This document provides an overview of chapter 16 which discusses personal selling and sales promotion. It covers the nature of personal selling, managing the sales force, the personal selling process, and sales promotion. For personal selling, it describes the role of salespeople in representing the company and customers. For sales force management, it discusses different sales force structures, recruiting and selecting salespeople, and evaluating performance. The personal selling process section outlines the steps of prospecting, qualifying, approaching, presenting, handling objections, closing, and follow-up. Sales promotion is defined as short-term incentives to encourage purchases.
This document provides an overview of chapters 16 of a marketing textbook. It discusses personal selling, sales promotion, and managing the sales force. Personal selling involves face-to-face communication to represent the company and customers. Sales promotion uses short-term incentives to encourage purchases. Managing the sales force includes designing structure, recruiting, motivating, and evaluating performance. The personal selling process and types of sales promotion tools are also examined.
This document discusses key concepts in marketing from a textbook on the subject. It covers the importance of understanding customer needs and the marketplace. Marketing is defined as a process for creating value for customers and building relationships to capture value in return. A company must understand customer needs, offerings in the market, the concepts of value and satisfaction, exchanges and relationships between businesses and consumers, and how markets function. The ultimate goal is managing customer relationships by attracting new customers and retaining existing ones.
This document discusses integrated marketing communications and the promotion mix. It covers topics like advertising, public relations, personal selling, direct marketing and how to develop an effective communications strategy. The key steps in developing communications include identifying the target audience, determining objectives, designing messages, choosing media and selecting message sources. It also discusses setting promotion budgets and creating an optimal promotion mix. The goal is to use various tools to effectively communicate customer value through an integrated approach.
This document provides an overview of key concepts from the first chapter of a marketing textbook. It discusses what marketing is, understanding customer needs and the marketplace, designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, and the changing marketing landscape. The chapter introduces fundamental topics like the marketing mix, customer relationship management, customer lifetime value, and others.
Chapter-1 Marketing: Creating and Capturing Customer ValueYousif Solangi
This document provides an overview of key concepts from the first chapter of a marketing textbook. It discusses what marketing is, understanding customer needs and the marketplace, designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, and the changing marketing landscape. The chapter introduces fundamental topics like the marketing mix, customer relationship management, customer lifetime value, and others.
This document provides an overview of key concepts from the first chapter of a marketing textbook. It introduces the definition of marketing as creating value for customers to build relationships and capture value in return. It then outlines the major topics that will be covered in the chapter, including understanding customer needs and the marketplace, designing a customer-driven marketing strategy, developing an integrated marketing plan and program, building customer relationships, capturing value from customers, and how the marketing landscape is changing.
This document discusses sales force management and personal selling. It covers the six major steps in sales force management: designing strategy and structure, recruiting and selecting salespeople, training, compensating, supervising, and evaluating salespeople. Personal selling involves salespeople representing a company to customers through prospecting, selling, servicing, gathering information and building relationships. The document also discusses developing and implementing sales promotion campaigns targeted at consumers, retailers/wholesalers, and business customers.
This document provides an overview of key concepts from Chapter 1 of a marketing textbook. It defines marketing as a process of creating value for customers to build relationships and capture value in return. The marketing process involves understanding customer needs and the marketplace, designing a customer-driven strategy through segmentation and positioning, developing an integrated marketing program using the 4Ps, building customer relationships through satisfaction and loyalty, and capturing value from customers over their lifetime. The changing landscape requires adapting to trends like digitalization, globalization and ethics.
This document provides an overview of chapters 16 of a marketing textbook. It discusses personal selling, sales promotion, and managing the sales force. Personal selling involves face-to-face communication to represent the company and customers. Sales promotion uses short-term incentives to encourage purchases. Managing the sales force includes designing structure, recruiting, motivating, and evaluating performance. The personal selling process and types of sales promotion tools are also examined.
This document discusses key concepts in marketing from a textbook on the subject. It covers the importance of understanding customer needs and the marketplace. Marketing is defined as a process for creating value for customers and building relationships to capture value in return. A company must understand customer needs, offerings in the market, the concepts of value and satisfaction, exchanges and relationships between businesses and consumers, and how markets function. The ultimate goal is managing customer relationships by attracting new customers and retaining existing ones.
This document discusses integrated marketing communications and the promotion mix. It covers topics like advertising, public relations, personal selling, direct marketing and how to develop an effective communications strategy. The key steps in developing communications include identifying the target audience, determining objectives, designing messages, choosing media and selecting message sources. It also discusses setting promotion budgets and creating an optimal promotion mix. The goal is to use various tools to effectively communicate customer value through an integrated approach.
This document provides an overview of key concepts from the first chapter of a marketing textbook. It discusses what marketing is, understanding customer needs and the marketplace, designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, and the changing marketing landscape. The chapter introduces fundamental topics like the marketing mix, customer relationship management, customer lifetime value, and others.
Chapter-1 Marketing: Creating and Capturing Customer ValueYousif Solangi
This document provides an overview of key concepts from the first chapter of a marketing textbook. It discusses what marketing is, understanding customer needs and the marketplace, designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, and the changing marketing landscape. The chapter introduces fundamental topics like the marketing mix, customer relationship management, customer lifetime value, and others.
This document provides an overview of key concepts from the first chapter of a marketing textbook. It introduces the definition of marketing as creating value for customers to build relationships and capture value in return. It then outlines the major topics that will be covered in the chapter, including understanding customer needs and the marketplace, designing a customer-driven marketing strategy, developing an integrated marketing plan and program, building customer relationships, capturing value from customers, and how the marketing landscape is changing.
This document discusses sales force management and personal selling. It covers the six major steps in sales force management: designing strategy and structure, recruiting and selecting salespeople, training, compensating, supervising, and evaluating salespeople. Personal selling involves salespeople representing a company to customers through prospecting, selling, servicing, gathering information and building relationships. The document also discusses developing and implementing sales promotion campaigns targeted at consumers, retailers/wholesalers, and business customers.
This document provides an overview of key concepts from Chapter 1 of a marketing textbook. It defines marketing as a process of creating value for customers to build relationships and capture value in return. The marketing process involves understanding customer needs and the marketplace, designing a customer-driven strategy through segmentation and positioning, developing an integrated marketing program using the 4Ps, building customer relationships through satisfaction and loyalty, and capturing value from customers over their lifetime. The changing landscape requires adapting to trends like digitalization, globalization and ethics.
This document provides an overview of key concepts from the first chapter of a marketing textbook. It discusses what marketing is, understanding customer needs and the marketplace, designing a customer-driven marketing strategy, developing an integrated marketing plan and program, building customer relationships, capturing value from customers, and the changing marketing landscape. The chapter introduces fundamental marketing concepts like the marketing mix, customer lifetime value, and different marketing orientations.
This document provides an overview of key concepts from Chapter 1 of the marketing textbook. It outlines the 7 steps of the marketing process as understanding customer needs, designing a customer-driven strategy, creating an integrated marketing plan, building customer relationships, capturing value from customers, and adapting to changes in the marketing landscape. It also summarizes various concepts discussed in each step, such as the 4 P's of the marketing mix, customer lifetime value, and relationship management.
This document provides an overview of key concepts in marketing from understanding customer needs and designing marketing strategies, to developing integrated marketing plans and building customer relationships. It discusses the marketing process, including segmenting and targeting customers, creating value propositions, and using marketing mix elements. The summary also highlights capturing value from customers through metrics like customer lifetime value and building customer equity.
This document summarizes the key topics from Chapter 1 of a marketing textbook. It outlines the steps in the marketing process, including understanding customer needs and the marketplace, designing a customer-driven marketing strategy, preparing an integrated marketing plan, building customer relationships, capturing value from customers, and how the modern marketing landscape is changing. The chapter discusses concepts like the marketing mix, customer lifetime value, and building customer equity.
This document summarizes the key topics from Chapter 1 of a marketing textbook. It outlines the steps in the marketing process, including understanding customer needs and the marketplace, designing a customer-driven marketing strategy, preparing an integrated marketing plan, building customer relationships, capturing value from customers, and how the modern marketing landscape is changing. The chapter discusses concepts like the marketing mix, customer lifetime value, and building customer equity.
This document provides an overview of key concepts from Chapter 1 of a marketing textbook. It defines marketing as creating value for customers to build strong relationships. It then outlines and describes the major steps in the marketing process, including understanding customer needs and marketplace, designing a customer-driven strategy, developing an integrated marketing plan and program, building customer relationships, capturing value from customers, and addressing the changing marketing landscape. The document covers core marketing concepts through a series of chapter slides.
1. Ch # 1, Marketing, Creating and Capturing Customer Value.pptMuhammadFarazKhan16
The document is a chapter from a marketing textbook that introduces key concepts of marketing including defining marketing as a process of creating value for customers. It covers understanding customer needs and the marketplace, designing a customer-driven marketing strategy through market segmentation and choosing a value proposition. It also discusses preparing an integrated marketing plan, building customer relationships, capturing value from customers, and how the marketing landscape is changing. The chapter aims to provide an overview of the major topics and concepts that will be covered in more depth later.
This document provides an overview and outline of topics covered in Chapter 1 of a marketing textbook. The 3-sentence summary is:
Chapter 1 introduces fundamental marketing concepts including defining marketing as creating value for customers to build relationships and capture value in return. It outlines understanding customer needs and designing customer-driven strategies, including market segmentation, targeting, and product positioning. The chapter also discusses implementing integrated marketing programs and building customer relationships to capture lifetime customer value.
This document provides an overview of key concepts in marketing from a textbook. It discusses what marketing is, understanding customer needs and the marketplace, designing a customer-driven marketing strategy, developing integrated marketing plans, building customer relationships, capturing value from customers, and major developments impacting modern marketing. The overall summary is that the document outlines the major components of an introductory marketing chapter, defining important terminology and concepts.
The document is a chapter from a marketing textbook that outlines the key concepts and steps in the marketing process. It discusses defining marketing and understanding customer needs and the marketplace. It also covers designing a customer-driven marketing strategy, developing an integrated marketing plan, building customer relationships, capturing value from customers, and changes in the marketing landscape. The chapter provides an overview of the major topics and concepts that will be covered in more depth throughout the textbook.
This document provides an overview of key concepts from the first chapter of a marketing textbook. It covers definitions of marketing, understanding customer needs and the marketplace, designing customer-driven marketing strategies, developing integrated marketing plans, building customer relationships, capturing value from customers, and the changing marketing landscape. The chapter introduces fundamental topics like the marketing mix, customer lifetime value, relationship management, and major trends impacting modern marketing.
This document provides an overview of key concepts in marketing from the first chapter of a marketing textbook. It discusses how marketing creates value for customers, the importance of understanding customer needs and the marketplace, how to design a customer-driven marketing strategy through market segmentation and selecting target customers. It also covers developing an integrated marketing plan and program using the marketing mix, building customer relationships through customer relationship management and partner relationship management, and capturing value from customers over their lifetime.
This document provides an overview of key topics in marketing including defining marketing, understanding customer needs and the marketplace, designing a customer-driven marketing strategy, developing an integrated marketing plan and program, building customer relationships, and changes in the marketing landscape. It outlines the major concepts that will be covered in each chapter section, with topics like the marketing mix, customer relationship management, marketing orientations, and relationship building.
This document provides an overview of key concepts from Chapter 1 of a marketing textbook. It defines marketing as creating value for customers to build strong customer relationships and capture value in return. It outlines the marketing process, including understanding customer needs and the marketplace, designing a customer-driven strategy, developing an integrated marketing plan, building customer relationships, capturing value from customers, and how the marketing landscape is changing. Each slide covers a different topic, concept, or element of the marketing process in 1-2 paragraphs.
Chp 1 marketing creating and capturing customer valueMohammed Razib
The document provides an overview of key concepts from Chapter 1 of a marketing textbook. It defines marketing as a process of creating value for customers and building relationships to capture value in return. The 4Ps of the marketing mix (product, price, place, promotion) are introduced as tools to implement marketing strategy. Building customer relationships through loyalty, satisfaction, and lifetime value are also discussed as important ways for marketers to capture value from customers.
The document provides an overview of key concepts from Chapter 1 of a marketing textbook. It defines marketing as a process of creating value for customers and building relationships to capture value in return. The marketing mix of product, price, place and promotion are tools used to implement a company's marketing strategy. Building customer relationships through loyalty, satisfaction and lifetime value are important for companies to capture long term value from customers. The changing marketing landscape involves developments like social media that allow for more interactive customer relationships.
This document outlines the key learning objectives and content of a chapter on consumer behavior. It discusses the evolution of marketing concepts from production to sales to marketing orientation. It also covers segmentation, targeting, positioning, and the marketing mix. Additional topics include customer value, satisfaction, trust, retention, and how new technologies are enabling more personalized marketing and mobile access. A simple model of consumer decision making is presented.
This document provides an overview of Chapter 13 which covers retailing and wholesaling. It discusses the key concepts around retailing including types of retailers based on organizational approach, services offered, and product lines. It also summarizes the major decisions retailers must make around marketing, pricing, promotion, and store placement. For wholesaling, the document outlines the main functions wholesalers provide and types of wholesalers. It concludes with some of the challenges and trends impacting wholesaling.
This document provides an overview of Chapter 13 which covers retailing and wholesaling. It discusses the key concepts around retailing including the definition of retailing, types of retailers based on service level, product line, prices, and organizational approach. It also summarizes the retailer marketing decisions around segmentation, product assortment, pricing, promotion, and place. For wholesaling, it defines wholesaling and outlines the key functions performed by wholesalers like selling/promoting, buying, warehousing, and types of wholesalers.
The document summarizes research on India's electric vehicle market. It includes tables on electric vehicle charging station specifications and standards in India. It also lists major automakers' electric vehicle plans for India and provides details on the market size, growth rate, segments covered, and research methodology for the India Electric Vehicle Market Report. Statistical analysis of factors influencing electric vehicle purchase intentions is also presented.
This document discusses brand positioning and conducting brand audits. It defines brand positioning as designing a company's offer and image to occupy a distinct place in customers' minds. Determining points of parity and points of difference relative to competitors is key. Brand audits assess a brand's health by examining its vision, mission, values and equity sources to guide strategic direction. The audit involves a brand inventory of elements and programs and a brand exploratory of consumer perceptions.
This document provides an overview of key concepts from the first chapter of a marketing textbook. It discusses what marketing is, understanding customer needs and the marketplace, designing a customer-driven marketing strategy, developing an integrated marketing plan and program, building customer relationships, capturing value from customers, and the changing marketing landscape. The chapter introduces fundamental marketing concepts like the marketing mix, customer lifetime value, and different marketing orientations.
This document provides an overview of key concepts from Chapter 1 of the marketing textbook. It outlines the 7 steps of the marketing process as understanding customer needs, designing a customer-driven strategy, creating an integrated marketing plan, building customer relationships, capturing value from customers, and adapting to changes in the marketing landscape. It also summarizes various concepts discussed in each step, such as the 4 P's of the marketing mix, customer lifetime value, and relationship management.
This document provides an overview of key concepts in marketing from understanding customer needs and designing marketing strategies, to developing integrated marketing plans and building customer relationships. It discusses the marketing process, including segmenting and targeting customers, creating value propositions, and using marketing mix elements. The summary also highlights capturing value from customers through metrics like customer lifetime value and building customer equity.
This document summarizes the key topics from Chapter 1 of a marketing textbook. It outlines the steps in the marketing process, including understanding customer needs and the marketplace, designing a customer-driven marketing strategy, preparing an integrated marketing plan, building customer relationships, capturing value from customers, and how the modern marketing landscape is changing. The chapter discusses concepts like the marketing mix, customer lifetime value, and building customer equity.
This document summarizes the key topics from Chapter 1 of a marketing textbook. It outlines the steps in the marketing process, including understanding customer needs and the marketplace, designing a customer-driven marketing strategy, preparing an integrated marketing plan, building customer relationships, capturing value from customers, and how the modern marketing landscape is changing. The chapter discusses concepts like the marketing mix, customer lifetime value, and building customer equity.
This document provides an overview of key concepts from Chapter 1 of a marketing textbook. It defines marketing as creating value for customers to build strong relationships. It then outlines and describes the major steps in the marketing process, including understanding customer needs and marketplace, designing a customer-driven strategy, developing an integrated marketing plan and program, building customer relationships, capturing value from customers, and addressing the changing marketing landscape. The document covers core marketing concepts through a series of chapter slides.
1. Ch # 1, Marketing, Creating and Capturing Customer Value.pptMuhammadFarazKhan16
The document is a chapter from a marketing textbook that introduces key concepts of marketing including defining marketing as a process of creating value for customers. It covers understanding customer needs and the marketplace, designing a customer-driven marketing strategy through market segmentation and choosing a value proposition. It also discusses preparing an integrated marketing plan, building customer relationships, capturing value from customers, and how the marketing landscape is changing. The chapter aims to provide an overview of the major topics and concepts that will be covered in more depth later.
This document provides an overview and outline of topics covered in Chapter 1 of a marketing textbook. The 3-sentence summary is:
Chapter 1 introduces fundamental marketing concepts including defining marketing as creating value for customers to build relationships and capture value in return. It outlines understanding customer needs and designing customer-driven strategies, including market segmentation, targeting, and product positioning. The chapter also discusses implementing integrated marketing programs and building customer relationships to capture lifetime customer value.
This document provides an overview of key concepts in marketing from a textbook. It discusses what marketing is, understanding customer needs and the marketplace, designing a customer-driven marketing strategy, developing integrated marketing plans, building customer relationships, capturing value from customers, and major developments impacting modern marketing. The overall summary is that the document outlines the major components of an introductory marketing chapter, defining important terminology and concepts.
The document is a chapter from a marketing textbook that outlines the key concepts and steps in the marketing process. It discusses defining marketing and understanding customer needs and the marketplace. It also covers designing a customer-driven marketing strategy, developing an integrated marketing plan, building customer relationships, capturing value from customers, and changes in the marketing landscape. The chapter provides an overview of the major topics and concepts that will be covered in more depth throughout the textbook.
This document provides an overview of key concepts from the first chapter of a marketing textbook. It covers definitions of marketing, understanding customer needs and the marketplace, designing customer-driven marketing strategies, developing integrated marketing plans, building customer relationships, capturing value from customers, and the changing marketing landscape. The chapter introduces fundamental topics like the marketing mix, customer lifetime value, relationship management, and major trends impacting modern marketing.
This document provides an overview of key concepts in marketing from the first chapter of a marketing textbook. It discusses how marketing creates value for customers, the importance of understanding customer needs and the marketplace, how to design a customer-driven marketing strategy through market segmentation and selecting target customers. It also covers developing an integrated marketing plan and program using the marketing mix, building customer relationships through customer relationship management and partner relationship management, and capturing value from customers over their lifetime.
This document provides an overview of key topics in marketing including defining marketing, understanding customer needs and the marketplace, designing a customer-driven marketing strategy, developing an integrated marketing plan and program, building customer relationships, and changes in the marketing landscape. It outlines the major concepts that will be covered in each chapter section, with topics like the marketing mix, customer relationship management, marketing orientations, and relationship building.
This document provides an overview of key concepts from Chapter 1 of a marketing textbook. It defines marketing as creating value for customers to build strong customer relationships and capture value in return. It outlines the marketing process, including understanding customer needs and the marketplace, designing a customer-driven strategy, developing an integrated marketing plan, building customer relationships, capturing value from customers, and how the marketing landscape is changing. Each slide covers a different topic, concept, or element of the marketing process in 1-2 paragraphs.
Chp 1 marketing creating and capturing customer valueMohammed Razib
The document provides an overview of key concepts from Chapter 1 of a marketing textbook. It defines marketing as a process of creating value for customers and building relationships to capture value in return. The 4Ps of the marketing mix (product, price, place, promotion) are introduced as tools to implement marketing strategy. Building customer relationships through loyalty, satisfaction, and lifetime value are also discussed as important ways for marketers to capture value from customers.
The document provides an overview of key concepts from Chapter 1 of a marketing textbook. It defines marketing as a process of creating value for customers and building relationships to capture value in return. The marketing mix of product, price, place and promotion are tools used to implement a company's marketing strategy. Building customer relationships through loyalty, satisfaction and lifetime value are important for companies to capture long term value from customers. The changing marketing landscape involves developments like social media that allow for more interactive customer relationships.
This document outlines the key learning objectives and content of a chapter on consumer behavior. It discusses the evolution of marketing concepts from production to sales to marketing orientation. It also covers segmentation, targeting, positioning, and the marketing mix. Additional topics include customer value, satisfaction, trust, retention, and how new technologies are enabling more personalized marketing and mobile access. A simple model of consumer decision making is presented.
This document provides an overview of Chapter 13 which covers retailing and wholesaling. It discusses the key concepts around retailing including types of retailers based on organizational approach, services offered, and product lines. It also summarizes the major decisions retailers must make around marketing, pricing, promotion, and store placement. For wholesaling, the document outlines the main functions wholesalers provide and types of wholesalers. It concludes with some of the challenges and trends impacting wholesaling.
This document provides an overview of Chapter 13 which covers retailing and wholesaling. It discusses the key concepts around retailing including the definition of retailing, types of retailers based on service level, product line, prices, and organizational approach. It also summarizes the retailer marketing decisions around segmentation, product assortment, pricing, promotion, and place. For wholesaling, it defines wholesaling and outlines the key functions performed by wholesalers like selling/promoting, buying, warehousing, and types of wholesalers.
The document summarizes research on India's electric vehicle market. It includes tables on electric vehicle charging station specifications and standards in India. It also lists major automakers' electric vehicle plans for India and provides details on the market size, growth rate, segments covered, and research methodology for the India Electric Vehicle Market Report. Statistical analysis of factors influencing electric vehicle purchase intentions is also presented.
This document discusses brand positioning and conducting brand audits. It defines brand positioning as designing a company's offer and image to occupy a distinct place in customers' minds. Determining points of parity and points of difference relative to competitors is key. Brand audits assess a brand's health by examining its vision, mission, values and equity sources to guide strategic direction. The audit involves a brand inventory of elements and programs and a brand exploratory of consumer perceptions.
The document discusses the concept of the customer as co-producer. It defines co-production as customers taking active roles in designing and building solutions rather than just observing. The benefits of co-production include creating tailored products, building customer relationships and loyalty. However, co-production also poses challenges such as requiring more resources for customer engagement and feedback.
The document outlines the personal selling process used by Ms. Saher Sayed for her BCOM students. The 8-step process includes prospecting, pre-approach, approach, presentation, demonstration, handling objections, closing the sale, and follow up. It then provides details on prospecting such as identifying good prospects, qualifying prospects using money, authority and need, and various prospecting methods. The importance of pre-approach, approach, presentation and demonstration stages are also discussed.
The document outlines the key steps in the personal selling process, including prospecting, pre-approach, approach, presentation, demonstration, handling objections, closing the sale, and follow-up. It provides details on each step, such as ways to find and qualify prospects, importance of preparation before making contact, effective methods for initial approaches, essentials of good presentations and demonstrations, techniques for addressing objections, important considerations for closing the sale, and significance of post-sale follow up. The overall personal selling process is described as critical for generating revenue and building long-term customer relationships.
Himalaya Face wash is a herbal skincare brand established in 1930 in Bangalore, India. It produces healthcare products and is most popular for its Neem face wash. The document discusses Himalaya's market share and growth, segmentation into pharmaceutical, personal care, and natural products. It also analyzes popular face wash brands like Himalaya, Clean & Clear, and Everyuth by comparing their target segments, positioning, benefits offered, and advertising approaches. SWOT and lifestyle values analysis were conducted to help Himalaya expand its user base. TV commercials of the three brands are also included.
Managerial psychology focuses on individual, group, and organizational behavior in the workplace. It aims to help managers understand how to manage stress and change, work effectively in diverse groups, resolve conflicts, develop confrontation and leadership skills, and motivate employees. The key tools of managerial psychology are self-awareness, analysis, collaboration, understanding context, and driving change. It teaches five essential mindsets for leadership: reflective, analytical, worldly, collaborative, and action-oriented.
LEPS - GROUP 4 ''Meeting and Power of board''.pptxShivam7933
The document discusses meetings and the power of boards in companies. It outlines various provisions around notice periods for general meetings, important points for holding board meetings, and rules around voting and minutes. Board meetings allow directors to discuss company issues and policies. Directors cannot vote where they have a conflict of interest. The chairman oversees general meetings and has powers around voting procedures and minutes, while the board collectively has powers over financial decisions, investments, acquisitions and expanding the company's business.
This presentation provides an overview of the central and state governments in India. It discusses the structure of central government which includes the executive, legislature, and judiciary branches. The legislature is a bicameral parliament consisting of the Rajya Sabha and Lok Sabha. State governments also have executive, legislature, and judiciary branches, with some states having unicameral or bicameral legislatures. The document also outlines tensions that can arise between central and state authorities regarding things like use of force and financial allocation. Finally, it briefly discusses the role and types of union territories in India.
Advertising and promotion can have both positive and negative social, ethical, and economic impacts. Critics argue that advertising creates unnecessary consumerism, promotes materialism, and is a form of propaganda, while proponents counter that it provides useful information to consumers, creates jobs, and encourages economic growth. Marketers must consider the ethics of their advertising actions and determine what is appropriate even if it may be legally permitted. Younger audiences are particularly vulnerable targets of advertising and debates exist around its influence on children and society. Stereotyping is another common criticism of advertising content and portrayal. While advertising fuels the media industry, concerns remain about potential advertiser control over editorial decisions. Overall, advertising undeniably impacts competition and influences prices in the marketplace.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document discusses various methods for measuring the effectiveness of advertising and promotional campaigns. It describes how objectives such as increasing sales or brand awareness can be measured using metrics like inquiries generated, sales conversions, and brand recognition testing. The document also outlines factors to test like message content, media strategies, and budgets. It recommends both pre-testing advertising concepts using methods such as focus groups, as well as post-testing the actual campaign through inquiries, recall and recognition testing to evaluate if objectives were achieved.
The document summarizes a consulting company called Rudra Alliance that helps engineering MSME companies increase their business turnover. Rudra Alliance bridges the business development needs of these companies by promoting their engineering products to large companies in various industries like oil and gas, chemicals, power, and more. The company's vision is to provide sustainable business solutions and growth to its clients through business strategies, excellence practices, and international representation.
This document outlines sources of gaps, types of gaps, and methods for closing gaps in distribution channels. There are two main types of gaps: demand-side gaps when the level of service output does not match what customers demand, and supply-side gaps when the total cost of distributing products through channels is too high. Demand-side gaps can be addressed by offering multiple service levels or adjusting the level of service output. Supply-side gaps can be closed by changing channel roles, investing in new distribution technologies, or introducing new distribution specialists. The document provides a template for conducting a gap analysis on a target-segment specific basis.
Consumer decision making can range from extensive problem solving to routinized or limited problem solving. The consumer decision making model involves need recognition, pre-purchase search of information sources, evaluating brand attributes and decision rules, and a post-purchase output of purchase, no purchase, or re-purchase. Diffusion of innovations is the process by which new products or ideas spread through communication over time in a social system. The four basic elements of diffusion are the innovation itself, communication channels, the social system, and time. Product features like relative advantage, compatibility, complexity, trialability, and observability affect adoption rates.
The document outlines the personal selling process used by Ms. Saher Sayed for her BCOM students. The 8-step process includes prospecting, pre-approach, approach, presentation, demonstration, handling objections, closing the sale, and follow up. It then provides details on prospecting such as identifying good prospects, qualifying prospects using money, authority and need, and various prospecting methods. The importance of pre-approach, approach, presentation and demonstration stages are also discussed.
All Tech India was established in 1996 to provide grinding and welding solutions to small industries. It has since expanded to supply machine tools and abrasive products to both small and large companies. The company's vision is to provide the best solutions in the machine tool industry through responsive customer service, cost-effective solutions, increased productivity, and sustainable practices. All Tech operates in distribution of grinding consumables and machining solutions through major brands, and also manufactures parts for various industries including dairy, transmission, and automotive.
Human: Thank you for the summary. Summarize the following document in 3 sentences or less:
[DOCUMENT]
Charotar University of Science & Technology (CHARUSAT) organized a two
Use PyCharm for remote debugging of WSL on a Windo cf5c162d672e4e58b4dde5d797...shadow0702a
This document serves as a comprehensive step-by-step guide on how to effectively use PyCharm for remote debugging of the Windows Subsystem for Linux (WSL) on a local Windows machine. It meticulously outlines several critical steps in the process, starting with the crucial task of enabling permissions, followed by the installation and configuration of WSL.
The guide then proceeds to explain how to set up the SSH service within the WSL environment, an integral part of the process. Alongside this, it also provides detailed instructions on how to modify the inbound rules of the Windows firewall to facilitate the process, ensuring that there are no connectivity issues that could potentially hinder the debugging process.
The document further emphasizes on the importance of checking the connection between the Windows and WSL environments, providing instructions on how to ensure that the connection is optimal and ready for remote debugging.
It also offers an in-depth guide on how to configure the WSL interpreter and files within the PyCharm environment. This is essential for ensuring that the debugging process is set up correctly and that the program can be run effectively within the WSL terminal.
Additionally, the document provides guidance on how to set up breakpoints for debugging, a fundamental aspect of the debugging process which allows the developer to stop the execution of their code at certain points and inspect their program at those stages.
Finally, the document concludes by providing a link to a reference blog. This blog offers additional information and guidance on configuring the remote Python interpreter in PyCharm, providing the reader with a well-rounded understanding of the process.
Electric vehicle and photovoltaic advanced roles in enhancing the financial p...IJECEIAES
Climate change's impact on the planet forced the United Nations and governments to promote green energies and electric transportation. The deployments of photovoltaic (PV) and electric vehicle (EV) systems gained stronger momentum due to their numerous advantages over fossil fuel types. The advantages go beyond sustainability to reach financial support and stability. The work in this paper introduces the hybrid system between PV and EV to support industrial and commercial plants. This paper covers the theoretical framework of the proposed hybrid system including the required equation to complete the cost analysis when PV and EV are present. In addition, the proposed design diagram which sets the priorities and requirements of the system is presented. The proposed approach allows setup to advance their power stability, especially during power outages. The presented information supports researchers and plant owners to complete the necessary analysis while promoting the deployment of clean energy. The result of a case study that represents a dairy milk farmer supports the theoretical works and highlights its advanced benefits to existing plants. The short return on investment of the proposed approach supports the paper's novelty approach for the sustainable electrical system. In addition, the proposed system allows for an isolated power setup without the need for a transmission line which enhances the safety of the electrical network
VARIABLE FREQUENCY DRIVE. VFDs are widely used in industrial applications for...PIMR BHOPAL
Variable frequency drive .A Variable Frequency Drive (VFD) is an electronic device used to control the speed and torque of an electric motor by varying the frequency and voltage of its power supply. VFDs are widely used in industrial applications for motor control, providing significant energy savings and precise motor operation.
Discover the latest insights on Data Driven Maintenance with our comprehensive webinar presentation. Learn about traditional maintenance challenges, the right approach to utilizing data, and the benefits of adopting a Data Driven Maintenance strategy. Explore real-world examples, industry best practices, and innovative solutions like FMECA and the D3M model. This presentation, led by expert Jules Oudmans, is essential for asset owners looking to optimize their maintenance processes and leverage digital technologies for improved efficiency and performance. Download now to stay ahead in the evolving maintenance landscape.
Generative AI Use cases applications solutions and implementation.pdfmahaffeycheryld
Generative AI solutions encompass a range of capabilities from content creation to complex problem-solving across industries. Implementing generative AI involves identifying specific business needs, developing tailored AI models using techniques like GANs and VAEs, and integrating these models into existing workflows. Data quality and continuous model refinement are crucial for effective implementation. Businesses must also consider ethical implications and ensure transparency in AI decision-making. Generative AI's implementation aims to enhance efficiency, creativity, and innovation by leveraging autonomous generation and sophisticated learning algorithms to meet diverse business challenges.
https://www.leewayhertz.com/generative-ai-use-cases-and-applications/
Software Engineering and Project Management - Software Testing + Agile Method...Prakhyath Rai
Software Testing: A Strategic Approach to Software Testing, Strategic Issues, Test Strategies for Conventional Software, Test Strategies for Object -Oriented Software, Validation Testing, System Testing, The Art of Debugging.
Agile Methodology: Before Agile – Waterfall, Agile Development.
Gas agency management system project report.pdfKamal Acharya
The project entitled "Gas Agency" is done to make the manual process easier by making it a computerized system for billing and maintaining stock. The Gas Agencies get the order request through phone calls or by personal from their customers and deliver the gas cylinders to their address based on their demand and previous delivery date. This process is made computerized and the customer's name, address and stock details are stored in a database. Based on this the billing for a customer is made simple and easier, since a customer order for gas can be accepted only after completing a certain period from the previous delivery. This can be calculated and billed easily through this. There are two types of delivery like domestic purpose use delivery and commercial purpose use delivery. The bill rate and capacity differs for both. This can be easily maintained and charged accordingly.
Digital Twins Computer Networking Paper Presentation.pptxaryanpankaj78
A Digital Twin in computer networking is a virtual representation of a physical network, used to simulate, analyze, and optimize network performance and reliability. It leverages real-time data to enhance network management, predict issues, and improve decision-making processes.
Introduction- e - waste – definition - sources of e-waste– hazardous substances in e-waste - effects of e-waste on environment and human health- need for e-waste management– e-waste handling rules - waste minimization techniques for managing e-waste – recycling of e-waste - disposal treatment methods of e- waste – mechanism of extraction of precious metal from leaching solution-global Scenario of E-waste – E-waste in India- case studies.
Redefining brain tumor segmentation: a cutting-edge convolutional neural netw...IJECEIAES
Medical image analysis has witnessed significant advancements with deep learning techniques. In the domain of brain tumor segmentation, the ability to
precisely delineate tumor boundaries from magnetic resonance imaging (MRI)
scans holds profound implications for diagnosis. This study presents an ensemble convolutional neural network (CNN) with transfer learning, integrating
the state-of-the-art Deeplabv3+ architecture with the ResNet18 backbone. The
model is rigorously trained and evaluated, exhibiting remarkable performance
metrics, including an impressive global accuracy of 99.286%, a high-class accuracy of 82.191%, a mean intersection over union (IoU) of 79.900%, a weighted
IoU of 98.620%, and a Boundary F1 (BF) score of 83.303%. Notably, a detailed comparative analysis with existing methods showcases the superiority of
our proposed model. These findings underscore the model’s competence in precise brain tumor localization, underscoring its potential to revolutionize medical
image analysis and enhance healthcare outcomes. This research paves the way
for future exploration and optimization of advanced CNN models in medical
imaging, emphasizing addressing false positives and resource efficiency.
Embedded machine learning-based road conditions and driving behavior monitoringIJECEIAES
Car accident rates have increased in recent years, resulting in losses in human lives, properties, and other financial costs. An embedded machine learning-based system is developed to address this critical issue. The system can monitor road conditions, detect driving patterns, and identify aggressive driving behaviors. The system is based on neural networks trained on a comprehensive dataset of driving events, driving styles, and road conditions. The system effectively detects potential risks and helps mitigate the frequency and impact of accidents. The primary goal is to ensure the safety of drivers and vehicles. Collecting data involved gathering information on three key road events: normal street and normal drive, speed bumps, circular yellow speed bumps, and three aggressive driving actions: sudden start, sudden stop, and sudden entry. The gathered data is processed and analyzed using a machine learning system designed for limited power and memory devices. The developed system resulted in 91.9% accuracy, 93.6% precision, and 92% recall. The achieved inference time on an Arduino Nano 33 BLE Sense with a 32-bit CPU running at 64 MHz is 34 ms and requires 2.6 kB peak RAM and 139.9 kB program flash memory, making it suitable for resource-constrained embedded systems.