2. What is International Business?
Domestic transactions
International transactions
Global trade
3. IT Benefits for Business
Access to markets
Cheaper labour
Increased Quality of Goods
Increased Quantity
Access to Resources
4. What is a global product?
Products that are sold in the same
form all over the world
Packaged food for example is not a
global product as not everyone as
the same tastes
5. The Five P’s of International Business
Product
Price
People
Promotion
Place
6. Costs of International Trade
Social Costs
Offshore Outsourcing
-Human Rights or Labour Abuses
International Labour
Organisation(ILO)
-Environmental Degradation
7. Barriers to International Trade
The Four ‘T’s
-Transaction costs
-Tariffs and non-tariff barriers
Custom duties (a form of tax on imports)
-Time
-Transport (cost of importing and
exporting)
9. Flow of Goods and Services
Balance of trade (trade deficit, trade
surplus)
Imports
Exports (Direct exporting, indirect
exporting)
10. Flow of Goods and Services
Imports, such as raw materials, processed material, semi-finished
goods, and manufactured products, flow into Canada. Goods and
materials also leave Canada as exports.
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11. Balance of Trade
To maintain a healthy balance of trade, countries try
to import the same total value of products that they
export. An imbalance of the two results in the
following:
• a trade deficit in which a country pays more for
imports than it earns from exports
• a trade surplus in which a country earns more
from exports than it pays for imports
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12. Imports
Five Ways to Offset the Risk of Importing
1. Measure consumer interest.
2. Use care when selecting foreign suppliers.
3. Learn about a foreign partner’s culture.
4. Carefully scrutinize the purchase agreement and then sign it.
5. Check goods for quantity and quality upon arrival.
Exports
Direct exporting is exporting a product directly to an importer without
using an intermediary. Indirect exporting is exporting a product to an
intermediary who then conveys the product to the importer. Larger
established companies usually use direct exporting while newer ones
utilize indirect exporting.
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13. Offsetting Risks
Exporters reduce risks by planning carefully. As part of their plan,
they conduct market research to ensure that there are consumers for
their goods and services.
Canada’s Major Trading Partners
Canada’s number one trade partner is the United States.
Three major reasons for trading with the United States include
1. low cost shipping due to proximity
2. similar cultures (language, interests, product interest, and so on
3. a market that is 10 timers larger than the domestic one
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16. Website for Canadian imports and exports
https://www.international.gc.ca/gac-amc/publications/economist-
economiste/highlights_trade-2018-faits_saillants_commerce.aspx?lang=eng
17. Canada and international trade
agreements
Trade Agreements
General Agreement on Tariffs and
Trade (GATT) 1948
World Trade Organisation(WTO)1995
Canada-U.S Free Trade
Agreement(FTA) 1989
North American Free Trade Agreement
(NAFTA) 1994
18. Other trade agreements
Regional/bilateral trade (Chile and Isreal) agreements
Trading bloc (Guatemala, El Salvador, Honduras and Nigaragua)
Group of Eight (G8)