marketing competition and customer

1. Section 3
Marketing
Tita R

2. The Role of Marketing
❏ Identify customer needs
❏ Satisfy customer need
❏ Maintain customer loyalty
❏ Gain information about customers
❏ Anticipate changes in customer needs

3. Key TermS

4. ● The price of the product
● The price of competitors product
● Changes in consumer income
● Changes in population size and structure
● Changes in taste and fashion
● Spending on advertising and other
promotional activities
Why Consumer
Spending Change

5. Why some markets become more competitive
❏ Government intervention in the market
- Legal control that prevent individuals form from
dominating the market
- Selling off public sector organizations to the private
sector
- Deregulation: The removal of government control
- Providing financial & other assistance to new and
small to medium-sized businesses
❏ Growth of free trade between countries
❏ Development of e-commerce and social
networks

6. How businesses respond to changing spending
pattern and increased competition

7. Niche Market versus Mass Market

8. Mass Market Niche Market
Classify the following products into mass or niche market

9. Let’s Discuss Advantages and Disadvantages
Niche Market and Mass Market
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Advantages of Mass Market Disadvantages of Mass Market

10. Let’s Discuss Advantages and Disadvantages
Niche Market and Mass Market
G
R
O
U
p
3
G
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Advantages of Niche Market Disadvantages of Niche Market

11. Market Segmentation
Dividing the whole market into segments by consume characteristics and then targeting different
products to each segments