomeration and externalities




          E
                  K2
                                                  K1
                                                        D

              O             A      B                   C 2
          1
                       N1                    N2


                                  N


 Figure 4.9: Unstable spatial equilibrium.
4.5 Agglomeration and externalities



     K s = αN s2 − βN s + γ ,
      dK s                              β
           = 2αN s − β = 0, so : N s =
                                   *
                                          .
      dN s                             2α


           N 2αN
        m = *=
            *
                 .
           Ns  β
4.5 Agglomeration and externalities
4.5 Agglomeration and externalities



http://www.liof.com/?id=28
www.emcc.eurofound.eu.int/automotivemap
4.6 Market forms: spatial monopoly

        q ( x ) = K | x − x s |− α ,        0 ≤ x ≤ xT   0 <α <1
q(x)




                                  MSP
   0                                                          xT
                                xs                        x


       Figure 4.12: Spatial demand curve.
4.6 Market forms: spatial monopoly

                 xs                  xT
                                −α              −α
       Q( x) = ∫ K ( x s − x) dx + ∫ K ( x − x s ) dx.
                 0                   xs




                          xT
                      xs = .
                          2
4.7 Spatial duopoly: Hotelling’s Law generalised

q1(x)               q1(x)        q1(x)                     q2(x)        q2(x)
q2(x)




                             MSP1                                   MSP2
    0                       x1           0.5(x 1 + x 2 )           x2           xT
                                                                                 x

   Figure 4.13: Spatial duopoly with two mobile selling points (MSP).
4.7 Spatial duopoly: Hotelling’s Law generalised


                                        1
                                          ( x1 + x 2 )
            x1                          2
                                 −α                          −α
Q1 ( x) = ∫ K ( x1 − x) dx +                 ∫ K (x − x )1        dx,
            0                                x1
                 x2                                 xT
                                       −α                          −α
Q2 ( x) =
            1
                 ∫           K ( x2 − x) dx + ∫ K ( x − x2 ) dx.
                                                    x2
              ( x1 + x 2 )
            2
4.7 Spatial duopoly: Hotelling’s Law generalised




The cooperative solution :


             1         3
         x1 = xT , x2 = xT .
             4         4
4.7 Spatial duopoly: Hotelling’s Law generalised

 competitive solution:
             α   1
                    
             2     1
       x1 =         xT ,
                    1
             1 + 2α2
                   
                            1
                                 
                       2 + 2α   1
       x2 = xT − x1 =       1    xT
                       1 + 2α   2
                                
The competitive solution represents a so called Nash equilibrium.
4.7 Spatial duopoly: Hotelling’s Law generalised



                   1           3
If α → ∞, then x1 → xT and x2 → xT , which is equal to the cooperative
                   4           4
(efficient) solution.
                       1
If α → 0, then x1 , x2 → xT , which is the Hotelling Law (Section 3.7).
                       2
              1          1           1            3
For 0 < α < ∞, xT < x1 < xT , and xT < x2 < xT .
              4          2           2            4
4.8 Optimum location from a welfare viewpoint




  In case of monopolistic competition the products offered
  are almost perfect substitutes for another
  For example, restaurants may offer exactly the same meals,
  but on different locations.
  Everything else being equal, one prefers a meal in a
  restaurant on a location which is close by to a meal in a
  restaurant far away.
4.8 Optimum location from a welfare viewpoint




Figure 4.14: Six restaurants in a circular space.
4.8 Optimum location from a welfare viewpoint

     1 1
d=       D
     2N

The cost per unit distance equals t, so the total transportation costs Ctransport for L
customers equal:

               tL
Ctransport =      D.
               2N
4.8 Optimum location from a welfare viewpoint



With constant marginal costs M and fixed costs per restaurant F, and Q meals, the
costs Cmeals of the meals are:

Cmeals = NF + MQ.

If there is one meal per customer per day, then, with L customers and N restaurants,
total costs per day Cmeals for supplying meals equal:

Cmeals = NF + ML.
4.8 Optimum location from a welfare viewpoint




     Total costs C equal Cmeals plus Ctransport , so:

                    tL
      C = NF + ML +    D.
                    2N
4.8 Optimum location from a welfare viewpoint



  dC    2tLD                   tLD
     =−    2
             + F = 0, so : N =     .
  dN    4N                      2F
When R = 40, D = 2πR ≈ 251.2, L = 10,000, F = 15,000, M = 15, t = 2,
                   2 × 10,000 × 251.2
the solution is:                      ≈ 13 restaurants.
                        2 × 15,000
4.8 Optimum location from a welfare viewpoint

          800000

          700000

          600000

          500000

          400000

          300000

          200000

          100000

              0
                   5   7   9   11   13   15    17   19   21   23   25   27   29   31

                                    C(meals)        C(transport)        C


Figure 4.16: Cost functions
4.8 Optimum location from a welfare viewpoint

      800000

      700000

      600000

      500000

      400000

      300000

      200000

      100000

          0
               5   7   9   11   13     15   17   19   21   23   25   27   29   31

                           C (meals)        C(transport)        C     TR



  Figure 4.17: Cost functions and Total Revenue function if the price of a
  meal equals  34.50.

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Chapter 4: Modern Location Theory of the Firm

  • 1. Space and Economics Chapter 4: Modern Location Theory of the Firm Author Wim Heijman (Wageningen, the Netherlands) July 23, 2009
  • 2. 4. Modern location theory of the firm 4.1 Neoclassical location theory 4.2 The neoclassical optimization problem in a two dimensional space 4.3 Growth poles 4.4 Core and periphery 4.5 Agglomeration and externalities 4.6 Market forms: spatial monopoly 4.7 Spatial duopoly: Hotelling’s Law generalised 4.8 Optimum location from a welfare viewpoint
  • 3. 4.1 Neoclassical location theory In the Weber model substitution of input factors is not possible: Leontief production function In neoclassical analysis of the locational problem of the firm, substitutability of production inputs is assumed: e.g. Cobb Douglas production function.
  • 4. 4.1 Neoclassical location theory T t l tg 0 100 L G V Figure 4.1: Location of a firm along a line
  • 5. 4.1 Neoclassical location theory MAX q = l α g 1− α , ( ) ( ) ( ) ( ) s.t. B = pl + ptl tl l + pg + ptg t g g = pl + ptl tl l + pg + ptg (T − tl ) g.
  • 6. 4.1 Neoclassical location theory αB l= , 0 ≤ tl ≤ 100. pl + p tl t l g= (1 − α )B , so : pg + pt (T − tl ) g α 1−α  αB q=     (1 − α )B   .  p + plt   p + p g (T − t )   l t l   g t l 
  • 7. 4.1 Neoclassical location theory Assume:α = 0.5, T = 100, B = 500, ptl = 0.1, p g = 5, pl = 2, pt = 0.2. g Then: 250 250 l= ,g= , so : 2 + 0.1tl 5 + 0.2(100 − tl ) 0 .5 0 .5  250   250  62,500 q=      5 + 0.2(100 − t )   = .  2 + 0.1tl − 0.02tl + 2.1tl + 50 2   l 
  • 8. 4.1 Neoclassical location theory Table 4.1: Inputs and production along a line. t l g q l 0 125.00 10.00 35.36 10 83.33 10.87 30.10 20 62.50 11.91 27.28 30 50.00 13.16 25.65 40 41.67 14.71 24.75 50 35.71 16.67 24.40 60 31.25 19.23 24.52 70 27.78 22.73 25.13 80 25.00 27.78 26.35 90 22.73 35.71 28.49 100 20.83 50.00 32.27
  • 9. 4.1 Neoclassical location theory 40 35 30 25 Production q 20 15 10 5 0 L 0 10 20 30 40 50 60 70 80 90 100 G Distance from L: tl Figure 4.2: Spatial production curve.
  • 10. 4.2 The neoclassical optimization problem in a two dimensional space Min K = ( pa + f ata )a + ( pb + f btb )b + f ctc c, with respect to a, b, xs and ys , s.t. c(a, b) = c* , and : ta = ys2 + xs2 , tb = ys2 + ( xb − xs ) 2 , tc = ( xs − xc ) 2 + ( yc − ys ) 2 ,
  • 11. 4.2 The neoclassical optimization problem in a two dimensional space This can be solved in two steps: 1. Determine the optimum a and b for given ta, tb, and tc; 2. determine the optimum xs and ys given the solution for a and b. Step 1: ( ) min L = ( p a + f a t a ) a + ( p b + f b t b )b + t c f c c( a, b) − λ c( a, b) − c * , ∂c / ∂a pa + f ata = . K = K (ta , tb , tc ). ∂c / ∂b pb + f btb
  • 12. 4.2 The neoclassical optimization problem in a two dimensional space Step 2: Because: ta = ys2 + xs2 , tb = ys2 + ( xb − xs ) 2 , tc = ( xs − xc ) 2 + ( yc − ys ) 2 , we can now find the optimum with: ∂K ∂K ∂ta ∂K ∂tb ∂K ∂tc = + + = 0, ∂xs ∂ta ∂xs ∂tb ∂xs ∂tc ∂xs and: ∂K ∂K ∂ta ∂K ∂tb ∂K ∂tc = + + = 0. ∂ys ∂ta ∂ys ∂tb ∂ys ∂tc ∂ys
  • 13. 4.2 The neoclassical optimization problem in a two dimensional space K 320 310 300 y=40 290 y=35 280 y=30 270 y=25 260 y=20 250 y=15 240 y=10 230 y=5 220 y=0 210 200 190 0 5 10 15 20 25 30 35 40 45 50 55 60 x Figure 4.3: Spatial costs curves in the neoclassical model.
  • 14. 4.2 The neoclassical optimization problem in a two dimensional space K Figure 4.4: 3 D presentation of the neoclassical cost function.
  • 15. 4.3 Growth poles A growth pole is a geographical concentration of economic activities Growth Pole is more or less identical with: ‘agglomeration’ and ‘cluster’ 4 types of growth poles: technical, income, psychological, planned growth pole
  • 16. 4.3 Growth poles Technical growth pole: geographically concentrated supply chain based on forward and backward linkages. Product Chain Semi Finished Product Semi Finished Product Firm A Firm B Firm C Backward Linkage Forward Linkage
  • 17. 4.3 Growth poles Income growth pole: location of economic activities generates income which positively influences the local demand for goods and services through a multiplier process, also called trickling down effect.
  • 18. 4.3 Growth poles Psychological growth pole: the image of a region is important. Location of an important industry in a backward region may generate a positive regional image stimulating others to locate in the area.
  • 19. 4.3 Growth poles Planned growth pole: Government may try to stimulate regional economic development for example by a policy of locating governmental agencies in backward regions.
  • 20. 4.3 Growth poles Technical Growth Pole Psychological Income Growth Pole Growth Pole Planned Growth Pole Figure 4.6: Types of growth poles.
  • 21. 4.4 Core and periphery Gunnar Myrdal (1898 1987): Core periphery theory: economic growth inevitably leads to regional economic disparities.
  • 22. 4.4 Core and periphery Economic growth is geographically concentrated in certain regions (the core) In the core regions polarisation plays an important role. Myrdal calls that “cumulative causation”
  • 23. 4.4 Core and periphery The core regions attract production factors (labour, capital) from the periphery: “backwash effects” If the cumulative causation continues, congestion appears in the core regions (traffic jams, high land prices, high rents, high wages, etcetera). This will generate migration of land intensive and labour intensive industries from the core to areas outside: “spread effect”. In most cases, areas close to the core profit most from this effect: “spill over areas”.
  • 24. 4.4 Core and periphery Alfred Weber’s theory on location Technical Location of polarisation a pull element Expansion of Growth of production of employment and Psychological goods and services income: polarisation for the local market income polarisation Increase of local Improvement of tax revenues infrastructure Figure 4.7: The principle of cumulative causation
  • 26. 4.5 Agglomeration and externalities Economies of scale: costs per unit product decrease if the scale of production increases Two types of externalities: internal; external. Internal economies of scale take place within a firm external economies of scale, a form of externalities, take place between firms External economies of scale may arise in a cluster or agglomeration Figure 3.12: Spatial margins to profitability.
  • 27. 4.5 Agglomeration and externalities K s = K s ( N s ), K s , N s ≥ 0, dK s dK s dK s < 0, if N s < N s* , > 0, if N s > N s* , = 0, if N s = N s* , dN s dN s dN s K s = αN − β N s + γ , 2 s α , β , γ > 0.
  • 28. 4.5 Agglomeration and externalities K2 K1 O A B C 2 1 N1 N2 N Figure 4.8: Stable spatial equilibrium.
  • 29. 4.5 Agglomeration and externalities E K2 K1 D O A B C 2 1 N1 N2 N Figure 4.9: Unstable spatial equilibrium.
  • 30. 4.5 Agglomeration and externalities K s = αN s2 − βN s + γ , dK s β = 2αN s − β = 0, so : N s = * . dN s 2α N 2αN m = *= * . Ns β
  • 31. 4.5 Agglomeration and externalities
  • 32. 4.5 Agglomeration and externalities http://www.liof.com/?id=28 www.emcc.eurofound.eu.int/automotivemap
  • 33.
  • 34. 4.6 Market forms: spatial monopoly q ( x ) = K | x − x s |− α , 0 ≤ x ≤ xT 0 <α <1 q(x) MSP 0 xT xs x Figure 4.12: Spatial demand curve.
  • 35. 4.6 Market forms: spatial monopoly xs xT −α −α Q( x) = ∫ K ( x s − x) dx + ∫ K ( x − x s ) dx. 0 xs xT xs = . 2
  • 36. 4.7 Spatial duopoly: Hotelling’s Law generalised q1(x) q1(x) q1(x) q2(x) q2(x) q2(x) MSP1 MSP2 0 x1 0.5(x 1 + x 2 ) x2 xT x Figure 4.13: Spatial duopoly with two mobile selling points (MSP).
  • 37. 4.7 Spatial duopoly: Hotelling’s Law generalised 1 ( x1 + x 2 ) x1 2 −α −α Q1 ( x) = ∫ K ( x1 − x) dx + ∫ K (x − x )1 dx, 0 x1 x2 xT −α −α Q2 ( x) = 1 ∫ K ( x2 − x) dx + ∫ K ( x − x2 ) dx. x2 ( x1 + x 2 ) 2
  • 38. 4.7 Spatial duopoly: Hotelling’s Law generalised The cooperative solution : 1 3 x1 = xT , x2 = xT . 4 4
  • 39. 4.7 Spatial duopoly: Hotelling’s Law generalised competitive solution:  α 1   2 1 x1 =   xT , 1  1 + 2α2    1   2 + 2α 1 x2 = xT − x1 =  1  xT  1 + 2α 2   The competitive solution represents a so called Nash equilibrium.
  • 40. 4.7 Spatial duopoly: Hotelling’s Law generalised 1 3 If α → ∞, then x1 → xT and x2 → xT , which is equal to the cooperative 4 4 (efficient) solution. 1 If α → 0, then x1 , x2 → xT , which is the Hotelling Law (Section 3.7). 2 1 1 1 3 For 0 < α < ∞, xT < x1 < xT , and xT < x2 < xT . 4 2 2 4
  • 41. 4.8 Optimum location from a welfare viewpoint In case of monopolistic competition the products offered are almost perfect substitutes for another For example, restaurants may offer exactly the same meals, but on different locations. Everything else being equal, one prefers a meal in a restaurant on a location which is close by to a meal in a restaurant far away.
  • 42. 4.8 Optimum location from a welfare viewpoint Figure 4.14: Six restaurants in a circular space.
  • 43. 4.8 Optimum location from a welfare viewpoint 1 1 d= D 2N The cost per unit distance equals t, so the total transportation costs Ctransport for L customers equal: tL Ctransport = D. 2N
  • 44. 4.8 Optimum location from a welfare viewpoint With constant marginal costs M and fixed costs per restaurant F, and Q meals, the costs Cmeals of the meals are: Cmeals = NF + MQ. If there is one meal per customer per day, then, with L customers and N restaurants, total costs per day Cmeals for supplying meals equal: Cmeals = NF + ML.
  • 45. 4.8 Optimum location from a welfare viewpoint Total costs C equal Cmeals plus Ctransport , so: tL C = NF + ML + D. 2N
  • 46. 4.8 Optimum location from a welfare viewpoint dC 2tLD tLD =− 2 + F = 0, so : N = . dN 4N 2F When R = 40, D = 2πR ≈ 251.2, L = 10,000, F = 15,000, M = 15, t = 2, 2 × 10,000 × 251.2 the solution is: ≈ 13 restaurants. 2 × 15,000
  • 47. 4.8 Optimum location from a welfare viewpoint 800000 700000 600000 500000 400000 300000 200000 100000 0 5 7 9 11 13 15 17 19 21 23 25 27 29 31 C(meals) C(transport) C Figure 4.16: Cost functions
  • 48. 4.8 Optimum location from a welfare viewpoint 800000 700000 600000 500000 400000 300000 200000 100000 0 5 7 9 11 13 15 17 19 21 23 25 27 29 31 C (meals) C(transport) C TR Figure 4.17: Cost functions and Total Revenue function if the price of a meal equals 34.50.